This update also feels like a full-circle moment. Back in 2012, we launched our very first iPhone app, built by Andy, who’s still at Buffer today leading the engineering work on iOS. That first app introduced a Safari bookmarklet so you could “Add to Buffer” while reading an article. Twelve years later, Andy is still building the same app with additional support from Daniel, our designer based in Malta, who has been leading the design vision for iOS 26.
0:00
/0:47
All of the updates from Buffer's iOS 26 release
A modern experience with Liquid Glass
Buffer's app now uses Apple’s new Liquid Glass design system in iOS 26. Navigation feels cleaner, widgets are smarter, and the app remembers where you left off.
Highlights:
Fresh new design with Liquid Glass
Smarter widgets and onboarding
Return to your last spot in the app
Easier channel switching with fewer modals
A playful new startup animation and smoother image loading
Easily capture content ideas on your phone or watch
Ideas rarely wait until you’re sitting at your desk. With iOS 26, you can capture them the moment they come to you.
Highlights:
A new Ideas Shortcut in Control Center or the iPhone Action Button
Idea Composer on Apple Watch
Buffer now available in the Shortcuts app
Stay on top of your social media posting goals
Consistency is easier when you can see your progress. This update makes it simple to keep an eye on queues, goals, and streaks from your phone or your wrist.
Highlights:
Queue counts across organizations
Posting Goal settings for each channel
Progress rings around avatars to track goals
A new day view in the calendar
Apple Watch complications for streaks, goals, and queues
Buffer on your wrist via an Apple Watch app
For the first time, Buffer is on Apple Watch. You can check your queue, track your streak, or capture an idea without reaching for your phone.
Looking ahead
I use the iOS app almost every day. Most of the time it’s jotting down post ideas when something pops into my head, or checking how many posts I’ve got lined up before a busy week. Other times I’ll flick through the calendar just to see everything at a glance. Those little check-ins that keep me on track.
This update makes those moments smoother for me. Saving an idea is now one tap from the lock screen. The calendar is clearer and easier to work with. And if I want to keep an eye on my streaks or posting goals, I can do it straight from my watch.
None of this would exist without Andy, who has been with the app since day one, and Daniel, who has led the design system work that underpins the whole release. Andy’s built on more than a decade of history with the app, while Daniel’s brought a fresh perspective and craft to the design. Together they’ve made the app faster, easier to navigate, and ready for whatever comes next.
Give the new app a try and let us know what you think. Your feedback has always shaped Buffer, and I’m looking forward to hearing how this update fits into your workflow.
This update also feels like a full-circle moment. Back in 2012, we launched our very first iPhone app, built by Andy, who’s still at Buffer today leading the engineering work on iOS. That first app introduced a Safari bookmarklet so you could “Add to Buffer” while reading an article. Twelve years later, Andy is still building the same app with additional support from Daniel, our designer based in Malta, who has been leading the design vision for iOS 26.
0:00
/0:47
All of the updates from Buffer's iOS 26 release
A modern experience with Liquid Glass
Buffer's app now uses Apple’s new Liquid Glass design system in iOS 26. Navigation feels cleaner, widgets are smarter, and the app remembers where you left off.
Highlights:
Fresh new design with Liquid Glass
Smarter widgets and onboarding
Return to your last spot in the app
Easier channel switching with fewer modals
A playful new startup animation and smoother image loading
Easily capture content ideas on your phone or watch
Ideas rarely wait until you’re sitting at your desk. With iOS 26, you can capture them the moment they come to you.
Highlights:
A new Ideas Shortcut in Control Center or the iPhone Action Button
Idea Composer on Apple Watch
Buffer now available in the Shortcuts app
Stay on top of your social media posting goals
Consistency is easier when you can see your progress. This update makes it simple to keep an eye on queues, goals, and streaks from your phone or your wrist.
Highlights:
Queue counts across organizations
Posting Goal settings for each channel
Progress rings around avatars to track goals
A new day view in the calendar
Apple Watch complications for streaks, goals, and queues
Buffer on your wrist via an Apple Watch app
For the first time, Buffer is on Apple Watch. You can check your queue, track your streak, or capture an idea without reaching for your phone.
Looking ahead
I use the iOS app almost every day. Most of the time it’s jotting down post ideas when something pops into my head, or checking how many posts I’ve got lined up before a busy week. Other times I’ll flick through the calendar just to see everything at a glance. Those little check-ins that keep me on track.
This update makes those moments smoother for me. Saving an idea is now one tap from the lock screen. The calendar is clearer and easier to work with. And if I want to keep an eye on my streaks or posting goals, I can do it straight from my watch.
None of this would exist without Andy, who has been with the app since day one, and Daniel, who has led the design system work that underpins the whole release. Andy’s built on more than a decade of history with the app, while Daniel’s brought a fresh perspective and craft to the design. Together they’ve made the app faster, easier to navigate, and ready for whatever comes next.
Give the new app a try and let us know what you think. Your feedback has always shaped Buffer, and I’m looking forward to hearing how this update fits into your workflow.
Barry Greene is a jazz guitar professor who teaches thousands of students online. With Buffer, he’s able to share daily lessons across four platforms without the stress of constant posting. Here’s how he keeps his workflow simple, consistent, and focused on what matters most: the music.
Buffer for iOS 26 is the biggest update we’ve ever shipped to our mobile app.
The update includes:
✨ Fresh new design with Apple’s Liquid Glass system
💡 New Ideas Shortcut + Action Button for saving ideas on the go
⌚ Brand-new Apple Watch app (queues, goals, streaks, ideas)
📅 New calendar day view showing all channels in one place
🎯 Posting Goals with progress rings on your channel avatars
+ Dozens more improvements that make Buffer smoother and more flexible for creators on the go.
This update also feels like a full-circle moment. Back in 2012, we launched our very first iPhone app, built by Andy, who’s still at Buffer today leading the engineering work on iOS. That first app introduced a Safari bookmarklet so you could “Add to Buffer” while reading an article. Twelve years later, Andy is still building the same app with additional support from Daniel, our designer based in Malta, who has been leading the design vision for iOS 26.
0:00
/0:47
All of the updates from Buffer's iOS 26 release
A modern experience with Liquid Glass
Buffer's app now uses Apple’s new Liquid Glass design system in iOS 26. Navigation feels cleaner, widgets are smarter, and the app remembers where you left off.
Highlights:
Fresh new design with Liquid Glass
Smarter widgets and onboarding
Return to your last spot in the app
Easier channel switching with fewer modals
A playful new startup animation and smoother image loading
Easily capture content ideas on your phone or watch
Ideas rarely wait until you’re sitting at your desk. With iOS 26, you can capture them the moment they come to you.
Highlights:
A new Ideas Shortcut in Control Center or the iPhone Action Button
Idea Composer on Apple Watch
Buffer now available in the Shortcuts app
Stay on top of your social media posting goals
Consistency is easier when you can see your progress. This update makes it simple to keep an eye on queues, goals, and streaks from your phone or your wrist.
Highlights:
Queue counts across organizations
Posting Goal settings for each channel
Progress rings around avatars to track goals
A new day view in the calendar
Apple Watch complications for streaks, goals, and queues
Buffer on your wrist via an Apple Watch app
For the first time, Buffer is on Apple Watch. You can check your queue, track your streak, or capture an idea without reaching for your phone.
Looking ahead
I use the iOS app almost every day. Most of the time it’s jotting down post ideas when something pops into my head, or checking how many posts I’ve got lined up before a busy week. Other times I’ll flick through the calendar just to see everything at a glance. Those little check-ins that keep me on track.
This update makes those moments smoother for me. Saving an idea is now one tap from the lock screen. The calendar is clearer and easier to work with. And if I want to keep an eye on my streaks or posting goals, I can do it straight from my watch.
None of this would exist without Andy, who has been with the app since day one, and Daniel, who has led the design system work that underpins the whole release. Andy’s built on more than a decade of history with the app, while Daniel’s brought a fresh perspective and craft to the design. Together they’ve made the app faster, easier to navigate, and ready for whatever comes next.
Give the new app a try and let us know what you think. Your feedback has always shaped Buffer, and I’m looking forward to hearing how this update fits into your workflow.
This update also feels like a full-circle moment. Back in 2012, we launched our very first iPhone app, built by Andy, who’s still at Buffer today leading the engineering work on iOS. That first app introduced a Safari bookmarklet so you could “Add to Buffer” while reading an article. Twelve years later, Andy is still building the same app with additional support from Daniel, our designer based in Malta, who has been leading the design vision for iOS 26.
0:00
/0:47
All of the updates from Buffer's iOS 26 release
A modern experience with Liquid Glass
Buffer's app now uses Apple’s new Liquid Glass design system in iOS 26. Navigation feels cleaner, widgets are smarter, and the app remembers where you left off.
Highlights:
Fresh new design with Liquid Glass
Smarter widgets and onboarding
Return to your last spot in the app
Easier channel switching with fewer modals
A playful new startup animation and smoother image loading
Easily capture content ideas on your phone or watch
Ideas rarely wait until you’re sitting at your desk. With iOS 26, you can capture them the moment they come to you.
Highlights:
A new Ideas Shortcut in Control Center or the iPhone Action Button
Idea Composer on Apple Watch
Buffer now available in the Shortcuts app
Stay on top of your social media posting goals
Consistency is easier when you can see your progress. This update makes it simple to keep an eye on queues, goals, and streaks from your phone or your wrist.
Highlights:
Queue counts across organizations
Posting Goal settings for each channel
Progress rings around avatars to track goals
A new day view in the calendar
Apple Watch complications for streaks, goals, and queues
Buffer on your wrist via an Apple Watch app
For the first time, Buffer is on Apple Watch. You can check your queue, track your streak, or capture an idea without reaching for your phone.
Looking ahead
I use the iOS app almost every day. Most of the time it’s jotting down post ideas when something pops into my head, or checking how many posts I’ve got lined up before a busy week. Other times I’ll flick through the calendar just to see everything at a glance. Those little check-ins that keep me on track.
This update makes those moments smoother for me. Saving an idea is now one tap from the lock screen. The calendar is clearer and easier to work with. And if I want to keep an eye on my streaks or posting goals, I can do it straight from my watch.
None of this would exist without Andy, who has been with the app since day one, and Daniel, who has led the design system work that underpins the whole release. Andy’s built on more than a decade of history with the app, while Daniel’s brought a fresh perspective and craft to the design. Together they’ve made the app faster, easier to navigate, and ready for whatever comes next.
Give the new app a try and let us know what you think. Your feedback has always shaped Buffer, and I’m looking forward to hearing how this update fits into your workflow.
Buffer for iOS 26 is our biggest update ever.
With a fresh Liquid Glass design, a brand-new Apple Watch app, a smarter calendar, posting goals, and shortcuts for capturing ideas on the go, this release makes Buffer smoother and more flexible for creators everywhere.
Buffer for iOS 26 is the biggest update we’ve ever shipped to our mobile app.
The update includes:
✨ Fresh new design with Apple’s Liquid Glass system
💡 New Ideas Shortcut + Action Button for saving ideas on the go
⌚ Brand-new Apple Watch app (queues, goals, streaks, ideas)
📅 New calendar day view showing all channels in one place
🎯 Posting Goals with progress rings on your channel avatars
+ Dozens more improvements that make Buffer smoother and more flexible for creators on the go.
This update also feels like a full-circle moment. Back in 2012, we launched our very first iPhone app, built by Andy, who’s still at Buffer today leading the engineering work on iOS. That first app introduced a Safari bookmarklet so you could “Add to Buffer” while reading an article. Twelve years later, Andy is still building the same app with additional support from Daniel, our designer based in Malta, who has been leading the design vision for iOS 26.
0:00
/0:47
All of the updates from Buffer's iOS 26 release
A modern experience with Liquid Glass
Buffer's app now uses Apple’s new Liquid Glass design system in iOS 26. Navigation feels cleaner, widgets are smarter, and the app remembers where you left off.
Highlights:
Fresh new design with Liquid Glass
Smarter widgets and onboarding
Return to your last spot in the app
Easier channel switching with fewer modals
A playful new startup animation and smoother image loading
Easily capture content ideas on your phone or watch
Ideas rarely wait until you’re sitting at your desk. With iOS 26, you can capture them the moment they come to you.
Highlights:
A new Ideas Shortcut in Control Center or the iPhone Action Button
Idea Composer on Apple Watch
Buffer now available in the Shortcuts app
Stay on top of your social media posting goals
Consistency is easier when you can see your progress. This update makes it simple to keep an eye on queues, goals, and streaks from your phone or your wrist.
Highlights:
Queue counts across organizations
Posting Goal settings for each channel
Progress rings around avatars to track goals
A new day view in the calendar
Apple Watch complications for streaks, goals, and queues
Buffer on your wrist via an Apple Watch app
For the first time, Buffer is on Apple Watch. You can check your queue, track your streak, or capture an idea without reaching for your phone.
Looking ahead
I use the iOS app almost every day. Most of the time it’s jotting down post ideas when something pops into my head, or checking how many posts I’ve got lined up before a busy week. Other times I’ll flick through the calendar just to see everything at a glance. Those little check-ins that keep me on track.
This update makes those moments smoother for me. Saving an idea is now one tap from the lock screen. The calendar is clearer and easier to work with. And if I want to keep an eye on my streaks or posting goals, I can do it straight from my watch.
None of this would exist without Andy, who has been with the app since day one, and Daniel, who has led the design system work that underpins the whole release. Andy’s built on more than a decade of history with the app, while Daniel’s brought a fresh perspective and craft to the design. Together they’ve made the app faster, easier to navigate, and ready for whatever comes next.
Give the new app a try and let us know what you think. Your feedback has always shaped Buffer, and I’m looking forward to hearing how this update fits into your workflow.
From downloadable PDFs to spreadsheets to tools, here are over a dozen free calendar templates to help you plan your social media content — in the way that makes the most sense for you.
Posting more often definitely helps you grow on LinkedIn. The research has shown it, and I've experienced it myself. But, how much more?
I’ve grown my account to nearly 20,000 followers with different experimental approaches to posting, from 30-day consistency challenges to skipping entire weeks. Meanwhile, my colleague Sabreen has crossed 17,000 by posting every single day for the past year.
These varied approaches are common. Some creators swear by posting once a week. Others insist on posting daily — or even multiple times a day. With so much conflicting advice, it’s hard to know who’s actually right.
So we teamed up with Buffer’s data scientist, Julian Winternheimer, to dig into over 2 million posts from 94,000+ LinkedIn accounts. Our goal: to figure out how posting frequency really impacts reach and engagement on LinkedIn — and whether you can post too much.
If you’ve only been guessing at your LinkedIn cadence till now, this is for you.
🚀 According to our findings, moving from 1 post a week to 2 to 5 is like flipping a switch — LinkedIn starts distributing your content more widely and rewarding you with stronger per-post performance.
L: 👉 More posts spark more conversations. Accounts posting 11+ times weekly see nearly triple the engagements per post compared to once-a-week posters. R: 👉 The more often you post, the further each post travels. Reach per post climbs steadily, with the sharpest jump once you cross into 6–10 and 11+ posts per week.
Our data shows that posting 2 to 5 times weekly on LinkedIn is the sweet spot for improving reach and engagement without overwhelming your schedule.
This cadence can mean +1,182 more impressions per post and a 0.23 percentage point lift in engagement rate compared to posting just once a week.
Julian also adds that, if you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well.
📈 Posting 6 to 10 times weekly pushes the gains further with +5,001 more impressions per post and a 0.76 percentage point increase in engagement rate.
⚡ At 11+ posts per week, the lift is dramatic with nearly 17,000 more impressions per post, 3x more engagements, and a 1.4 percentage point jump in engagement rate compared to posting just once.
One post a week isn’t enough. It keeps you active, but leaves growth on the table.
What’s more, these results are consistent no matter your audience size. Whether you’ve got 500 followers or 50,000, posting more often makes every single post work harder.
Our recommendations in a nutshell:
🪴 Grow your audience in a sustainable way: 2 to 5 posts per week
🚀 Accelerate reach and engagement: 6 to 10 posts per week
📈 Maximize growth (if you can maintain quality): 11+ posts per week
The study: How posting frequency affects growth on LinkedIn
Buffer’s data scientist, Julian Winternheimer, analyzed more than 2 million LinkedIn posts from 94,000+ accounts to understand how posting frequency really impacts performance.
In this analysis, instead of looking only at totals (which can be misleading), he focused on three per-post metrics:
Impressions per post — how many people saw each post on average
Engagements per post — likes, comments, and shares per post
Engagement rate per post — the percentage of viewers who interacted
This addresses a common pain point at its root — when the same account posts more often, do their posts actually perform better?
To make sure the results weren’t skewed by account size or niche, he used two different approaches:
Z-score analysis: Compared each account’s high- and low-frequency weeks against its own average.
Fixed effects regression: Controlled for account-level differences to isolate the effect of posting frequency.
This analysis covers all four major post formats (text, image, video, and carousels or document PDFs) without breaking them out individually.
Our analysis shows that posting more often helps your performance on LinkedIn. Each step up in frequency delivers better per-post results, even after controlling for account size and niche.
Here’s what we found when comparing higher-frequency weeks to quieter ones for the same accounts:
2 to 5 posts per week: modest lift in reach (+1,182 impressions per post) and engagement rate (+0.23 percentage points).
6 to 10 posts per week: stronger lift (+5,001 impressions per post, +0.76 percentage points).
11+ posts per week: the biggest gains (+16,946 impressions per post, +1.40 percentage points, 3x more engagements).
In other words, LinkedIn doesn’t “cap” your reach or punish you for posting often. Instead, it compounds your visibility, surfacing more of your content to more people.
The myth of “posting too much” probably comes from other platforms, where algorithms can suppress frequency. On LinkedIn, the opposite is true — more posts mean more opportunities for distribution.
2. What’s the first step that really moves the needle?
Moving from posting once a week to 2 to 5 times is where performance really begins. That shift alone means:
+1,182 more impressions per post
+0.23 percentage points in engagement rate
It’s the point where LinkedIn’s algorithm seems to recognize you as “active” and starts rewarding your content with better distribution.
From there, each step up continues to deliver significant gains, but the curve steepens. At 6 to 10 posts per week, you see a bigger acceleration. And then 11+ posts per week is where you’ll get the biggest benefits.
For me, the best news here is that you don’t need to post daily to see meaningful improvement. Even small increases in your weekly cadence can unlock compounding gains.
So if more is better, is there ever a point where it stops paying off?
3. Does posting more always mean better results?
Posting more always helps, but the marginal payoff decreases as you climb higher. Going from 1 to 5 posts transforms your performance. Pushing from 6 to 11 posts is still worth it if you can manage the workload, but the gains are incremental rather than exponential.
Take the graph below as the source for this perspective. At first glance, engagement rates look higher at 1 post per week — but that’s misleading. Engagement only seems to dip because the frequency of posts is increasing, so the rate is spread across more content.
Going from 2 to 5 to 6 to 10 posts still delivers meaningful gains, but the growth isn’t as dramatic as that first jump.
At 11+ posts per week, you see the strongest lift, but the improvement between 6 to 10 posts and 11+ posts is even smaller than the leap from 1 post a week to 2 to 5.
💡 If you do want to post more, Julian’s recommendation is to focus on quality. “Post as often as you can — as long as the quality stays high. Low-quality content posted frequently won’t yield great results.”
This is why we see 2 to 5 posts per week emerge as the “sweet spot” for most accounts — it balances meaningful growth with a sustainable content cadence.
4. Do these results depend on your account size?
A common pushback to posting-frequency advice is: “Sure, that works for big accounts — but will it work for me?”
It’s a fair question. Larger accounts naturally get more reach and engagements, and they also tend to post more often. At first glance, it can look like the frequency effect is just a byproduct of size.
That’s why in this study, we controlled for account-level differences. Using Z-scores (which compare each account to its own baseline) and fixed effects regression (which isolates performance changes within the same account), we stripped out the variable of size to see what really happens when an account posts more often. And the results found that the pattern holds across the board.
Small accounts with a few hundred followers saw the same relative lift when moving from 1 post to 2 to 5 as large accounts with tens of thousands.
Bigger accounts gained more in absolute numbers, but the per-post improvements — higher reach, more engagements, stronger engagement rates — scaled consistently across the spectrum.
In other words, this isn’t just a big-brand advantage. Whether you have 500 followers or 50,000, increasing your posting frequency makes your posts perform better relative to your own average.
Frequency is a lever every creator can pull. The algorithm rewards activity and consistency, not just account size.
The best content format on LinkedIn to grow consistently
If posting more often is one part of the equation, choosing the right format for you is another.
Over the last few years, LinkedIn has transformed from a professional networking site into a true creator platform. Along the way, it’s embraced video, carousels, and new feeds designed to keep people scrolling.
📝 Text posts: The simplest way to show up. Easy to publish, great for building the posting habit, but the lowest median engagement overall.
🖼️ Images: A strong step up, generating about 72% more engagement than text posts.
🎥 Videos: Still a major growth lever, earning 84% more engagement than text and slightly outperforming images.
📑 Carousels (PDF document posts): The clear winner for engagement and reach. They spark 278% more engagement than videos, 303% more than images, and nearly 600% more than text posts. Their swipeable nature makes them interactive, saveable, and great for sharing more depth.
🔗 Posts with links: The one exception. They consistently see the lowest median engagement rate because they take people off the platform. When you do share links, keep them in the comments instead of the post body.
Start with the formats that help you stay consistent (text and images), then layer in video and carousels to accelerate growth. Carousels dominate in performance, but quality matters more than format — the best format is the one you can sustain with valuable content.
We now have our answer: more posts mean better per-post performance. But real life often butts heads with the best laid plans. In practice, the “ideal” posting frequency often collides with energy levels, inspiration, and the risk of burnout.
This is why your posting strategy shouldn’t exist in isolation. Start in the 2 to 5 posts a week range and focus on making that cadence a habit. From there, experiment:
Try a month at a higher frequency and track the lift.
Mix formats (carousels, short text posts, videos) to stretch your ideas further.
Repurpose strong posts into different formats to keep quality high without doubling your workload.
If you can’t post as often as the top-performing tiers suggest, you can still increase your visibility by pairing posting with a strong commenting strategy.
LinkedIn recently introduced impressions for comments, meaning thoughtful, engaging comments now work like micro-posts, surfacing to people beyond your own network. This is a game-changer for staying visible without creating more original posts.
If you’re in a lighter posting week, try this:
Post 2 to 3 times.
Spend 10 to 15 minutes a day leaving meaningful comments on posts from your network, industry voices, or potential collaborators.
Add perspective, context, or a unique take — not just “Great point!” — so your comments stand on their own.
Whether you’re posting 3 times or 13, sustainability should be the first priority. The fastest way to stall growth is to burn through your best ideas in a short burst and then disappear.
The goal is to build a rhythm that keeps your content sharp, your audience engaged, and you excited to show up.
Consistent posting beats short bursts any time, and on LinkedIn, every extra post is an opportunity for the algorithm to work harder for you.
Here are some easy Instagram Reels trends to add to your content calendar (and yes, they’re actually fun to make).
Posting more often definitely helps you grow on LinkedIn. The research has shown it, and I've experienced it myself. But, how much more?
I’ve grown my account to nearly 20,000 followers with different experimental approaches to posting, from 30-day consistency challenges to skipping entire weeks. Meanwhile, my colleague Sabreen has crossed 17,000 by posting every single day for the past year.
These varied approaches are common. Some creators swear by posting once a week. Others insist on posting daily — or even multiple times a day. With so much conflicting advice, it’s hard to know who’s actually right.
So we teamed up with Buffer’s data scientist, Julian Winternheimer, to dig into over 2 million posts from 94,000+ LinkedIn accounts. Our goal: to figure out how posting frequency really impacts reach and engagement on LinkedIn — and whether you can post too much.
If you’ve only been guessing at your LinkedIn cadence till now, this is for you.
🚀 According to our findings, moving from 1 post a week to 2 to 5 is like flipping a switch — LinkedIn starts distributing your content more widely and rewarding you with stronger per-post performance.
L: 👉 More posts spark more conversations. Accounts posting 11+ times weekly see nearly triple the engagements per post compared to once-a-week posters. R: 👉 The more often you post, the further each post travels. Reach per post climbs steadily, with the sharpest jump once you cross into 6–10 and 11+ posts per week.
Our data shows that posting 2 to 5 times weekly on LinkedIn is the sweet spot for improving reach and engagement without overwhelming your schedule.
This cadence can mean +1,182 more impressions per post and a 0.23 percentage point lift in engagement rate compared to posting just once a week.
Julian also adds that, if you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well.
📈 Posting 6 to 10 times weekly pushes the gains further with +5,001 more impressions per post and a 0.76 percentage point increase in engagement rate.
⚡ At 11+ posts per week, the lift is dramatic with nearly 17,000 more impressions per post, 3x more engagements, and a 1.4 percentage point jump in engagement rate compared to posting just once.
One post a week isn’t enough. It keeps you active, but leaves growth on the table.
What’s more, these results are consistent no matter your audience size. Whether you’ve got 500 followers or 50,000, posting more often makes every single post work harder.
Our recommendations in a nutshell:
🪴 Grow your audience in a sustainable way: 2 to 5 posts per week
🚀 Accelerate reach and engagement: 6 to 10 posts per week
📈 Maximize growth (if you can maintain quality): 11+ posts per week
The study: How posting frequency affects growth on LinkedIn
Buffer’s data scientist, Julian Winternheimer, analyzed more than 2 million LinkedIn posts from 94,000+ accounts to understand how posting frequency really impacts performance.
In this analysis, instead of looking only at totals (which can be misleading), he focused on three per-post metrics:
Impressions per post — how many people saw each post on average
Engagements per post — likes, comments, and shares per post
Engagement rate per post — the percentage of viewers who interacted
This addresses a common pain point at its root — when the same account posts more often, do their posts actually perform better?
To make sure the results weren’t skewed by account size or niche, he used two different approaches:
Z-score analysis: Compared each account’s high- and low-frequency weeks against its own average.
Fixed effects regression: Controlled for account-level differences to isolate the effect of posting frequency.
This analysis covers all four major post formats (text, image, video, and carousels or document PDFs) without breaking them out individually.
Our analysis shows that posting more often helps your performance on LinkedIn. Each step up in frequency delivers better per-post results, even after controlling for account size and niche.
Here’s what we found when comparing higher-frequency weeks to quieter ones for the same accounts:
2 to 5 posts per week: modest lift in reach (+1,182 impressions per post) and engagement rate (+0.23 percentage points).
6 to 10 posts per week: stronger lift (+5,001 impressions per post, +0.76 percentage points).
11+ posts per week: the biggest gains (+16,946 impressions per post, +1.40 percentage points, 3x more engagements).
In other words, LinkedIn doesn’t “cap” your reach or punish you for posting often. Instead, it compounds your visibility, surfacing more of your content to more people.
The myth of “posting too much” probably comes from other platforms, where algorithms can suppress frequency. On LinkedIn, the opposite is true — more posts mean more opportunities for distribution.
2. What’s the first step that really moves the needle?
Moving from posting once a week to 2 to 5 times is where performance really begins. That shift alone means:
+1,182 more impressions per post
+0.23 percentage points in engagement rate
It’s the point where LinkedIn’s algorithm seems to recognize you as “active” and starts rewarding your content with better distribution.
From there, each step up continues to deliver significant gains, but the curve steepens. At 6 to 10 posts per week, you see a bigger acceleration. And then 11+ posts per week is where you’ll get the biggest benefits.
For me, the best news here is that you don’t need to post daily to see meaningful improvement. Even small increases in your weekly cadence can unlock compounding gains.
So if more is better, is there ever a point where it stops paying off?
3. Does posting more always mean better results?
Posting more always helps, but the marginal payoff decreases as you climb higher. Going from 1 to 5 posts transforms your performance. Pushing from 6 to 11 posts is still worth it if you can manage the workload, but the gains are incremental rather than exponential.
Take the graph below as the source for this perspective. At first glance, engagement rates look higher at 1 post per week — but that’s misleading. Engagement only seems to dip because the frequency of posts is increasing, so the rate is spread across more content.
Going from 2 to 5 to 6 to 10 posts still delivers meaningful gains, but the growth isn’t as dramatic as that first jump.
At 11+ posts per week, you see the strongest lift, but the improvement between 6 to 10 posts and 11+ posts is even smaller than the leap from 1 post a week to 2 to 5.
💡 If you do want to post more, Julian’s recommendation is to focus on quality. “Post as often as you can — as long as the quality stays high. Low-quality content posted frequently won’t yield great results.”
This is why we see 2 to 5 posts per week emerge as the “sweet spot” for most accounts — it balances meaningful growth with a sustainable content cadence.
4. Do these results depend on your account size?
A common pushback to posting-frequency advice is: “Sure, that works for big accounts — but will it work for me?”
It’s a fair question. Larger accounts naturally get more reach and engagements, and they also tend to post more often. At first glance, it can look like the frequency effect is just a byproduct of size.
That’s why in this study, we controlled for account-level differences. Using Z-scores (which compare each account to its own baseline) and fixed effects regression (which isolates performance changes within the same account), we stripped out the variable of size to see what really happens when an account posts more often. And the results found that the pattern holds across the board.
Small accounts with a few hundred followers saw the same relative lift when moving from 1 post to 2 to 5 as large accounts with tens of thousands.
Bigger accounts gained more in absolute numbers, but the per-post improvements — higher reach, more engagements, stronger engagement rates — scaled consistently across the spectrum.
In other words, this isn’t just a big-brand advantage. Whether you have 500 followers or 50,000, increasing your posting frequency makes your posts perform better relative to your own average.
Frequency is a lever every creator can pull. The algorithm rewards activity and consistency, not just account size.
The best content format on LinkedIn to grow consistently
If posting more often is one part of the equation, choosing the right format for you is another.
Over the last few years, LinkedIn has transformed from a professional networking site into a true creator platform. Along the way, it’s embraced video, carousels, and new feeds designed to keep people scrolling.
📝 Text posts: The simplest way to show up. Easy to publish, great for building the posting habit, but the lowest median engagement overall.
🖼️ Images: A strong step up, generating about 72% more engagement than text posts.
🎥 Videos: Still a major growth lever, earning 84% more engagement than text and slightly outperforming images.
📑 Carousels (PDF document posts): The clear winner for engagement and reach. They spark 278% more engagement than videos, 303% more than images, and nearly 600% more than text posts. Their swipeable nature makes them interactive, saveable, and great for sharing more depth.
🔗 Posts with links: The one exception. They consistently see the lowest median engagement rate because they take people off the platform. When you do share links, keep them in the comments instead of the post body.
Start with the formats that help you stay consistent (text and images), then layer in video and carousels to accelerate growth. Carousels dominate in performance, but quality matters more than format — the best format is the one you can sustain with valuable content.
We now have our answer: more posts mean better per-post performance. But real life often butts heads with the best laid plans. In practice, the “ideal” posting frequency often collides with energy levels, inspiration, and the risk of burnout.
This is why your posting strategy shouldn’t exist in isolation. Start in the 2 to 5 posts a week range and focus on making that cadence a habit. From there, experiment:
Try a month at a higher frequency and track the lift.
Mix formats (carousels, short text posts, videos) to stretch your ideas further.
Repurpose strong posts into different formats to keep quality high without doubling your workload.
If you can’t post as often as the top-performing tiers suggest, you can still increase your visibility by pairing posting with a strong commenting strategy.
LinkedIn recently introduced impressions for comments, meaning thoughtful, engaging comments now work like micro-posts, surfacing to people beyond your own network. This is a game-changer for staying visible without creating more original posts.
If you’re in a lighter posting week, try this:
Post 2 to 3 times.
Spend 10 to 15 minutes a day leaving meaningful comments on posts from your network, industry voices, or potential collaborators.
Add perspective, context, or a unique take — not just “Great point!” — so your comments stand on their own.
Whether you’re posting 3 times or 13, sustainability should be the first priority. The fastest way to stall growth is to burn through your best ideas in a short burst and then disappear.
The goal is to build a rhythm that keeps your content sharp, your audience engaged, and you excited to show up.
Consistent posting beats short bursts any time, and on LinkedIn, every extra post is an opportunity for the algorithm to work harder for you.
Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Posting more often definitely helps you grow on LinkedIn. The research has shown it, and I've experienced it myself. But, how much more?
I’ve grown my account to nearly 20,000 followers with different experimental approaches to posting, from 30-day consistency challenges to skipping entire weeks. Meanwhile, my colleague Sabreen has crossed 17,000 by posting every single day for the past year.
These varied approaches are common. Some creators swear by posting once a week. Others insist on posting daily — or even multiple times a day. With so much conflicting advice, it’s hard to know who’s actually right.
So we teamed up with Buffer’s data scientist, Julian Winternheimer, to dig into over 2 million posts from 94,000+ LinkedIn accounts. Our goal: to figure out how posting frequency really impacts reach and engagement on LinkedIn — and whether you can post too much.
If you’ve only been guessing at your LinkedIn cadence till now, this is for you.
🚀 According to our findings, moving from 1 post a week to 2 to 5 is like flipping a switch — LinkedIn starts distributing your content more widely and rewarding you with stronger per-post performance.
L: 👉 More posts spark more conversations. Accounts posting 11+ times weekly see nearly triple the engagements per post compared to once-a-week posters. R: 👉 The more often you post, the further each post travels. Reach per post climbs steadily, with the sharpest jump once you cross into 6–10 and 11+ posts per week.
Our data shows that posting 2 to 5 times weekly on LinkedIn is the sweet spot for improving reach and engagement without overwhelming your schedule.
This cadence can mean +1,182 more impressions per post and a 0.23 percentage point lift in engagement rate compared to posting just once a week.
Julian also adds that, if you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well.
📈 Posting 6 to 10 times weekly pushes the gains further with +5,001 more impressions per post and a 0.76 percentage point increase in engagement rate.
⚡ At 11+ posts per week, the lift is dramatic with nearly 17,000 more impressions per post, 3x more engagements, and a 1.4 percentage point jump in engagement rate compared to posting just once.
One post a week isn’t enough. It keeps you active, but leaves growth on the table.
What’s more, these results are consistent no matter your audience size. Whether you’ve got 500 followers or 50,000, posting more often makes every single post work harder.
Our recommendations in a nutshell:
🪴 Grow your audience in a sustainable way: 2 to 5 posts per week
🚀 Accelerate reach and engagement: 6 to 10 posts per week
📈 Maximize growth (if you can maintain quality): 11+ posts per week
The study: How posting frequency affects growth on LinkedIn
Buffer’s data scientist, Julian Winternheimer, analyzed more than 2 million LinkedIn posts from 94,000+ accounts to understand how posting frequency really impacts performance.
In this analysis, instead of looking only at totals (which can be misleading), he focused on three per-post metrics:
Impressions per post — how many people saw each post on average
Engagements per post — likes, comments, and shares per post
Engagement rate per post — the percentage of viewers who interacted
This addresses a common pain point at its root — when the same account posts more often, do their posts actually perform better?
To make sure the results weren’t skewed by account size or niche, he used two different approaches:
Z-score analysis: Compared each account’s high- and low-frequency weeks against its own average.
Fixed effects regression: Controlled for account-level differences to isolate the effect of posting frequency.
This analysis covers all four major post formats (text, image, video, and carousels or document PDFs) without breaking them out individually.
Our analysis shows that posting more often helps your performance on LinkedIn. Each step up in frequency delivers better per-post results, even after controlling for account size and niche.
Here’s what we found when comparing higher-frequency weeks to quieter ones for the same accounts:
2 to 5 posts per week: modest lift in reach (+1,182 impressions per post) and engagement rate (+0.23 percentage points).
6 to 10 posts per week: stronger lift (+5,001 impressions per post, +0.76 percentage points).
11+ posts per week: the biggest gains (+16,946 impressions per post, +1.40 percentage points, 3x more engagements).
In other words, LinkedIn doesn’t “cap” your reach or punish you for posting often. Instead, it compounds your visibility, surfacing more of your content to more people.
The myth of “posting too much” probably comes from other platforms, where algorithms can suppress frequency. On LinkedIn, the opposite is true — more posts mean more opportunities for distribution.
2. What’s the first step that really moves the needle?
Moving from posting once a week to 2 to 5 times is where performance really begins. That shift alone means:
+1,182 more impressions per post
+0.23 percentage points in engagement rate
It’s the point where LinkedIn’s algorithm seems to recognize you as “active” and starts rewarding your content with better distribution.
From there, each step up continues to deliver significant gains, but the curve steepens. At 6 to 10 posts per week, you see a bigger acceleration. And then 11+ posts per week is where you’ll get the biggest benefits.
For me, the best news here is that you don’t need to post daily to see meaningful improvement. Even small increases in your weekly cadence can unlock compounding gains.
So if more is better, is there ever a point where it stops paying off?
3. Does posting more always mean better results?
Posting more always helps, but the marginal payoff decreases as you climb higher. Going from 1 to 5 posts transforms your performance. Pushing from 6 to 11 posts is still worth it if you can manage the workload, but the gains are incremental rather than exponential.
Take the graph below as the source for this perspective. At first glance, engagement rates look higher at 1 post per week — but that’s misleading. Engagement only seems to dip because the frequency of posts is increasing, so the rate is spread across more content.
Going from 2 to 5 to 6 to 10 posts still delivers meaningful gains, but the growth isn’t as dramatic as that first jump.
At 11+ posts per week, you see the strongest lift, but the improvement between 6 to 10 posts and 11+ posts is even smaller than the leap from 1 post a week to 2 to 5.
💡 If you do want to post more, Julian’s recommendation is to focus on quality. “Post as often as you can — as long as the quality stays high. Low-quality content posted frequently won’t yield great results.”
This is why we see 2 to 5 posts per week emerge as the “sweet spot” for most accounts — it balances meaningful growth with a sustainable content cadence.
4. Do these results depend on your account size?
A common pushback to posting-frequency advice is: “Sure, that works for big accounts — but will it work for me?”
It’s a fair question. Larger accounts naturally get more reach and engagements, and they also tend to post more often. At first glance, it can look like the frequency effect is just a byproduct of size.
That’s why in this study, we controlled for account-level differences. Using Z-scores (which compare each account to its own baseline) and fixed effects regression (which isolates performance changes within the same account), we stripped out the variable of size to see what really happens when an account posts more often. And the results found that the pattern holds across the board.
Small accounts with a few hundred followers saw the same relative lift when moving from 1 post to 2 to 5 as large accounts with tens of thousands.
Bigger accounts gained more in absolute numbers, but the per-post improvements — higher reach, more engagements, stronger engagement rates — scaled consistently across the spectrum.
In other words, this isn’t just a big-brand advantage. Whether you have 500 followers or 50,000, increasing your posting frequency makes your posts perform better relative to your own average.
Frequency is a lever every creator can pull. The algorithm rewards activity and consistency, not just account size.
The best content format on LinkedIn to grow consistently
If posting more often is one part of the equation, choosing the right format for you is another.
Over the last few years, LinkedIn has transformed from a professional networking site into a true creator platform. Along the way, it’s embraced video, carousels, and new feeds designed to keep people scrolling.
📝 Text posts: The simplest way to show up. Easy to publish, great for building the posting habit, but the lowest median engagement overall.
🖼️ Images: A strong step up, generating about 72% more engagement than text posts.
🎥 Videos: Still a major growth lever, earning 84% more engagement than text and slightly outperforming images.
📑 Carousels (PDF document posts): The clear winner for engagement and reach. They spark 278% more engagement than videos, 303% more than images, and nearly 600% more than text posts. Their swipeable nature makes them interactive, saveable, and great for sharing more depth.
🔗 Posts with links: The one exception. They consistently see the lowest median engagement rate because they take people off the platform. When you do share links, keep them in the comments instead of the post body.
Start with the formats that help you stay consistent (text and images), then layer in video and carousels to accelerate growth. Carousels dominate in performance, but quality matters more than format — the best format is the one you can sustain with valuable content.
We now have our answer: more posts mean better per-post performance. But real life often butts heads with the best laid plans. In practice, the “ideal” posting frequency often collides with energy levels, inspiration, and the risk of burnout.
This is why your posting strategy shouldn’t exist in isolation. Start in the 2 to 5 posts a week range and focus on making that cadence a habit. From there, experiment:
Try a month at a higher frequency and track the lift.
Mix formats (carousels, short text posts, videos) to stretch your ideas further.
Repurpose strong posts into different formats to keep quality high without doubling your workload.
If you can’t post as often as the top-performing tiers suggest, you can still increase your visibility by pairing posting with a strong commenting strategy.
LinkedIn recently introduced impressions for comments, meaning thoughtful, engaging comments now work like micro-posts, surfacing to people beyond your own network. This is a game-changer for staying visible without creating more original posts.
If you’re in a lighter posting week, try this:
Post 2 to 3 times.
Spend 10 to 15 minutes a day leaving meaningful comments on posts from your network, industry voices, or potential collaborators.
Add perspective, context, or a unique take — not just “Great point!” — so your comments stand on their own.
Whether you’re posting 3 times or 13, sustainability should be the first priority. The fastest way to stall growth is to burn through your best ideas in a short burst and then disappear.
The goal is to build a rhythm that keeps your content sharp, your audience engaged, and you excited to show up.
Consistent posting beats short bursts any time, and on LinkedIn, every extra post is an opportunity for the algorithm to work harder for you.
Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.
Posting more often definitely helps you grow on LinkedIn. The research has shown it, and I've experienced it myself. But, how much more?
I’ve grown my account to nearly 20,000 followers with different experimental approaches to posting, from 30-day consistency challenges to skipping entire weeks. Meanwhile, my colleague Sabreen has crossed 17,000 by posting every single day for the past year.
These varied approaches are common. Some creators swear by posting once a week. Others insist on posting daily — or even multiple times a day. With so much conflicting advice, it’s hard to know who’s actually right.
So we teamed up with Buffer’s data scientist, Julian Winternheimer, to dig into over 2 million posts from 94,000+ LinkedIn accounts. Our goal: to figure out how posting frequency really impacts reach and engagement on LinkedIn — and whether you can post too much.
If you’ve only been guessing at your LinkedIn cadence till now, this is for you.
🚀 According to our findings, moving from 1 post a week to 2 to 5 is like flipping a switch — LinkedIn starts distributing your content more widely and rewarding you with stronger per-post performance.
L: 👉 More posts spark more conversations. Accounts posting 11+ times weekly see nearly triple the engagements per post compared to once-a-week posters. R: 👉 The more often you post, the further each post travels. Reach per post climbs steadily, with the sharpest jump once you cross into 6–10 and 11+ posts per week.
Our data shows that posting 2 to 5 times weekly on LinkedIn is the sweet spot for improving reach and engagement without overwhelming your schedule.
This cadence can mean +1,182 more impressions per post and a 0.23 percentage point lift in engagement rate compared to posting just once a week.
Julian also adds that, if you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well.
📈 Posting 6 to 10 times weekly pushes the gains further with +5,001 more impressions per post and a 0.76 percentage point increase in engagement rate.
⚡ At 11+ posts per week, the lift is dramatic with nearly 17,000 more impressions per post, 3x more engagements, and a 1.4 percentage point jump in engagement rate compared to posting just once.
One post a week isn’t enough. It keeps you active, but leaves growth on the table.
What’s more, these results are consistent no matter your audience size. Whether you’ve got 500 followers or 50,000, posting more often makes every single post work harder.
Our recommendations in a nutshell:
🪴 Grow your audience in a sustainable way: 2 to 5 posts per week
🚀 Accelerate reach and engagement: 6 to 10 posts per week
📈 Maximize growth (if you can maintain quality): 11+ posts per week
The study: How posting frequency affects growth on LinkedIn
Buffer’s data scientist, Julian Winternheimer, analyzed more than 2 million LinkedIn posts from 94,000+ accounts to understand how posting frequency really impacts performance.
In this analysis, instead of looking only at totals (which can be misleading), he focused on three per-post metrics:
Impressions per post — how many people saw each post on average
Engagements per post — likes, comments, and shares per post
Engagement rate per post — the percentage of viewers who interacted
This addresses a common pain point at its root — when the same account posts more often, do their posts actually perform better?
To make sure the results weren’t skewed by account size or niche, he used two different approaches:
Z-score analysis: Compared each account’s high- and low-frequency weeks against its own average.
Fixed effects regression: Controlled for account-level differences to isolate the effect of posting frequency.
This analysis covers all four major post formats (text, image, video, and carousels or document PDFs) without breaking them out individually.
Our analysis shows that posting more often helps your performance on LinkedIn. Each step up in frequency delivers better per-post results, even after controlling for account size and niche.
Here’s what we found when comparing higher-frequency weeks to quieter ones for the same accounts:
2 to 5 posts per week: modest lift in reach (+1,182 impressions per post) and engagement rate (+0.23 percentage points).
6 to 10 posts per week: stronger lift (+5,001 impressions per post, +0.76 percentage points).
11+ posts per week: the biggest gains (+16,946 impressions per post, +1.40 percentage points, 3x more engagements).
In other words, LinkedIn doesn’t “cap” your reach or punish you for posting often. Instead, it compounds your visibility, surfacing more of your content to more people.
The myth of “posting too much” probably comes from other platforms, where algorithms can suppress frequency. On LinkedIn, the opposite is true — more posts mean more opportunities for distribution.
2. What’s the first step that really moves the needle?
Moving from posting once a week to 2 to 5 times is where performance really begins. That shift alone means:
+1,182 more impressions per post
+0.23 percentage points in engagement rate
It’s the point where LinkedIn’s algorithm seems to recognize you as “active” and starts rewarding your content with better distribution.
From there, each step up continues to deliver significant gains, but the curve steepens. At 6 to 10 posts per week, you see a bigger acceleration. And then 11+ posts per week is where you’ll get the biggest benefits.
For me, the best news here is that you don’t need to post daily to see meaningful improvement. Even small increases in your weekly cadence can unlock compounding gains.
So if more is better, is there ever a point where it stops paying off?
3. Does posting more always mean better results?
Posting more always helps, but the marginal payoff decreases as you climb higher. Going from 1 to 5 posts transforms your performance. Pushing from 6 to 11 posts is still worth it if you can manage the workload, but the gains are incremental rather than exponential.
Take the graph below as the source for this perspective. At first glance, engagement rates look higher at 1 post per week — but that’s misleading. Engagement only seems to dip because the frequency of posts is increasing, so the rate is spread across more content.
Going from 2 to 5 to 6 to 10 posts still delivers meaningful gains, but the growth isn’t as dramatic as that first jump.
At 11+ posts per week, you see the strongest lift, but the improvement between 6 to 10 posts and 11+ posts is even smaller than the leap from 1 post a week to 2 to 5.
💡 If you do want to post more, Julian’s recommendation is to focus on quality. “Post as often as you can — as long as the quality stays high. Low-quality content posted frequently won’t yield great results.”
This is why we see 2 to 5 posts per week emerge as the “sweet spot” for most accounts — it balances meaningful growth with a sustainable content cadence.
4. Do these results depend on your account size?
A common pushback to posting-frequency advice is: “Sure, that works for big accounts — but will it work for me?”
It’s a fair question. Larger accounts naturally get more reach and engagements, and they also tend to post more often. At first glance, it can look like the frequency effect is just a byproduct of size.
That’s why in this study, we controlled for account-level differences. Using Z-scores (which compare each account to its own baseline) and fixed effects regression (which isolates performance changes within the same account), we stripped out the variable of size to see what really happens when an account posts more often. And the results found that the pattern holds across the board.
Small accounts with a few hundred followers saw the same relative lift when moving from 1 post to 2 to 5 as large accounts with tens of thousands.
Bigger accounts gained more in absolute numbers, but the per-post improvements — higher reach, more engagements, stronger engagement rates — scaled consistently across the spectrum.
In other words, this isn’t just a big-brand advantage. Whether you have 500 followers or 50,000, increasing your posting frequency makes your posts perform better relative to your own average.
Frequency is a lever every creator can pull. The algorithm rewards activity and consistency, not just account size.
The best content format on LinkedIn to grow consistently
If posting more often is one part of the equation, choosing the right format for you is another.
Over the last few years, LinkedIn has transformed from a professional networking site into a true creator platform. Along the way, it’s embraced video, carousels, and new feeds designed to keep people scrolling.
📝 Text posts: The simplest way to show up. Easy to publish, great for building the posting habit, but the lowest median engagement overall.
🖼️ Images: A strong step up, generating about 72% more engagement than text posts.
🎥 Videos: Still a major growth lever, earning 84% more engagement than text and slightly outperforming images.
📑 Carousels (PDF document posts): The clear winner for engagement and reach. They spark 278% more engagement than videos, 303% more than images, and nearly 600% more than text posts. Their swipeable nature makes them interactive, saveable, and great for sharing more depth.
🔗 Posts with links: The one exception. They consistently see the lowest median engagement rate because they take people off the platform. When you do share links, keep them in the comments instead of the post body.
Start with the formats that help you stay consistent (text and images), then layer in video and carousels to accelerate growth. Carousels dominate in performance, but quality matters more than format — the best format is the one you can sustain with valuable content.
We now have our answer: more posts mean better per-post performance. But real life often butts heads with the best laid plans. In practice, the “ideal” posting frequency often collides with energy levels, inspiration, and the risk of burnout.
This is why your posting strategy shouldn’t exist in isolation. Start in the 2 to 5 posts a week range and focus on making that cadence a habit. From there, experiment:
Try a month at a higher frequency and track the lift.
Mix formats (carousels, short text posts, videos) to stretch your ideas further.
Repurpose strong posts into different formats to keep quality high without doubling your workload.
If you can’t post as often as the top-performing tiers suggest, you can still increase your visibility by pairing posting with a strong commenting strategy.
LinkedIn recently introduced impressions for comments, meaning thoughtful, engaging comments now work like micro-posts, surfacing to people beyond your own network. This is a game-changer for staying visible without creating more original posts.
If you’re in a lighter posting week, try this:
Post 2 to 3 times.
Spend 10 to 15 minutes a day leaving meaningful comments on posts from your network, industry voices, or potential collaborators.
Add perspective, context, or a unique take — not just “Great point!” — so your comments stand on their own.
Whether you’re posting 3 times or 13, sustainability should be the first priority. The fastest way to stall growth is to burn through your best ideas in a short burst and then disappear.
The goal is to build a rhythm that keeps your content sharp, your audience engaged, and you excited to show up.
Consistent posting beats short bursts any time, and on LinkedIn, every extra post is an opportunity for the algorithm to work harder for you.
Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands.
Posting more often definitely helps you grow on LinkedIn. The research has shown it, and I've experienced it myself. But, how much more?
I’ve grown my account to nearly 20,000 followers with different experimental approaches to posting, from 30-day consistency challenges to skipping entire weeks. Meanwhile, my colleague Sabreen has crossed 17,000 by posting every single day for the past year.
These varied approaches are common. Some creators swear by posting once a week. Others insist on posting daily — or even multiple times a day. With so much conflicting advice, it’s hard to know who’s actually right.
So we teamed up with Buffer’s data scientist, Julian Winternheimer, to dig into over 2 million posts from 94,000+ LinkedIn accounts. Our goal: to figure out how posting frequency really impacts reach and engagement on LinkedIn — and whether you can post too much.
If you’ve only been guessing at your LinkedIn cadence till now, this is for you.
🚀 According to our findings, moving from 1 post a week to 2 to 5 is like flipping a switch — LinkedIn starts distributing your content more widely and rewarding you with stronger per-post performance.
L: 👉 More posts spark more conversations. Accounts posting 11+ times weekly see nearly triple the engagements per post compared to once-a-week posters. R: 👉 The more often you post, the further each post travels. Reach per post climbs steadily, with the sharpest jump once you cross into 6–10 and 11+ posts per week.
Our data shows that posting 2 to 5 times weekly on LinkedIn is the sweet spot for improving reach and engagement without overwhelming your schedule.
This cadence can mean +1,182 more impressions per post and a 0.23 percentage point lift in engagement rate compared to posting just once a week.
Julian also adds that, if you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well.
📈 Posting 6 to 10 times weekly pushes the gains further with +5,001 more impressions per post and a 0.76 percentage point increase in engagement rate.
⚡ At 11+ posts per week, the lift is dramatic with nearly 17,000 more impressions per post, 3x more engagements, and a 1.4 percentage point jump in engagement rate compared to posting just once.
One post a week isn’t enough. It keeps you active, but leaves growth on the table.
What’s more, these results are consistent no matter your audience size. Whether you’ve got 500 followers or 50,000, posting more often makes every single post work harder.
Our recommendations in a nutshell:
🪴 Grow your audience in a sustainable way: 2 to 5 posts per week
🚀 Accelerate reach and engagement: 6 to 10 posts per week
📈 Maximize growth (if you can maintain quality): 11+ posts per week
The study: How posting frequency affects growth on LinkedIn
Buffer’s data scientist, Julian Winternheimer, analyzed more than 2 million LinkedIn posts from 94,000+ accounts to understand how posting frequency really impacts performance.
In this analysis, instead of looking only at totals (which can be misleading), he focused on three per-post metrics:
Impressions per post — how many people saw each post on average
Engagements per post — likes, comments, and shares per post
Engagement rate per post — the percentage of viewers who interacted
This addresses a common pain point at its root — when the same account posts more often, do their posts actually perform better?
To make sure the results weren’t skewed by account size or niche, he used two different approaches:
Z-score analysis: Compared each account’s high- and low-frequency weeks against its own average.
Fixed effects regression: Controlled for account-level differences to isolate the effect of posting frequency.
This analysis covers all four major post formats (text, image, video, and carousels or document PDFs) without breaking them out individually.
Our analysis shows that posting more often helps your performance on LinkedIn. Each step up in frequency delivers better per-post results, even after controlling for account size and niche.
Here’s what we found when comparing higher-frequency weeks to quieter ones for the same accounts:
2 to 5 posts per week: modest lift in reach (+1,182 impressions per post) and engagement rate (+0.23 percentage points).
6 to 10 posts per week: stronger lift (+5,001 impressions per post, +0.76 percentage points).
11+ posts per week: the biggest gains (+16,946 impressions per post, +1.40 percentage points, 3x more engagements).
In other words, LinkedIn doesn’t “cap” your reach or punish you for posting often. Instead, it compounds your visibility, surfacing more of your content to more people.
The myth of “posting too much” probably comes from other platforms, where algorithms can suppress frequency. On LinkedIn, the opposite is true — more posts mean more opportunities for distribution.
2. What’s the first step that really moves the needle?
Moving from posting once a week to 2 to 5 times is where performance really begins. That shift alone means:
+1,182 more impressions per post
+0.23 percentage points in engagement rate
It’s the point where LinkedIn’s algorithm seems to recognize you as “active” and starts rewarding your content with better distribution.
From there, each step up continues to deliver significant gains, but the curve steepens. At 6 to 10 posts per week, you see a bigger acceleration. And then 11+ posts per week is where you’ll get the biggest benefits.
For me, the best news here is that you don’t need to post daily to see meaningful improvement. Even small increases in your weekly cadence can unlock compounding gains.
So if more is better, is there ever a point where it stops paying off?
3. Does posting more always mean better results?
Posting more always helps, but the marginal payoff decreases as you climb higher. Going from 1 to 5 posts transforms your performance. Pushing from 6 to 11 posts is still worth it if you can manage the workload, but the gains are incremental rather than exponential.
Take the graph below as the source for this perspective. At first glance, engagement rates look higher at 1 post per week — but that’s misleading. Engagement only seems to dip because the frequency of posts is increasing, so the rate is spread across more content.
Going from 2 to 5 to 6 to 10 posts still delivers meaningful gains, but the growth isn’t as dramatic as that first jump.
At 11+ posts per week, you see the strongest lift, but the improvement between 6 to 10 posts and 11+ posts is even smaller than the leap from 1 post a week to 2 to 5.
💡 If you do want to post more, Julian’s recommendation is to focus on quality. “Post as often as you can — as long as the quality stays high. Low-quality content posted frequently won’t yield great results.”
This is why we see 2 to 5 posts per week emerge as the “sweet spot” for most accounts — it balances meaningful growth with a sustainable content cadence.
4. Do these results depend on your account size?
A common pushback to posting-frequency advice is: “Sure, that works for big accounts — but will it work for me?”
It’s a fair question. Larger accounts naturally get more reach and engagements, and they also tend to post more often. At first glance, it can look like the frequency effect is just a byproduct of size.
That’s why in this study, we controlled for account-level differences. Using Z-scores (which compare each account to its own baseline) and fixed effects regression (which isolates performance changes within the same account), we stripped out the variable of size to see what really happens when an account posts more often. And the results found that the pattern holds across the board.
Small accounts with a few hundred followers saw the same relative lift when moving from 1 post to 2 to 5 as large accounts with tens of thousands.
Bigger accounts gained more in absolute numbers, but the per-post improvements — higher reach, more engagements, stronger engagement rates — scaled consistently across the spectrum.
In other words, this isn’t just a big-brand advantage. Whether you have 500 followers or 50,000, increasing your posting frequency makes your posts perform better relative to your own average.
Frequency is a lever every creator can pull. The algorithm rewards activity and consistency, not just account size.
The best content format on LinkedIn to grow consistently
If posting more often is one part of the equation, choosing the right format for you is another.
Over the last few years, LinkedIn has transformed from a professional networking site into a true creator platform. Along the way, it’s embraced video, carousels, and new feeds designed to keep people scrolling.
📝 Text posts: The simplest way to show up. Easy to publish, great for building the posting habit, but the lowest median engagement overall.
🖼️ Images: A strong step up, generating about 72% more engagement than text posts.
🎥 Videos: Still a major growth lever, earning 84% more engagement than text and slightly outperforming images.
📑 Carousels (PDF document posts): The clear winner for engagement and reach. They spark 278% more engagement than videos, 303% more than images, and nearly 600% more than text posts. Their swipeable nature makes them interactive, saveable, and great for sharing more depth.
🔗 Posts with links: The one exception. They consistently see the lowest median engagement rate because they take people off the platform. When you do share links, keep them in the comments instead of the post body.
Start with the formats that help you stay consistent (text and images), then layer in video and carousels to accelerate growth. Carousels dominate in performance, but quality matters more than format — the best format is the one you can sustain with valuable content.
We now have our answer: more posts mean better per-post performance. But real life often butts heads with the best laid plans. In practice, the “ideal” posting frequency often collides with energy levels, inspiration, and the risk of burnout.
This is why your posting strategy shouldn’t exist in isolation. Start in the 2 to 5 posts a week range and focus on making that cadence a habit. From there, experiment:
Try a month at a higher frequency and track the lift.
Mix formats (carousels, short text posts, videos) to stretch your ideas further.
Repurpose strong posts into different formats to keep quality high without doubling your workload.
If you can’t post as often as the top-performing tiers suggest, you can still increase your visibility by pairing posting with a strong commenting strategy.
LinkedIn recently introduced impressions for comments, meaning thoughtful, engaging comments now work like micro-posts, surfacing to people beyond your own network. This is a game-changer for staying visible without creating more original posts.
If you’re in a lighter posting week, try this:
Post 2 to 3 times.
Spend 10 to 15 minutes a day leaving meaningful comments on posts from your network, industry voices, or potential collaborators.
Add perspective, context, or a unique take — not just “Great point!” — so your comments stand on their own.
Whether you’re posting 3 times or 13, sustainability should be the first priority. The fastest way to stall growth is to burn through your best ideas in a short burst and then disappear.
The goal is to build a rhythm that keeps your content sharp, your audience engaged, and you excited to show up.
Consistent posting beats short bursts any time, and on LinkedIn, every extra post is an opportunity for the algorithm to work harder for you.
