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AI has completely changed how I create content. Ogilvy's Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn't agree more.

You know that feeling when you have ideas floating around but can't quite grab onto them? That's where I was stuck.

As a content marketer, I've been in a creative rut several times — staring at that blinking cursor with a deadline looming. So I started experimenting with AI tools to see if they could actually help me create better content faster.

In this piece, I'm sharing the select AI social media content creation tools that have proven most valuable in my content creation process — ones that can transform your workflow too.

Save time creating social media content with AI

Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engaging content on social media can be overwhelming.

AI content creation tools can help you here, especially when saving time in creating social media posts. These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to help you create, optimize, and manage content for various social media platforms.

Here are some ways AI helps you save time in the social media content creation process:

• Generate content ideas and even text, reducing the time spent brainstorming and writing
• Create and enhance visuals for social posts, eliminating the need for extensive manual editing
• Suggest trending and relevant hashtags and emojis
• Translate content into multiple languages, expanding your reach to global audiences
• Extend the life of valuable posts through content repurposing
• Analyze engagement metrics, providing actionable insights to refine your content strategy
• Monitor competitors' social media activities and provide insights into their strategies
• Automate and schedule posts to go live at optimal times, without manual intervention

Designed to be your creative assistants, AI tools can inspire social post ideas and automate content generation, taking care of everything from writing text and recommending hashtags to image creation.

Some other tools can help with social listening, competitor analysis, content personalization, and other repetitive marketing tasks involved in social media marketing. They can save you hours of effort, giving you more time to focus on other aspects of social media management — strategizing and building meaningful connections with your audience.

At a glance — 17 top AI social media content creation tools

Automated social media caption or text generation

Words can be incredibly powerful. They allow you to tell a story, share experiences, and connect with your audience on a deeper level. But if you find yourself wracking your brains for hours trying to come up with the right words for your social media post, you might be spending more time on it than you should.

AI writing tools can automatically generate captions, headlines, and other text-based content for your social posts within seconds. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience.

Whether you need to promote a new product, share industry insights, or simply want to connect with your audience, automated text generation can save valuable time while keeping your social media game strong. Here are some of the best AI tools to help you:

1. Buffer's AI Assistant 

Best for endless post variations, content repurposing, and more

Buffer's AI Assistant can whip up new posts, repurpose old ones, and even generate ideas for creating click-worthy social posts for any platform at any scale. You only need to give it a few words of context, and the AI tool will generate relevant content for you within seconds. I find it quite useful for quick ideation, especially when I'm stuck in a creative rut.

Key Features:

• Personalized social media posts and ideas: Generates viral social media content ideas personalized to your niche and target audience. The AI assistant can also create personalized posts for different social media channels and audiences, capitalizing on the latest trends.
• Brand consistency: Allows you to define the tone and style of social media posts, ensuring a consistent brand voice across channels.
• Content translation: Translates your social posts into different languages.
• Content repurposing: Turns your long-form content into bite-sized social media posts, and repurposes those posts for other social media channels. The AI assistant can extract key points and concepts to allow for faster and more efficient content repurposing.
• Audience engagement: Analyzes audience's comments and inquiries and gives you quick AI-generated responses to enhance social media engagement.
• Test social posts: The AI assistant can generate endless post variations for you to experiment with and run A/B tests to determine the most effective approach.
• Supports multiple platforms: Generates content for various social media platforms like Twitter, TikTok, Instagram, Facebook, Pinterest, and more.
• Social media scheduling: Streamline social media content publishing with calendar and preset publishing schedules.

🤔 Why choose this tool? Buffer AI Assistant can help you overcome creativity fatigue and make the AI content creation process faster and more efficient.

2. Typeface  

Best for social media content ideation and creation

Keeping your social media consistent across platforms while still making it feel personal? Yeah, that's tough—especially when you're juggling multiple accounts.

Typeface addresses this problem through its Arc Agents — specialized AI assistants that function as extensions of your marketing team. You can describe what you need through Typeface Chat, and the system automatically assigns the right AI agent to handle your request while ensuring everything aligns with your brand guidelines.

There are various AI content marketing agents provide targeted AI assistance at each stage of the social media content lifecycle, from ideation to content creation (text, images, and visuals), and even evaluating the performance of your social media campaigns.

Key Features:

• Video Agent: Creates video clips from longer videos, sizzle reels, and video ads for social media.
• Ad Agent: Creates platform-specific ad copy and visuals (Meta, LinkedIn, etc.)
• Visual Inspiration Studio: Offers a library of inspiration images to generate product shots for social media ads and social commerce.
• Creative automation: Automatically adapts a single approved ad creative into multiple variations for different audiences, markets, or channels without manual rework.
• Performance Agent: Analyzes the performance of your social campaigns to see how well they resonate with your audience and predicts future trends that may impact your campaigns. The Performance Agent also offers insightful recommendations for content improvements.
• Brand hub: Unified system of brand intelligence that organizes your brand's assets, audience profiles, visual aesthetics, and distinct voices to ensure brand consistency and proactive governance across all social media outputs.
• Integrations: Connects with major social platforms to simplify publishing social media posts and ads directly from the platform.

🤔 Why choose this tool? Typeface's brand-personalized AI can prove to be useful for managing social media campaigns at scale. For organizations looking to create more targeted, on-brand conversations that drive engagement, this AI platform offers a powerful and future-proof solution.

3. Narrato AI Content Genie 

Best for social media (and blog) content on autopilot

Narrato AI Content Genie is your personal content marketer that auto-generates social and blog content every week. This tool takes your website URL and themes as input and serves 20 to 25 pieces of social media and blog content weekly to choose from. You can also easily edit and publish these from Narrato.

Narrato's other AI social media content generator tools include custom social media content generation templates (social posts from URLs, themes, notes, and more), a memes generator, a Twitter thread generator, a social profile content generator, an AI image generator, and a royalty-free images and GIFs search and download tool.

Key Features:

• AI Content Genie: Generates fresh social posts (+ blog posts) on autopilot every week, complete with AI-generated content, hashtags, emojis, and images/GIFs. Chosen posts can be edited and scheduled/published directly from the platform. This was particularly helpful for me when working solo, as the tool served as my content strategist, creator, and social media manager – all rolled up into one.
• 15+ AI social media templates: Generates LinkedIn posts, Facebook and Instagram posts, and Twitter threads in various formats. You can also generate posts around a specific theme/occasion/quotes. It also offers templates for social media poll creation and meme idea generation. You can even generate video scripts for Reels and TikTok.
• Customization and quality enhancement: All social content generation tools come with customization options where you can input your social media channel, tone of voice, length of the social post, and other parameters. Besides content generation, some AI writing templates and in-line AI options assist with content improvement, simplification, paraphrasing, and turning paragraphs into bullets, etc.
• AI Image Generator: Generates unique images for social posts in a variety of styles using text prompts.
• AI Chat: Generates creative post ideas based on your custom prompts. Can be used for calendar planning, strategizing, storytelling ideas, and more.
• Multi-platform support: Generates relevant content for Facebook, Instagram, LinkedIn, and Twitter, customizing and tailoring the content for each platform.
• Social media planning and scheduling: Offers a built-in social media calendar for planning and organizing social posts. Content can be scheduled/published to some social media platforms or CMS, or through Zapier connecting to industry-standard social schedulers like Buffer, etc.

🤔 Why choose this tool? Narrato AI Content Genie and social media content generator is an all-in-one solution for social media content planning, creation, and publishing, offering everything you need under one roof. It also helps with content planning, SEO, and creation for blogs, web copy, emails, and more, with 100+ AI templates and a host of other powerful tools.

4. HubSpot 

Best for social media captions

HubSpot's AI Social Media Caption Generator is another useful AI-powered content generation tool that has helped me create catchy social media captions. It's great for when you need quick captions to go with your visuals. Simply provide a short post description, a few details about your audience, and the desired tone, and you'll get your social media copy.

Key Features:

• Personalized captions: Generates social media captions that align with your brand personality and appeal to your audience. Test out multiple prompts to create multiple variations of copy.
• Automated social copy generation: Repurposes basic social post copy into trivia, polls, and question-based captions to enhance engagement.
• Supports multiple social media channels: Creates engaging content for Instagram, Twitter, Facebook, and LinkedIn.
• Built-in reporting: Create, publish, and track social posts from Hubspot's dashboard. Plus, you can identify your top-performing content, analyze audience trends, and optimize your posting times.

🤔 Why choose this tool? HubSpot's AI Social Media Caption Generator can be a good choice if you're looking for quick social media captions, but it doesn't come with many customization options.

5. Quuu  

Best for social media content curation

Quuu is a specialized AI platform designed to automate and enhance content curation for your social media accounts. It combines AI-driven discovery and personalization with a layer of human oversight to provide a steady stream of content for social media feeds on platforms like LinkedIn, Facebook, and X (formerly Twitter).

Key Features:

• AI-powered content curation and creation: Quuu uses AI to tailor content suggestions based on your audience preferences and your brand's unique tone. Content suggestions are curated from over 500 distinct interest categories. Additionally, you can specify your preferred interest categories during setup to improve the relevance of the content suggestions.
• AI recommendations: The AI also offers recommendations for content adjustments, optimal posting times, suitable topics, and relevant hashtags.
• Different content formats: Quuu supports AI content creation for a variety of different formats, like quotes, questions, statistics, and links, to keep your feed interesting and engaging for different audiences.
• Human review: A significant aspect of Quuu's value proposition is its commitment to content quality, which is achieved through human involvement in the curation process.
• Automated scheduling: Quuu features seamless integration with its own native scheduling system for LinkedIn, Facebook, and X (Twitter).

🤔 Why choose this tool? Quuu automates the often laborious and time-consuming tasks of finding, vetting, and scheduling relevant third-party content. If you're looking to keep an active, engaging, and valuable online presence with much less manual effort, Quuu could be a great solution.

AI-powered social listening

When you're creating social media content, think in terms of striking up a conversation, not broadcasting your message. Content that is helpful to your audience and addresses their pain points and preferences will always be more engaging. So, it becomes important to analyze all the conversations, mentions, and trends on social media and track how your audience engages with social media content. That's where AI social listening tools come in.

These AI tools can give you the inside scoop on audience sentiment, helping you build an AI content strategy that resonates with your audience. Around 16% of organizations are already using these platforms to track public sentiment in real time, so there’s plenty of room to grow.

Some AI tools that can help you with social listening are:

6. Mentionlytics 

Best for monitoring conversations in real-time

Keep an eye on social mentions across popular social media platforms and the web, and get all the valuable insights you need.

Mentionlytics is an AI-powered social listening tool that analyzes online conversations using advanced AI algorithms and big data analysis. It can help you stay on top of important stats like audience sentiment, engagement, reach, share of voice, and follower growth.

Key Features:

• Social media monitoring: Monitors brand mentions, specific hashtags, or any other phrases related to your brand on all major channels, including Facebook, Twitter, LinkedIn, Instagram, and more.
• Web monitoring: Monitors brand mentions across blogs, news sites, forums, and other online sources.
• Sentiment analysis: Helps in gauging audience sentiment and gives you an overview of positive or negative reactions towards your brand.
• Report builder: Drag-and-drop report builder allows you to customize your reports with actionable data, graphs, and more.
• Identify influencers: Find the top influencers in your niche to leverage them for influencer marketing.
• Social Intelligent Advisor (SIA): Mentionlytics' SIA serves up practical and tailored brand advice just for you.

🤔 Why choose this tool? If you need personalized brand insights across both social media and the web, then consider trying out Mentionlytics AI-powered social listening tool.

7. Meltwater 

Best for capturing every brand mention across social

Meltwater is a comprehensive social intelligence solution that comes with a comprehensive suite of tools for social listening and analytics, media monitoring, trend tracking, sentiment analysis, influencer identification, and more. It can gather data from various online channels, including popular social media platforms like YouTube, Pinterest, Twitch, Reddit, WeChat, Douyin, and Twitter.

Key Features:

• Media Intelligence: Highlights hidden insights about your market and brand, helping you build your voice of share.
• Social Listening: No data caps or limits on social listening. Gives you historical brand data from a 15-month rolling archive.
• Sentiment Analysis: Uses smart algorithms to analyze the sentiment behind all your online content, including your social media posts and articles.
• Trend Tracking: Helps you keep up with the latest trends and topics in your industry so you can adjust your marketing strategies based on what's relevant to your brand.
• Real-time Alerts: Stay informed about important mentions, trends, or events with customizable alerts.
• Reporting and analytics: Create custom reports that show all the important social media insights, charts, and metrics. Also comes with an automated regular reporting feature.

🤔 Why choose this tool? Meltwater is a comprehensive social intelligence solution that could be a good choice for unrestricted social listening across various online platforms, including some niche social media channels.

AI-powered competitor analysis

To level up your social media content creation game, it's crucial to keep tabs on what your competitors are up to. AI-powered competitor analysis can help you pinpoint their weaknesses, strengths, and chances for growth, which you can then leverage to your advantage.

If you're looking for some AI-powered tools to analyze your competitors' social media strategies, content performance, and audience engagement, we've got three excellent suggestions to get you started:

8. Predis.ai 

Best for granular analysis of competitor content on social

Predis.ai is an AI-powered social media marketing platform that can help you figure out what type of content is most effective for your audience by decoding your competition's marketing strategy. It currently offers competitor analysis for Facebook and Instagram, with support for more platforms like LinkedIn, Twitter, TikTok, Pinterest, and YouTube on the way.

Key Features:

• Granular competitive analysis: Analyze your competitor's social media content to see which posts are hitting the mark and which ones are falling short. It can also help you understand their content distribution patterns. This valuable info can help you gauge if your upcoming campaign ideas are on the right track. Plus, you get an overview of all the important metrics, like average likes/comments, number of followers, engagement rates, etc.
• Hashtag analysis: Reveals the hashtag sets that the competitors are using in their social posts.
• Reports: Generate reports with useful insights on competitor behavior and industry trends to develop actionable social media strategies.

🤔 Why choose this tool? Predis.ai can help you gain an edge over your competitors through granular-level social media competitive analysis, in which you get to learn about their social media marketing successes as well as failures.

9. Rival IQ 

Best for deep competitor analytics to make better social media content decisions

Stay ahead in the game and make informed decisions about your social media content strategy with Rival IQ. This competitor analytics tool can help you uncover your competitors' strengths and weaknesses with comprehensive benchmarking data. With this tool, you get a complete picture of your brand's performance on social.

Key Features:

• Always-on competitive benchmarks: Understand your social media metrics better by putting them into a comparative context.
• Competitive social media analytics: See where your competitors are focusing their social media marketing efforts with always-on social post monitoring. Gives you an option to compare your social performance against specific competitors or all competitors in the industry.
• Custom dashboards: Fully customizable dashboard templates make evaluating your social performance against competitors a breeze.
• Boosted post detection: Uses machine learning to figure out if a rival has boosted a Facebook post. This way, you'll be able to jump into action or replicate their strategy quickly.

🤔 competitors' If you're a business or marketer interested in analyzing competitor social media posts in bulk, then Rival IQ could be a great tool for you.

10. Unmetric 

Best for competitive benchmarking to improve your social strategy

Unmetric is a competitive benchmarking tool that uses AI to monitor and track your competitors' and top brands' social media activities. It can provide relevant insights about their social media strategies, from the type of content they're creating to the hashtags being used, helping you step up your own social game.

Key Features:

• Competitive benchmarking: Track your performance, identify patterns, and assess the effectiveness of your social strategy. Keep an eye on your competitors to gain insights from their successes, mistakes, and innovations.
• Competitive intelligence: Uncover what's currently striking a chord with social media audiences by filtering your competitors' organic and paid content based on engagement.
• Automated reporting: Generate reports with your social KPIs for any social media channel or time frame.
• Creative content ideas: Find inspiration for your social media content, and gain insights from over 100,000 brands on trending keywords, topics, events, and holidays.
• Supports all major social networks: Offers social media analytics for all important social media platforms, like Facebook, Instagram, Twitter, and YouTube.

🤔 Why choose this tool? Unmetric could be a useful AI-based competitor analysis tool for making real-time decisions by comparing, benchmarking, and analyzing your social performance.

AI-generated visuals

Images and videos are crucial in social media content. In fact, they're way more engaging than plain text posts on pretty much every internet platform. On LinkedIn, visually-driven carousels get 278% more engagement than videos, 303% more than images, and a massive 596% more than text-only posts. While on Threads, images claim first place for engagement, earning 0.6% more engagement than videos, 37% more than posts with links, and 60% more than text posts.

But it's not enough to just slap on any old image. Quality visual content is key. That's where AI comes in. With AI algorithms, you can create stunning visuals like images, infographics, and even branded videos tailored to your brand's style. AI-powered image and video editing tools might offer features like automatic background removal, image retouching, and even generating visuals based on text descriptions. So, save yourself some time and try out these three AI-powered tools for visual generation –

11. Canva 

Best for social media graphics

Canva is a popular graphic design tool that helps content creators and marketing teams create beautiful visual content in seconds. With over 20,000 templates and social media layouts, you can create eye-catching designs for Facebook, X/Twitter, Pinterest, Instagram, and more. And now, they've added a slew of AI content creation features to their platform to make graphic design even simpler and more efficient.

Key Features:

• 100+ social media layouts: Hundreds of professionally designed social media layouts for every social media platform, from TikTok to Twitter.
• 600k+ pre-designed templates: Customizable templates for a variety of social media posts.
• Magic Design: AI tool that turns a text prompt into a custom social media post design.
• Text-to-Image: Creates unique AI-generated images to add to your social posts
• Magic Write: Generates text for the social media post graphic (or the social post copy)
• Magic Edit and Magic Eraser: Allows for one-click image editing where you can modify, add, and replace elements from images, and remove any unwanted elements.
• Magic Resizer: One-click image resizing tool makes it easier to create designs suitable for different platforms.
• Drag-and-drop editor: Easy-to-use editor with a content library offering 100M+ graphics, photos, videos, fonts, and audio.

🤔 Why choose this tool? Canva is an intuitive tool that lets you experiment with graphic design at your own pace. The best part is that it doesn't involve a steep learning curve, allowing everyone to create social media graphics quickly and efficiently.

12. Let's Enhance 

Best for AI-powered image enhancement

Let's Enhance uses advanced AI technology to upscale and boost the resolution of your images. With its powerful Super Resolution machine learning algorithm, the tool maintains the finest details in images, removing any pixelation or blur, to give you high-quality content for your social media content.

Key Features:

• Image upscaling: Enhances image resolution by up to 16 times without compromising quality.
• Image enhancement: Improves image quality by fixing pixelation, blur, lighting, and colors, and getting rid of any visual artifacts.
• Facial and text sharpening: Helps in enhancing the finer details in text and faces within images.
• AI art generator: Transform your words into stunning high-resolution images, allowing you to create one-of-a-kind AI art for your social posts.

🤔 Why choose this tool? Let's Enhance is an easy-to-use AI tool that could help you improve the quality of your visual content with minimal effort.

13. Pictory 

Best for AI-generated videos for social

Pictory is an AI tool transforming video creation for social media by helping users create engaging videos from text. It also offers the option to edit existing videos using text, making it way easier to repurpose content for different platforms and for different audiences.

Key Features:

• Script-to-Video: Converts scripts into videos, complete with visuals, transitions, and AI-powered voiceovers.
• Article-to-Video: Transforms written content (articles and blog posts) into videos for sharing on social.
• Edit videos using text: Allows text-based editing of existing videos and makes it easier to create short video clips.
• Visuals-to-Video: Creates custom videos using uploaded media files (videos and photos).
• AI voiceover: Offers a variety of AI-powered voice options to add voiceovers to videos, and comes with a voice sync option that automatically syncs text with voiceover.
• Customizable templates: Offers a selection of templates for various themes and styles, simplifying video creation.
• Highlights: Automatically identifies and highlights key points in videos. Useful for creating summaries or extracting important clips from longer videos.
• Stock media library: Provides a large library of stock videos and images.

🤔 Why choose this tool? Pictory offers a comprehensive video marketing toolkit packed with beautiful AI features to simplify video content creation for social.

14. Invideo AI 

Best for faceless video content for social

In recent years, there has been a notable increase in the popularity of faceless video content. This trend is driven by the need for scalable content production to satisfy the growing demand from audiences, along with a desire to lessen the pressures and costs associated with on-camera appearances.

To adapt to this changing landscape, popular AI video generation tool Invideo AI provides an AI faceless video generator. This AI social media content creation tool can be useful for marketers and content creators looking to capitalize on this trend without extensive video editing expertise or expensive recording equipment.  

Key Features:

• AI video creation from prompts: Invideo makes it easier to produce initial video drafts from straightforward topics or text prompts for any type of faceless video content that you require. The AI expertly handles the next set of tasks, like crafting the script, selecting appropriate media from its library, generating and adding voiceovers, incorporating background music, and applying smooth transitions.
• Media library: The tool provides a large library of over 16 million stock photos and videos for use in your videos. Complementing this are the human-sounding AI voiceovers and voice cloning capabilities, available in numerous languages and accents. 
• Simplified editing and customization features: For refining the AI-generated videos, Invideo AI features a "Magic Box" editor that allows you to make modifications to your videos using simple text-based commands.
• Platform-specific optimizations: A practical feature of this AI tool is the automatic repositioning of video elements when aspect ratios are changed to suit different platforms (e.g., landscape to portrait). Users also retain the flexibility to upload their own images and videos for incorporation into their projects.  

🤔 Why choose this tool? Invideo AI's ability to swiftly produce faceless video content could be great for brands and creators that are looking to maintain consistent audience engagement and visibility in fast-paced feeds. With its focus on a user-friendly interface and AI-driven automation, the platform makes sophisticated video creation accessible to a wider audience, even those without extensive video editing experience or technical skills.

AI meme generation

What's in a meme? A lot, I'd say. Memes have a way of bringing people together through humor. They're way more popular than your regular social media graphics. An NYU study found that memes get more organic engagement than regular posts.

Given the increasing popularity of meme marketing, it's no surprise that technology has jumped on the bandwagon. There are many AI tools to curate and create memes tailored to current trends and user preferences. I've found these three to be pretty useful.

15. Supermeme.ai 

Best for turning text into memes

Supermeme is an AI tool that merges OpenAI's ChatGPT with a cool collection of handpicked images and GIFs to create shareable memes, with witty captions and appropriate meme templates. Whether you're looking to turn text into memes or GIFs, or want themed memes for a specific occasion, this tool offers numerous features for meme generation.

Key Features:

• Text-to-meme: Gives you a bunch of memes to use from simple text prompts.
• AI GIF memes: Creates hilarious GIF memes by matching thousands of GIFs with the perfect captions to fit your text prompt.
• Themed memes: Generates relevant memes on any topic provided.
• Custom memes: Upload your image and turn it into a custom meme using AI.
• 1,000+ meme templates: Offers thousands of specially curated meme templates that are professionally usable and come without any watermarks.
• Minimalistic meme editor: Makes it easier to add and modify text, adjust font size, and make necessary tweaks in memes.
• Multi-language support: Creates memes in over 110 different languages.
• Custom watermark: Option to add custom watermarks to brand your AI-generated memes.

🤔 Why choose this tool? Supermeme could be a great tool for creating customized memes quickly and effortlessly.

16. Picsart 

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Picsart's AI GIF Generator is a recent addition to the AI-powered image editing tool. This is not your basic AI image generation tool that combines AI-generated captions with pre-made GIFs to create memes. Instead, it creates entirely new GIFs using text prompts.

Key Features:

• Text-to-GIF: Uses AI to create unique GIFs by stitching together frames based on your text prompts. Fine-tune the AI-generated GIFs using thumbs-up and thumbs-down options.
• GIF style options: Wide variety of moods, styles, and art options to cater to different creative preferences.
• AI art generator, AI image generator, and AI video generator, with many other features for image editing.

🤔 Why choose this tool? Picsart could help you create GIF memes that are uniquely yours.

17. Kapwing AI Meme Generator 

Best for creating relatable, AI-generated memes

Kapwing's Meme Maker is another AI tool that helps in creating hilarious memes effortlessly. I've used this tool to whip up images, GIFs, and video memes quickly. It offers a vast collection of meme templates to choose from and allows you to import your own content to create memes.

Key Features:

• AI meme generator: Generates six variations of memes using your text input. Offers the option to change the caption and add animation, text, or even music.
• Memes from images and videos: Choose from image and video meme templates, or upload your own image/video files to convert them into memes on Kapwing's editor.
• Huge meme template library: Provides a large library of meme templates on various classic and trending topics. Also offers blank templates to allow for more customization.
• AI image generator, AI video generator, and a bunch of other AI tools.

🤔 Why choose this tool? Kapwing's meme generator offers both AI-generated memes and the ability to create custom ones from scratch.

FAQs about AI social media content tools

How do I choose the right AI social media content creation tool?

Consider these factors: cost, ease of use, integration with your existing workflow, and the tool’s learning capabilities. Most importantly, choose a tool that feels comfortable to you and truly supports your social media goals.

Time is precious, and AI can help you make the most of it.

Since I started using AI content creation tools for social, I've seen two major positive changes:

• It has drastically improved the quality of my content
• It is helping me maintain a consistent posting schedule

We've also tested and curated several lists of the best AI tools that can support human creativity:

• The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested
• 9 of the Best AI Writing Tools and Assistants to Help You Work Smarter, Not Harder
• The 9 Best AI Image Generators of 2025 (+ Examples)
• 8 of the Best AI Productivity Tools to Help You Optimize How You Work

So, if you're looking to make your marketing life easier too, check out these 17 amazing AI tools I've listed here, and see which ones work best for your next social media post. Honestly, you'll wonder why you didn't hop on board sooner – I know I did!

Are there any free AI tools for social media content creation?

Absolutely. Buffer’s free AI Assistant is a great starting point, and you’ll find several others that let you test features for no cost. Just remember to check their limitations and data policies to make sure they align with what you need.

Data from millions of TikToks shared by over 150K accounts paints a clear picture of how often you should post to get more views.

AI has completely changed how I create content. Ogilvy's Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn't agree more.

You know that feeling when you have ideas floating around but can't quite grab onto them? That's where I was stuck.

As a content marketer, I've been in a creative rut several times — staring at that blinking cursor with a deadline looming. So I started experimenting with AI tools to see if they could actually help me create better content faster.

In this piece, I'm sharing the select AI social media content creation tools that have proven most valuable in my content creation process — ones that can transform your workflow too.

Save time creating social media content with AI

Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engaging content on social media can be overwhelming.

AI content creation tools can help you here, especially when saving time in creating social media posts. These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to help you create, optimize, and manage content for various social media platforms.

Here are some ways AI helps you save time in the social media content creation process:

• Generate content ideas and even text, reducing the time spent brainstorming and writing
• Create and enhance visuals for social posts, eliminating the need for extensive manual editing
• Suggest trending and relevant hashtags and emojis
• Translate content into multiple languages, expanding your reach to global audiences
• Extend the life of valuable posts through content repurposing
• Analyze engagement metrics, providing actionable insights to refine your content strategy
• Monitor competitors' social media activities and provide insights into their strategies
• Automate and schedule posts to go live at optimal times, without manual intervention

Designed to be your creative assistants, AI tools can inspire social post ideas and automate content generation, taking care of everything from writing text and recommending hashtags to image creation.

Some other tools can help with social listening, competitor analysis, content personalization, and other repetitive marketing tasks involved in social media marketing. They can save you hours of effort, giving you more time to focus on other aspects of social media management — strategizing and building meaningful connections with your audience.

At a glance — 17 top AI social media content creation tools

Automated social media caption or text generation

Words can be incredibly powerful. They allow you to tell a story, share experiences, and connect with your audience on a deeper level. But if you find yourself wracking your brains for hours trying to come up with the right words for your social media post, you might be spending more time on it than you should.

AI writing tools can automatically generate captions, headlines, and other text-based content for your social posts within seconds. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience.

Whether you need to promote a new product, share industry insights, or simply want to connect with your audience, automated text generation can save valuable time while keeping your social media game strong. Here are some of the best AI tools to help you:

1. Buffer's AI Assistant 

Best for endless post variations, content repurposing, and more

Buffer's AI Assistant can whip up new posts, repurpose old ones, and even generate ideas for creating click-worthy social posts for any platform at any scale. You only need to give it a few words of context, and the AI tool will generate relevant content for you within seconds. I find it quite useful for quick ideation, especially when I'm stuck in a creative rut.

Key Features:

• Personalized social media posts and ideas: Generates viral social media content ideas personalized to your niche and target audience. The AI assistant can also create personalized posts for different social media channels and audiences, capitalizing on the latest trends.
• Brand consistency: Allows you to define the tone and style of social media posts, ensuring a consistent brand voice across channels.
• Content translation: Translates your social posts into different languages.
• Content repurposing: Turns your long-form content into bite-sized social media posts, and repurposes those posts for other social media channels. The AI assistant can extract key points and concepts to allow for faster and more efficient content repurposing.
• Audience engagement: Analyzes audience's comments and inquiries and gives you quick AI-generated responses to enhance social media engagement.
• Test social posts: The AI assistant can generate endless post variations for you to experiment with and run A/B tests to determine the most effective approach.
• Supports multiple platforms: Generates content for various social media platforms like Twitter, TikTok, Instagram, Facebook, Pinterest, and more.
• Social media scheduling: Streamline social media content publishing with calendar and preset publishing schedules.

🤔 Why choose this tool? Buffer AI Assistant can help you overcome creativity fatigue and make the AI content creation process faster and more efficient.

2. Typeface  

Best for social media content ideation and creation

Keeping your social media consistent across platforms while still making it feel personal? Yeah, that's tough—especially when you're juggling multiple accounts.

Typeface addresses this problem through its Arc Agents — specialized AI assistants that function as extensions of your marketing team. You can describe what you need through Typeface Chat, and the system automatically assigns the right AI agent to handle your request while ensuring everything aligns with your brand guidelines.

There are various AI content marketing agents provide targeted AI assistance at each stage of the social media content lifecycle, from ideation to content creation (text, images, and visuals), and even evaluating the performance of your social media campaigns.

Key Features:

• Video Agent: Creates video clips from longer videos, sizzle reels, and video ads for social media.
• Ad Agent: Creates platform-specific ad copy and visuals (Meta, LinkedIn, etc.)
• Visual Inspiration Studio: Offers a library of inspiration images to generate product shots for social media ads and social commerce.
• Creative automation: Automatically adapts a single approved ad creative into multiple variations for different audiences, markets, or channels without manual rework.
• Performance Agent: Analyzes the performance of your social campaigns to see how well they resonate with your audience and predicts future trends that may impact your campaigns. The Performance Agent also offers insightful recommendations for content improvements.
• Brand hub: Unified system of brand intelligence that organizes your brand's assets, audience profiles, visual aesthetics, and distinct voices to ensure brand consistency and proactive governance across all social media outputs.
• Integrations: Connects with major social platforms to simplify publishing social media posts and ads directly from the platform.

🤔 Why choose this tool? Typeface's brand-personalized AI can prove to be useful for managing social media campaigns at scale. For organizations looking to create more targeted, on-brand conversations that drive engagement, this AI platform offers a powerful and future-proof solution.

3. Narrato AI Content Genie 

Best for social media (and blog) content on autopilot

Narrato AI Content Genie is your personal content marketer that auto-generates social and blog content every week. This tool takes your website URL and themes as input and serves 20 to 25 pieces of social media and blog content weekly to choose from. You can also easily edit and publish these from Narrato.

Narrato's other AI social media content generator tools include custom social media content generation templates (social posts from URLs, themes, notes, and more), a memes generator, a Twitter thread generator, a social profile content generator, an AI image generator, and a royalty-free images and GIFs search and download tool.

Key Features:

• AI Content Genie: Generates fresh social posts (+ blog posts) on autopilot every week, complete with AI-generated content, hashtags, emojis, and images/GIFs. Chosen posts can be edited and scheduled/published directly from the platform. This was particularly helpful for me when working solo, as the tool served as my content strategist, creator, and social media manager – all rolled up into one.
• 15+ AI social media templates: Generates LinkedIn posts, Facebook and Instagram posts, and Twitter threads in various formats. You can also generate posts around a specific theme/occasion/quotes. It also offers templates for social media poll creation and meme idea generation. You can even generate video scripts for Reels and TikTok.
• Customization and quality enhancement: All social content generation tools come with customization options where you can input your social media channel, tone of voice, length of the social post, and other parameters. Besides content generation, some AI writing templates and in-line AI options assist with content improvement, simplification, paraphrasing, and turning paragraphs into bullets, etc.
• AI Image Generator: Generates unique images for social posts in a variety of styles using text prompts.
• AI Chat: Generates creative post ideas based on your custom prompts. Can be used for calendar planning, strategizing, storytelling ideas, and more.
• Multi-platform support: Generates relevant content for Facebook, Instagram, LinkedIn, and Twitter, customizing and tailoring the content for each platform.
• Social media planning and scheduling: Offers a built-in social media calendar for planning and organizing social posts. Content can be scheduled/published to some social media platforms or CMS, or through Zapier connecting to industry-standard social schedulers like Buffer, etc.

🤔 Why choose this tool? Narrato AI Content Genie and social media content generator is an all-in-one solution for social media content planning, creation, and publishing, offering everything you need under one roof. It also helps with content planning, SEO, and creation for blogs, web copy, emails, and more, with 100+ AI templates and a host of other powerful tools.

4. HubSpot 

Best for social media captions

HubSpot's AI Social Media Caption Generator is another useful AI-powered content generation tool that has helped me create catchy social media captions. It's great for when you need quick captions to go with your visuals. Simply provide a short post description, a few details about your audience, and the desired tone, and you'll get your social media copy.

Key Features:

• Personalized captions: Generates social media captions that align with your brand personality and appeal to your audience. Test out multiple prompts to create multiple variations of copy.
• Automated social copy generation: Repurposes basic social post copy into trivia, polls, and question-based captions to enhance engagement.
• Supports multiple social media channels: Creates engaging content for Instagram, Twitter, Facebook, and LinkedIn.
• Built-in reporting: Create, publish, and track social posts from Hubspot's dashboard. Plus, you can identify your top-performing content, analyze audience trends, and optimize your posting times.

🤔 Why choose this tool? HubSpot's AI Social Media Caption Generator can be a good choice if you're looking for quick social media captions, but it doesn't come with many customization options.

5. Quuu  

Best for social media content curation

Quuu is a specialized AI platform designed to automate and enhance content curation for your social media accounts. It combines AI-driven discovery and personalization with a layer of human oversight to provide a steady stream of content for social media feeds on platforms like LinkedIn, Facebook, and X (formerly Twitter).

Key Features:

• AI-powered content curation and creation: Quuu uses AI to tailor content suggestions based on your audience preferences and your brand's unique tone. Content suggestions are curated from over 500 distinct interest categories. Additionally, you can specify your preferred interest categories during setup to improve the relevance of the content suggestions.
• AI recommendations: The AI also offers recommendations for content adjustments, optimal posting times, suitable topics, and relevant hashtags.
• Different content formats: Quuu supports AI content creation for a variety of different formats, like quotes, questions, statistics, and links, to keep your feed interesting and engaging for different audiences.
• Human review: A significant aspect of Quuu's value proposition is its commitment to content quality, which is achieved through human involvement in the curation process.
• Automated scheduling: Quuu features seamless integration with its own native scheduling system for LinkedIn, Facebook, and X (Twitter).

🤔 Why choose this tool? Quuu automates the often laborious and time-consuming tasks of finding, vetting, and scheduling relevant third-party content. If you're looking to keep an active, engaging, and valuable online presence with much less manual effort, Quuu could be a great solution.

AI-powered social listening

When you're creating social media content, think in terms of striking up a conversation, not broadcasting your message. Content that is helpful to your audience and addresses their pain points and preferences will always be more engaging. So, it becomes important to analyze all the conversations, mentions, and trends on social media and track how your audience engages with social media content. That's where AI social listening tools come in.

These AI tools can give you the inside scoop on audience sentiment, helping you build an AI content strategy that resonates with your audience. Around 16% of organizations are already using these platforms to track public sentiment in real time, so there’s plenty of room to grow.

Some AI tools that can help you with social listening are:

6. Mentionlytics 

Best for monitoring conversations in real-time

Keep an eye on social mentions across popular social media platforms and the web, and get all the valuable insights you need.

Mentionlytics is an AI-powered social listening tool that analyzes online conversations using advanced AI algorithms and big data analysis. It can help you stay on top of important stats like audience sentiment, engagement, reach, share of voice, and follower growth.

Key Features:

• Social media monitoring: Monitors brand mentions, specific hashtags, or any other phrases related to your brand on all major channels, including Facebook, Twitter, LinkedIn, Instagram, and more.
• Web monitoring: Monitors brand mentions across blogs, news sites, forums, and other online sources.
• Sentiment analysis: Helps in gauging audience sentiment and gives you an overview of positive or negative reactions towards your brand.
• Report builder: Drag-and-drop report builder allows you to customize your reports with actionable data, graphs, and more.
• Identify influencers: Find the top influencers in your niche to leverage them for influencer marketing.
• Social Intelligent Advisor (SIA): Mentionlytics' SIA serves up practical and tailored brand advice just for you.

🤔 Why choose this tool? If you need personalized brand insights across both social media and the web, then consider trying out Mentionlytics AI-powered social listening tool.

7. Meltwater 

Best for capturing every brand mention across social

Meltwater is a comprehensive social intelligence solution that comes with a comprehensive suite of tools for social listening and analytics, media monitoring, trend tracking, sentiment analysis, influencer identification, and more. It can gather data from various online channels, including popular social media platforms like YouTube, Pinterest, Twitch, Reddit, WeChat, Douyin, and Twitter.

Key Features:

• Media Intelligence: Highlights hidden insights about your market and brand, helping you build your voice of share.
• Social Listening: No data caps or limits on social listening. Gives you historical brand data from a 15-month rolling archive.
• Sentiment Analysis: Uses smart algorithms to analyze the sentiment behind all your online content, including your social media posts and articles.
• Trend Tracking: Helps you keep up with the latest trends and topics in your industry so you can adjust your marketing strategies based on what's relevant to your brand.
• Real-time Alerts: Stay informed about important mentions, trends, or events with customizable alerts.
• Reporting and analytics: Create custom reports that show all the important social media insights, charts, and metrics. Also comes with an automated regular reporting feature.

🤔 Why choose this tool? Meltwater is a comprehensive social intelligence solution that could be a good choice for unrestricted social listening across various online platforms, including some niche social media channels.

AI-powered competitor analysis

To level up your social media content creation game, it's crucial to keep tabs on what your competitors are up to. AI-powered competitor analysis can help you pinpoint their weaknesses, strengths, and chances for growth, which you can then leverage to your advantage.

If you're looking for some AI-powered tools to analyze your competitors' social media strategies, content performance, and audience engagement, we've got three excellent suggestions to get you started:

8. Predis.ai 

Best for granular analysis of competitor content on social

Predis.ai is an AI-powered social media marketing platform that can help you figure out what type of content is most effective for your audience by decoding your competition's marketing strategy. It currently offers competitor analysis for Facebook and Instagram, with support for more platforms like LinkedIn, Twitter, TikTok, Pinterest, and YouTube on the way.

Key Features:

• Granular competitive analysis: Analyze your competitor's social media content to see which posts are hitting the mark and which ones are falling short. It can also help you understand their content distribution patterns. This valuable info can help you gauge if your upcoming campaign ideas are on the right track. Plus, you get an overview of all the important metrics, like average likes/comments, number of followers, engagement rates, etc.
• Hashtag analysis: Reveals the hashtag sets that the competitors are using in their social posts.
• Reports: Generate reports with useful insights on competitor behavior and industry trends to develop actionable social media strategies.

🤔 Why choose this tool? Predis.ai can help you gain an edge over your competitors through granular-level social media competitive analysis, in which you get to learn about their social media marketing successes as well as failures.

9. Rival IQ 

Best for deep competitor analytics to make better social media content decisions

Stay ahead in the game and make informed decisions about your social media content strategy with Rival IQ. This competitor analytics tool can help you uncover your competitors' strengths and weaknesses with comprehensive benchmarking data. With this tool, you get a complete picture of your brand's performance on social.

Key Features:

• Always-on competitive benchmarks: Understand your social media metrics better by putting them into a comparative context.
• Competitive social media analytics: See where your competitors are focusing their social media marketing efforts with always-on social post monitoring. Gives you an option to compare your social performance against specific competitors or all competitors in the industry.
• Custom dashboards: Fully customizable dashboard templates make evaluating your social performance against competitors a breeze.
• Boosted post detection: Uses machine learning to figure out if a rival has boosted a Facebook post. This way, you'll be able to jump into action or replicate their strategy quickly.

🤔 competitors' If you're a business or marketer interested in analyzing competitor social media posts in bulk, then Rival IQ could be a great tool for you.

10. Unmetric 

Best for competitive benchmarking to improve your social strategy

Unmetric is a competitive benchmarking tool that uses AI to monitor and track your competitors' and top brands' social media activities. It can provide relevant insights about their social media strategies, from the type of content they're creating to the hashtags being used, helping you step up your own social game.

Key Features:

• Competitive benchmarking: Track your performance, identify patterns, and assess the effectiveness of your social strategy. Keep an eye on your competitors to gain insights from their successes, mistakes, and innovations.
• Competitive intelligence: Uncover what's currently striking a chord with social media audiences by filtering your competitors' organic and paid content based on engagement.
• Automated reporting: Generate reports with your social KPIs for any social media channel or time frame.
• Creative content ideas: Find inspiration for your social media content, and gain insights from over 100,000 brands on trending keywords, topics, events, and holidays.
• Supports all major social networks: Offers social media analytics for all important social media platforms, like Facebook, Instagram, Twitter, and YouTube.

🤔 Why choose this tool? Unmetric could be a useful AI-based competitor analysis tool for making real-time decisions by comparing, benchmarking, and analyzing your social performance.

AI-generated visuals

Images and videos are crucial in social media content. In fact, they're way more engaging than plain text posts on pretty much every internet platform. On LinkedIn, visually-driven carousels get 278% more engagement than videos, 303% more than images, and a massive 596% more than text-only posts. While on Threads, images claim first place for engagement, earning 0.6% more engagement than videos, 37% more than posts with links, and 60% more than text posts.

But it's not enough to just slap on any old image. Quality visual content is key. That's where AI comes in. With AI algorithms, you can create stunning visuals like images, infographics, and even branded videos tailored to your brand's style. AI-powered image and video editing tools might offer features like automatic background removal, image retouching, and even generating visuals based on text descriptions. So, save yourself some time and try out these three AI-powered tools for visual generation –

11. Canva 

Best for social media graphics

Canva is a popular graphic design tool that helps content creators and marketing teams create beautiful visual content in seconds. With over 20,000 templates and social media layouts, you can create eye-catching designs for Facebook, X/Twitter, Pinterest, Instagram, and more. And now, they've added a slew of AI content creation features to their platform to make graphic design even simpler and more efficient.

Key Features:

• 100+ social media layouts: Hundreds of professionally designed social media layouts for every social media platform, from TikTok to Twitter.
• 600k+ pre-designed templates: Customizable templates for a variety of social media posts.
• Magic Design: AI tool that turns a text prompt into a custom social media post design.
• Text-to-Image: Creates unique AI-generated images to add to your social posts
• Magic Write: Generates text for the social media post graphic (or the social post copy)
• Magic Edit and Magic Eraser: Allows for one-click image editing where you can modify, add, and replace elements from images, and remove any unwanted elements.
• Magic Resizer: One-click image resizing tool makes it easier to create designs suitable for different platforms.
• Drag-and-drop editor: Easy-to-use editor with a content library offering 100M+ graphics, photos, videos, fonts, and audio.

🤔 Why choose this tool? Canva is an intuitive tool that lets you experiment with graphic design at your own pace. The best part is that it doesn't involve a steep learning curve, allowing everyone to create social media graphics quickly and efficiently.

12. Let's Enhance 

Best for AI-powered image enhancement

Let's Enhance uses advanced AI technology to upscale and boost the resolution of your images. With its powerful Super Resolution machine learning algorithm, the tool maintains the finest details in images, removing any pixelation or blur, to give you high-quality content for your social media content.

Key Features:

• Image upscaling: Enhances image resolution by up to 16 times without compromising quality.
• Image enhancement: Improves image quality by fixing pixelation, blur, lighting, and colors, and getting rid of any visual artifacts.
• Facial and text sharpening: Helps in enhancing the finer details in text and faces within images.
• AI art generator: Transform your words into stunning high-resolution images, allowing you to create one-of-a-kind AI art for your social posts.

🤔 Why choose this tool? Let's Enhance is an easy-to-use AI tool that could help you improve the quality of your visual content with minimal effort.

13. Pictory 

Best for AI-generated videos for social

Pictory is an AI tool transforming video creation for social media by helping users create engaging videos from text. It also offers the option to edit existing videos using text, making it way easier to repurpose content for different platforms and for different audiences.

Key Features:

• Script-to-Video: Converts scripts into videos, complete with visuals, transitions, and AI-powered voiceovers.
• Article-to-Video: Transforms written content (articles and blog posts) into videos for sharing on social.
• Edit videos using text: Allows text-based editing of existing videos and makes it easier to create short video clips.
• Visuals-to-Video: Creates custom videos using uploaded media files (videos and photos).
• AI voiceover: Offers a variety of AI-powered voice options to add voiceovers to videos, and comes with a voice sync option that automatically syncs text with voiceover.
• Customizable templates: Offers a selection of templates for various themes and styles, simplifying video creation.
• Highlights: Automatically identifies and highlights key points in videos. Useful for creating summaries or extracting important clips from longer videos.
• Stock media library: Provides a large library of stock videos and images.

🤔 Why choose this tool? Pictory offers a comprehensive video marketing toolkit packed with beautiful AI features to simplify video content creation for social.

14. Invideo AI 

Best for faceless video content for social

In recent years, there has been a notable increase in the popularity of faceless video content. This trend is driven by the need for scalable content production to satisfy the growing demand from audiences, along with a desire to lessen the pressures and costs associated with on-camera appearances.

To adapt to this changing landscape, popular AI video generation tool Invideo AI provides an AI faceless video generator. This AI social media content creation tool can be useful for marketers and content creators looking to capitalize on this trend without extensive video editing expertise or expensive recording equipment.  

Key Features:

• AI video creation from prompts: Invideo makes it easier to produce initial video drafts from straightforward topics or text prompts for any type of faceless video content that you require. The AI expertly handles the next set of tasks, like crafting the script, selecting appropriate media from its library, generating and adding voiceovers, incorporating background music, and applying smooth transitions.
• Media library: The tool provides a large library of over 16 million stock photos and videos for use in your videos. Complementing this are the human-sounding AI voiceovers and voice cloning capabilities, available in numerous languages and accents. 
• Simplified editing and customization features: For refining the AI-generated videos, Invideo AI features a "Magic Box" editor that allows you to make modifications to your videos using simple text-based commands.
• Platform-specific optimizations: A practical feature of this AI tool is the automatic repositioning of video elements when aspect ratios are changed to suit different platforms (e.g., landscape to portrait). Users also retain the flexibility to upload their own images and videos for incorporation into their projects.  

🤔 Why choose this tool? Invideo AI's ability to swiftly produce faceless video content could be great for brands and creators that are looking to maintain consistent audience engagement and visibility in fast-paced feeds. With its focus on a user-friendly interface and AI-driven automation, the platform makes sophisticated video creation accessible to a wider audience, even those without extensive video editing experience or technical skills.

AI meme generation

What's in a meme? A lot, I'd say. Memes have a way of bringing people together through humor. They're way more popular than your regular social media graphics. An NYU study found that memes get more organic engagement than regular posts.

Given the increasing popularity of meme marketing, it's no surprise that technology has jumped on the bandwagon. There are many AI tools to curate and create memes tailored to current trends and user preferences. I've found these three to be pretty useful.

15. Supermeme.ai 

Best for turning text into memes

Supermeme is an AI tool that merges OpenAI's ChatGPT with a cool collection of handpicked images and GIFs to create shareable memes, with witty captions and appropriate meme templates. Whether you're looking to turn text into memes or GIFs, or want themed memes for a specific occasion, this tool offers numerous features for meme generation.

Key Features:

• Text-to-meme: Gives you a bunch of memes to use from simple text prompts.
• AI GIF memes: Creates hilarious GIF memes by matching thousands of GIFs with the perfect captions to fit your text prompt.
• Themed memes: Generates relevant memes on any topic provided.
• Custom memes: Upload your image and turn it into a custom meme using AI.
• 1,000+ meme templates: Offers thousands of specially curated meme templates that are professionally usable and come without any watermarks.
• Minimalistic meme editor: Makes it easier to add and modify text, adjust font size, and make necessary tweaks in memes.
• Multi-language support: Creates memes in over 110 different languages.
• Custom watermark: Option to add custom watermarks to brand your AI-generated memes.

🤔 Why choose this tool? Supermeme could be a great tool for creating customized memes quickly and effortlessly.

16. Picsart 

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Picsart's AI GIF Generator is a recent addition to the AI-powered image editing tool. This is not your basic AI image generation tool that combines AI-generated captions with pre-made GIFs to create memes. Instead, it creates entirely new GIFs using text prompts.

Key Features:

• Text-to-GIF: Uses AI to create unique GIFs by stitching together frames based on your text prompts. Fine-tune the AI-generated GIFs using thumbs-up and thumbs-down options.
• GIF style options: Wide variety of moods, styles, and art options to cater to different creative preferences.
• AI art generator, AI image generator, and AI video generator, with many other features for image editing.

🤔 Why choose this tool? Picsart could help you create GIF memes that are uniquely yours.

17. Kapwing AI Meme Generator 

Best for creating relatable, AI-generated memes

Kapwing's Meme Maker is another AI tool that helps in creating hilarious memes effortlessly. I've used this tool to whip up images, GIFs, and video memes quickly. It offers a vast collection of meme templates to choose from and allows you to import your own content to create memes.

Key Features:

• AI meme generator: Generates six variations of memes using your text input. Offers the option to change the caption and add animation, text, or even music.
• Memes from images and videos: Choose from image and video meme templates, or upload your own image/video files to convert them into memes on Kapwing's editor.
• Huge meme template library: Provides a large library of meme templates on various classic and trending topics. Also offers blank templates to allow for more customization.
• AI image generator, AI video generator, and a bunch of other AI tools.

🤔 Why choose this tool? Kapwing's meme generator offers both AI-generated memes and the ability to create custom ones from scratch.

FAQs about AI social media content tools

How do I choose the right AI social media content creation tool?

Consider these factors: cost, ease of use, integration with your existing workflow, and the tool’s learning capabilities. Most importantly, choose a tool that feels comfortable to you and truly supports your social media goals.

Time is precious, and AI can help you make the most of it.

Since I started using AI content creation tools for social, I've seen two major positive changes:

• It has drastically improved the quality of my content
• It is helping me maintain a consistent posting schedule

We've also tested and curated several lists of the best AI tools that can support human creativity:

• The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested
• 9 of the Best AI Writing Tools and Assistants to Help You Work Smarter, Not Harder
• The 9 Best AI Image Generators of 2025 (+ Examples)
• 8 of the Best AI Productivity Tools to Help You Optimize How You Work

So, if you're looking to make your marketing life easier too, check out these 17 amazing AI tools I've listed here, and see which ones work best for your next social media post. Honestly, you'll wonder why you didn't hop on board sooner – I know I did!

Are there any free AI tools for social media content creation?

Absolutely. Buffer’s free AI Assistant is a great starting point, and you’ll find several others that let you test features for no cost. Just remember to check their limitations and data policies to make sure they align with what you need.

Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.

AI has completely changed how I create content. Ogilvy's Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn't agree more.

You know that feeling when you have ideas floating around but can't quite grab onto them? That's where I was stuck.

As a content marketer, I've been in a creative rut several times — staring at that blinking cursor with a deadline looming. So I started experimenting with AI tools to see if they could actually help me create better content faster.

In this piece, I'm sharing the select AI social media content creation tools that have proven most valuable in my content creation process — ones that can transform your workflow too.

Save time creating social media content with AI

Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engaging content on social media can be overwhelming.

AI content creation tools can help you here, especially when saving time in creating social media posts. These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to help you create, optimize, and manage content for various social media platforms.

Here are some ways AI helps you save time in the social media content creation process:

• Generate content ideas and even text, reducing the time spent brainstorming and writing
• Create and enhance visuals for social posts, eliminating the need for extensive manual editing
• Suggest trending and relevant hashtags and emojis
• Translate content into multiple languages, expanding your reach to global audiences
• Extend the life of valuable posts through content repurposing
• Analyze engagement metrics, providing actionable insights to refine your content strategy
• Monitor competitors' social media activities and provide insights into their strategies
• Automate and schedule posts to go live at optimal times, without manual intervention

Designed to be your creative assistants, AI tools can inspire social post ideas and automate content generation, taking care of everything from writing text and recommending hashtags to image creation.

Some other tools can help with social listening, competitor analysis, content personalization, and other repetitive marketing tasks involved in social media marketing. They can save you hours of effort, giving you more time to focus on other aspects of social media management — strategizing and building meaningful connections with your audience.

At a glance — 17 top AI social media content creation tools

Automated social media caption or text generation

Words can be incredibly powerful. They allow you to tell a story, share experiences, and connect with your audience on a deeper level. But if you find yourself wracking your brains for hours trying to come up with the right words for your social media post, you might be spending more time on it than you should.

AI writing tools can automatically generate captions, headlines, and other text-based content for your social posts within seconds. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience.

Whether you need to promote a new product, share industry insights, or simply want to connect with your audience, automated text generation can save valuable time while keeping your social media game strong. Here are some of the best AI tools to help you:

1. Buffer's AI Assistant 

Best for endless post variations, content repurposing, and more

Buffer's AI Assistant can whip up new posts, repurpose old ones, and even generate ideas for creating click-worthy social posts for any platform at any scale. You only need to give it a few words of context, and the AI tool will generate relevant content for you within seconds. I find it quite useful for quick ideation, especially when I'm stuck in a creative rut.

Key Features:

• Personalized social media posts and ideas: Generates viral social media content ideas personalized to your niche and target audience. The AI assistant can also create personalized posts for different social media channels and audiences, capitalizing on the latest trends.
• Brand consistency: Allows you to define the tone and style of social media posts, ensuring a consistent brand voice across channels.
• Content translation: Translates your social posts into different languages.
• Content repurposing: Turns your long-form content into bite-sized social media posts, and repurposes those posts for other social media channels. The AI assistant can extract key points and concepts to allow for faster and more efficient content repurposing.
• Audience engagement: Analyzes audience's comments and inquiries and gives you quick AI-generated responses to enhance social media engagement.
• Test social posts: The AI assistant can generate endless post variations for you to experiment with and run A/B tests to determine the most effective approach.
• Supports multiple platforms: Generates content for various social media platforms like Twitter, TikTok, Instagram, Facebook, Pinterest, and more.
• Social media scheduling: Streamline social media content publishing with calendar and preset publishing schedules.

🤔 Why choose this tool? Buffer AI Assistant can help you overcome creativity fatigue and make the AI content creation process faster and more efficient.

2. Typeface  

Best for social media content ideation and creation

Keeping your social media consistent across platforms while still making it feel personal? Yeah, that's tough—especially when you're juggling multiple accounts.

Typeface addresses this problem through its Arc Agents — specialized AI assistants that function as extensions of your marketing team. You can describe what you need through Typeface Chat, and the system automatically assigns the right AI agent to handle your request while ensuring everything aligns with your brand guidelines.

There are various AI content marketing agents provide targeted AI assistance at each stage of the social media content lifecycle, from ideation to content creation (text, images, and visuals), and even evaluating the performance of your social media campaigns.

Key Features:

• Video Agent: Creates video clips from longer videos, sizzle reels, and video ads for social media.
• Ad Agent: Creates platform-specific ad copy and visuals (Meta, LinkedIn, etc.)
• Visual Inspiration Studio: Offers a library of inspiration images to generate product shots for social media ads and social commerce.
• Creative automation: Automatically adapts a single approved ad creative into multiple variations for different audiences, markets, or channels without manual rework.
• Performance Agent: Analyzes the performance of your social campaigns to see how well they resonate with your audience and predicts future trends that may impact your campaigns. The Performance Agent also offers insightful recommendations for content improvements.
• Brand hub: Unified system of brand intelligence that organizes your brand's assets, audience profiles, visual aesthetics, and distinct voices to ensure brand consistency and proactive governance across all social media outputs.
• Integrations: Connects with major social platforms to simplify publishing social media posts and ads directly from the platform.

🤔 Why choose this tool? Typeface's brand-personalized AI can prove to be useful for managing social media campaigns at scale. For organizations looking to create more targeted, on-brand conversations that drive engagement, this AI platform offers a powerful and future-proof solution.

3. Narrato AI Content Genie 

Best for social media (and blog) content on autopilot

Narrato AI Content Genie is your personal content marketer that auto-generates social and blog content every week. This tool takes your website URL and themes as input and serves 20 to 25 pieces of social media and blog content weekly to choose from. You can also easily edit and publish these from Narrato.

Narrato's other AI social media content generator tools include custom social media content generation templates (social posts from URLs, themes, notes, and more), a memes generator, a Twitter thread generator, a social profile content generator, an AI image generator, and a royalty-free images and GIFs search and download tool.

Key Features:

• AI Content Genie: Generates fresh social posts (+ blog posts) on autopilot every week, complete with AI-generated content, hashtags, emojis, and images/GIFs. Chosen posts can be edited and scheduled/published directly from the platform. This was particularly helpful for me when working solo, as the tool served as my content strategist, creator, and social media manager – all rolled up into one.
• 15+ AI social media templates: Generates LinkedIn posts, Facebook and Instagram posts, and Twitter threads in various formats. You can also generate posts around a specific theme/occasion/quotes. It also offers templates for social media poll creation and meme idea generation. You can even generate video scripts for Reels and TikTok.
• Customization and quality enhancement: All social content generation tools come with customization options where you can input your social media channel, tone of voice, length of the social post, and other parameters. Besides content generation, some AI writing templates and in-line AI options assist with content improvement, simplification, paraphrasing, and turning paragraphs into bullets, etc.
• AI Image Generator: Generates unique images for social posts in a variety of styles using text prompts.
• AI Chat: Generates creative post ideas based on your custom prompts. Can be used for calendar planning, strategizing, storytelling ideas, and more.
• Multi-platform support: Generates relevant content for Facebook, Instagram, LinkedIn, and Twitter, customizing and tailoring the content for each platform.
• Social media planning and scheduling: Offers a built-in social media calendar for planning and organizing social posts. Content can be scheduled/published to some social media platforms or CMS, or through Zapier connecting to industry-standard social schedulers like Buffer, etc.

🤔 Why choose this tool? Narrato AI Content Genie and social media content generator is an all-in-one solution for social media content planning, creation, and publishing, offering everything you need under one roof. It also helps with content planning, SEO, and creation for blogs, web copy, emails, and more, with 100+ AI templates and a host of other powerful tools.

4. HubSpot 

Best for social media captions

HubSpot's AI Social Media Caption Generator is another useful AI-powered content generation tool that has helped me create catchy social media captions. It's great for when you need quick captions to go with your visuals. Simply provide a short post description, a few details about your audience, and the desired tone, and you'll get your social media copy.

Key Features:

• Personalized captions: Generates social media captions that align with your brand personality and appeal to your audience. Test out multiple prompts to create multiple variations of copy.
• Automated social copy generation: Repurposes basic social post copy into trivia, polls, and question-based captions to enhance engagement.
• Supports multiple social media channels: Creates engaging content for Instagram, Twitter, Facebook, and LinkedIn.
• Built-in reporting: Create, publish, and track social posts from Hubspot's dashboard. Plus, you can identify your top-performing content, analyze audience trends, and optimize your posting times.

🤔 Why choose this tool? HubSpot's AI Social Media Caption Generator can be a good choice if you're looking for quick social media captions, but it doesn't come with many customization options.

5. Quuu  

Best for social media content curation

Quuu is a specialized AI platform designed to automate and enhance content curation for your social media accounts. It combines AI-driven discovery and personalization with a layer of human oversight to provide a steady stream of content for social media feeds on platforms like LinkedIn, Facebook, and X (formerly Twitter).

Key Features:

• AI-powered content curation and creation: Quuu uses AI to tailor content suggestions based on your audience preferences and your brand's unique tone. Content suggestions are curated from over 500 distinct interest categories. Additionally, you can specify your preferred interest categories during setup to improve the relevance of the content suggestions.
• AI recommendations: The AI also offers recommendations for content adjustments, optimal posting times, suitable topics, and relevant hashtags.
• Different content formats: Quuu supports AI content creation for a variety of different formats, like quotes, questions, statistics, and links, to keep your feed interesting and engaging for different audiences.
• Human review: A significant aspect of Quuu's value proposition is its commitment to content quality, which is achieved through human involvement in the curation process.
• Automated scheduling: Quuu features seamless integration with its own native scheduling system for LinkedIn, Facebook, and X (Twitter).

🤔 Why choose this tool? Quuu automates the often laborious and time-consuming tasks of finding, vetting, and scheduling relevant third-party content. If you're looking to keep an active, engaging, and valuable online presence with much less manual effort, Quuu could be a great solution.

AI-powered social listening

When you're creating social media content, think in terms of striking up a conversation, not broadcasting your message. Content that is helpful to your audience and addresses their pain points and preferences will always be more engaging. So, it becomes important to analyze all the conversations, mentions, and trends on social media and track how your audience engages with social media content. That's where AI social listening tools come in.

These AI tools can give you the inside scoop on audience sentiment, helping you build an AI content strategy that resonates with your audience. Around 16% of organizations are already using these platforms to track public sentiment in real time, so there’s plenty of room to grow.

Some AI tools that can help you with social listening are:

6. Mentionlytics 

Best for monitoring conversations in real-time

Keep an eye on social mentions across popular social media platforms and the web, and get all the valuable insights you need.

Mentionlytics is an AI-powered social listening tool that analyzes online conversations using advanced AI algorithms and big data analysis. It can help you stay on top of important stats like audience sentiment, engagement, reach, share of voice, and follower growth.

Key Features:

• Social media monitoring: Monitors brand mentions, specific hashtags, or any other phrases related to your brand on all major channels, including Facebook, Twitter, LinkedIn, Instagram, and more.
• Web monitoring: Monitors brand mentions across blogs, news sites, forums, and other online sources.
• Sentiment analysis: Helps in gauging audience sentiment and gives you an overview of positive or negative reactions towards your brand.
• Report builder: Drag-and-drop report builder allows you to customize your reports with actionable data, graphs, and more.
• Identify influencers: Find the top influencers in your niche to leverage them for influencer marketing.
• Social Intelligent Advisor (SIA): Mentionlytics' SIA serves up practical and tailored brand advice just for you.

🤔 Why choose this tool? If you need personalized brand insights across both social media and the web, then consider trying out Mentionlytics AI-powered social listening tool.

7. Meltwater 

Best for capturing every brand mention across social

Meltwater is a comprehensive social intelligence solution that comes with a comprehensive suite of tools for social listening and analytics, media monitoring, trend tracking, sentiment analysis, influencer identification, and more. It can gather data from various online channels, including popular social media platforms like YouTube, Pinterest, Twitch, Reddit, WeChat, Douyin, and Twitter.

Key Features:

• Media Intelligence: Highlights hidden insights about your market and brand, helping you build your voice of share.
• Social Listening: No data caps or limits on social listening. Gives you historical brand data from a 15-month rolling archive.
• Sentiment Analysis: Uses smart algorithms to analyze the sentiment behind all your online content, including your social media posts and articles.
• Trend Tracking: Helps you keep up with the latest trends and topics in your industry so you can adjust your marketing strategies based on what's relevant to your brand.
• Real-time Alerts: Stay informed about important mentions, trends, or events with customizable alerts.
• Reporting and analytics: Create custom reports that show all the important social media insights, charts, and metrics. Also comes with an automated regular reporting feature.

🤔 Why choose this tool? Meltwater is a comprehensive social intelligence solution that could be a good choice for unrestricted social listening across various online platforms, including some niche social media channels.

AI-powered competitor analysis

To level up your social media content creation game, it's crucial to keep tabs on what your competitors are up to. AI-powered competitor analysis can help you pinpoint their weaknesses, strengths, and chances for growth, which you can then leverage to your advantage.

If you're looking for some AI-powered tools to analyze your competitors' social media strategies, content performance, and audience engagement, we've got three excellent suggestions to get you started:

8. Predis.ai 

Best for granular analysis of competitor content on social

Predis.ai is an AI-powered social media marketing platform that can help you figure out what type of content is most effective for your audience by decoding your competition's marketing strategy. It currently offers competitor analysis for Facebook and Instagram, with support for more platforms like LinkedIn, Twitter, TikTok, Pinterest, and YouTube on the way.

Key Features:

• Granular competitive analysis: Analyze your competitor's social media content to see which posts are hitting the mark and which ones are falling short. It can also help you understand their content distribution patterns. This valuable info can help you gauge if your upcoming campaign ideas are on the right track. Plus, you get an overview of all the important metrics, like average likes/comments, number of followers, engagement rates, etc.
• Hashtag analysis: Reveals the hashtag sets that the competitors are using in their social posts.
• Reports: Generate reports with useful insights on competitor behavior and industry trends to develop actionable social media strategies.

🤔 Why choose this tool? Predis.ai can help you gain an edge over your competitors through granular-level social media competitive analysis, in which you get to learn about their social media marketing successes as well as failures.

9. Rival IQ 

Best for deep competitor analytics to make better social media content decisions

Stay ahead in the game and make informed decisions about your social media content strategy with Rival IQ. This competitor analytics tool can help you uncover your competitors' strengths and weaknesses with comprehensive benchmarking data. With this tool, you get a complete picture of your brand's performance on social.

Key Features:

• Always-on competitive benchmarks: Understand your social media metrics better by putting them into a comparative context.
• Competitive social media analytics: See where your competitors are focusing their social media marketing efforts with always-on social post monitoring. Gives you an option to compare your social performance against specific competitors or all competitors in the industry.
• Custom dashboards: Fully customizable dashboard templates make evaluating your social performance against competitors a breeze.
• Boosted post detection: Uses machine learning to figure out if a rival has boosted a Facebook post. This way, you'll be able to jump into action or replicate their strategy quickly.

🤔 competitors' If you're a business or marketer interested in analyzing competitor social media posts in bulk, then Rival IQ could be a great tool for you.

10. Unmetric 

Best for competitive benchmarking to improve your social strategy

Unmetric is a competitive benchmarking tool that uses AI to monitor and track your competitors' and top brands' social media activities. It can provide relevant insights about their social media strategies, from the type of content they're creating to the hashtags being used, helping you step up your own social game.

Key Features:

• Competitive benchmarking: Track your performance, identify patterns, and assess the effectiveness of your social strategy. Keep an eye on your competitors to gain insights from their successes, mistakes, and innovations.
• Competitive intelligence: Uncover what's currently striking a chord with social media audiences by filtering your competitors' organic and paid content based on engagement.
• Automated reporting: Generate reports with your social KPIs for any social media channel or time frame.
• Creative content ideas: Find inspiration for your social media content, and gain insights from over 100,000 brands on trending keywords, topics, events, and holidays.
• Supports all major social networks: Offers social media analytics for all important social media platforms, like Facebook, Instagram, Twitter, and YouTube.

🤔 Why choose this tool? Unmetric could be a useful AI-based competitor analysis tool for making real-time decisions by comparing, benchmarking, and analyzing your social performance.

AI-generated visuals

Images and videos are crucial in social media content. In fact, they're way more engaging than plain text posts on pretty much every internet platform. On LinkedIn, visually-driven carousels get 278% more engagement than videos, 303% more than images, and a massive 596% more than text-only posts. While on Threads, images claim first place for engagement, earning 0.6% more engagement than videos, 37% more than posts with links, and 60% more than text posts.

But it's not enough to just slap on any old image. Quality visual content is key. That's where AI comes in. With AI algorithms, you can create stunning visuals like images, infographics, and even branded videos tailored to your brand's style. AI-powered image and video editing tools might offer features like automatic background removal, image retouching, and even generating visuals based on text descriptions. So, save yourself some time and try out these three AI-powered tools for visual generation –

11. Canva 

Best for social media graphics

Canva is a popular graphic design tool that helps content creators and marketing teams create beautiful visual content in seconds. With over 20,000 templates and social media layouts, you can create eye-catching designs for Facebook, X/Twitter, Pinterest, Instagram, and more. And now, they've added a slew of AI content creation features to their platform to make graphic design even simpler and more efficient.

Key Features:

• 100+ social media layouts: Hundreds of professionally designed social media layouts for every social media platform, from TikTok to Twitter.
• 600k+ pre-designed templates: Customizable templates for a variety of social media posts.
• Magic Design: AI tool that turns a text prompt into a custom social media post design.
• Text-to-Image: Creates unique AI-generated images to add to your social posts
• Magic Write: Generates text for the social media post graphic (or the social post copy)
• Magic Edit and Magic Eraser: Allows for one-click image editing where you can modify, add, and replace elements from images, and remove any unwanted elements.
• Magic Resizer: One-click image resizing tool makes it easier to create designs suitable for different platforms.
• Drag-and-drop editor: Easy-to-use editor with a content library offering 100M+ graphics, photos, videos, fonts, and audio.

🤔 Why choose this tool? Canva is an intuitive tool that lets you experiment with graphic design at your own pace. The best part is that it doesn't involve a steep learning curve, allowing everyone to create social media graphics quickly and efficiently.

12. Let's Enhance 

Best for AI-powered image enhancement

Let's Enhance uses advanced AI technology to upscale and boost the resolution of your images. With its powerful Super Resolution machine learning algorithm, the tool maintains the finest details in images, removing any pixelation or blur, to give you high-quality content for your social media content.

Key Features:

• Image upscaling: Enhances image resolution by up to 16 times without compromising quality.
• Image enhancement: Improves image quality by fixing pixelation, blur, lighting, and colors, and getting rid of any visual artifacts.
• Facial and text sharpening: Helps in enhancing the finer details in text and faces within images.
• AI art generator: Transform your words into stunning high-resolution images, allowing you to create one-of-a-kind AI art for your social posts.

🤔 Why choose this tool? Let's Enhance is an easy-to-use AI tool that could help you improve the quality of your visual content with minimal effort.

13. Pictory 

Best for AI-generated videos for social

Pictory is an AI tool transforming video creation for social media by helping users create engaging videos from text. It also offers the option to edit existing videos using text, making it way easier to repurpose content for different platforms and for different audiences.

Key Features:

• Script-to-Video: Converts scripts into videos, complete with visuals, transitions, and AI-powered voiceovers.
• Article-to-Video: Transforms written content (articles and blog posts) into videos for sharing on social.
• Edit videos using text: Allows text-based editing of existing videos and makes it easier to create short video clips.
• Visuals-to-Video: Creates custom videos using uploaded media files (videos and photos).
• AI voiceover: Offers a variety of AI-powered voice options to add voiceovers to videos, and comes with a voice sync option that automatically syncs text with voiceover.
• Customizable templates: Offers a selection of templates for various themes and styles, simplifying video creation.
• Highlights: Automatically identifies and highlights key points in videos. Useful for creating summaries or extracting important clips from longer videos.
• Stock media library: Provides a large library of stock videos and images.

🤔 Why choose this tool? Pictory offers a comprehensive video marketing toolkit packed with beautiful AI features to simplify video content creation for social.

14. Invideo AI 

Best for faceless video content for social

In recent years, there has been a notable increase in the popularity of faceless video content. This trend is driven by the need for scalable content production to satisfy the growing demand from audiences, along with a desire to lessen the pressures and costs associated with on-camera appearances.

To adapt to this changing landscape, popular AI video generation tool Invideo AI provides an AI faceless video generator. This AI social media content creation tool can be useful for marketers and content creators looking to capitalize on this trend without extensive video editing expertise or expensive recording equipment.  

Key Features:

• AI video creation from prompts: Invideo makes it easier to produce initial video drafts from straightforward topics or text prompts for any type of faceless video content that you require. The AI expertly handles the next set of tasks, like crafting the script, selecting appropriate media from its library, generating and adding voiceovers, incorporating background music, and applying smooth transitions.
• Media library: The tool provides a large library of over 16 million stock photos and videos for use in your videos. Complementing this are the human-sounding AI voiceovers and voice cloning capabilities, available in numerous languages and accents. 
• Simplified editing and customization features: For refining the AI-generated videos, Invideo AI features a "Magic Box" editor that allows you to make modifications to your videos using simple text-based commands.
• Platform-specific optimizations: A practical feature of this AI tool is the automatic repositioning of video elements when aspect ratios are changed to suit different platforms (e.g., landscape to portrait). Users also retain the flexibility to upload their own images and videos for incorporation into their projects.  

🤔 Why choose this tool? Invideo AI's ability to swiftly produce faceless video content could be great for brands and creators that are looking to maintain consistent audience engagement and visibility in fast-paced feeds. With its focus on a user-friendly interface and AI-driven automation, the platform makes sophisticated video creation accessible to a wider audience, even those without extensive video editing experience or technical skills.

AI meme generation

What's in a meme? A lot, I'd say. Memes have a way of bringing people together through humor. They're way more popular than your regular social media graphics. An NYU study found that memes get more organic engagement than regular posts.

Given the increasing popularity of meme marketing, it's no surprise that technology has jumped on the bandwagon. There are many AI tools to curate and create memes tailored to current trends and user preferences. I've found these three to be pretty useful.

15. Supermeme.ai 

Best for turning text into memes

Supermeme is an AI tool that merges OpenAI's ChatGPT with a cool collection of handpicked images and GIFs to create shareable memes, with witty captions and appropriate meme templates. Whether you're looking to turn text into memes or GIFs, or want themed memes for a specific occasion, this tool offers numerous features for meme generation.

Key Features:

• Text-to-meme: Gives you a bunch of memes to use from simple text prompts.
• AI GIF memes: Creates hilarious GIF memes by matching thousands of GIFs with the perfect captions to fit your text prompt.
• Themed memes: Generates relevant memes on any topic provided.
• Custom memes: Upload your image and turn it into a custom meme using AI.
• 1,000+ meme templates: Offers thousands of specially curated meme templates that are professionally usable and come without any watermarks.
• Minimalistic meme editor: Makes it easier to add and modify text, adjust font size, and make necessary tweaks in memes.
• Multi-language support: Creates memes in over 110 different languages.
• Custom watermark: Option to add custom watermarks to brand your AI-generated memes.

🤔 Why choose this tool? Supermeme could be a great tool for creating customized memes quickly and effortlessly.

16. Picsart 

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Picsart's AI GIF Generator is a recent addition to the AI-powered image editing tool. This is not your basic AI image generation tool that combines AI-generated captions with pre-made GIFs to create memes. Instead, it creates entirely new GIFs using text prompts.

Key Features:

• Text-to-GIF: Uses AI to create unique GIFs by stitching together frames based on your text prompts. Fine-tune the AI-generated GIFs using thumbs-up and thumbs-down options.
• GIF style options: Wide variety of moods, styles, and art options to cater to different creative preferences.
• AI art generator, AI image generator, and AI video generator, with many other features for image editing.

🤔 Why choose this tool? Picsart could help you create GIF memes that are uniquely yours.

17. Kapwing AI Meme Generator 

Best for creating relatable, AI-generated memes

Kapwing's Meme Maker is another AI tool that helps in creating hilarious memes effortlessly. I've used this tool to whip up images, GIFs, and video memes quickly. It offers a vast collection of meme templates to choose from and allows you to import your own content to create memes.

Key Features:

• AI meme generator: Generates six variations of memes using your text input. Offers the option to change the caption and add animation, text, or even music.
• Memes from images and videos: Choose from image and video meme templates, or upload your own image/video files to convert them into memes on Kapwing's editor.
• Huge meme template library: Provides a large library of meme templates on various classic and trending topics. Also offers blank templates to allow for more customization.
• AI image generator, AI video generator, and a bunch of other AI tools.

🤔 Why choose this tool? Kapwing's meme generator offers both AI-generated memes and the ability to create custom ones from scratch.

FAQs about AI social media content tools

How do I choose the right AI social media content creation tool?

Consider these factors: cost, ease of use, integration with your existing workflow, and the tool’s learning capabilities. Most importantly, choose a tool that feels comfortable to you and truly supports your social media goals.

Time is precious, and AI can help you make the most of it.

Since I started using AI content creation tools for social, I've seen two major positive changes:

• It has drastically improved the quality of my content
• It is helping me maintain a consistent posting schedule

We've also tested and curated several lists of the best AI tools that can support human creativity:

• The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested
• 9 of the Best AI Writing Tools and Assistants to Help You Work Smarter, Not Harder
• The 9 Best AI Image Generators of 2025 (+ Examples)
• 8 of the Best AI Productivity Tools to Help You Optimize How You Work

So, if you're looking to make your marketing life easier too, check out these 17 amazing AI tools I've listed here, and see which ones work best for your next social media post. Honestly, you'll wonder why you didn't hop on board sooner – I know I did!

Are there any free AI tools for social media content creation?

Absolutely. Buffer’s free AI Assistant is a great starting point, and you’ll find several others that let you test features for no cost. Just remember to check their limitations and data policies to make sure they align with what you need.

Learn how a WFH mom posts consistently, grows on social media, and balances work and parenting — without burning out.

AI has completely changed how I create content. Ogilvy's Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn't agree more.

You know that feeling when you have ideas floating around but can't quite grab onto them? That's where I was stuck.

As a content marketer, I've been in a creative rut several times — staring at that blinking cursor with a deadline looming. So I started experimenting with AI tools to see if they could actually help me create better content faster.

In this piece, I'm sharing the select AI social media content creation tools that have proven most valuable in my content creation process — ones that can transform your workflow too.

Save time creating social media content with AI

Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engaging content on social media can be overwhelming.

AI content creation tools can help you here, especially when saving time in creating social media posts. These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to help you create, optimize, and manage content for various social media platforms.

Here are some ways AI helps you save time in the social media content creation process:

• Generate content ideas and even text, reducing the time spent brainstorming and writing
• Create and enhance visuals for social posts, eliminating the need for extensive manual editing
• Suggest trending and relevant hashtags and emojis
• Translate content into multiple languages, expanding your reach to global audiences
• Extend the life of valuable posts through content repurposing
• Analyze engagement metrics, providing actionable insights to refine your content strategy
• Monitor competitors' social media activities and provide insights into their strategies
• Automate and schedule posts to go live at optimal times, without manual intervention

Designed to be your creative assistants, AI tools can inspire social post ideas and automate content generation, taking care of everything from writing text and recommending hashtags to image creation.

Some other tools can help with social listening, competitor analysis, content personalization, and other repetitive marketing tasks involved in social media marketing. They can save you hours of effort, giving you more time to focus on other aspects of social media management — strategizing and building meaningful connections with your audience.

At a glance — 17 top AI social media content creation tools

Automated social media caption or text generation

Words can be incredibly powerful. They allow you to tell a story, share experiences, and connect with your audience on a deeper level. But if you find yourself wracking your brains for hours trying to come up with the right words for your social media post, you might be spending more time on it than you should.

AI writing tools can automatically generate captions, headlines, and other text-based content for your social posts within seconds. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience.

Whether you need to promote a new product, share industry insights, or simply want to connect with your audience, automated text generation can save valuable time while keeping your social media game strong. Here are some of the best AI tools to help you:

1. Buffer's AI Assistant 

Best for endless post variations, content repurposing, and more

Buffer's AI Assistant can whip up new posts, repurpose old ones, and even generate ideas for creating click-worthy social posts for any platform at any scale. You only need to give it a few words of context, and the AI tool will generate relevant content for you within seconds. I find it quite useful for quick ideation, especially when I'm stuck in a creative rut.

Key Features:

• Personalized social media posts and ideas: Generates viral social media content ideas personalized to your niche and target audience. The AI assistant can also create personalized posts for different social media channels and audiences, capitalizing on the latest trends.
• Brand consistency: Allows you to define the tone and style of social media posts, ensuring a consistent brand voice across channels.
• Content translation: Translates your social posts into different languages.
• Content repurposing: Turns your long-form content into bite-sized social media posts, and repurposes those posts for other social media channels. The AI assistant can extract key points and concepts to allow for faster and more efficient content repurposing.
• Audience engagement: Analyzes audience's comments and inquiries and gives you quick AI-generated responses to enhance social media engagement.
• Test social posts: The AI assistant can generate endless post variations for you to experiment with and run A/B tests to determine the most effective approach.
• Supports multiple platforms: Generates content for various social media platforms like Twitter, TikTok, Instagram, Facebook, Pinterest, and more.
• Social media scheduling: Streamline social media content publishing with calendar and preset publishing schedules.

🤔 Why choose this tool? Buffer AI Assistant can help you overcome creativity fatigue and make the AI content creation process faster and more efficient.

2. Typeface  

Best for social media content ideation and creation

Keeping your social media consistent across platforms while still making it feel personal? Yeah, that's tough—especially when you're juggling multiple accounts.

Typeface addresses this problem through its Arc Agents — specialized AI assistants that function as extensions of your marketing team. You can describe what you need through Typeface Chat, and the system automatically assigns the right AI agent to handle your request while ensuring everything aligns with your brand guidelines.

There are various AI content marketing agents provide targeted AI assistance at each stage of the social media content lifecycle, from ideation to content creation (text, images, and visuals), and even evaluating the performance of your social media campaigns.

Key Features:

• Video Agent: Creates video clips from longer videos, sizzle reels, and video ads for social media.
• Ad Agent: Creates platform-specific ad copy and visuals (Meta, LinkedIn, etc.)
• Visual Inspiration Studio: Offers a library of inspiration images to generate product shots for social media ads and social commerce.
• Creative automation: Automatically adapts a single approved ad creative into multiple variations for different audiences, markets, or channels without manual rework.
• Performance Agent: Analyzes the performance of your social campaigns to see how well they resonate with your audience and predicts future trends that may impact your campaigns. The Performance Agent also offers insightful recommendations for content improvements.
• Brand hub: Unified system of brand intelligence that organizes your brand's assets, audience profiles, visual aesthetics, and distinct voices to ensure brand consistency and proactive governance across all social media outputs.
• Integrations: Connects with major social platforms to simplify publishing social media posts and ads directly from the platform.

🤔 Why choose this tool? Typeface's brand-personalized AI can prove to be useful for managing social media campaigns at scale. For organizations looking to create more targeted, on-brand conversations that drive engagement, this AI platform offers a powerful and future-proof solution.

3. Narrato AI Content Genie 

Best for social media (and blog) content on autopilot

Narrato AI Content Genie is your personal content marketer that auto-generates social and blog content every week. This tool takes your website URL and themes as input and serves 20 to 25 pieces of social media and blog content weekly to choose from. You can also easily edit and publish these from Narrato.

Narrato's other AI social media content generator tools include custom social media content generation templates (social posts from URLs, themes, notes, and more), a memes generator, a Twitter thread generator, a social profile content generator, an AI image generator, and a royalty-free images and GIFs search and download tool.

Key Features:

• AI Content Genie: Generates fresh social posts (+ blog posts) on autopilot every week, complete with AI-generated content, hashtags, emojis, and images/GIFs. Chosen posts can be edited and scheduled/published directly from the platform. This was particularly helpful for me when working solo, as the tool served as my content strategist, creator, and social media manager – all rolled up into one.
• 15+ AI social media templates: Generates LinkedIn posts, Facebook and Instagram posts, and Twitter threads in various formats. You can also generate posts around a specific theme/occasion/quotes. It also offers templates for social media poll creation and meme idea generation. You can even generate video scripts for Reels and TikTok.
• Customization and quality enhancement: All social content generation tools come with customization options where you can input your social media channel, tone of voice, length of the social post, and other parameters. Besides content generation, some AI writing templates and in-line AI options assist with content improvement, simplification, paraphrasing, and turning paragraphs into bullets, etc.
• AI Image Generator: Generates unique images for social posts in a variety of styles using text prompts.
• AI Chat: Generates creative post ideas based on your custom prompts. Can be used for calendar planning, strategizing, storytelling ideas, and more.
• Multi-platform support: Generates relevant content for Facebook, Instagram, LinkedIn, and Twitter, customizing and tailoring the content for each platform.
• Social media planning and scheduling: Offers a built-in social media calendar for planning and organizing social posts. Content can be scheduled/published to some social media platforms or CMS, or through Zapier connecting to industry-standard social schedulers like Buffer, etc.

🤔 Why choose this tool? Narrato AI Content Genie and social media content generator is an all-in-one solution for social media content planning, creation, and publishing, offering everything you need under one roof. It also helps with content planning, SEO, and creation for blogs, web copy, emails, and more, with 100+ AI templates and a host of other powerful tools.

4. HubSpot 

Best for social media captions

HubSpot's AI Social Media Caption Generator is another useful AI-powered content generation tool that has helped me create catchy social media captions. It's great for when you need quick captions to go with your visuals. Simply provide a short post description, a few details about your audience, and the desired tone, and you'll get your social media copy.

Key Features:

• Personalized captions: Generates social media captions that align with your brand personality and appeal to your audience. Test out multiple prompts to create multiple variations of copy.
• Automated social copy generation: Repurposes basic social post copy into trivia, polls, and question-based captions to enhance engagement.
• Supports multiple social media channels: Creates engaging content for Instagram, Twitter, Facebook, and LinkedIn.
• Built-in reporting: Create, publish, and track social posts from Hubspot's dashboard. Plus, you can identify your top-performing content, analyze audience trends, and optimize your posting times.

🤔 Why choose this tool? HubSpot's AI Social Media Caption Generator can be a good choice if you're looking for quick social media captions, but it doesn't come with many customization options.

5. Quuu  

Best for social media content curation

Quuu is a specialized AI platform designed to automate and enhance content curation for your social media accounts. It combines AI-driven discovery and personalization with a layer of human oversight to provide a steady stream of content for social media feeds on platforms like LinkedIn, Facebook, and X (formerly Twitter).

Key Features:

• AI-powered content curation and creation: Quuu uses AI to tailor content suggestions based on your audience preferences and your brand's unique tone. Content suggestions are curated from over 500 distinct interest categories. Additionally, you can specify your preferred interest categories during setup to improve the relevance of the content suggestions.
• AI recommendations: The AI also offers recommendations for content adjustments, optimal posting times, suitable topics, and relevant hashtags.
• Different content formats: Quuu supports AI content creation for a variety of different formats, like quotes, questions, statistics, and links, to keep your feed interesting and engaging for different audiences.
• Human review: A significant aspect of Quuu's value proposition is its commitment to content quality, which is achieved through human involvement in the curation process.
• Automated scheduling: Quuu features seamless integration with its own native scheduling system for LinkedIn, Facebook, and X (Twitter).

🤔 Why choose this tool? Quuu automates the often laborious and time-consuming tasks of finding, vetting, and scheduling relevant third-party content. If you're looking to keep an active, engaging, and valuable online presence with much less manual effort, Quuu could be a great solution.

AI-powered social listening

When you're creating social media content, think in terms of striking up a conversation, not broadcasting your message. Content that is helpful to your audience and addresses their pain points and preferences will always be more engaging. So, it becomes important to analyze all the conversations, mentions, and trends on social media and track how your audience engages with social media content. That's where AI social listening tools come in.

These AI tools can give you the inside scoop on audience sentiment, helping you build an AI content strategy that resonates with your audience. Around 16% of organizations are already using these platforms to track public sentiment in real time, so there’s plenty of room to grow.

Some AI tools that can help you with social listening are:

6. Mentionlytics 

Best for monitoring conversations in real-time

Keep an eye on social mentions across popular social media platforms and the web, and get all the valuable insights you need.

Mentionlytics is an AI-powered social listening tool that analyzes online conversations using advanced AI algorithms and big data analysis. It can help you stay on top of important stats like audience sentiment, engagement, reach, share of voice, and follower growth.

Key Features:

• Social media monitoring: Monitors brand mentions, specific hashtags, or any other phrases related to your brand on all major channels, including Facebook, Twitter, LinkedIn, Instagram, and more.
• Web monitoring: Monitors brand mentions across blogs, news sites, forums, and other online sources.
• Sentiment analysis: Helps in gauging audience sentiment and gives you an overview of positive or negative reactions towards your brand.
• Report builder: Drag-and-drop report builder allows you to customize your reports with actionable data, graphs, and more.
• Identify influencers: Find the top influencers in your niche to leverage them for influencer marketing.
• Social Intelligent Advisor (SIA): Mentionlytics' SIA serves up practical and tailored brand advice just for you.

🤔 Why choose this tool? If you need personalized brand insights across both social media and the web, then consider trying out Mentionlytics AI-powered social listening tool.

7. Meltwater 

Best for capturing every brand mention across social

Meltwater is a comprehensive social intelligence solution that comes with a comprehensive suite of tools for social listening and analytics, media monitoring, trend tracking, sentiment analysis, influencer identification, and more. It can gather data from various online channels, including popular social media platforms like YouTube, Pinterest, Twitch, Reddit, WeChat, Douyin, and Twitter.

Key Features:

• Media Intelligence: Highlights hidden insights about your market and brand, helping you build your voice of share.
• Social Listening: No data caps or limits on social listening. Gives you historical brand data from a 15-month rolling archive.
• Sentiment Analysis: Uses smart algorithms to analyze the sentiment behind all your online content, including your social media posts and articles.
• Trend Tracking: Helps you keep up with the latest trends and topics in your industry so you can adjust your marketing strategies based on what's relevant to your brand.
• Real-time Alerts: Stay informed about important mentions, trends, or events with customizable alerts.
• Reporting and analytics: Create custom reports that show all the important social media insights, charts, and metrics. Also comes with an automated regular reporting feature.

🤔 Why choose this tool? Meltwater is a comprehensive social intelligence solution that could be a good choice for unrestricted social listening across various online platforms, including some niche social media channels.

AI-powered competitor analysis

To level up your social media content creation game, it's crucial to keep tabs on what your competitors are up to. AI-powered competitor analysis can help you pinpoint their weaknesses, strengths, and chances for growth, which you can then leverage to your advantage.

If you're looking for some AI-powered tools to analyze your competitors' social media strategies, content performance, and audience engagement, we've got three excellent suggestions to get you started:

8. Predis.ai 

Best for granular analysis of competitor content on social

Predis.ai is an AI-powered social media marketing platform that can help you figure out what type of content is most effective for your audience by decoding your competition's marketing strategy. It currently offers competitor analysis for Facebook and Instagram, with support for more platforms like LinkedIn, Twitter, TikTok, Pinterest, and YouTube on the way.

Key Features:

• Granular competitive analysis: Analyze your competitor's social media content to see which posts are hitting the mark and which ones are falling short. It can also help you understand their content distribution patterns. This valuable info can help you gauge if your upcoming campaign ideas are on the right track. Plus, you get an overview of all the important metrics, like average likes/comments, number of followers, engagement rates, etc.
• Hashtag analysis: Reveals the hashtag sets that the competitors are using in their social posts.
• Reports: Generate reports with useful insights on competitor behavior and industry trends to develop actionable social media strategies.

🤔 Why choose this tool? Predis.ai can help you gain an edge over your competitors through granular-level social media competitive analysis, in which you get to learn about their social media marketing successes as well as failures.

9. Rival IQ 

Best for deep competitor analytics to make better social media content decisions

Stay ahead in the game and make informed decisions about your social media content strategy with Rival IQ. This competitor analytics tool can help you uncover your competitors' strengths and weaknesses with comprehensive benchmarking data. With this tool, you get a complete picture of your brand's performance on social.

Key Features:

• Always-on competitive benchmarks: Understand your social media metrics better by putting them into a comparative context.
• Competitive social media analytics: See where your competitors are focusing their social media marketing efforts with always-on social post monitoring. Gives you an option to compare your social performance against specific competitors or all competitors in the industry.
• Custom dashboards: Fully customizable dashboard templates make evaluating your social performance against competitors a breeze.
• Boosted post detection: Uses machine learning to figure out if a rival has boosted a Facebook post. This way, you'll be able to jump into action or replicate their strategy quickly.

🤔 competitors' If you're a business or marketer interested in analyzing competitor social media posts in bulk, then Rival IQ could be a great tool for you.

10. Unmetric 

Best for competitive benchmarking to improve your social strategy

Unmetric is a competitive benchmarking tool that uses AI to monitor and track your competitors' and top brands' social media activities. It can provide relevant insights about their social media strategies, from the type of content they're creating to the hashtags being used, helping you step up your own social game.

Key Features:

• Competitive benchmarking: Track your performance, identify patterns, and assess the effectiveness of your social strategy. Keep an eye on your competitors to gain insights from their successes, mistakes, and innovations.
• Competitive intelligence: Uncover what's currently striking a chord with social media audiences by filtering your competitors' organic and paid content based on engagement.
• Automated reporting: Generate reports with your social KPIs for any social media channel or time frame.
• Creative content ideas: Find inspiration for your social media content, and gain insights from over 100,000 brands on trending keywords, topics, events, and holidays.
• Supports all major social networks: Offers social media analytics for all important social media platforms, like Facebook, Instagram, Twitter, and YouTube.

🤔 Why choose this tool? Unmetric could be a useful AI-based competitor analysis tool for making real-time decisions by comparing, benchmarking, and analyzing your social performance.

AI-generated visuals

Images and videos are crucial in social media content. In fact, they're way more engaging than plain text posts on pretty much every internet platform. On LinkedIn, visually-driven carousels get 278% more engagement than videos, 303% more than images, and a massive 596% more than text-only posts. While on Threads, images claim first place for engagement, earning 0.6% more engagement than videos, 37% more than posts with links, and 60% more than text posts.

But it's not enough to just slap on any old image. Quality visual content is key. That's where AI comes in. With AI algorithms, you can create stunning visuals like images, infographics, and even branded videos tailored to your brand's style. AI-powered image and video editing tools might offer features like automatic background removal, image retouching, and even generating visuals based on text descriptions. So, save yourself some time and try out these three AI-powered tools for visual generation –

11. Canva 

Best for social media graphics

Canva is a popular graphic design tool that helps content creators and marketing teams create beautiful visual content in seconds. With over 20,000 templates and social media layouts, you can create eye-catching designs for Facebook, X/Twitter, Pinterest, Instagram, and more. And now, they've added a slew of AI content creation features to their platform to make graphic design even simpler and more efficient.

Key Features:

• 100+ social media layouts: Hundreds of professionally designed social media layouts for every social media platform, from TikTok to Twitter.
• 600k+ pre-designed templates: Customizable templates for a variety of social media posts.
• Magic Design: AI tool that turns a text prompt into a custom social media post design.
• Text-to-Image: Creates unique AI-generated images to add to your social posts
• Magic Write: Generates text for the social media post graphic (or the social post copy)
• Magic Edit and Magic Eraser: Allows for one-click image editing where you can modify, add, and replace elements from images, and remove any unwanted elements.
• Magic Resizer: One-click image resizing tool makes it easier to create designs suitable for different platforms.
• Drag-and-drop editor: Easy-to-use editor with a content library offering 100M+ graphics, photos, videos, fonts, and audio.

🤔 Why choose this tool? Canva is an intuitive tool that lets you experiment with graphic design at your own pace. The best part is that it doesn't involve a steep learning curve, allowing everyone to create social media graphics quickly and efficiently.

12. Let's Enhance 

Best for AI-powered image enhancement

Let's Enhance uses advanced AI technology to upscale and boost the resolution of your images. With its powerful Super Resolution machine learning algorithm, the tool maintains the finest details in images, removing any pixelation or blur, to give you high-quality content for your social media content.

Key Features:

• Image upscaling: Enhances image resolution by up to 16 times without compromising quality.
• Image enhancement: Improves image quality by fixing pixelation, blur, lighting, and colors, and getting rid of any visual artifacts.
• Facial and text sharpening: Helps in enhancing the finer details in text and faces within images.
• AI art generator: Transform your words into stunning high-resolution images, allowing you to create one-of-a-kind AI art for your social posts.

🤔 Why choose this tool? Let's Enhance is an easy-to-use AI tool that could help you improve the quality of your visual content with minimal effort.

13. Pictory 

Best for AI-generated videos for social

Pictory is an AI tool transforming video creation for social media by helping users create engaging videos from text. It also offers the option to edit existing videos using text, making it way easier to repurpose content for different platforms and for different audiences.

Key Features:

• Script-to-Video: Converts scripts into videos, complete with visuals, transitions, and AI-powered voiceovers.
• Article-to-Video: Transforms written content (articles and blog posts) into videos for sharing on social.
• Edit videos using text: Allows text-based editing of existing videos and makes it easier to create short video clips.
• Visuals-to-Video: Creates custom videos using uploaded media files (videos and photos).
• AI voiceover: Offers a variety of AI-powered voice options to add voiceovers to videos, and comes with a voice sync option that automatically syncs text with voiceover.
• Customizable templates: Offers a selection of templates for various themes and styles, simplifying video creation.
• Highlights: Automatically identifies and highlights key points in videos. Useful for creating summaries or extracting important clips from longer videos.
• Stock media library: Provides a large library of stock videos and images.

🤔 Why choose this tool? Pictory offers a comprehensive video marketing toolkit packed with beautiful AI features to simplify video content creation for social.

14. Invideo AI 

Best for faceless video content for social

In recent years, there has been a notable increase in the popularity of faceless video content. This trend is driven by the need for scalable content production to satisfy the growing demand from audiences, along with a desire to lessen the pressures and costs associated with on-camera appearances.

To adapt to this changing landscape, popular AI video generation tool Invideo AI provides an AI faceless video generator. This AI social media content creation tool can be useful for marketers and content creators looking to capitalize on this trend without extensive video editing expertise or expensive recording equipment.  

Key Features:

• AI video creation from prompts: Invideo makes it easier to produce initial video drafts from straightforward topics or text prompts for any type of faceless video content that you require. The AI expertly handles the next set of tasks, like crafting the script, selecting appropriate media from its library, generating and adding voiceovers, incorporating background music, and applying smooth transitions.
• Media library: The tool provides a large library of over 16 million stock photos and videos for use in your videos. Complementing this are the human-sounding AI voiceovers and voice cloning capabilities, available in numerous languages and accents. 
• Simplified editing and customization features: For refining the AI-generated videos, Invideo AI features a "Magic Box" editor that allows you to make modifications to your videos using simple text-based commands.
• Platform-specific optimizations: A practical feature of this AI tool is the automatic repositioning of video elements when aspect ratios are changed to suit different platforms (e.g., landscape to portrait). Users also retain the flexibility to upload their own images and videos for incorporation into their projects.  

🤔 Why choose this tool? Invideo AI's ability to swiftly produce faceless video content could be great for brands and creators that are looking to maintain consistent audience engagement and visibility in fast-paced feeds. With its focus on a user-friendly interface and AI-driven automation, the platform makes sophisticated video creation accessible to a wider audience, even those without extensive video editing experience or technical skills.

AI meme generation

What's in a meme? A lot, I'd say. Memes have a way of bringing people together through humor. They're way more popular than your regular social media graphics. An NYU study found that memes get more organic engagement than regular posts.

Given the increasing popularity of meme marketing, it's no surprise that technology has jumped on the bandwagon. There are many AI tools to curate and create memes tailored to current trends and user preferences. I've found these three to be pretty useful.

15. Supermeme.ai 

Best for turning text into memes

Supermeme is an AI tool that merges OpenAI's ChatGPT with a cool collection of handpicked images and GIFs to create shareable memes, with witty captions and appropriate meme templates. Whether you're looking to turn text into memes or GIFs, or want themed memes for a specific occasion, this tool offers numerous features for meme generation.

Key Features:

• Text-to-meme: Gives you a bunch of memes to use from simple text prompts.
• AI GIF memes: Creates hilarious GIF memes by matching thousands of GIFs with the perfect captions to fit your text prompt.
• Themed memes: Generates relevant memes on any topic provided.
• Custom memes: Upload your image and turn it into a custom meme using AI.
• 1,000+ meme templates: Offers thousands of specially curated meme templates that are professionally usable and come without any watermarks.
• Minimalistic meme editor: Makes it easier to add and modify text, adjust font size, and make necessary tweaks in memes.
• Multi-language support: Creates memes in over 110 different languages.
• Custom watermark: Option to add custom watermarks to brand your AI-generated memes.

🤔 Why choose this tool? Supermeme could be a great tool for creating customized memes quickly and effortlessly.

16. Picsart 

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Picsart's AI GIF Generator is a recent addition to the AI-powered image editing tool. This is not your basic AI image generation tool that combines AI-generated captions with pre-made GIFs to create memes. Instead, it creates entirely new GIFs using text prompts.

Key Features:

• Text-to-GIF: Uses AI to create unique GIFs by stitching together frames based on your text prompts. Fine-tune the AI-generated GIFs using thumbs-up and thumbs-down options.
• GIF style options: Wide variety of moods, styles, and art options to cater to different creative preferences.
• AI art generator, AI image generator, and AI video generator, with many other features for image editing.

🤔 Why choose this tool? Picsart could help you create GIF memes that are uniquely yours.

17. Kapwing AI Meme Generator 

Best for creating relatable, AI-generated memes

Kapwing's Meme Maker is another AI tool that helps in creating hilarious memes effortlessly. I've used this tool to whip up images, GIFs, and video memes quickly. It offers a vast collection of meme templates to choose from and allows you to import your own content to create memes.

Key Features:

• AI meme generator: Generates six variations of memes using your text input. Offers the option to change the caption and add animation, text, or even music.
• Memes from images and videos: Choose from image and video meme templates, or upload your own image/video files to convert them into memes on Kapwing's editor.
• Huge meme template library: Provides a large library of meme templates on various classic and trending topics. Also offers blank templates to allow for more customization.
• AI image generator, AI video generator, and a bunch of other AI tools.

🤔 Why choose this tool? Kapwing's meme generator offers both AI-generated memes and the ability to create custom ones from scratch.

FAQs about AI social media content tools

How do I choose the right AI social media content creation tool?

Consider these factors: cost, ease of use, integration with your existing workflow, and the tool’s learning capabilities. Most importantly, choose a tool that feels comfortable to you and truly supports your social media goals.

Time is precious, and AI can help you make the most of it.

Since I started using AI content creation tools for social, I've seen two major positive changes:

• It has drastically improved the quality of my content
• It is helping me maintain a consistent posting schedule

We've also tested and curated several lists of the best AI tools that can support human creativity:

• The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested
• 9 of the Best AI Writing Tools and Assistants to Help You Work Smarter, Not Harder
• The 9 Best AI Image Generators of 2025 (+ Examples)
• 8 of the Best AI Productivity Tools to Help You Optimize How You Work

So, if you're looking to make your marketing life easier too, check out these 17 amazing AI tools I've listed here, and see which ones work best for your next social media post. Honestly, you'll wonder why you didn't hop on board sooner – I know I did!

Are there any free AI tools for social media content creation?

Absolutely. Buffer’s free AI Assistant is a great starting point, and you’ll find several others that let you test features for no cost. Just remember to check their limitations and data policies to make sure they align with what you need.

Learn how to use AI social media content creation tools and save valuable time in your social media marketing efforts.

AI has completely changed how I create content. Ogilvy's Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn't agree more.

You know that feeling when you have ideas floating around but can't quite grab onto them? That's where I was stuck.

As a content marketer, I've been in a creative rut several times — staring at that blinking cursor with a deadline looming. So I started experimenting with AI tools to see if they could actually help me create better content faster.

In this piece, I'm sharing the select AI social media content creation tools that have proven most valuable in my content creation process — ones that can transform your workflow too.

Save time creating social media content with AI

Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engaging content on social media can be overwhelming.

AI content creation tools can help you here, especially when saving time in creating social media posts. These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to help you create, optimize, and manage content for various social media platforms.

Here are some ways AI helps you save time in the social media content creation process:

• Generate content ideas and even text, reducing the time spent brainstorming and writing
• Create and enhance visuals for social posts, eliminating the need for extensive manual editing
• Suggest trending and relevant hashtags and emojis
• Translate content into multiple languages, expanding your reach to global audiences
• Extend the life of valuable posts through content repurposing
• Analyze engagement metrics, providing actionable insights to refine your content strategy
• Monitor competitors' social media activities and provide insights into their strategies
• Automate and schedule posts to go live at optimal times, without manual intervention

Designed to be your creative assistants, AI tools can inspire social post ideas and automate content generation, taking care of everything from writing text and recommending hashtags to image creation.

Some other tools can help with social listening, competitor analysis, content personalization, and other repetitive marketing tasks involved in social media marketing. They can save you hours of effort, giving you more time to focus on other aspects of social media management — strategizing and building meaningful connections with your audience.

At a glance — 17 top AI social media content creation tools

Automated social media caption or text generation

Words can be incredibly powerful. They allow you to tell a story, share experiences, and connect with your audience on a deeper level. But if you find yourself wracking your brains for hours trying to come up with the right words for your social media post, you might be spending more time on it than you should.

AI writing tools can automatically generate captions, headlines, and other text-based content for your social posts within seconds. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience.

Whether you need to promote a new product, share industry insights, or simply want to connect with your audience, automated text generation can save valuable time while keeping your social media game strong. Here are some of the best AI tools to help you:

1. Buffer's AI Assistant 

Best for endless post variations, content repurposing, and more

Buffer's AI Assistant can whip up new posts, repurpose old ones, and even generate ideas for creating click-worthy social posts for any platform at any scale. You only need to give it a few words of context, and the AI tool will generate relevant content for you within seconds. I find it quite useful for quick ideation, especially when I'm stuck in a creative rut.

Key Features:

• Personalized social media posts and ideas: Generates viral social media content ideas personalized to your niche and target audience. The AI assistant can also create personalized posts for different social media channels and audiences, capitalizing on the latest trends.
• Brand consistency: Allows you to define the tone and style of social media posts, ensuring a consistent brand voice across channels.
• Content translation: Translates your social posts into different languages.
• Content repurposing: Turns your long-form content into bite-sized social media posts, and repurposes those posts for other social media channels. The AI assistant can extract key points and concepts to allow for faster and more efficient content repurposing.
• Audience engagement: Analyzes audience's comments and inquiries and gives you quick AI-generated responses to enhance social media engagement.
• Test social posts: The AI assistant can generate endless post variations for you to experiment with and run A/B tests to determine the most effective approach.
• Supports multiple platforms: Generates content for various social media platforms like Twitter, TikTok, Instagram, Facebook, Pinterest, and more.
• Social media scheduling: Streamline social media content publishing with calendar and preset publishing schedules.

🤔 Why choose this tool? Buffer AI Assistant can help you overcome creativity fatigue and make the AI content creation process faster and more efficient.

2. Typeface  

Best for social media content ideation and creation

Keeping your social media consistent across platforms while still making it feel personal? Yeah, that's tough—especially when you're juggling multiple accounts.

Typeface addresses this problem through its Arc Agents — specialized AI assistants that function as extensions of your marketing team. You can describe what you need through Typeface Chat, and the system automatically assigns the right AI agent to handle your request while ensuring everything aligns with your brand guidelines.

There are various AI content marketing agents provide targeted AI assistance at each stage of the social media content lifecycle, from ideation to content creation (text, images, and visuals), and even evaluating the performance of your social media campaigns.

Key Features:

• Video Agent: Creates video clips from longer videos, sizzle reels, and video ads for social media.
• Ad Agent: Creates platform-specific ad copy and visuals (Meta, LinkedIn, etc.)
• Visual Inspiration Studio: Offers a library of inspiration images to generate product shots for social media ads and social commerce.
• Creative automation: Automatically adapts a single approved ad creative into multiple variations for different audiences, markets, or channels without manual rework.
• Performance Agent: Analyzes the performance of your social campaigns to see how well they resonate with your audience and predicts future trends that may impact your campaigns. The Performance Agent also offers insightful recommendations for content improvements.
• Brand hub: Unified system of brand intelligence that organizes your brand's assets, audience profiles, visual aesthetics, and distinct voices to ensure brand consistency and proactive governance across all social media outputs.
• Integrations: Connects with major social platforms to simplify publishing social media posts and ads directly from the platform.

🤔 Why choose this tool? Typeface's brand-personalized AI can prove to be useful for managing social media campaigns at scale. For organizations looking to create more targeted, on-brand conversations that drive engagement, this AI platform offers a powerful and future-proof solution.

3. Narrato AI Content Genie 

Best for social media (and blog) content on autopilot

Narrato AI Content Genie is your personal content marketer that auto-generates social and blog content every week. This tool takes your website URL and themes as input and serves 20 to 25 pieces of social media and blog content weekly to choose from. You can also easily edit and publish these from Narrato.

Narrato's other AI social media content generator tools include custom social media content generation templates (social posts from URLs, themes, notes, and more), a memes generator, a Twitter thread generator, a social profile content generator, an AI image generator, and a royalty-free images and GIFs search and download tool.

Key Features:

• AI Content Genie: Generates fresh social posts (+ blog posts) on autopilot every week, complete with AI-generated content, hashtags, emojis, and images/GIFs. Chosen posts can be edited and scheduled/published directly from the platform. This was particularly helpful for me when working solo, as the tool served as my content strategist, creator, and social media manager – all rolled up into one.
• 15+ AI social media templates: Generates LinkedIn posts, Facebook and Instagram posts, and Twitter threads in various formats. You can also generate posts around a specific theme/occasion/quotes. It also offers templates for social media poll creation and meme idea generation. You can even generate video scripts for Reels and TikTok.
• Customization and quality enhancement: All social content generation tools come with customization options where you can input your social media channel, tone of voice, length of the social post, and other parameters. Besides content generation, some AI writing templates and in-line AI options assist with content improvement, simplification, paraphrasing, and turning paragraphs into bullets, etc.
• AI Image Generator: Generates unique images for social posts in a variety of styles using text prompts.
• AI Chat: Generates creative post ideas based on your custom prompts. Can be used for calendar planning, strategizing, storytelling ideas, and more.
• Multi-platform support: Generates relevant content for Facebook, Instagram, LinkedIn, and Twitter, customizing and tailoring the content for each platform.
• Social media planning and scheduling: Offers a built-in social media calendar for planning and organizing social posts. Content can be scheduled/published to some social media platforms or CMS, or through Zapier connecting to industry-standard social schedulers like Buffer, etc.

🤔 Why choose this tool? Narrato AI Content Genie and social media content generator is an all-in-one solution for social media content planning, creation, and publishing, offering everything you need under one roof. It also helps with content planning, SEO, and creation for blogs, web copy, emails, and more, with 100+ AI templates and a host of other powerful tools.

4. HubSpot 

Best for social media captions

HubSpot's AI Social Media Caption Generator is another useful AI-powered content generation tool that has helped me create catchy social media captions. It's great for when you need quick captions to go with your visuals. Simply provide a short post description, a few details about your audience, and the desired tone, and you'll get your social media copy.

Key Features:

• Personalized captions: Generates social media captions that align with your brand personality and appeal to your audience. Test out multiple prompts to create multiple variations of copy.
• Automated social copy generation: Repurposes basic social post copy into trivia, polls, and question-based captions to enhance engagement.
• Supports multiple social media channels: Creates engaging content for Instagram, Twitter, Facebook, and LinkedIn.
• Built-in reporting: Create, publish, and track social posts from Hubspot's dashboard. Plus, you can identify your top-performing content, analyze audience trends, and optimize your posting times.

🤔 Why choose this tool? HubSpot's AI Social Media Caption Generator can be a good choice if you're looking for quick social media captions, but it doesn't come with many customization options.

5. Quuu  

Best for social media content curation

Quuu is a specialized AI platform designed to automate and enhance content curation for your social media accounts. It combines AI-driven discovery and personalization with a layer of human oversight to provide a steady stream of content for social media feeds on platforms like LinkedIn, Facebook, and X (formerly Twitter).

Key Features:

• AI-powered content curation and creation: Quuu uses AI to tailor content suggestions based on your audience preferences and your brand's unique tone. Content suggestions are curated from over 500 distinct interest categories. Additionally, you can specify your preferred interest categories during setup to improve the relevance of the content suggestions.
• AI recommendations: The AI also offers recommendations for content adjustments, optimal posting times, suitable topics, and relevant hashtags.
• Different content formats: Quuu supports AI content creation for a variety of different formats, like quotes, questions, statistics, and links, to keep your feed interesting and engaging for different audiences.
• Human review: A significant aspect of Quuu's value proposition is its commitment to content quality, which is achieved through human involvement in the curation process.
• Automated scheduling: Quuu features seamless integration with its own native scheduling system for LinkedIn, Facebook, and X (Twitter).

🤔 Why choose this tool? Quuu automates the often laborious and time-consuming tasks of finding, vetting, and scheduling relevant third-party content. If you're looking to keep an active, engaging, and valuable online presence with much less manual effort, Quuu could be a great solution.

AI-powered social listening

When you're creating social media content, think in terms of striking up a conversation, not broadcasting your message. Content that is helpful to your audience and addresses their pain points and preferences will always be more engaging. So, it becomes important to analyze all the conversations, mentions, and trends on social media and track how your audience engages with social media content. That's where AI social listening tools come in.

These AI tools can give you the inside scoop on audience sentiment, helping you build an AI content strategy that resonates with your audience. Around 16% of organizations are already using these platforms to track public sentiment in real time, so there’s plenty of room to grow.

Some AI tools that can help you with social listening are:

6. Mentionlytics 

Best for monitoring conversations in real-time

Keep an eye on social mentions across popular social media platforms and the web, and get all the valuable insights you need.

Mentionlytics is an AI-powered social listening tool that analyzes online conversations using advanced AI algorithms and big data analysis. It can help you stay on top of important stats like audience sentiment, engagement, reach, share of voice, and follower growth.

Key Features:

• Social media monitoring: Monitors brand mentions, specific hashtags, or any other phrases related to your brand on all major channels, including Facebook, Twitter, LinkedIn, Instagram, and more.
• Web monitoring: Monitors brand mentions across blogs, news sites, forums, and other online sources.
• Sentiment analysis: Helps in gauging audience sentiment and gives you an overview of positive or negative reactions towards your brand.
• Report builder: Drag-and-drop report builder allows you to customize your reports with actionable data, graphs, and more.
• Identify influencers: Find the top influencers in your niche to leverage them for influencer marketing.
• Social Intelligent Advisor (SIA): Mentionlytics' SIA serves up practical and tailored brand advice just for you.

🤔 Why choose this tool? If you need personalized brand insights across both social media and the web, then consider trying out Mentionlytics AI-powered social listening tool.

7. Meltwater 

Best for capturing every brand mention across social

Meltwater is a comprehensive social intelligence solution that comes with a comprehensive suite of tools for social listening and analytics, media monitoring, trend tracking, sentiment analysis, influencer identification, and more. It can gather data from various online channels, including popular social media platforms like YouTube, Pinterest, Twitch, Reddit, WeChat, Douyin, and Twitter.

Key Features:

• Media Intelligence: Highlights hidden insights about your market and brand, helping you build your voice of share.
• Social Listening: No data caps or limits on social listening. Gives you historical brand data from a 15-month rolling archive.
• Sentiment Analysis: Uses smart algorithms to analyze the sentiment behind all your online content, including your social media posts and articles.
• Trend Tracking: Helps you keep up with the latest trends and topics in your industry so you can adjust your marketing strategies based on what's relevant to your brand.
• Real-time Alerts: Stay informed about important mentions, trends, or events with customizable alerts.
• Reporting and analytics: Create custom reports that show all the important social media insights, charts, and metrics. Also comes with an automated regular reporting feature.

🤔 Why choose this tool? Meltwater is a comprehensive social intelligence solution that could be a good choice for unrestricted social listening across various online platforms, including some niche social media channels.

AI-powered competitor analysis

To level up your social media content creation game, it's crucial to keep tabs on what your competitors are up to. AI-powered competitor analysis can help you pinpoint their weaknesses, strengths, and chances for growth, which you can then leverage to your advantage.

If you're looking for some AI-powered tools to analyze your competitors' social media strategies, content performance, and audience engagement, we've got three excellent suggestions to get you started:

8. Predis.ai 

Best for granular analysis of competitor content on social

Predis.ai is an AI-powered social media marketing platform that can help you figure out what type of content is most effective for your audience by decoding your competition's marketing strategy. It currently offers competitor analysis for Facebook and Instagram, with support for more platforms like LinkedIn, Twitter, TikTok, Pinterest, and YouTube on the way.

Key Features:

• Granular competitive analysis: Analyze your competitor's social media content to see which posts are hitting the mark and which ones are falling short. It can also help you understand their content distribution patterns. This valuable info can help you gauge if your upcoming campaign ideas are on the right track. Plus, you get an overview of all the important metrics, like average likes/comments, number of followers, engagement rates, etc.
• Hashtag analysis: Reveals the hashtag sets that the competitors are using in their social posts.
• Reports: Generate reports with useful insights on competitor behavior and industry trends to develop actionable social media strategies.

🤔 Why choose this tool? Predis.ai can help you gain an edge over your competitors through granular-level social media competitive analysis, in which you get to learn about their social media marketing successes as well as failures.

9. Rival IQ 

Best for deep competitor analytics to make better social media content decisions

Stay ahead in the game and make informed decisions about your social media content strategy with Rival IQ. This competitor analytics tool can help you uncover your competitors' strengths and weaknesses with comprehensive benchmarking data. With this tool, you get a complete picture of your brand's performance on social.

Key Features:

• Always-on competitive benchmarks: Understand your social media metrics better by putting them into a comparative context.
• Competitive social media analytics: See where your competitors are focusing their social media marketing efforts with always-on social post monitoring. Gives you an option to compare your social performance against specific competitors or all competitors in the industry.
• Custom dashboards: Fully customizable dashboard templates make evaluating your social performance against competitors a breeze.
• Boosted post detection: Uses machine learning to figure out if a rival has boosted a Facebook post. This way, you'll be able to jump into action or replicate their strategy quickly.

🤔 competitors' If you're a business or marketer interested in analyzing competitor social media posts in bulk, then Rival IQ could be a great tool for you.

10. Unmetric 

Best for competitive benchmarking to improve your social strategy

Unmetric is a competitive benchmarking tool that uses AI to monitor and track your competitors' and top brands' social media activities. It can provide relevant insights about their social media strategies, from the type of content they're creating to the hashtags being used, helping you step up your own social game.

Key Features:

• Competitive benchmarking: Track your performance, identify patterns, and assess the effectiveness of your social strategy. Keep an eye on your competitors to gain insights from their successes, mistakes, and innovations.
• Competitive intelligence: Uncover what's currently striking a chord with social media audiences by filtering your competitors' organic and paid content based on engagement.
• Automated reporting: Generate reports with your social KPIs for any social media channel or time frame.
• Creative content ideas: Find inspiration for your social media content, and gain insights from over 100,000 brands on trending keywords, topics, events, and holidays.
• Supports all major social networks: Offers social media analytics for all important social media platforms, like Facebook, Instagram, Twitter, and YouTube.

🤔 Why choose this tool? Unmetric could be a useful AI-based competitor analysis tool for making real-time decisions by comparing, benchmarking, and analyzing your social performance.

AI-generated visuals

Images and videos are crucial in social media content. In fact, they're way more engaging than plain text posts on pretty much every internet platform. On LinkedIn, visually-driven carousels get 278% more engagement than videos, 303% more than images, and a massive 596% more than text-only posts. While on Threads, images claim first place for engagement, earning 0.6% more engagement than videos, 37% more than posts with links, and 60% more than text posts.

But it's not enough to just slap on any old image. Quality visual content is key. That's where AI comes in. With AI algorithms, you can create stunning visuals like images, infographics, and even branded videos tailored to your brand's style. AI-powered image and video editing tools might offer features like automatic background removal, image retouching, and even generating visuals based on text descriptions. So, save yourself some time and try out these three AI-powered tools for visual generation –

11. Canva 

Best for social media graphics

Canva is a popular graphic design tool that helps content creators and marketing teams create beautiful visual content in seconds. With over 20,000 templates and social media layouts, you can create eye-catching designs for Facebook, X/Twitter, Pinterest, Instagram, and more. And now, they've added a slew of AI content creation features to their platform to make graphic design even simpler and more efficient.

Key Features:

• 100+ social media layouts: Hundreds of professionally designed social media layouts for every social media platform, from TikTok to Twitter.
• 600k+ pre-designed templates: Customizable templates for a variety of social media posts.
• Magic Design: AI tool that turns a text prompt into a custom social media post design.
• Text-to-Image: Creates unique AI-generated images to add to your social posts
• Magic Write: Generates text for the social media post graphic (or the social post copy)
• Magic Edit and Magic Eraser: Allows for one-click image editing where you can modify, add, and replace elements from images, and remove any unwanted elements.
• Magic Resizer: One-click image resizing tool makes it easier to create designs suitable for different platforms.
• Drag-and-drop editor: Easy-to-use editor with a content library offering 100M+ graphics, photos, videos, fonts, and audio.

🤔 Why choose this tool? Canva is an intuitive tool that lets you experiment with graphic design at your own pace. The best part is that it doesn't involve a steep learning curve, allowing everyone to create social media graphics quickly and efficiently.

12. Let's Enhance 

Best for AI-powered image enhancement

Let's Enhance uses advanced AI technology to upscale and boost the resolution of your images. With its powerful Super Resolution machine learning algorithm, the tool maintains the finest details in images, removing any pixelation or blur, to give you high-quality content for your social media content.

Key Features:

• Image upscaling: Enhances image resolution by up to 16 times without compromising quality.
• Image enhancement: Improves image quality by fixing pixelation, blur, lighting, and colors, and getting rid of any visual artifacts.
• Facial and text sharpening: Helps in enhancing the finer details in text and faces within images.
• AI art generator: Transform your words into stunning high-resolution images, allowing you to create one-of-a-kind AI art for your social posts.

🤔 Why choose this tool? Let's Enhance is an easy-to-use AI tool that could help you improve the quality of your visual content with minimal effort.

13. Pictory 

Best for AI-generated videos for social

Pictory is an AI tool transforming video creation for social media by helping users create engaging videos from text. It also offers the option to edit existing videos using text, making it way easier to repurpose content for different platforms and for different audiences.

Key Features:

• Script-to-Video: Converts scripts into videos, complete with visuals, transitions, and AI-powered voiceovers.
• Article-to-Video: Transforms written content (articles and blog posts) into videos for sharing on social.
• Edit videos using text: Allows text-based editing of existing videos and makes it easier to create short video clips.
• Visuals-to-Video: Creates custom videos using uploaded media files (videos and photos).
• AI voiceover: Offers a variety of AI-powered voice options to add voiceovers to videos, and comes with a voice sync option that automatically syncs text with voiceover.
• Customizable templates: Offers a selection of templates for various themes and styles, simplifying video creation.
• Highlights: Automatically identifies and highlights key points in videos. Useful for creating summaries or extracting important clips from longer videos.
• Stock media library: Provides a large library of stock videos and images.

🤔 Why choose this tool? Pictory offers a comprehensive video marketing toolkit packed with beautiful AI features to simplify video content creation for social.

14. Invideo AI 

Best for faceless video content for social

In recent years, there has been a notable increase in the popularity of faceless video content. This trend is driven by the need for scalable content production to satisfy the growing demand from audiences, along with a desire to lessen the pressures and costs associated with on-camera appearances.

To adapt to this changing landscape, popular AI video generation tool Invideo AI provides an AI faceless video generator. This AI social media content creation tool can be useful for marketers and content creators looking to capitalize on this trend without extensive video editing expertise or expensive recording equipment.  

Key Features:

• AI video creation from prompts: Invideo makes it easier to produce initial video drafts from straightforward topics or text prompts for any type of faceless video content that you require. The AI expertly handles the next set of tasks, like crafting the script, selecting appropriate media from its library, generating and adding voiceovers, incorporating background music, and applying smooth transitions.
• Media library: The tool provides a large library of over 16 million stock photos and videos for use in your videos. Complementing this are the human-sounding AI voiceovers and voice cloning capabilities, available in numerous languages and accents. 
• Simplified editing and customization features: For refining the AI-generated videos, Invideo AI features a "Magic Box" editor that allows you to make modifications to your videos using simple text-based commands.
• Platform-specific optimizations: A practical feature of this AI tool is the automatic repositioning of video elements when aspect ratios are changed to suit different platforms (e.g., landscape to portrait). Users also retain the flexibility to upload their own images and videos for incorporation into their projects.  

🤔 Why choose this tool? Invideo AI's ability to swiftly produce faceless video content could be great for brands and creators that are looking to maintain consistent audience engagement and visibility in fast-paced feeds. With its focus on a user-friendly interface and AI-driven automation, the platform makes sophisticated video creation accessible to a wider audience, even those without extensive video editing experience or technical skills.

AI meme generation

What's in a meme? A lot, I'd say. Memes have a way of bringing people together through humor. They're way more popular than your regular social media graphics. An NYU study found that memes get more organic engagement than regular posts.

Given the increasing popularity of meme marketing, it's no surprise that technology has jumped on the bandwagon. There are many AI tools to curate and create memes tailored to current trends and user preferences. I've found these three to be pretty useful.

15. Supermeme.ai 

Best for turning text into memes

Supermeme is an AI tool that merges OpenAI's ChatGPT with a cool collection of handpicked images and GIFs to create shareable memes, with witty captions and appropriate meme templates. Whether you're looking to turn text into memes or GIFs, or want themed memes for a specific occasion, this tool offers numerous features for meme generation.

Key Features:

• Text-to-meme: Gives you a bunch of memes to use from simple text prompts.
• AI GIF memes: Creates hilarious GIF memes by matching thousands of GIFs with the perfect captions to fit your text prompt.
• Themed memes: Generates relevant memes on any topic provided.
• Custom memes: Upload your image and turn it into a custom meme using AI.
• 1,000+ meme templates: Offers thousands of specially curated meme templates that are professionally usable and come without any watermarks.
• Minimalistic meme editor: Makes it easier to add and modify text, adjust font size, and make necessary tweaks in memes.
• Multi-language support: Creates memes in over 110 different languages.
• Custom watermark: Option to add custom watermarks to brand your AI-generated memes.

🤔 Why choose this tool? Supermeme could be a great tool for creating customized memes quickly and effortlessly.

16. Picsart 

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Picsart's AI GIF Generator is a recent addition to the AI-powered image editing tool. This is not your basic AI image generation tool that combines AI-generated captions with pre-made GIFs to create memes. Instead, it creates entirely new GIFs using text prompts.

Key Features:

• Text-to-GIF: Uses AI to create unique GIFs by stitching together frames based on your text prompts. Fine-tune the AI-generated GIFs using thumbs-up and thumbs-down options.
• GIF style options: Wide variety of moods, styles, and art options to cater to different creative preferences.
• AI art generator, AI image generator, and AI video generator, with many other features for image editing.

🤔 Why choose this tool? Picsart could help you create GIF memes that are uniquely yours.

17. Kapwing AI Meme Generator 

Best for creating relatable, AI-generated memes

Kapwing's Meme Maker is another AI tool that helps in creating hilarious memes effortlessly. I've used this tool to whip up images, GIFs, and video memes quickly. It offers a vast collection of meme templates to choose from and allows you to import your own content to create memes.

Key Features:

• AI meme generator: Generates six variations of memes using your text input. Offers the option to change the caption and add animation, text, or even music.
• Memes from images and videos: Choose from image and video meme templates, or upload your own image/video files to convert them into memes on Kapwing's editor.
• Huge meme template library: Provides a large library of meme templates on various classic and trending topics. Also offers blank templates to allow for more customization.
• AI image generator, AI video generator, and a bunch of other AI tools.

🤔 Why choose this tool? Kapwing's meme generator offers both AI-generated memes and the ability to create custom ones from scratch.

FAQs about AI social media content tools

How do I choose the right AI social media content creation tool?

Consider these factors: cost, ease of use, integration with your existing workflow, and the tool’s learning capabilities. Most importantly, choose a tool that feels comfortable to you and truly supports your social media goals.

Time is precious, and AI can help you make the most of it.

Since I started using AI content creation tools for social, I've seen two major positive changes:

• It has drastically improved the quality of my content
• It is helping me maintain a consistent posting schedule

We've also tested and curated several lists of the best AI tools that can support human creativity:

• The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested
• 9 of the Best AI Writing Tools and Assistants to Help You Work Smarter, Not Harder
• The 9 Best AI Image Generators of 2025 (+ Examples)
• 8 of the Best AI Productivity Tools to Help You Optimize How You Work

So, if you're looking to make your marketing life easier too, check out these 17 amazing AI tools I've listed here, and see which ones work best for your next social media post. Honestly, you'll wonder why you didn't hop on board sooner – I know I did!

Are there any free AI tools for social media content creation?

Absolutely. Buffer’s free AI Assistant is a great starting point, and you’ll find several others that let you test features for no cost. Just remember to check their limitations and data policies to make sure they align with what you need.

Everyone says consistency is the key to growth on social media: more likes, more shares, more leads. And they’re right — Buffer’s own data shows that consistent posting can multiply engagement across platforms.

What few people talk about is how on earth you actually do it.

TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO.

In this article, we’ll explore everything there is to know about TikTok hashtags

• A curated list of 250 trending TikTok hashtags — organized by industry to help you reach the right audience and grow your presence.
• What are TikTok hashtags?
• Why you should use hashtags
• How to find the right TikTok hashtags
• How to use TikTok hashtags properly

To navigate to a specific hashtag niche or guidance, hit one of the links below.

Top 250 TikTok hashtags of 2025 (so far)

The above methods are handy when you have the time to jot down and organize your hashtag library. But for when you’re short on time, use this list to find popular hashtags for TikTok, specifically in your industry.

15 popular TikTok hashtags

These are general hashtags for your video content. They aren’t tied to a niche or any specific subject, so use them when you’re just starting out or experimenting with your video content.

1. #fyp

2. #viral

3. #tiktok

4. #foryou

5. #funny

6. #viral

7. #duet

8. #smallbusiness

9. #trending

10. #explore

11. #foryoupage

12. #trendingvideo

13. #tiktokcreator

14. #contentcreator

15. #tiktokchallenge

Top 20 hashtags for TikTok for apparel and accessories

TikTok mixes retail hashtags under the umbrella of ‘apparel and accessories.’ Note that many popular hashtags are related to a season, such as spring or summer. If you’re reading this in winter or fall, find retail hashtags on TikTok that fit this new season.

1. #spring

2. #springfashion

3. #springtok

4. #summervibes

5. #summer2025

6. #prom

7. #promdress

8. #tiktokshoprestock

9. #ootdfashion

10. #ootdinspo

11. #lululemon

12. #tiktokfashion

13. #onlineshopping

14. #affordablefashion

15. #shoplocal

16. #gymoutfit

17. #womenfashion

18. #fashionfinds

19. #newarrivals

20. #activewear

Top 10 TikTok hashtags for kids and maternity

These are the best TikTok hashtags for parenting creators and small businesses who market to parents.

1. #babies

2. #boymomlife

3. #toddlers

4. #toddleractivities

5. #ivfjourney

6. #auntiesoftiktok

7. #granddaughter

8. #momoftwo

9. #pacifier

10. #newbornlife

Top 25 beauty hashtags on TikTok

TikTok often lumps together self-care hashtags and beauty hashtags on the social network. You’ll find a plethora of branded hashtags on this list, too. If you’re a creator, this means the products from these brands are a viral success and may be worth trying for your audience.

1. #pedicure

2. #hairinspo

3. #toothpaste

4. #ingrowntoenail

5. #tanning

6. #hydration

7. #springnails

8. #teethwhitening

9. #glam

10. #nailartist

11. #cosmetics

12. #viralproducts

13. #nighttimeroutine

14. #tartecosmetics

15. #tarte

16. #ultabeauty

17. #cosmetology

18. #pixiecut

19. #easyhairstyles

20. #menshair

21. #cream

22. #affordablemakeup

23. #products

24. #naturalmakeup

25. #nailsofinstagram

15 best TikTok hashtags for education

These are impactful hashtags in the education industry. You’ll also notice a few ‘job’ and ‘writing’ related hashtags since they’re quite popular in the niche.

1. #jobs

2. #space

3. #graduation

4. #studytok

5. #factory

6. #elemantaryschool

7. #premed

8. #studytips

9. #studyhacks

10. #jobrating

11. #writingcommunity

12. #research

13. #preschoolteacher

14. #publicspeaking

15. #creativewriting

15 best TikTok hashtags for finance

Some hashtags here are timely and news-related (like the tariffs one). Before using any hashtag, always check the latest results to ensure it isn't outdated.

1. #trading

2. #tariffs

3. #contentcreation

4. #stockmarket

5. #inflation

6. #daytrading

7. #businesstips

8. #workfromanywhere

9. #sidehustlejob

10. #innovation

11. #wealthbuilding

12. #management

13. #businesstips

14. #automation

15. #smallbusinesstips

30 best TikTok hashtags for food and beverage

There are more hashtags for the food and beverage industry than any other category on this list. New trends keep emerging on this list as the seasons change, too (like #margarita in the summer). You’ll also notice a few branded hashtags like Crumbl of Crumbl cookies.

1. #chicken

2. #crumbl

3. #banana

4. #goodfood

5. #foodphotography

6. #weeknightdinner

7. #watertok

8. #hiddengem

9. #pastry

10. #matcha

11. #icecream

12. #dubaichocolate

13. #cookies

14. #eggs

15. #brunch

16. #fastfood

17. #coffeetime

18. #traderjoes

19. #coffeelover

20. #cakes

21. #chocolatecoveredstrawberries

22. #lunchtime

23. #drinktok

24. #pancakes

25. #sweettreat

26. #dessert

27. #chips

28. #fruits

29. #margarita

30. #foodiefinds

15 best TikTok hashtags for gaming

Gaming hashtags are often related to specific games — like Minecraft. These TikTok viral hashtags update frequently as new games release, so keep an eye on that.

1. #minecraft

2. #invincible

3. #brainrot

4. #cookierunkingdom

5. #sololeveling

6. #textstory

7. #giveaway

8. #minecraftmemes

9. #gamingcommunity

10. #dungeonsanddragons

11. #idkwhatimdoing

12. #multiplayer

13. #peppapig

14. #indiegames

15. #narutoedit

10 top TikTok hashtags for health and fitness

These are the best hashtags in the health niche. The list below contains evergreen hashtags, so you don’t have to worry about using outdated hashtags here.

1. #wellness

2. #gymtok

3. #fitness

4. #workout

5. #bodybuilding

6. #training

7. #health

8. #mentalhealth

9. #healthtips

10. #nutrition

15 best TikTok hashtags for home improvement

These are the best hashtags for any house-related content — whether that’s gardening, showing your home essentials, or furniture.

1. #gardening

2. #garden

3. #plants

4. #furniture

5. #mirror

6. #landscape

7. #gardentok

8. #plantsoftiktok

9. #springcleaning

10. #architecture

11. #mold

12. #clay

13. #backyard

14. #gardening101

15. #homeessentials

10 best TikTok hashtags for household products

Household products, while similar to home improvements, often contain time-sensitive hashtags of whatever’s popular at that moment. It also often has holiday-themed products, like #eastercrafts on this list. The most popular hashtags in this category keep shifting as new products gain popularity.

1. #paper

2. #ribbonrose

3. #kidscrafts

4. #moneybouquet

5. #eastercrafts

6. #crochetflowers

7. #favoriteflower

8. #craftwithme

9. #paperflowers

10. #junkcaseinspo

10 best TikTok hashtags for entertainment

TikTok viral hashtags in entertainment often include artist names who have released new music or any entertainment industry-related news that’s time-sensitive. Like with household products, you need to refresh the most popular hashtags more frequently than other categories.

1. #rapper

2. #undergroundmusic

3. #concerts

4. #viraledit

5. #popmusic

6. #tvseries

7. #soundcloud

8. #yellowjackets

9. #chrisbrown

10. #band

15 best TikTok hashtags for the pet industry

Pet-related hashtags are often about a specific animal, like dog lovers or cat lovers. But there are also often hashtag challenges going on that you could participate in with your pet. Find these trending hashtags on the TikTok Creative Center.

1. #dogsoftiktok

2. #bunny

3. #chickens

4. #catlovers

5. #doglovers

6. #pug

7. #daycare

8. #naptime

9. #treats

10. #poodle

11. #adoption

12. #blackcatsoftiktok

13. #sunbathing

14. #cattoys

15. #fosteringsaveslives

Top 10 sports hashtags on TikTok

Sports hashtags are often dynamic depending on what’s going on in the sporting industry. For instance, many of the hashtags below are about a specific football league and match. If you’re practicing social listening — or you’re a sports fan — you’d already know about what games are on, and, by extension, the trending topics on TikTok.

1. #baseball

2. #volleyball

3. #golf

4. #mlb

5. #softball

6. #barcelona

7. #realmadrid

8. #track

9. #championsleague

10. #fishinglife

10 best TikTok hashtags for electronics

Electronics hashtags on TikTok are usually about specific gadgets and not that time-sensitive. But when there’s a new release of an electronic item, it might become a trending hashtag as everyone reviews/unpacks it.

1. #portable

2. #phonecharger

3. #magnetic

4. #bluetoothspeaker

5. #phoneaccessories

6. #phonemount

7. #magsafe

8. #wirelessheadphones

9. #techgadgets

10. #fastcharging

11. #comfyfit

15 best TikTok hashtags for travel

Travel content is often about place hashtags — like Japan or Washington DC, but here are a few general ones about traveling.

1. #beach

2. #beachvibes

3. #vacationmode

4. #beachday

5. #waltdisneyworld

6. #epicuniverse

7. #sunsets

8. #cherryblossom

9. #hikingadventures

10. #park

11. #capri

12. #zoo

13. #beachlife

14. #poolparty

15. #kidssactivities

10 best TikTok hashtags for transportation

Hashtags relevant in this category often include names of vehicles or accessories related to vehicles.

1. #biketok

2. #surron

3. #ebike

4. #caraccessories

5. #cinematic

6. #jeeplife

7. #carshow

8. #sportscar

9. #carenthusiast

10. #dashcam

What are TikTok hashtags?

TikTok hashtags are keywords or phrases preceded by a “#” symbol – usually in the video caption – that help categorize content on the platform.

When you use hashtags for TikTok videos, you help the algorithm understand what your content is about and put it in front of the right community. Using relevant hashtags also makes your content searchable. Your video will pop up when someone searches for the keywords you used in your hashtag.

Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. This allows them to stay up-to-date on the latest conversation on the subject.

5 benefits of using TikTok hashtags

Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. Here are a few:

1. Boost visibility of your videos

Adding hashtags for TikTok videos helps the TikTok algorithm understand what your content is about and put it in front of the right people.

This is especially true for trending hashtags — TikTok pushes content with the most trending TikTok hashtags in its video caption. The more you use them, the more you increase your chances of landing in the relevant audience’s For You Page (FYP).

2. Build a community

Hashtags create communities around specific interests. Using hashtags for TikTok – esepcially niche ones — allows you to join the conversation and find your tribe. Hashtag challenges, for example, help you understand and participate in your industry's trends. #icebucketchallenge, anyone?

3. Improve TikTok SEO

TikTok is a search engine too. Just like Google, it relies on certain pieces of information to place content into the most appropriate categories, better organizing and surfacing them for searchers. 

Hashtags are another helpful piece of the puzzle for the algorithm, a way to better optimize your videos for search (SEO). They can help you make sure your video gets in front of the right people. 

4. Get content ideas

When you search for specific hashtags, you can find other TikTok videos on the topic. This helps you understand what resonates with your target audience and find unique content ideas.

5. Increase your chances of going viral

Trending hashtags are often tied to a particular platform-wide trend, like hashtag challenges or trending formats. If you participate in these trends and challenges, using the right hashtags increases your chances of going viral on TikTok and reaching a broader audience.

How to find the right TikTok hashtags?

There are many ways to find the best TikTok hashtags for your posts. Here are three popular ones:

1. Use the TikTok Creative Center

The TikTok Creative Center is one of the best free tools for finding trending hashtags for TikTok and in your industry.

Navigate to "Trends" → "Hashtags" in the Creative Center, and you’ll see a list of popular TikTok hashtags on the platform.

These are the trending hashtags of the last seven days. You can also see specific hashtags for TikTok related to your industry. Filter using the “Industry” option – TikTok has organized its content into 16 industries. You can also filter to view the trending hashtags of the last 30 or 120 days, too.

My favorite feature is that you can dive deep into a specific hashtag’s performance by clicking “See analytics.” Here, you’ll find:

• How many posts are associated with the hashtag
• How the user interest has evolved for the hashtag over time
• Popular video examples that use the hashtag
• Audience insights of TikTok users who use those hashtags (age, related interests, and regional popularity)
• Trending creators who have used the hashtag
• Related hashtags that pair well with the current hashtag 

This lets you gain insights into using specific hashtags and forming a cohesive hashtag strategy. For example, you can monitor how interest in a hashtag fades or rises over time, spotting hashtags you can use for evergreen content.

It can also help you spot whether tapping into a hashtag or trend will help you reach the right people. For example, if 18-24-year-olds are your ideal customer (or follower), creating content around #X is a great idea. If you’re looking to capture a slightly older crowd, it’s probably best to look elsewhere. 

2. Use a hashtag generator

There are various hashtag generators in the market that can help you find the best hashtags to go with your post. For example, Buffer's free TikTok Hashtag Generator offers you AI-powered hashtag recommendations based on a description of your post.

The problem with using a hashtag generator is its reliability: You have to verify if the hashtags the tool provides are actually popular on TikTok at this moment. Still, it can be a useful jumping-off point if you already have a video or post in mind. 

3. Search TikTok manually

The last way to find the best hashtags for your strategy is a bit manual — it involves going on hashtag searches of your own. AKA, using TikTok like a search engine. Type something broad related to your industry in the search bar.

For example, if you’re hunting for fashion hashtags, type “fashion ideas.” If you’re searching for niche fashion hashtags, search for something more specific, like “sustainable fashion.”

Once you get the results, analyze the hashtags other creators use. Do many creators use the same hashtags? Note it down – using it might help boost your brand visibility, too.

If a creator appears repeatedly for your relevant hashtags in your industry, study their hashtag use — which TikTok trends they participate in, which hashtags they use on TikTok the most frequently, and how many hashtags they use. Think of this like a mini competitor analysis. This will help you:

• Get a list of different hashtags you can use
• Identify the top TikTok hashtags in your industry
• Understand your target audience’s expectations

The manual method of finding the best hashtags for your strategy might be a bit tedious, but it’s the best way to ensure you use relevant hashtags that boost engagement.

How to use TikTok hashtags: 7 best practices

TikTok hashtags are often a missed opportunity. Here’s how to use them properly to maximize their potential:

1. Mix popular and niche hashtags

There are popular hashtags with millions of posts, and then there are niche hashtags that aren’t that crowded. My advice? Use a mix of both. Famous hashtags will boost visibility and reach a broader audience; niche hashtags will ensure you establish authority in your niche and build a social media community.

For example, if you’re a food creator, #foodie would be a popular hashtag, and #weeknightrecipes would be a niche one.

2. Use no more than five hashtags per post

It’s tempting to add hashtags to fill the caption character limit. But you don't need quantity when finding hashtags for TikTok. In fact, adding too many hashtags can appear spammy and put off your audience.

Instead of adding as many hashtags as possible, add between three and five quality hashtags to your TikTok content. Mix popular hashtags with niche ones, as mentioned earlier.

3. Steer clear of irrelevant hashtags

Don’t use generic hashtags like #foryoupage too much. They dilute the authority of your TikTok profile. It’s better to use more relevant, niche-related hashtags that reflect the topics of your TikTok content.

Using irrelevant hashtags can also hurt your overall performance as the algorithm gets confused about your niche.

4. Use a hashtag manager to store your hashtags

Saving, organizing, and using hashtags can be challenging. But you don’t have to create sections in your Notes app to copy-paste or remember them by heart. It’s time-consuming and clunky. What if you had a hashtag manager built into your social media management tool?

In Buffer, the hashtag manager helps you store and organize your hashtags. For instance, if you want to create a new category of hashtags to promote a sale, you can create a new group for it. Or you can categorize hashtags into your content pillars.

Now, when you’re scheduling your TikTok content, Buffer will open the hashtag manager and in one click, you can paste all the hashtags you have stored.

Pro tip: You’re not limited to storing hashtags in this tool! You can use it to save essential links or common CTAs you use often. 

Make it easy for yourself to implement your hashtag strategy by signing up for Buffer.

5. Monitor trending TikTok hashtags

By now, you know how TikTok hashtags work and how quickly their relevance can fade. Keep an eye on the TikTok Creative Center to monitor trending hashtag challenges and use them where relevant. The algorithm loves trending content, too, so this will boost your performance.

6. Create a branded hashtag

Creating a branded hashtag gives you the opportunity to boost brand visibility and recall. You can even start using your own hashtags for sales, promotions, unique offers, or influencer partnerships.

The only thing to remember is to ensure your own hashtags are easy to remember and catchy so more and more people get latched onto them.

7. Measure hashtag performance

Monitor your TikTok analytics to find which hashtags boost your reach the most and double down on them. If you have multiple sets of hashtags, notice which ones drive the most engagement.

TikTok hashtags FAQs

How many hashtags should I use on a TikTok post?

TikTok has a five-hashtag limit. If you're aiming for clarity and relevance, stick to just a few highly targeted hashtags rather than stuffing as many as possible. This will keep your caption clear and engage people who are already interested in that topic.

Do hashtags actually help with TikTok growth?

Yes, when used strategically. Hashtags help categorize your content for the algorithm and make your videos discoverable in searches. While they won't make poor content go viral, they can significantly amplify the reach of quality videos by putting them in front of the right audience.

Should I use trending hashtags or niche hashtags?

A mix of both works best. Trending hashtags can help boost visibility to a broader audience, while niche hashtags connect you with a more targeted community. Aim for 1-2 trending hashtags and 2-3 niche hashtags that are directly relevant to your content.

Where should I place hashtags in my TikTok caption?

You can place hashtags either within your caption text (if they flow naturally) or at the end of your caption. Most creators opt to put them at the end to keep the main message clean and readable.

How often should I update my hashtag strategy?

Review your hashtag strategy at least monthly. TikTok trends change rapidly, so what works today might not work in a few weeks. Use your analytics to identify which hashtag combinations drive the most engagement and adjust accordingly.

Hashtags can’t save a poor post, but they can increase the reach of a great one

Hashtags aren’t the key to going viral. But if you create engaging content that your audience resonates with, hashtags can increase the number of new people you reach. I hope the best practices and list of hashtags helped you understand which hashtags you can use and how. Do you have any favorite hashtags that I missed? Comment below!

More TikTok resources

• 13 Trending Songs on TikTok in 2025 (+ How to Use Them)
• 14 Ways to Get More Followers on TikTok in 2025 — Tried and Tested
• 31 TikTok Statistics to Know for 2025
• The Best Time to Post on TikTok in 2025 — New Data

Recently, we realized our way of calculating MRR and ARR wasn’t giving us the clearest picture of our business.

A few months ago, we made the decision to cancel the Buffer subscriptions of 1,361 inactive annual legacy subscriptions. We let those customers know they can always use

TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO.

In this article, we’ll explore everything there is to know about TikTok hashtags

• A curated list of 250 trending TikTok hashtags — organized by industry to help you reach the right audience and grow your presence.
• What are TikTok hashtags?
• Why you should use hashtags
• How to find the right TikTok hashtags
• How to use TikTok hashtags properly

To navigate to a specific hashtag niche or guidance, hit one of the links below.

Top 250 TikTok hashtags of 2025 (so far)

The above methods are handy when you have the time to jot down and organize your hashtag library. But for when you’re short on time, use this list to find popular hashtags for TikTok, specifically in your industry.

15 popular TikTok hashtags

These are general hashtags for your video content. They aren’t tied to a niche or any specific subject, so use them when you’re just starting out or experimenting with your video content.

1. #fyp

2. #viral

3. #tiktok

4. #foryou

5. #funny

6. #viral

7. #duet

8. #smallbusiness

9. #trending

10. #explore

11. #foryoupage

12. #trendingvideo

13. #tiktokcreator

14. #contentcreator

15. #tiktokchallenge

Top 20 hashtags for TikTok for apparel and accessories

TikTok mixes retail hashtags under the umbrella of ‘apparel and accessories.’ Note that many popular hashtags are related to a season, such as spring or summer. If you’re reading this in winter or fall, find retail hashtags on TikTok that fit this new season.

1. #spring

2. #springfashion

3. #springtok

4. #summervibes

5. #summer2025

6. #prom

7. #promdress

8. #tiktokshoprestock

9. #ootdfashion

10. #ootdinspo

11. #lululemon

12. #tiktokfashion

13. #onlineshopping

14. #affordablefashion

15. #shoplocal

16. #gymoutfit

17. #womenfashion

18. #fashionfinds

19. #newarrivals

20. #activewear

Top 10 TikTok hashtags for kids and maternity

These are the best TikTok hashtags for parenting creators and small businesses who market to parents.

1. #babies

2. #boymomlife

3. #toddlers

4. #toddleractivities

5. #ivfjourney

6. #auntiesoftiktok

7. #granddaughter

8. #momoftwo

9. #pacifier

10. #newbornlife

Top 25 beauty hashtags on TikTok

TikTok often lumps together self-care hashtags and beauty hashtags on the social network. You’ll find a plethora of branded hashtags on this list, too. If you’re a creator, this means the products from these brands are a viral success and may be worth trying for your audience.

1. #pedicure

2. #hairinspo

3. #toothpaste

4. #ingrowntoenail

5. #tanning

6. #hydration

7. #springnails

8. #teethwhitening

9. #glam

10. #nailartist

11. #cosmetics

12. #viralproducts

13. #nighttimeroutine

14. #tartecosmetics

15. #tarte

16. #ultabeauty

17. #cosmetology

18. #pixiecut

19. #easyhairstyles

20. #menshair

21. #cream

22. #affordablemakeup

23. #products

24. #naturalmakeup

25. #nailsofinstagram

15 best TikTok hashtags for education

These are impactful hashtags in the education industry. You’ll also notice a few ‘job’ and ‘writing’ related hashtags since they’re quite popular in the niche.

1. #jobs

2. #space

3. #graduation

4. #studytok

5. #factory

6. #elemantaryschool

7. #premed

8. #studytips

9. #studyhacks

10. #jobrating

11. #writingcommunity

12. #research

13. #preschoolteacher

14. #publicspeaking

15. #creativewriting

15 best TikTok hashtags for finance

Some hashtags here are timely and news-related (like the tariffs one). Before using any hashtag, always check the latest results to ensure it isn't outdated.

1. #trading

2. #tariffs

3. #contentcreation

4. #stockmarket

5. #inflation

6. #daytrading

7. #businesstips

8. #workfromanywhere

9. #sidehustlejob

10. #innovation

11. #wealthbuilding

12. #management

13. #businesstips

14. #automation

15. #smallbusinesstips

30 best TikTok hashtags for food and beverage

There are more hashtags for the food and beverage industry than any other category on this list. New trends keep emerging on this list as the seasons change, too (like #margarita in the summer). You’ll also notice a few branded hashtags like Crumbl of Crumbl cookies.

1. #chicken

2. #crumbl

3. #banana

4. #goodfood

5. #foodphotography

6. #weeknightdinner

7. #watertok

8. #hiddengem

9. #pastry

10. #matcha

11. #icecream

12. #dubaichocolate

13. #cookies

14. #eggs

15. #brunch

16. #fastfood

17. #coffeetime

18. #traderjoes

19. #coffeelover

20. #cakes

21. #chocolatecoveredstrawberries

22. #lunchtime

23. #drinktok

24. #pancakes

25. #sweettreat

26. #dessert

27. #chips

28. #fruits

29. #margarita

30. #foodiefinds

15 best TikTok hashtags for gaming

Gaming hashtags are often related to specific games — like Minecraft. These TikTok viral hashtags update frequently as new games release, so keep an eye on that.

1. #minecraft

2. #invincible

3. #brainrot

4. #cookierunkingdom

5. #sololeveling

6. #textstory

7. #giveaway

8. #minecraftmemes

9. #gamingcommunity

10. #dungeonsanddragons

11. #idkwhatimdoing

12. #multiplayer

13. #peppapig

14. #indiegames

15. #narutoedit

10 top TikTok hashtags for health and fitness

These are the best hashtags in the health niche. The list below contains evergreen hashtags, so you don’t have to worry about using outdated hashtags here.

1. #wellness

2. #gymtok

3. #fitness

4. #workout

5. #bodybuilding

6. #training

7. #health

8. #mentalhealth

9. #healthtips

10. #nutrition

15 best TikTok hashtags for home improvement

These are the best hashtags for any house-related content — whether that’s gardening, showing your home essentials, or furniture.

1. #gardening

2. #garden

3. #plants

4. #furniture

5. #mirror

6. #landscape

7. #gardentok

8. #plantsoftiktok

9. #springcleaning

10. #architecture

11. #mold

12. #clay

13. #backyard

14. #gardening101

15. #homeessentials

10 best TikTok hashtags for household products

Household products, while similar to home improvements, often contain time-sensitive hashtags of whatever’s popular at that moment. It also often has holiday-themed products, like #eastercrafts on this list. The most popular hashtags in this category keep shifting as new products gain popularity.

1. #paper

2. #ribbonrose

3. #kidscrafts

4. #moneybouquet

5. #eastercrafts

6. #crochetflowers

7. #favoriteflower

8. #craftwithme

9. #paperflowers

10. #junkcaseinspo

10 best TikTok hashtags for entertainment

TikTok viral hashtags in entertainment often include artist names who have released new music or any entertainment industry-related news that’s time-sensitive. Like with household products, you need to refresh the most popular hashtags more frequently than other categories.

1. #rapper

2. #undergroundmusic

3. #concerts

4. #viraledit

5. #popmusic

6. #tvseries

7. #soundcloud

8. #yellowjackets

9. #chrisbrown

10. #band

15 best TikTok hashtags for the pet industry

Pet-related hashtags are often about a specific animal, like dog lovers or cat lovers. But there are also often hashtag challenges going on that you could participate in with your pet. Find these trending hashtags on the TikTok Creative Center.

1. #dogsoftiktok

2. #bunny

3. #chickens

4. #catlovers

5. #doglovers

6. #pug

7. #daycare

8. #naptime

9. #treats

10. #poodle

11. #adoption

12. #blackcatsoftiktok

13. #sunbathing

14. #cattoys

15. #fosteringsaveslives

Top 10 sports hashtags on TikTok

Sports hashtags are often dynamic depending on what’s going on in the sporting industry. For instance, many of the hashtags below are about a specific football league and match. If you’re practicing social listening — or you’re a sports fan — you’d already know about what games are on, and, by extension, the trending topics on TikTok.

1. #baseball

2. #volleyball

3. #golf

4. #mlb

5. #softball

6. #barcelona

7. #realmadrid

8. #track

9. #championsleague

10. #fishinglife

10 best TikTok hashtags for electronics

Electronics hashtags on TikTok are usually about specific gadgets and not that time-sensitive. But when there’s a new release of an electronic item, it might become a trending hashtag as everyone reviews/unpacks it.

1. #portable

2. #phonecharger

3. #magnetic

4. #bluetoothspeaker

5. #phoneaccessories

6. #phonemount

7. #magsafe

8. #wirelessheadphones

9. #techgadgets

10. #fastcharging

11. #comfyfit

15 best TikTok hashtags for travel

Travel content is often about place hashtags — like Japan or Washington DC, but here are a few general ones about traveling.

1. #beach

2. #beachvibes

3. #vacationmode

4. #beachday

5. #waltdisneyworld

6. #epicuniverse

7. #sunsets

8. #cherryblossom

9. #hikingadventures

10. #park

11. #capri

12. #zoo

13. #beachlife

14. #poolparty

15. #kidssactivities

10 best TikTok hashtags for transportation

Hashtags relevant in this category often include names of vehicles or accessories related to vehicles.

1. #biketok

2. #surron

3. #ebike

4. #caraccessories

5. #cinematic

6. #jeeplife

7. #carshow

8. #sportscar

9. #carenthusiast

10. #dashcam

What are TikTok hashtags?

TikTok hashtags are keywords or phrases preceded by a “#” symbol – usually in the video caption – that help categorize content on the platform.

When you use hashtags for TikTok videos, you help the algorithm understand what your content is about and put it in front of the right community. Using relevant hashtags also makes your content searchable. Your video will pop up when someone searches for the keywords you used in your hashtag.

Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. This allows them to stay up-to-date on the latest conversation on the subject.

5 benefits of using TikTok hashtags

Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. Here are a few:

1. Boost visibility of your videos

Adding hashtags for TikTok videos helps the TikTok algorithm understand what your content is about and put it in front of the right people.

This is especially true for trending hashtags — TikTok pushes content with the most trending TikTok hashtags in its video caption. The more you use them, the more you increase your chances of landing in the relevant audience’s For You Page (FYP).

2. Build a community

Hashtags create communities around specific interests. Using hashtags for TikTok – esepcially niche ones — allows you to join the conversation and find your tribe. Hashtag challenges, for example, help you understand and participate in your industry's trends. #icebucketchallenge, anyone?

3. Improve TikTok SEO

TikTok is a search engine too. Just like Google, it relies on certain pieces of information to place content into the most appropriate categories, better organizing and surfacing them for searchers. 

Hashtags are another helpful piece of the puzzle for the algorithm, a way to better optimize your videos for search (SEO). They can help you make sure your video gets in front of the right people. 

4. Get content ideas

When you search for specific hashtags, you can find other TikTok videos on the topic. This helps you understand what resonates with your target audience and find unique content ideas.

5. Increase your chances of going viral

Trending hashtags are often tied to a particular platform-wide trend, like hashtag challenges or trending formats. If you participate in these trends and challenges, using the right hashtags increases your chances of going viral on TikTok and reaching a broader audience.

How to find the right TikTok hashtags?

There are many ways to find the best TikTok hashtags for your posts. Here are three popular ones:

1. Use the TikTok Creative Center

The TikTok Creative Center is one of the best free tools for finding trending hashtags for TikTok and in your industry.

Navigate to "Trends" → "Hashtags" in the Creative Center, and you’ll see a list of popular TikTok hashtags on the platform.

These are the trending hashtags of the last seven days. You can also see specific hashtags for TikTok related to your industry. Filter using the “Industry” option – TikTok has organized its content into 16 industries. You can also filter to view the trending hashtags of the last 30 or 120 days, too.

My favorite feature is that you can dive deep into a specific hashtag’s performance by clicking “See analytics.” Here, you’ll find:

• How many posts are associated with the hashtag
• How the user interest has evolved for the hashtag over time
• Popular video examples that use the hashtag
• Audience insights of TikTok users who use those hashtags (age, related interests, and regional popularity)
• Trending creators who have used the hashtag
• Related hashtags that pair well with the current hashtag 

This lets you gain insights into using specific hashtags and forming a cohesive hashtag strategy. For example, you can monitor how interest in a hashtag fades or rises over time, spotting hashtags you can use for evergreen content.

It can also help you spot whether tapping into a hashtag or trend will help you reach the right people. For example, if 18-24-year-olds are your ideal customer (or follower), creating content around #X is a great idea. If you’re looking to capture a slightly older crowd, it’s probably best to look elsewhere. 

2. Use a hashtag generator

There are various hashtag generators in the market that can help you find the best hashtags to go with your post. For example, Buffer's free TikTok Hashtag Generator offers you AI-powered hashtag recommendations based on a description of your post.

The problem with using a hashtag generator is its reliability: You have to verify if the hashtags the tool provides are actually popular on TikTok at this moment. Still, it can be a useful jumping-off point if you already have a video or post in mind. 

3. Search TikTok manually

The last way to find the best hashtags for your strategy is a bit manual — it involves going on hashtag searches of your own. AKA, using TikTok like a search engine. Type something broad related to your industry in the search bar.

For example, if you’re hunting for fashion hashtags, type “fashion ideas.” If you’re searching for niche fashion hashtags, search for something more specific, like “sustainable fashion.”

Once you get the results, analyze the hashtags other creators use. Do many creators use the same hashtags? Note it down – using it might help boost your brand visibility, too.

If a creator appears repeatedly for your relevant hashtags in your industry, study their hashtag use — which TikTok trends they participate in, which hashtags they use on TikTok the most frequently, and how many hashtags they use. Think of this like a mini competitor analysis. This will help you:

• Get a list of different hashtags you can use
• Identify the top TikTok hashtags in your industry
• Understand your target audience’s expectations

The manual method of finding the best hashtags for your strategy might be a bit tedious, but it’s the best way to ensure you use relevant hashtags that boost engagement.

How to use TikTok hashtags: 7 best practices

TikTok hashtags are often a missed opportunity. Here’s how to use them properly to maximize their potential:

1. Mix popular and niche hashtags

There are popular hashtags with millions of posts, and then there are niche hashtags that aren’t that crowded. My advice? Use a mix of both. Famous hashtags will boost visibility and reach a broader audience; niche hashtags will ensure you establish authority in your niche and build a social media community.

For example, if you’re a food creator, #foodie would be a popular hashtag, and #weeknightrecipes would be a niche one.

2. Use no more than five hashtags per post

It’s tempting to add hashtags to fill the caption character limit. But you don't need quantity when finding hashtags for TikTok. In fact, adding too many hashtags can appear spammy and put off your audience.

Instead of adding as many hashtags as possible, add between three and five quality hashtags to your TikTok content. Mix popular hashtags with niche ones, as mentioned earlier.

3. Steer clear of irrelevant hashtags

Don’t use generic hashtags like #foryoupage too much. They dilute the authority of your TikTok profile. It’s better to use more relevant, niche-related hashtags that reflect the topics of your TikTok content.

Using irrelevant hashtags can also hurt your overall performance as the algorithm gets confused about your niche.

4. Use a hashtag manager to store your hashtags

Saving, organizing, and using hashtags can be challenging. But you don’t have to create sections in your Notes app to copy-paste or remember them by heart. It’s time-consuming and clunky. What if you had a hashtag manager built into your social media management tool?

In Buffer, the hashtag manager helps you store and organize your hashtags. For instance, if you want to create a new category of hashtags to promote a sale, you can create a new group for it. Or you can categorize hashtags into your content pillars.

Now, when you’re scheduling your TikTok content, Buffer will open the hashtag manager and in one click, you can paste all the hashtags you have stored.

Pro tip: You’re not limited to storing hashtags in this tool! You can use it to save essential links or common CTAs you use often. 

Make it easy for yourself to implement your hashtag strategy by signing up for Buffer.

5. Monitor trending TikTok hashtags

By now, you know how TikTok hashtags work and how quickly their relevance can fade. Keep an eye on the TikTok Creative Center to monitor trending hashtag challenges and use them where relevant. The algorithm loves trending content, too, so this will boost your performance.

6. Create a branded hashtag

Creating a branded hashtag gives you the opportunity to boost brand visibility and recall. You can even start using your own hashtags for sales, promotions, unique offers, or influencer partnerships.

The only thing to remember is to ensure your own hashtags are easy to remember and catchy so more and more people get latched onto them.

7. Measure hashtag performance

Monitor your TikTok analytics to find which hashtags boost your reach the most and double down on them. If you have multiple sets of hashtags, notice which ones drive the most engagement.

TikTok hashtags FAQs

How many hashtags should I use on a TikTok post?

TikTok has a five-hashtag limit. If you're aiming for clarity and relevance, stick to just a few highly targeted hashtags rather than stuffing as many as possible. This will keep your caption clear and engage people who are already interested in that topic.

Do hashtags actually help with TikTok growth?

Yes, when used strategically. Hashtags help categorize your content for the algorithm and make your videos discoverable in searches. While they won't make poor content go viral, they can significantly amplify the reach of quality videos by putting them in front of the right audience.

Should I use trending hashtags or niche hashtags?

A mix of both works best. Trending hashtags can help boost visibility to a broader audience, while niche hashtags connect you with a more targeted community. Aim for 1-2 trending hashtags and 2-3 niche hashtags that are directly relevant to your content.

Where should I place hashtags in my TikTok caption?

You can place hashtags either within your caption text (if they flow naturally) or at the end of your caption. Most creators opt to put them at the end to keep the main message clean and readable.

How often should I update my hashtag strategy?

Review your hashtag strategy at least monthly. TikTok trends change rapidly, so what works today might not work in a few weeks. Use your analytics to identify which hashtag combinations drive the most engagement and adjust accordingly.

Hashtags can’t save a poor post, but they can increase the reach of a great one

Hashtags aren’t the key to going viral. But if you create engaging content that your audience resonates with, hashtags can increase the number of new people you reach. I hope the best practices and list of hashtags helped you understand which hashtags you can use and how. Do you have any favorite hashtags that I missed? Comment below!

More TikTok resources

• 13 Trending Songs on TikTok in 2025 (+ How to Use Them)
• 14 Ways to Get More Followers on TikTok in 2025 — Tried and Tested
• 31 TikTok Statistics to Know for 2025
• The Best Time to Post on TikTok in 2025 — New Data

TikTok is bursting with potential. Learn 14 no-fluff strategies to get more followers authentically, build trust, and connect with your community.

TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO.

In this article, we’ll explore everything there is to know about TikTok hashtags

• A curated list of 250 trending TikTok hashtags — organized by industry to help you reach the right audience and grow your presence.
• What are TikTok hashtags?
• Why you should use hashtags
• How to find the right TikTok hashtags
• How to use TikTok hashtags properly

To navigate to a specific hashtag niche or guidance, hit one of the links below.

Top 250 TikTok hashtags of 2025 (so far)

The above methods are handy when you have the time to jot down and organize your hashtag library. But for when you’re short on time, use this list to find popular hashtags for TikTok, specifically in your industry.

15 popular TikTok hashtags

These are general hashtags for your video content. They aren’t tied to a niche or any specific subject, so use them when you’re just starting out or experimenting with your video content.

1. #fyp

2. #viral

3. #tiktok

4. #foryou

5. #funny

6. #viral

7. #duet

8. #smallbusiness

9. #trending

10. #explore

11. #foryoupage

12. #trendingvideo

13. #tiktokcreator

14. #contentcreator

15. #tiktokchallenge

Top 20 hashtags for TikTok for apparel and accessories

TikTok mixes retail hashtags under the umbrella of ‘apparel and accessories.’ Note that many popular hashtags are related to a season, such as spring or summer. If you’re reading this in winter or fall, find retail hashtags on TikTok that fit this new season.

1. #spring

2. #springfashion

3. #springtok

4. #summervibes

5. #summer2025

6. #prom

7. #promdress

8. #tiktokshoprestock

9. #ootdfashion

10. #ootdinspo

11. #lululemon

12. #tiktokfashion

13. #onlineshopping

14. #affordablefashion

15. #shoplocal

16. #gymoutfit

17. #womenfashion

18. #fashionfinds

19. #newarrivals

20. #activewear

Top 10 TikTok hashtags for kids and maternity

These are the best TikTok hashtags for parenting creators and small businesses who market to parents.

1. #babies

2. #boymomlife

3. #toddlers

4. #toddleractivities

5. #ivfjourney

6. #auntiesoftiktok

7. #granddaughter

8. #momoftwo

9. #pacifier

10. #newbornlife

Top 25 beauty hashtags on TikTok

TikTok often lumps together self-care hashtags and beauty hashtags on the social network. You’ll find a plethora of branded hashtags on this list, too. If you’re a creator, this means the products from these brands are a viral success and may be worth trying for your audience.

1. #pedicure

2. #hairinspo

3. #toothpaste

4. #ingrowntoenail

5. #tanning

6. #hydration

7. #springnails

8. #teethwhitening

9. #glam

10. #nailartist

11. #cosmetics

12. #viralproducts

13. #nighttimeroutine

14. #tartecosmetics

15. #tarte

16. #ultabeauty

17. #cosmetology

18. #pixiecut

19. #easyhairstyles

20. #menshair

21. #cream

22. #affordablemakeup

23. #products

24. #naturalmakeup

25. #nailsofinstagram

15 best TikTok hashtags for education

These are impactful hashtags in the education industry. You’ll also notice a few ‘job’ and ‘writing’ related hashtags since they’re quite popular in the niche.

1. #jobs

2. #space

3. #graduation

4. #studytok

5. #factory

6. #elemantaryschool

7. #premed

8. #studytips

9. #studyhacks

10. #jobrating

11. #writingcommunity

12. #research

13. #preschoolteacher

14. #publicspeaking

15. #creativewriting

15 best TikTok hashtags for finance

Some hashtags here are timely and news-related (like the tariffs one). Before using any hashtag, always check the latest results to ensure it isn't outdated.

1. #trading

2. #tariffs

3. #contentcreation

4. #stockmarket

5. #inflation

6. #daytrading

7. #businesstips

8. #workfromanywhere

9. #sidehustlejob

10. #innovation

11. #wealthbuilding

12. #management

13. #businesstips

14. #automation

15. #smallbusinesstips

30 best TikTok hashtags for food and beverage

There are more hashtags for the food and beverage industry than any other category on this list. New trends keep emerging on this list as the seasons change, too (like #margarita in the summer). You’ll also notice a few branded hashtags like Crumbl of Crumbl cookies.

1. #chicken

2. #crumbl

3. #banana

4. #goodfood

5. #foodphotography

6. #weeknightdinner

7. #watertok

8. #hiddengem

9. #pastry

10. #matcha

11. #icecream

12. #dubaichocolate

13. #cookies

14. #eggs

15. #brunch

16. #fastfood

17. #coffeetime

18. #traderjoes

19. #coffeelover

20. #cakes

21. #chocolatecoveredstrawberries

22. #lunchtime

23. #drinktok

24. #pancakes

25. #sweettreat

26. #dessert

27. #chips

28. #fruits

29. #margarita

30. #foodiefinds

15 best TikTok hashtags for gaming

Gaming hashtags are often related to specific games — like Minecraft. These TikTok viral hashtags update frequently as new games release, so keep an eye on that.

1. #minecraft

2. #invincible

3. #brainrot

4. #cookierunkingdom

5. #sololeveling

6. #textstory

7. #giveaway

8. #minecraftmemes

9. #gamingcommunity

10. #dungeonsanddragons

11. #idkwhatimdoing

12. #multiplayer

13. #peppapig

14. #indiegames

15. #narutoedit

10 top TikTok hashtags for health and fitness

These are the best hashtags in the health niche. The list below contains evergreen hashtags, so you don’t have to worry about using outdated hashtags here.

1. #wellness

2. #gymtok

3. #fitness

4. #workout

5. #bodybuilding

6. #training

7. #health

8. #mentalhealth

9. #healthtips

10. #nutrition

15 best TikTok hashtags for home improvement

These are the best hashtags for any house-related content — whether that’s gardening, showing your home essentials, or furniture.

1. #gardening

2. #garden

3. #plants

4. #furniture

5. #mirror

6. #landscape

7. #gardentok

8. #plantsoftiktok

9. #springcleaning

10. #architecture

11. #mold

12. #clay

13. #backyard

14. #gardening101

15. #homeessentials

10 best TikTok hashtags for household products

Household products, while similar to home improvements, often contain time-sensitive hashtags of whatever’s popular at that moment. It also often has holiday-themed products, like #eastercrafts on this list. The most popular hashtags in this category keep shifting as new products gain popularity.

1. #paper

2. #ribbonrose

3. #kidscrafts

4. #moneybouquet

5. #eastercrafts

6. #crochetflowers

7. #favoriteflower

8. #craftwithme

9. #paperflowers

10. #junkcaseinspo

10 best TikTok hashtags for entertainment

TikTok viral hashtags in entertainment often include artist names who have released new music or any entertainment industry-related news that’s time-sensitive. Like with household products, you need to refresh the most popular hashtags more frequently than other categories.

1. #rapper

2. #undergroundmusic

3. #concerts

4. #viraledit

5. #popmusic

6. #tvseries

7. #soundcloud

8. #yellowjackets

9. #chrisbrown

10. #band

15 best TikTok hashtags for the pet industry

Pet-related hashtags are often about a specific animal, like dog lovers or cat lovers. But there are also often hashtag challenges going on that you could participate in with your pet. Find these trending hashtags on the TikTok Creative Center.

1. #dogsoftiktok

2. #bunny

3. #chickens

4. #catlovers

5. #doglovers

6. #pug

7. #daycare

8. #naptime

9. #treats

10. #poodle

11. #adoption

12. #blackcatsoftiktok

13. #sunbathing

14. #cattoys

15. #fosteringsaveslives

Top 10 sports hashtags on TikTok

Sports hashtags are often dynamic depending on what’s going on in the sporting industry. For instance, many of the hashtags below are about a specific football league and match. If you’re practicing social listening — or you’re a sports fan — you’d already know about what games are on, and, by extension, the trending topics on TikTok.

1. #baseball

2. #volleyball

3. #golf

4. #mlb

5. #softball

6. #barcelona

7. #realmadrid

8. #track

9. #championsleague

10. #fishinglife

10 best TikTok hashtags for electronics

Electronics hashtags on TikTok are usually about specific gadgets and not that time-sensitive. But when there’s a new release of an electronic item, it might become a trending hashtag as everyone reviews/unpacks it.

1. #portable

2. #phonecharger

3. #magnetic

4. #bluetoothspeaker

5. #phoneaccessories

6. #phonemount

7. #magsafe

8. #wirelessheadphones

9. #techgadgets

10. #fastcharging

11. #comfyfit

15 best TikTok hashtags for travel

Travel content is often about place hashtags — like Japan or Washington DC, but here are a few general ones about traveling.

1. #beach

2. #beachvibes

3. #vacationmode

4. #beachday

5. #waltdisneyworld

6. #epicuniverse

7. #sunsets

8. #cherryblossom

9. #hikingadventures

10. #park

11. #capri

12. #zoo

13. #beachlife

14. #poolparty

15. #kidssactivities

10 best TikTok hashtags for transportation

Hashtags relevant in this category often include names of vehicles or accessories related to vehicles.

1. #biketok

2. #surron

3. #ebike

4. #caraccessories

5. #cinematic

6. #jeeplife

7. #carshow

8. #sportscar

9. #carenthusiast

10. #dashcam

What are TikTok hashtags?

TikTok hashtags are keywords or phrases preceded by a “#” symbol – usually in the video caption – that help categorize content on the platform.

When you use hashtags for TikTok videos, you help the algorithm understand what your content is about and put it in front of the right community. Using relevant hashtags also makes your content searchable. Your video will pop up when someone searches for the keywords you used in your hashtag.

Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. This allows them to stay up-to-date on the latest conversation on the subject.

5 benefits of using TikTok hashtags

Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. Here are a few:

1. Boost visibility of your videos

Adding hashtags for TikTok videos helps the TikTok algorithm understand what your content is about and put it in front of the right people.

This is especially true for trending hashtags — TikTok pushes content with the most trending TikTok hashtags in its video caption. The more you use them, the more you increase your chances of landing in the relevant audience’s For You Page (FYP).

2. Build a community

Hashtags create communities around specific interests. Using hashtags for TikTok – esepcially niche ones — allows you to join the conversation and find your tribe. Hashtag challenges, for example, help you understand and participate in your industry's trends. #icebucketchallenge, anyone?

3. Improve TikTok SEO

TikTok is a search engine too. Just like Google, it relies on certain pieces of information to place content into the most appropriate categories, better organizing and surfacing them for searchers. 

Hashtags are another helpful piece of the puzzle for the algorithm, a way to better optimize your videos for search (SEO). They can help you make sure your video gets in front of the right people. 

4. Get content ideas

When you search for specific hashtags, you can find other TikTok videos on the topic. This helps you understand what resonates with your target audience and find unique content ideas.

5. Increase your chances of going viral

Trending hashtags are often tied to a particular platform-wide trend, like hashtag challenges or trending formats. If you participate in these trends and challenges, using the right hashtags increases your chances of going viral on TikTok and reaching a broader audience.

How to find the right TikTok hashtags?

There are many ways to find the best TikTok hashtags for your posts. Here are three popular ones:

1. Use the TikTok Creative Center

The TikTok Creative Center is one of the best free tools for finding trending hashtags for TikTok and in your industry.

Navigate to "Trends" → "Hashtags" in the Creative Center, and you’ll see a list of popular TikTok hashtags on the platform.

These are the trending hashtags of the last seven days. You can also see specific hashtags for TikTok related to your industry. Filter using the “Industry” option – TikTok has organized its content into 16 industries. You can also filter to view the trending hashtags of the last 30 or 120 days, too.

My favorite feature is that you can dive deep into a specific hashtag’s performance by clicking “See analytics.” Here, you’ll find:

• How many posts are associated with the hashtag
• How the user interest has evolved for the hashtag over time
• Popular video examples that use the hashtag
• Audience insights of TikTok users who use those hashtags (age, related interests, and regional popularity)
• Trending creators who have used the hashtag
• Related hashtags that pair well with the current hashtag 

This lets you gain insights into using specific hashtags and forming a cohesive hashtag strategy. For example, you can monitor how interest in a hashtag fades or rises over time, spotting hashtags you can use for evergreen content.

It can also help you spot whether tapping into a hashtag or trend will help you reach the right people. For example, if 18-24-year-olds are your ideal customer (or follower), creating content around #X is a great idea. If you’re looking to capture a slightly older crowd, it’s probably best to look elsewhere. 

2. Use a hashtag generator

There are various hashtag generators in the market that can help you find the best hashtags to go with your post. For example, Buffer's free TikTok Hashtag Generator offers you AI-powered hashtag recommendations based on a description of your post.

The problem with using a hashtag generator is its reliability: You have to verify if the hashtags the tool provides are actually popular on TikTok at this moment. Still, it can be a useful jumping-off point if you already have a video or post in mind. 

3. Search TikTok manually

The last way to find the best hashtags for your strategy is a bit manual — it involves going on hashtag searches of your own. AKA, using TikTok like a search engine. Type something broad related to your industry in the search bar.

For example, if you’re hunting for fashion hashtags, type “fashion ideas.” If you’re searching for niche fashion hashtags, search for something more specific, like “sustainable fashion.”

Once you get the results, analyze the hashtags other creators use. Do many creators use the same hashtags? Note it down – using it might help boost your brand visibility, too.

If a creator appears repeatedly for your relevant hashtags in your industry, study their hashtag use — which TikTok trends they participate in, which hashtags they use on TikTok the most frequently, and how many hashtags they use. Think of this like a mini competitor analysis. This will help you:

• Get a list of different hashtags you can use
• Identify the top TikTok hashtags in your industry
• Understand your target audience’s expectations

The manual method of finding the best hashtags for your strategy might be a bit tedious, but it’s the best way to ensure you use relevant hashtags that boost engagement.

How to use TikTok hashtags: 7 best practices

TikTok hashtags are often a missed opportunity. Here’s how to use them properly to maximize their potential:

1. Mix popular and niche hashtags

There are popular hashtags with millions of posts, and then there are niche hashtags that aren’t that crowded. My advice? Use a mix of both. Famous hashtags will boost visibility and reach a broader audience; niche hashtags will ensure you establish authority in your niche and build a social media community.

For example, if you’re a food creator, #foodie would be a popular hashtag, and #weeknightrecipes would be a niche one.

2. Use no more than five hashtags per post

It’s tempting to add hashtags to fill the caption character limit. But you don't need quantity when finding hashtags for TikTok. In fact, adding too many hashtags can appear spammy and put off your audience.

Instead of adding as many hashtags as possible, add between three and five quality hashtags to your TikTok content. Mix popular hashtags with niche ones, as mentioned earlier.

3. Steer clear of irrelevant hashtags

Don’t use generic hashtags like #foryoupage too much. They dilute the authority of your TikTok profile. It’s better to use more relevant, niche-related hashtags that reflect the topics of your TikTok content.

Using irrelevant hashtags can also hurt your overall performance as the algorithm gets confused about your niche.

4. Use a hashtag manager to store your hashtags

Saving, organizing, and using hashtags can be challenging. But you don’t have to create sections in your Notes app to copy-paste or remember them by heart. It’s time-consuming and clunky. What if you had a hashtag manager built into your social media management tool?

In Buffer, the hashtag manager helps you store and organize your hashtags. For instance, if you want to create a new category of hashtags to promote a sale, you can create a new group for it. Or you can categorize hashtags into your content pillars.

Now, when you’re scheduling your TikTok content, Buffer will open the hashtag manager and in one click, you can paste all the hashtags you have stored.

Pro tip: You’re not limited to storing hashtags in this tool! You can use it to save essential links or common CTAs you use often. 

Make it easy for yourself to implement your hashtag strategy by signing up for Buffer.

5. Monitor trending TikTok hashtags

By now, you know how TikTok hashtags work and how quickly their relevance can fade. Keep an eye on the TikTok Creative Center to monitor trending hashtag challenges and use them where relevant. The algorithm loves trending content, too, so this will boost your performance.

6. Create a branded hashtag

Creating a branded hashtag gives you the opportunity to boost brand visibility and recall. You can even start using your own hashtags for sales, promotions, unique offers, or influencer partnerships.

The only thing to remember is to ensure your own hashtags are easy to remember and catchy so more and more people get latched onto them.

7. Measure hashtag performance

Monitor your TikTok analytics to find which hashtags boost your reach the most and double down on them. If you have multiple sets of hashtags, notice which ones drive the most engagement.

TikTok hashtags FAQs

How many hashtags should I use on a TikTok post?

TikTok has a five-hashtag limit. If you're aiming for clarity and relevance, stick to just a few highly targeted hashtags rather than stuffing as many as possible. This will keep your caption clear and engage people who are already interested in that topic.

Do hashtags actually help with TikTok growth?

Yes, when used strategically. Hashtags help categorize your content for the algorithm and make your videos discoverable in searches. While they won't make poor content go viral, they can significantly amplify the reach of quality videos by putting them in front of the right audience.

Should I use trending hashtags or niche hashtags?

A mix of both works best. Trending hashtags can help boost visibility to a broader audience, while niche hashtags connect you with a more targeted community. Aim for 1-2 trending hashtags and 2-3 niche hashtags that are directly relevant to your content.

Where should I place hashtags in my TikTok caption?

You can place hashtags either within your caption text (if they flow naturally) or at the end of your caption. Most creators opt to put them at the end to keep the main message clean and readable.

How often should I update my hashtag strategy?

Review your hashtag strategy at least monthly. TikTok trends change rapidly, so what works today might not work in a few weeks. Use your analytics to identify which hashtag combinations drive the most engagement and adjust accordingly.

Hashtags can’t save a poor post, but they can increase the reach of a great one

Hashtags aren’t the key to going viral. But if you create engaging content that your audience resonates with, hashtags can increase the number of new people you reach. I hope the best practices and list of hashtags helped you understand which hashtags you can use and how. Do you have any favorite hashtags that I missed? Comment below!

More TikTok resources

• 13 Trending Songs on TikTok in 2025 (+ How to Use Them)
• 14 Ways to Get More Followers on TikTok in 2025 — Tried and Tested
• 31 TikTok Statistics to Know for 2025
• The Best Time to Post on TikTok in 2025 — New Data

Boost your Instagram engagement with 11 evidence-backed strategies. Learn how to calculate engagement rate, and tactics to build a loyal community.

TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO.

In this article, we’ll explore everything there is to know about TikTok hashtags

• A curated list of 250 trending TikTok hashtags — organized by industry to help you reach the right audience and grow your presence.
• What are TikTok hashtags?
• Why you should use hashtags
• How to find the right TikTok hashtags
• How to use TikTok hashtags properly

To navigate to a specific hashtag niche or guidance, hit one of the links below.

Top 250 TikTok hashtags of 2025 (so far)

The above methods are handy when you have the time to jot down and organize your hashtag library. But for when you’re short on time, use this list to find popular hashtags for TikTok, specifically in your industry.

15 popular TikTok hashtags

These are general hashtags for your video content. They aren’t tied to a niche or any specific subject, so use them when you’re just starting out or experimenting with your video content.

1. #fyp

2. #viral

3. #tiktok

4. #foryou

5. #funny

6. #viral

7. #duet

8. #smallbusiness

9. #trending

10. #explore

11. #foryoupage

12. #trendingvideo

13. #tiktokcreator

14. #contentcreator

15. #tiktokchallenge

Top 20 hashtags for TikTok for apparel and accessories

TikTok mixes retail hashtags under the umbrella of ‘apparel and accessories.’ Note that many popular hashtags are related to a season, such as spring or summer. If you’re reading this in winter or fall, find retail hashtags on TikTok that fit this new season.

1. #spring

2. #springfashion

3. #springtok

4. #summervibes

5. #summer2025

6. #prom

7. #promdress

8. #tiktokshoprestock

9. #ootdfashion

10. #ootdinspo

11. #lululemon

12. #tiktokfashion

13. #onlineshopping

14. #affordablefashion

15. #shoplocal

16. #gymoutfit

17. #womenfashion

18. #fashionfinds

19. #newarrivals

20. #activewear

Top 10 TikTok hashtags for kids and maternity

These are the best TikTok hashtags for parenting creators and small businesses who market to parents.

1. #babies

2. #boymomlife

3. #toddlers

4. #toddleractivities

5. #ivfjourney

6. #auntiesoftiktok

7. #granddaughter

8. #momoftwo

9. #pacifier

10. #newbornlife

Top 25 beauty hashtags on TikTok

TikTok often lumps together self-care hashtags and beauty hashtags on the social network. You’ll find a plethora of branded hashtags on this list, too. If you’re a creator, this means the products from these brands are a viral success and may be worth trying for your audience.

1. #pedicure

2. #hairinspo

3. #toothpaste

4. #ingrowntoenail

5. #tanning

6. #hydration

7. #springnails

8. #teethwhitening

9. #glam

10. #nailartist

11. #cosmetics

12. #viralproducts

13. #nighttimeroutine

14. #tartecosmetics

15. #tarte

16. #ultabeauty

17. #cosmetology

18. #pixiecut

19. #easyhairstyles

20. #menshair

21. #cream

22. #affordablemakeup

23. #products

24. #naturalmakeup

25. #nailsofinstagram

15 best TikTok hashtags for education

These are impactful hashtags in the education industry. You’ll also notice a few ‘job’ and ‘writing’ related hashtags since they’re quite popular in the niche.

1. #jobs

2. #space

3. #graduation

4. #studytok

5. #factory

6. #elemantaryschool

7. #premed

8. #studytips

9. #studyhacks

10. #jobrating

11. #writingcommunity

12. #research

13. #preschoolteacher

14. #publicspeaking

15. #creativewriting

15 best TikTok hashtags for finance

Some hashtags here are timely and news-related (like the tariffs one). Before using any hashtag, always check the latest results to ensure it isn't outdated.

1. #trading

2. #tariffs

3. #contentcreation

4. #stockmarket

5. #inflation

6. #daytrading

7. #businesstips

8. #workfromanywhere

9. #sidehustlejob

10. #innovation

11. #wealthbuilding

12. #management

13. #businesstips

14. #automation

15. #smallbusinesstips

30 best TikTok hashtags for food and beverage

There are more hashtags for the food and beverage industry than any other category on this list. New trends keep emerging on this list as the seasons change, too (like #margarita in the summer). You’ll also notice a few branded hashtags like Crumbl of Crumbl cookies.

1. #chicken

2. #crumbl

3. #banana

4. #goodfood

5. #foodphotography

6. #weeknightdinner

7. #watertok

8. #hiddengem

9. #pastry

10. #matcha

11. #icecream

12. #dubaichocolate

13. #cookies

14. #eggs

15. #brunch

16. #fastfood

17. #coffeetime

18. #traderjoes

19. #coffeelover

20. #cakes

21. #chocolatecoveredstrawberries

22. #lunchtime

23. #drinktok

24. #pancakes

25. #sweettreat

26. #dessert

27. #chips

28. #fruits

29. #margarita

30. #foodiefinds

15 best TikTok hashtags for gaming

Gaming hashtags are often related to specific games — like Minecraft. These TikTok viral hashtags update frequently as new games release, so keep an eye on that.

1. #minecraft

2. #invincible

3. #brainrot

4. #cookierunkingdom

5. #sololeveling

6. #textstory

7. #giveaway

8. #minecraftmemes

9. #gamingcommunity

10. #dungeonsanddragons

11. #idkwhatimdoing

12. #multiplayer

13. #peppapig

14. #indiegames

15. #narutoedit

10 top TikTok hashtags for health and fitness

These are the best hashtags in the health niche. The list below contains evergreen hashtags, so you don’t have to worry about using outdated hashtags here.

1. #wellness

2. #gymtok

3. #fitness

4. #workout

5. #bodybuilding

6. #training

7. #health

8. #mentalhealth

9. #healthtips

10. #nutrition

15 best TikTok hashtags for home improvement

These are the best hashtags for any house-related content — whether that’s gardening, showing your home essentials, or furniture.

1. #gardening

2. #garden

3. #plants

4. #furniture

5. #mirror

6. #landscape

7. #gardentok

8. #plantsoftiktok

9. #springcleaning

10. #architecture

11. #mold

12. #clay

13. #backyard

14. #gardening101

15. #homeessentials

10 best TikTok hashtags for household products

Household products, while similar to home improvements, often contain time-sensitive hashtags of whatever’s popular at that moment. It also often has holiday-themed products, like #eastercrafts on this list. The most popular hashtags in this category keep shifting as new products gain popularity.

1. #paper

2. #ribbonrose

3. #kidscrafts

4. #moneybouquet

5. #eastercrafts

6. #crochetflowers

7. #favoriteflower

8. #craftwithme

9. #paperflowers

10. #junkcaseinspo

10 best TikTok hashtags for entertainment

TikTok viral hashtags in entertainment often include artist names who have released new music or any entertainment industry-related news that’s time-sensitive. Like with household products, you need to refresh the most popular hashtags more frequently than other categories.

1. #rapper

2. #undergroundmusic

3. #concerts

4. #viraledit

5. #popmusic

6. #tvseries

7. #soundcloud

8. #yellowjackets

9. #chrisbrown

10. #band

15 best TikTok hashtags for the pet industry

Pet-related hashtags are often about a specific animal, like dog lovers or cat lovers. But there are also often hashtag challenges going on that you could participate in with your pet. Find these trending hashtags on the TikTok Creative Center.

1. #dogsoftiktok

2. #bunny

3. #chickens

4. #catlovers

5. #doglovers

6. #pug

7. #daycare

8. #naptime

9. #treats

10. #poodle

11. #adoption

12. #blackcatsoftiktok

13. #sunbathing

14. #cattoys

15. #fosteringsaveslives

Top 10 sports hashtags on TikTok

Sports hashtags are often dynamic depending on what’s going on in the sporting industry. For instance, many of the hashtags below are about a specific football league and match. If you’re practicing social listening — or you’re a sports fan — you’d already know about what games are on, and, by extension, the trending topics on TikTok.

1. #baseball

2. #volleyball

3. #golf

4. #mlb

5. #softball

6. #barcelona

7. #realmadrid

8. #track

9. #championsleague

10. #fishinglife

10 best TikTok hashtags for electronics

Electronics hashtags on TikTok are usually about specific gadgets and not that time-sensitive. But when there’s a new release of an electronic item, it might become a trending hashtag as everyone reviews/unpacks it.

1. #portable

2. #phonecharger

3. #magnetic

4. #bluetoothspeaker

5. #phoneaccessories

6. #phonemount

7. #magsafe

8. #wirelessheadphones

9. #techgadgets

10. #fastcharging

11. #comfyfit

15 best TikTok hashtags for travel

Travel content is often about place hashtags — like Japan or Washington DC, but here are a few general ones about traveling.

1. #beach

2. #beachvibes

3. #vacationmode

4. #beachday

5. #waltdisneyworld

6. #epicuniverse

7. #sunsets

8. #cherryblossom

9. #hikingadventures

10. #park

11. #capri

12. #zoo

13. #beachlife

14. #poolparty

15. #kidssactivities

10 best TikTok hashtags for transportation

Hashtags relevant in this category often include names of vehicles or accessories related to vehicles.

1. #biketok

2. #surron

3. #ebike

4. #caraccessories

5. #cinematic

6. #jeeplife

7. #carshow

8. #sportscar

9. #carenthusiast

10. #dashcam

What are TikTok hashtags?

TikTok hashtags are keywords or phrases preceded by a “#” symbol – usually in the video caption – that help categorize content on the platform.

When you use hashtags for TikTok videos, you help the algorithm understand what your content is about and put it in front of the right community. Using relevant hashtags also makes your content searchable. Your video will pop up when someone searches for the keywords you used in your hashtag.

Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. This allows them to stay up-to-date on the latest conversation on the subject.

5 benefits of using TikTok hashtags

Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. Here are a few:

1. Boost visibility of your videos

Adding hashtags for TikTok videos helps the TikTok algorithm understand what your content is about and put it in front of the right people.

This is especially true for trending hashtags — TikTok pushes content with the most trending TikTok hashtags in its video caption. The more you use them, the more you increase your chances of landing in the relevant audience’s For You Page (FYP).

2. Build a community

Hashtags create communities around specific interests. Using hashtags for TikTok – esepcially niche ones — allows you to join the conversation and find your tribe. Hashtag challenges, for example, help you understand and participate in your industry's trends. #icebucketchallenge, anyone?

3. Improve TikTok SEO

TikTok is a search engine too. Just like Google, it relies on certain pieces of information to place content into the most appropriate categories, better organizing and surfacing them for searchers. 

Hashtags are another helpful piece of the puzzle for the algorithm, a way to better optimize your videos for search (SEO). They can help you make sure your video gets in front of the right people. 

4. Get content ideas

When you search for specific hashtags, you can find other TikTok videos on the topic. This helps you understand what resonates with your target audience and find unique content ideas.

5. Increase your chances of going viral

Trending hashtags are often tied to a particular platform-wide trend, like hashtag challenges or trending formats. If you participate in these trends and challenges, using the right hashtags increases your chances of going viral on TikTok and reaching a broader audience.

How to find the right TikTok hashtags?

There are many ways to find the best TikTok hashtags for your posts. Here are three popular ones:

1. Use the TikTok Creative Center

The TikTok Creative Center is one of the best free tools for finding trending hashtags for TikTok and in your industry.

Navigate to "Trends" → "Hashtags" in the Creative Center, and you’ll see a list of popular TikTok hashtags on the platform.

These are the trending hashtags of the last seven days. You can also see specific hashtags for TikTok related to your industry. Filter using the “Industry” option – TikTok has organized its content into 16 industries. You can also filter to view the trending hashtags of the last 30 or 120 days, too.

My favorite feature is that you can dive deep into a specific hashtag’s performance by clicking “See analytics.” Here, you’ll find:

• How many posts are associated with the hashtag
• How the user interest has evolved for the hashtag over time
• Popular video examples that use the hashtag
• Audience insights of TikTok users who use those hashtags (age, related interests, and regional popularity)
• Trending creators who have used the hashtag
• Related hashtags that pair well with the current hashtag 

This lets you gain insights into using specific hashtags and forming a cohesive hashtag strategy. For example, you can monitor how interest in a hashtag fades or rises over time, spotting hashtags you can use for evergreen content.

It can also help you spot whether tapping into a hashtag or trend will help you reach the right people. For example, if 18-24-year-olds are your ideal customer (or follower), creating content around #X is a great idea. If you’re looking to capture a slightly older crowd, it’s probably best to look elsewhere. 

2. Use a hashtag generator

There are various hashtag generators in the market that can help you find the best hashtags to go with your post. For example, Buffer's free TikTok Hashtag Generator offers you AI-powered hashtag recommendations based on a description of your post.

The problem with using a hashtag generator is its reliability: You have to verify if the hashtags the tool provides are actually popular on TikTok at this moment. Still, it can be a useful jumping-off point if you already have a video or post in mind. 

3. Search TikTok manually

The last way to find the best hashtags for your strategy is a bit manual — it involves going on hashtag searches of your own. AKA, using TikTok like a search engine. Type something broad related to your industry in the search bar.

For example, if you’re hunting for fashion hashtags, type “fashion ideas.” If you’re searching for niche fashion hashtags, search for something more specific, like “sustainable fashion.”

Once you get the results, analyze the hashtags other creators use. Do many creators use the same hashtags? Note it down – using it might help boost your brand visibility, too.

If a creator appears repeatedly for your relevant hashtags in your industry, study their hashtag use — which TikTok trends they participate in, which hashtags they use on TikTok the most frequently, and how many hashtags they use. Think of this like a mini competitor analysis. This will help you:

• Get a list of different hashtags you can use
• Identify the top TikTok hashtags in your industry
• Understand your target audience’s expectations

The manual method of finding the best hashtags for your strategy might be a bit tedious, but it’s the best way to ensure you use relevant hashtags that boost engagement.

How to use TikTok hashtags: 7 best practices

TikTok hashtags are often a missed opportunity. Here’s how to use them properly to maximize their potential:

1. Mix popular and niche hashtags

There are popular hashtags with millions of posts, and then there are niche hashtags that aren’t that crowded. My advice? Use a mix of both. Famous hashtags will boost visibility and reach a broader audience; niche hashtags will ensure you establish authority in your niche and build a social media community.

For example, if you’re a food creator, #foodie would be a popular hashtag, and #weeknightrecipes would be a niche one.

2. Use no more than five hashtags per post

It’s tempting to add hashtags to fill the caption character limit. But you don't need quantity when finding hashtags for TikTok. In fact, adding too many hashtags can appear spammy and put off your audience.

Instead of adding as many hashtags as possible, add between three and five quality hashtags to your TikTok content. Mix popular hashtags with niche ones, as mentioned earlier.

3. Steer clear of irrelevant hashtags

Don’t use generic hashtags like #foryoupage too much. They dilute the authority of your TikTok profile. It’s better to use more relevant, niche-related hashtags that reflect the topics of your TikTok content.

Using irrelevant hashtags can also hurt your overall performance as the algorithm gets confused about your niche.

4. Use a hashtag manager to store your hashtags

Saving, organizing, and using hashtags can be challenging. But you don’t have to create sections in your Notes app to copy-paste or remember them by heart. It’s time-consuming and clunky. What if you had a hashtag manager built into your social media management tool?

In Buffer, the hashtag manager helps you store and organize your hashtags. For instance, if you want to create a new category of hashtags to promote a sale, you can create a new group for it. Or you can categorize hashtags into your content pillars.

Now, when you’re scheduling your TikTok content, Buffer will open the hashtag manager and in one click, you can paste all the hashtags you have stored.

Pro tip: You’re not limited to storing hashtags in this tool! You can use it to save essential links or common CTAs you use often. 

Make it easy for yourself to implement your hashtag strategy by signing up for Buffer.

5. Monitor trending TikTok hashtags

By now, you know how TikTok hashtags work and how quickly their relevance can fade. Keep an eye on the TikTok Creative Center to monitor trending hashtag challenges and use them where relevant. The algorithm loves trending content, too, so this will boost your performance.

6. Create a branded hashtag

Creating a branded hashtag gives you the opportunity to boost brand visibility and recall. You can even start using your own hashtags for sales, promotions, unique offers, or influencer partnerships.

The only thing to remember is to ensure your own hashtags are easy to remember and catchy so more and more people get latched onto them.

7. Measure hashtag performance

Monitor your TikTok analytics to find which hashtags boost your reach the most and double down on them. If you have multiple sets of hashtags, notice which ones drive the most engagement.

TikTok hashtags FAQs

How many hashtags should I use on a TikTok post?

TikTok has a five-hashtag limit. If you're aiming for clarity and relevance, stick to just a few highly targeted hashtags rather than stuffing as many as possible. This will keep your caption clear and engage people who are already interested in that topic.

Do hashtags actually help with TikTok growth?

Yes, when used strategically. Hashtags help categorize your content for the algorithm and make your videos discoverable in searches. While they won't make poor content go viral, they can significantly amplify the reach of quality videos by putting them in front of the right audience.

Should I use trending hashtags or niche hashtags?

A mix of both works best. Trending hashtags can help boost visibility to a broader audience, while niche hashtags connect you with a more targeted community. Aim for 1-2 trending hashtags and 2-3 niche hashtags that are directly relevant to your content.

Where should I place hashtags in my TikTok caption?

You can place hashtags either within your caption text (if they flow naturally) or at the end of your caption. Most creators opt to put them at the end to keep the main message clean and readable.

How often should I update my hashtag strategy?

Review your hashtag strategy at least monthly. TikTok trends change rapidly, so what works today might not work in a few weeks. Use your analytics to identify which hashtag combinations drive the most engagement and adjust accordingly.

Hashtags can’t save a poor post, but they can increase the reach of a great one

Hashtags aren’t the key to going viral. But if you create engaging content that your audience resonates with, hashtags can increase the number of new people you reach. I hope the best practices and list of hashtags helped you understand which hashtags you can use and how. Do you have any favorite hashtags that I missed? Comment below!

More TikTok resources

• 13 Trending Songs on TikTok in 2025 (+ How to Use Them)
• 14 Ways to Get More Followers on TikTok in 2025 — Tried and Tested
• 31 TikTok Statistics to Know for 2025
• The Best Time to Post on TikTok in 2025 — New Data

In this article, Tamilore shares why reaching a significant milestone on LinkedIn didn’t have the expected outcome and what comes next.

TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO.

In this article, we’ll explore everything there is to know about TikTok hashtags

• A curated list of 250 trending TikTok hashtags — organized by industry to help you reach the right audience and grow your presence.
• What are TikTok hashtags?
• Why you should use hashtags
• How to find the right TikTok hashtags
• How to use TikTok hashtags properly

To navigate to a specific hashtag niche or guidance, hit one of the links below.

Top 250 TikTok hashtags of 2025 (so far)

The above methods are handy when you have the time to jot down and organize your hashtag library. But for when you’re short on time, use this list to find popular hashtags for TikTok, specifically in your industry.

15 popular TikTok hashtags

These are general hashtags for your video content. They aren’t tied to a niche or any specific subject, so use them when you’re just starting out or experimenting with your video content.

1. #fyp

2. #viral

3. #tiktok

4. #foryou

5. #funny

6. #viral

7. #duet

8. #smallbusiness

9. #trending

10. #explore

11. #foryoupage

12. #trendingvideo

13. #tiktokcreator

14. #contentcreator

15. #tiktokchallenge

Top 20 hashtags for TikTok for apparel and accessories

TikTok mixes retail hashtags under the umbrella of ‘apparel and accessories.’ Note that many popular hashtags are related to a season, such as spring or summer. If you’re reading this in winter or fall, find retail hashtags on TikTok that fit this new season.

1. #spring

2. #springfashion

3. #springtok

4. #summervibes

5. #summer2025

6. #prom

7. #promdress

8. #tiktokshoprestock

9. #ootdfashion

10. #ootdinspo

11. #lululemon

12. #tiktokfashion

13. #onlineshopping

14. #affordablefashion

15. #shoplocal

16. #gymoutfit

17. #womenfashion

18. #fashionfinds

19. #newarrivals

20. #activewear

Top 10 TikTok hashtags for kids and maternity

These are the best TikTok hashtags for parenting creators and small businesses who market to parents.

1. #babies

2. #boymomlife

3. #toddlers

4. #toddleractivities

5. #ivfjourney

6. #auntiesoftiktok

7. #granddaughter

8. #momoftwo

9. #pacifier

10. #newbornlife

Top 25 beauty hashtags on TikTok

TikTok often lumps together self-care hashtags and beauty hashtags on the social network. You’ll find a plethora of branded hashtags on this list, too. If you’re a creator, this means the products from these brands are a viral success and may be worth trying for your audience.

1. #pedicure

2. #hairinspo

3. #toothpaste

4. #ingrowntoenail

5. #tanning

6. #hydration

7. #springnails

8. #teethwhitening

9. #glam

10. #nailartist

11. #cosmetics

12. #viralproducts

13. #nighttimeroutine

14. #tartecosmetics

15. #tarte

16. #ultabeauty

17. #cosmetology

18. #pixiecut

19. #easyhairstyles

20. #menshair

21. #cream

22. #affordablemakeup

23. #products

24. #naturalmakeup

25. #nailsofinstagram

15 best TikTok hashtags for education

These are impactful hashtags in the education industry. You’ll also notice a few ‘job’ and ‘writing’ related hashtags since they’re quite popular in the niche.

1. #jobs

2. #space

3. #graduation

4. #studytok

5. #factory

6. #elemantaryschool

7. #premed

8. #studytips

9. #studyhacks

10. #jobrating

11. #writingcommunity

12. #research

13. #preschoolteacher

14. #publicspeaking

15. #creativewriting

15 best TikTok hashtags for finance

Some hashtags here are timely and news-related (like the tariffs one). Before using any hashtag, always check the latest results to ensure it isn't outdated.

1. #trading

2. #tariffs

3. #contentcreation

4. #stockmarket

5. #inflation

6. #daytrading

7. #businesstips

8. #workfromanywhere

9. #sidehustlejob

10. #innovation

11. #wealthbuilding

12. #management

13. #businesstips

14. #automation

15. #smallbusinesstips

30 best TikTok hashtags for food and beverage

There are more hashtags for the food and beverage industry than any other category on this list. New trends keep emerging on this list as the seasons change, too (like #margarita in the summer). You’ll also notice a few branded hashtags like Crumbl of Crumbl cookies.

1. #chicken

2. #crumbl

3. #banana

4. #goodfood

5. #foodphotography

6. #weeknightdinner

7. #watertok

8. #hiddengem

9. #pastry

10. #matcha

11. #icecream

12. #dubaichocolate

13. #cookies

14. #eggs

15. #brunch

16. #fastfood

17. #coffeetime

18. #traderjoes

19. #coffeelover

20. #cakes

21. #chocolatecoveredstrawberries

22. #lunchtime

23. #drinktok

24. #pancakes

25. #sweettreat

26. #dessert

27. #chips

28. #fruits

29. #margarita

30. #foodiefinds

15 best TikTok hashtags for gaming

Gaming hashtags are often related to specific games — like Minecraft. These TikTok viral hashtags update frequently as new games release, so keep an eye on that.

1. #minecraft

2. #invincible

3. #brainrot

4. #cookierunkingdom

5. #sololeveling

6. #textstory

7. #giveaway

8. #minecraftmemes

9. #gamingcommunity

10. #dungeonsanddragons

11. #idkwhatimdoing

12. #multiplayer

13. #peppapig

14. #indiegames

15. #narutoedit

10 top TikTok hashtags for health and fitness

These are the best hashtags in the health niche. The list below contains evergreen hashtags, so you don’t have to worry about using outdated hashtags here.

1. #wellness

2. #gymtok

3. #fitness

4. #workout

5. #bodybuilding

6. #training

7. #health

8. #mentalhealth

9. #healthtips

10. #nutrition

15 best TikTok hashtags for home improvement

These are the best hashtags for any house-related content — whether that’s gardening, showing your home essentials, or furniture.

1. #gardening

2. #garden

3. #plants

4. #furniture

5. #mirror

6. #landscape

7. #gardentok

8. #plantsoftiktok

9. #springcleaning

10. #architecture

11. #mold

12. #clay

13. #backyard

14. #gardening101

15. #homeessentials

10 best TikTok hashtags for household products

Household products, while similar to home improvements, often contain time-sensitive hashtags of whatever’s popular at that moment. It also often has holiday-themed products, like #eastercrafts on this list. The most popular hashtags in this category keep shifting as new products gain popularity.

1. #paper

2. #ribbonrose

3. #kidscrafts

4. #moneybouquet

5. #eastercrafts

6. #crochetflowers

7. #favoriteflower

8. #craftwithme

9. #paperflowers

10. #junkcaseinspo

10 best TikTok hashtags for entertainment

TikTok viral hashtags in entertainment often include artist names who have released new music or any entertainment industry-related news that’s time-sensitive. Like with household products, you need to refresh the most popular hashtags more frequently than other categories.

1. #rapper

2. #undergroundmusic

3. #concerts

4. #viraledit

5. #popmusic

6. #tvseries

7. #soundcloud

8. #yellowjackets

9. #chrisbrown

10. #band

15 best TikTok hashtags for the pet industry

Pet-related hashtags are often about a specific animal, like dog lovers or cat lovers. But there are also often hashtag challenges going on that you could participate in with your pet. Find these trending hashtags on the TikTok Creative Center.

1. #dogsoftiktok

2. #bunny

3. #chickens

4. #catlovers

5. #doglovers

6. #pug

7. #daycare

8. #naptime

9. #treats

10. #poodle

11. #adoption

12. #blackcatsoftiktok

13. #sunbathing

14. #cattoys

15. #fosteringsaveslives

Top 10 sports hashtags on TikTok

Sports hashtags are often dynamic depending on what’s going on in the sporting industry. For instance, many of the hashtags below are about a specific football league and match. If you’re practicing social listening — or you’re a sports fan — you’d already know about what games are on, and, by extension, the trending topics on TikTok.

1. #baseball

2. #volleyball

3. #golf

4. #mlb

5. #softball

6. #barcelona

7. #realmadrid

8. #track

9. #championsleague

10. #fishinglife

10 best TikTok hashtags for electronics

Electronics hashtags on TikTok are usually about specific gadgets and not that time-sensitive. But when there’s a new release of an electronic item, it might become a trending hashtag as everyone reviews/unpacks it.

1. #portable

2. #phonecharger

3. #magnetic

4. #bluetoothspeaker

5. #phoneaccessories

6. #phonemount

7. #magsafe

8. #wirelessheadphones

9. #techgadgets

10. #fastcharging

11. #comfyfit

15 best TikTok hashtags for travel

Travel content is often about place hashtags — like Japan or Washington DC, but here are a few general ones about traveling.

1. #beach

2. #beachvibes

3. #vacationmode

4. #beachday

5. #waltdisneyworld

6. #epicuniverse

7. #sunsets

8. #cherryblossom

9. #hikingadventures

10. #park

11. #capri

12. #zoo

13. #beachlife

14. #poolparty

15. #kidssactivities

10 best TikTok hashtags for transportation

Hashtags relevant in this category often include names of vehicles or accessories related to vehicles.

1. #biketok

2. #surron

3. #ebike

4. #caraccessories

5. #cinematic

6. #jeeplife

7. #carshow

8. #sportscar

9. #carenthusiast

10. #dashcam

What are TikTok hashtags?

TikTok hashtags are keywords or phrases preceded by a “#” symbol – usually in the video caption – that help categorize content on the platform.

When you use hashtags for TikTok videos, you help the algorithm understand what your content is about and put it in front of the right community. Using relevant hashtags also makes your content searchable. Your video will pop up when someone searches for the keywords you used in your hashtag.

Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. This allows them to stay up-to-date on the latest conversation on the subject.

5 benefits of using TikTok hashtags

Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. Here are a few:

1. Boost visibility of your videos

Adding hashtags for TikTok videos helps the TikTok algorithm understand what your content is about and put it in front of the right people.

This is especially true for trending hashtags — TikTok pushes content with the most trending TikTok hashtags in its video caption. The more you use them, the more you increase your chances of landing in the relevant audience’s For You Page (FYP).

2. Build a community

Hashtags create communities around specific interests. Using hashtags for TikTok – esepcially niche ones — allows you to join the conversation and find your tribe. Hashtag challenges, for example, help you understand and participate in your industry's trends. #icebucketchallenge, anyone?

3. Improve TikTok SEO

TikTok is a search engine too. Just like Google, it relies on certain pieces of information to place content into the most appropriate categories, better organizing and surfacing them for searchers. 

Hashtags are another helpful piece of the puzzle for the algorithm, a way to better optimize your videos for search (SEO). They can help you make sure your video gets in front of the right people. 

4. Get content ideas

When you search for specific hashtags, you can find other TikTok videos on the topic. This helps you understand what resonates with your target audience and find unique content ideas.

5. Increase your chances of going viral

Trending hashtags are often tied to a particular platform-wide trend, like hashtag challenges or trending formats. If you participate in these trends and challenges, using the right hashtags increases your chances of going viral on TikTok and reaching a broader audience.

How to find the right TikTok hashtags?

There are many ways to find the best TikTok hashtags for your posts. Here are three popular ones:

1. Use the TikTok Creative Center

The TikTok Creative Center is one of the best free tools for finding trending hashtags for TikTok and in your industry.

Navigate to "Trends" → "Hashtags" in the Creative Center, and you’ll see a list of popular TikTok hashtags on the platform.

These are the trending hashtags of the last seven days. You can also see specific hashtags for TikTok related to your industry. Filter using the “Industry” option – TikTok has organized its content into 16 industries. You can also filter to view the trending hashtags of the last 30 or 120 days, too.

My favorite feature is that you can dive deep into a specific hashtag’s performance by clicking “See analytics.” Here, you’ll find:

• How many posts are associated with the hashtag
• How the user interest has evolved for the hashtag over time
• Popular video examples that use the hashtag
• Audience insights of TikTok users who use those hashtags (age, related interests, and regional popularity)
• Trending creators who have used the hashtag
• Related hashtags that pair well with the current hashtag 

This lets you gain insights into using specific hashtags and forming a cohesive hashtag strategy. For example, you can monitor how interest in a hashtag fades or rises over time, spotting hashtags you can use for evergreen content.

It can also help you spot whether tapping into a hashtag or trend will help you reach the right people. For example, if 18-24-year-olds are your ideal customer (or follower), creating content around #X is a great idea. If you’re looking to capture a slightly older crowd, it’s probably best to look elsewhere. 

2. Use a hashtag generator

There are various hashtag generators in the market that can help you find the best hashtags to go with your post. For example, Buffer's free TikTok Hashtag Generator offers you AI-powered hashtag recommendations based on a description of your post.

The problem with using a hashtag generator is its reliability: You have to verify if the hashtags the tool provides are actually popular on TikTok at this moment. Still, it can be a useful jumping-off point if you already have a video or post in mind. 

3. Search TikTok manually

The last way to find the best hashtags for your strategy is a bit manual — it involves going on hashtag searches of your own. AKA, using TikTok like a search engine. Type something broad related to your industry in the search bar.

For example, if you’re hunting for fashion hashtags, type “fashion ideas.” If you’re searching for niche fashion hashtags, search for something more specific, like “sustainable fashion.”

Once you get the results, analyze the hashtags other creators use. Do many creators use the same hashtags? Note it down – using it might help boost your brand visibility, too.

If a creator appears repeatedly for your relevant hashtags in your industry, study their hashtag use — which TikTok trends they participate in, which hashtags they use on TikTok the most frequently, and how many hashtags they use. Think of this like a mini competitor analysis. This will help you:

• Get a list of different hashtags you can use
• Identify the top TikTok hashtags in your industry
• Understand your target audience’s expectations

The manual method of finding the best hashtags for your strategy might be a bit tedious, but it’s the best way to ensure you use relevant hashtags that boost engagement.

How to use TikTok hashtags: 7 best practices

TikTok hashtags are often a missed opportunity. Here’s how to use them properly to maximize their potential:

1. Mix popular and niche hashtags

There are popular hashtags with millions of posts, and then there are niche hashtags that aren’t that crowded. My advice? Use a mix of both. Famous hashtags will boost visibility and reach a broader audience; niche hashtags will ensure you establish authority in your niche and build a social media community.

For example, if you’re a food creator, #foodie would be a popular hashtag, and #weeknightrecipes would be a niche one.

2. Use no more than five hashtags per post

It’s tempting to add hashtags to fill the caption character limit. But you don't need quantity when finding hashtags for TikTok. In fact, adding too many hashtags can appear spammy and put off your audience.

Instead of adding as many hashtags as possible, add between three and five quality hashtags to your TikTok content. Mix popular hashtags with niche ones, as mentioned earlier.

3. Steer clear of irrelevant hashtags

Don’t use generic hashtags like #foryoupage too much. They dilute the authority of your TikTok profile. It’s better to use more relevant, niche-related hashtags that reflect the topics of your TikTok content.

Using irrelevant hashtags can also hurt your overall performance as the algorithm gets confused about your niche.

4. Use a hashtag manager to store your hashtags

Saving, organizing, and using hashtags can be challenging. But you don’t have to create sections in your Notes app to copy-paste or remember them by heart. It’s time-consuming and clunky. What if you had a hashtag manager built into your social media management tool?

In Buffer, the hashtag manager helps you store and organize your hashtags. For instance, if you want to create a new category of hashtags to promote a sale, you can create a new group for it. Or you can categorize hashtags into your content pillars.

Now, when you’re scheduling your TikTok content, Buffer will open the hashtag manager and in one click, you can paste all the hashtags you have stored.

Pro tip: You’re not limited to storing hashtags in this tool! You can use it to save essential links or common CTAs you use often. 

Make it easy for yourself to implement your hashtag strategy by signing up for Buffer.

5. Monitor trending TikTok hashtags

By now, you know how TikTok hashtags work and how quickly their relevance can fade. Keep an eye on the TikTok Creative Center to monitor trending hashtag challenges and use them where relevant. The algorithm loves trending content, too, so this will boost your performance.

6. Create a branded hashtag

Creating a branded hashtag gives you the opportunity to boost brand visibility and recall. You can even start using your own hashtags for sales, promotions, unique offers, or influencer partnerships.

The only thing to remember is to ensure your own hashtags are easy to remember and catchy so more and more people get latched onto them.

7. Measure hashtag performance

Monitor your TikTok analytics to find which hashtags boost your reach the most and double down on them. If you have multiple sets of hashtags, notice which ones drive the most engagement.

TikTok hashtags FAQs

How many hashtags should I use on a TikTok post?

TikTok has a five-hashtag limit. If you're aiming for clarity and relevance, stick to just a few highly targeted hashtags rather than stuffing as many as possible. This will keep your caption clear and engage people who are already interested in that topic.

Do hashtags actually help with TikTok growth?

Yes, when used strategically. Hashtags help categorize your content for the algorithm and make your videos discoverable in searches. While they won't make poor content go viral, they can significantly amplify the reach of quality videos by putting them in front of the right audience.

Should I use trending hashtags or niche hashtags?

A mix of both works best. Trending hashtags can help boost visibility to a broader audience, while niche hashtags connect you with a more targeted community. Aim for 1-2 trending hashtags and 2-3 niche hashtags that are directly relevant to your content.

Where should I place hashtags in my TikTok caption?

You can place hashtags either within your caption text (if they flow naturally) or at the end of your caption. Most creators opt to put them at the end to keep the main message clean and readable.

How often should I update my hashtag strategy?

Review your hashtag strategy at least monthly. TikTok trends change rapidly, so what works today might not work in a few weeks. Use your analytics to identify which hashtag combinations drive the most engagement and adjust accordingly.

Hashtags can’t save a poor post, but they can increase the reach of a great one

Hashtags aren’t the key to going viral. But if you create engaging content that your audience resonates with, hashtags can increase the number of new people you reach. I hope the best practices and list of hashtags helped you understand which hashtags you can use and how. Do you have any favorite hashtags that I missed? Comment below!

More TikTok resources

• 13 Trending Songs on TikTok in 2025 (+ How to Use Them)
• 14 Ways to Get More Followers on TikTok in 2025 — Tried and Tested
• 31 TikTok Statistics to Know for 2025
• The Best Time to Post on TikTok in 2025 — New Data