We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
We’ve always believed in building in public at Buffer — and if you’ve been around a while, you’ll know we really mean it.
Transparency and community collaboration have been at the heart of how we work for over a decade. Which is why I’m especially excited to share a behind-the-scenes look at something we’re bringing back: our public API!
I’m Amanda, the product manager leading the charge on this project, and I wanted to give you a big-picture view of why we’re rebuilding the API, who it’s for, and where we’re headed next.
A quick look back: The Buffer API origin story
We first launched Buffer’s public API in 2012 with a small but mighty group of 15 integrations — think Pocket, IFTTT, and other early web favorites. Fun fact: a few now-competing social tools actually started out as Buffer integrations.
Our API was built with REST (the standard at the time) and allowed developers to do things like schedule posts and manage profiles. We kept user privacy top of mind from day one and built out docs to help folks get started. By 2019, over 47,000 clients were using the API.
But by then, the landscape had changed a lot. Following privacy scandals such as Cambridge Analytica, social network platforms including Meta (Facebook), Pinterest, LinkedIn, and X (formerly Twitter) introduced stricter terms of service and data privacy requirements. To comply, we had to tighten control over our API usage.
Also around this time, our priorities were shifting internally. We decided to stop allowing new applications because we knew we couldn’t offer the dev experience we wanted — and our partners deserved — without a bigger investment.
The comeback story
That bigger investment I mentioned? We’re ready for it now. There are a few big reasons we’re investing in rebuilding Buffer’s API — and they all come back to doing right by our community.
Here’s a deeper look:
We want to build this with you
Transparency and collaboration have always been part of our DNA. Rebuilding the API gives us a chance to create something that’s more powerful, more accessible, and genuinely useful — with feedback and input from the people who’ll actually use it.
We want to unlock new possibilities for small businesses and indie devs
Our mission is all about helping small businesses and creators grow sustainably. A modern API removes barriers and opens the door for folks to customize Buffer to their needs — or even build something entirely new on top of it. (We love to see it.)
We can’t — and shouldn’t — build everything ourselves
Our users have edge cases, workflows, and needs that don’t always fit neatly into our core roadmap — and that’s okay! A more flexible, developer-friendly API lets others in our community build the tools they need, without waiting on us to do it.
We want a UI that’s powerful and adaptable
As we rebuild, we’re thinking ahead to a future where Buffer’s UI can flex and adapt based on what users actually need — no bloat, no clutter. A better API helps make that possible.
The tech matters too
Our old API was showing its age. Rebuilding it gives us a stronger, more secure foundation to work from — one that’s scalable, well-documented, and ready for whatever comes next (AI tools, automation, you name it).
Who we’re building the new API for
As we rebuild the API, we’re thinking about two main groups of people who’ll be using it — both equally important, and both doing really exciting things.
1. Power users personalizing Buffer
These folks are customizing Buffer for their own workflows — think social media managers, marketers, or just super-organized creators who want things to run their way.
Whether it’s automation, no-code tools, or building custom dashboards, we want them to be able to use the API to save time and get creative, no formal dev background required.
Here’s a great example of how that might look from one of our engineers, Andrew Yates, who also created his own app, Alpenglow, as a side project. (For context, Alpenglow helps pinpoint the exact time a sunrise or sunset will be at its most beautiful in any given location.)
With the API, he’s connected Buffer and Alpenglow to create this workflow:
Users can submit sunrise or sunset photo reports in the app.
If they give permission, I send the photo and caption straight to Buffer’s drafts.
With this relatively simple set-up, Andrew had over 3,000 drafts waiting for him in Buffer — enough for more than two years of content, he predicts.
Incredible, right?
2. Developers building integrations for others
Then there’s the folks building third-party integrations — tools that work with Buffer and serve entire communities or organizations. These projects usually need more technical depth: authentication, error handling, privacy compliance, the works.
And while “developer” used to mean someone who knew their way around a terminal, that definition is evolving fast.
Thanks to AI and low-code tools, the developer community is getting more diverse — which is exactly why we’re focused on making our docs, tooling, and onboarding super approachable. (More on that coming soon!)
Watch this space for more
By rebuilding the API, we’re not just strengthening our technical foundations. We’re doubling down on our commitment to the Buffer community. This work is about more than code. It’s about creating a more open, flexible platform that gives developers, small businesses, and everyday users the tools they need to build what works for them.
I hope you’re as excited about this as I am! If you have any questions, pop them in the comments below. If you’re a developer and want to get involved as soon as possible, register here for early access. 👀
Discover 20+ essential Instagram statistics that reveal the platform’s reach, effectiveness, and continued growth.
We’ve always believed in building in public at Buffer — and if you’ve been around a while, you’ll know we really mean it.
Transparency and community collaboration have been at the heart of how we work for over a decade. Which is why I’m especially excited to share a behind-the-scenes look at something we’re bringing back: our public API!
I’m Amanda, the product manager leading the charge on this project, and I wanted to give you a big-picture view of why we’re rebuilding the API, who it’s for, and where we’re headed next.
A quick look back: The Buffer API origin story
We first launched Buffer’s public API in 2012 with a small but mighty group of 15 integrations — think Pocket, IFTTT, and other early web favorites. Fun fact: a few now-competing social tools actually started out as Buffer integrations.
Our API was built with REST (the standard at the time) and allowed developers to do things like schedule posts and manage profiles. We kept user privacy top of mind from day one and built out docs to help folks get started. By 2019, over 47,000 clients were using the API.
But by then, the landscape had changed a lot. Following privacy scandals such as Cambridge Analytica, social network platforms including Meta (Facebook), Pinterest, LinkedIn, and X (formerly Twitter) introduced stricter terms of service and data privacy requirements. To comply, we had to tighten control over our API usage.
Also around this time, our priorities were shifting internally. We decided to stop allowing new applications because we knew we couldn’t offer the dev experience we wanted — and our partners deserved — without a bigger investment.
The comeback story
That bigger investment I mentioned? We’re ready for it now. There are a few big reasons we’re investing in rebuilding Buffer’s API — and they all come back to doing right by our community.
Here’s a deeper look:
We want to build this with you
Transparency and collaboration have always been part of our DNA. Rebuilding the API gives us a chance to create something that’s more powerful, more accessible, and genuinely useful — with feedback and input from the people who’ll actually use it.
We want to unlock new possibilities for small businesses and indie devs
Our mission is all about helping small businesses and creators grow sustainably. A modern API removes barriers and opens the door for folks to customize Buffer to their needs — or even build something entirely new on top of it. (We love to see it.)
We can’t — and shouldn’t — build everything ourselves
Our users have edge cases, workflows, and needs that don’t always fit neatly into our core roadmap — and that’s okay! A more flexible, developer-friendly API lets others in our community build the tools they need, without waiting on us to do it.
We want a UI that’s powerful and adaptable
As we rebuild, we’re thinking ahead to a future where Buffer’s UI can flex and adapt based on what users actually need — no bloat, no clutter. A better API helps make that possible.
The tech matters too
Our old API was showing its age. Rebuilding it gives us a stronger, more secure foundation to work from — one that’s scalable, well-documented, and ready for whatever comes next (AI tools, automation, you name it).
Who we’re building the new API for
As we rebuild the API, we’re thinking about two main groups of people who’ll be using it — both equally important, and both doing really exciting things.
1. Power users personalizing Buffer
These folks are customizing Buffer for their own workflows — think social media managers, marketers, or just super-organized creators who want things to run their way.
Whether it’s automation, no-code tools, or building custom dashboards, we want them to be able to use the API to save time and get creative, no formal dev background required.
Here’s a great example of how that might look from one of our engineers, Andrew Yates, who also created his own app, Alpenglow, as a side project. (For context, Alpenglow helps pinpoint the exact time a sunrise or sunset will be at its most beautiful in any given location.)
With the API, he’s connected Buffer and Alpenglow to create this workflow:
Users can submit sunrise or sunset photo reports in the app.
If they give permission, I send the photo and caption straight to Buffer’s drafts.
With this relatively simple set-up, Andrew had over 3,000 drafts waiting for him in Buffer — enough for more than two years of content, he predicts.
Incredible, right?
2. Developers building integrations for others
Then there’s the folks building third-party integrations — tools that work with Buffer and serve entire communities or organizations. These projects usually need more technical depth: authentication, error handling, privacy compliance, the works.
And while “developer” used to mean someone who knew their way around a terminal, that definition is evolving fast.
Thanks to AI and low-code tools, the developer community is getting more diverse — which is exactly why we’re focused on making our docs, tooling, and onboarding super approachable. (More on that coming soon!)
Watch this space for more
By rebuilding the API, we’re not just strengthening our technical foundations. We’re doubling down on our commitment to the Buffer community. This work is about more than code. It’s about creating a more open, flexible platform that gives developers, small businesses, and everyday users the tools they need to build what works for them.
I hope you’re as excited about this as I am! If you have any questions, pop them in the comments below. If you’re a developer and want to get involved as soon as possible, register here for early access. 👀
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
We’ve always believed in building in public at Buffer — and if you’ve been around a while, you’ll know we really mean it.
Transparency and community collaboration have been at the heart of how we work for over a decade. Which is why I’m especially excited to share a behind-the-scenes look at something we’re bringing back: our public API!
I’m Amanda, the product manager leading the charge on this project, and I wanted to give you a big-picture view of why we’re rebuilding the API, who it’s for, and where we’re headed next.
A quick look back: The Buffer API origin story
We first launched Buffer’s public API in 2012 with a small but mighty group of 15 integrations — think Pocket, IFTTT, and other early web favorites. Fun fact: a few now-competing social tools actually started out as Buffer integrations.
Our API was built with REST (the standard at the time) and allowed developers to do things like schedule posts and manage profiles. We kept user privacy top of mind from day one and built out docs to help folks get started. By 2019, over 47,000 clients were using the API.
But by then, the landscape had changed a lot. Following privacy scandals such as Cambridge Analytica, social network platforms including Meta (Facebook), Pinterest, LinkedIn, and X (formerly Twitter) introduced stricter terms of service and data privacy requirements. To comply, we had to tighten control over our API usage.
Also around this time, our priorities were shifting internally. We decided to stop allowing new applications because we knew we couldn’t offer the dev experience we wanted — and our partners deserved — without a bigger investment.
The comeback story
That bigger investment I mentioned? We’re ready for it now. There are a few big reasons we’re investing in rebuilding Buffer’s API — and they all come back to doing right by our community.
Here’s a deeper look:
We want to build this with you
Transparency and collaboration have always been part of our DNA. Rebuilding the API gives us a chance to create something that’s more powerful, more accessible, and genuinely useful — with feedback and input from the people who’ll actually use it.
We want to unlock new possibilities for small businesses and indie devs
Our mission is all about helping small businesses and creators grow sustainably. A modern API removes barriers and opens the door for folks to customize Buffer to their needs — or even build something entirely new on top of it. (We love to see it.)
We can’t — and shouldn’t — build everything ourselves
Our users have edge cases, workflows, and needs that don’t always fit neatly into our core roadmap — and that’s okay! A more flexible, developer-friendly API lets others in our community build the tools they need, without waiting on us to do it.
We want a UI that’s powerful and adaptable
As we rebuild, we’re thinking ahead to a future where Buffer’s UI can flex and adapt based on what users actually need — no bloat, no clutter. A better API helps make that possible.
The tech matters too
Our old API was showing its age. Rebuilding it gives us a stronger, more secure foundation to work from — one that’s scalable, well-documented, and ready for whatever comes next (AI tools, automation, you name it).
Who we’re building the new API for
As we rebuild the API, we’re thinking about two main groups of people who’ll be using it — both equally important, and both doing really exciting things.
1. Power users personalizing Buffer
These folks are customizing Buffer for their own workflows — think social media managers, marketers, or just super-organized creators who want things to run their way.
Whether it’s automation, no-code tools, or building custom dashboards, we want them to be able to use the API to save time and get creative, no formal dev background required.
Here’s a great example of how that might look from one of our engineers, Andrew Yates, who also created his own app, Alpenglow, as a side project. (For context, Alpenglow helps pinpoint the exact time a sunrise or sunset will be at its most beautiful in any given location.)
With the API, he’s connected Buffer and Alpenglow to create this workflow:
Users can submit sunrise or sunset photo reports in the app.
If they give permission, I send the photo and caption straight to Buffer’s drafts.
With this relatively simple set-up, Andrew had over 3,000 drafts waiting for him in Buffer — enough for more than two years of content, he predicts.
Incredible, right?
2. Developers building integrations for others
Then there’s the folks building third-party integrations — tools that work with Buffer and serve entire communities or organizations. These projects usually need more technical depth: authentication, error handling, privacy compliance, the works.
And while “developer” used to mean someone who knew their way around a terminal, that definition is evolving fast.
Thanks to AI and low-code tools, the developer community is getting more diverse — which is exactly why we’re focused on making our docs, tooling, and onboarding super approachable. (More on that coming soon!)
Watch this space for more
By rebuilding the API, we’re not just strengthening our technical foundations. We’re doubling down on our commitment to the Buffer community. This work is about more than code. It’s about creating a more open, flexible platform that gives developers, small businesses, and everyday users the tools they need to build what works for them.
I hope you’re as excited about this as I am! If you have any questions, pop them in the comments below. If you’re a developer and want to get involved as soon as possible, register here for early access. 👀
Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience.
We’ve always believed in building in public at Buffer — and if you’ve been around a while, you’ll know we really mean it.
Transparency and community collaboration have been at the heart of how we work for over a decade. Which is why I’m especially excited to share a behind-the-scenes look at something we’re bringing back: our public API!
I’m Amanda, the product manager leading the charge on this project, and I wanted to give you a big-picture view of why we’re rebuilding the API, who it’s for, and where we’re headed next.
A quick look back: The Buffer API origin story
We first launched Buffer’s public API in 2012 with a small but mighty group of 15 integrations — think Pocket, IFTTT, and other early web favorites. Fun fact: a few now-competing social tools actually started out as Buffer integrations.
Our API was built with REST (the standard at the time) and allowed developers to do things like schedule posts and manage profiles. We kept user privacy top of mind from day one and built out docs to help folks get started. By 2019, over 47,000 clients were using the API.
But by then, the landscape had changed a lot. Following privacy scandals such as Cambridge Analytica, social network platforms including Meta (Facebook), Pinterest, LinkedIn, and X (formerly Twitter) introduced stricter terms of service and data privacy requirements. To comply, we had to tighten control over our API usage.
Also around this time, our priorities were shifting internally. We decided to stop allowing new applications because we knew we couldn’t offer the dev experience we wanted — and our partners deserved — without a bigger investment.
The comeback story
That bigger investment I mentioned? We’re ready for it now. There are a few big reasons we’re investing in rebuilding Buffer’s API — and they all come back to doing right by our community.
Here’s a deeper look:
We want to build this with you
Transparency and collaboration have always been part of our DNA. Rebuilding the API gives us a chance to create something that’s more powerful, more accessible, and genuinely useful — with feedback and input from the people who’ll actually use it.
We want to unlock new possibilities for small businesses and indie devs
Our mission is all about helping small businesses and creators grow sustainably. A modern API removes barriers and opens the door for folks to customize Buffer to their needs — or even build something entirely new on top of it. (We love to see it.)
We can’t — and shouldn’t — build everything ourselves
Our users have edge cases, workflows, and needs that don’t always fit neatly into our core roadmap — and that’s okay! A more flexible, developer-friendly API lets others in our community build the tools they need, without waiting on us to do it.
We want a UI that’s powerful and adaptable
As we rebuild, we’re thinking ahead to a future where Buffer’s UI can flex and adapt based on what users actually need — no bloat, no clutter. A better API helps make that possible.
The tech matters too
Our old API was showing its age. Rebuilding it gives us a stronger, more secure foundation to work from — one that’s scalable, well-documented, and ready for whatever comes next (AI tools, automation, you name it).
Who we’re building the new API for
As we rebuild the API, we’re thinking about two main groups of people who’ll be using it — both equally important, and both doing really exciting things.
1. Power users personalizing Buffer
These folks are customizing Buffer for their own workflows — think social media managers, marketers, or just super-organized creators who want things to run their way.
Whether it’s automation, no-code tools, or building custom dashboards, we want them to be able to use the API to save time and get creative, no formal dev background required.
Here’s a great example of how that might look from one of our engineers, Andrew Yates, who also created his own app, Alpenglow, as a side project. (For context, Alpenglow helps pinpoint the exact time a sunrise or sunset will be at its most beautiful in any given location.)
With the API, he’s connected Buffer and Alpenglow to create this workflow:
Users can submit sunrise or sunset photo reports in the app.
If they give permission, I send the photo and caption straight to Buffer’s drafts.
With this relatively simple set-up, Andrew had over 3,000 drafts waiting for him in Buffer — enough for more than two years of content, he predicts.
Incredible, right?
2. Developers building integrations for others
Then there’s the folks building third-party integrations — tools that work with Buffer and serve entire communities or organizations. These projects usually need more technical depth: authentication, error handling, privacy compliance, the works.
And while “developer” used to mean someone who knew their way around a terminal, that definition is evolving fast.
Thanks to AI and low-code tools, the developer community is getting more diverse — which is exactly why we’re focused on making our docs, tooling, and onboarding super approachable. (More on that coming soon!)
Watch this space for more
By rebuilding the API, we’re not just strengthening our technical foundations. We’re doubling down on our commitment to the Buffer community. This work is about more than code. It’s about creating a more open, flexible platform that gives developers, small businesses, and everyday users the tools they need to build what works for them.
I hope you’re as excited about this as I am! If you have any questions, pop them in the comments below. If you’re a developer and want to get involved as soon as possible, register here for early access. 👀
A big-picture view of why we’re rebuilding the API at Buffer, who it’s for, and where we’re headed next.
We’ve always believed in building in public at Buffer — and if you’ve been around a while, you’ll know we really mean it.
Transparency and community collaboration have been at the heart of how we work for over a decade. Which is why I’m especially excited to share a behind-the-scenes look at something we’re bringing back: our public API!
I’m Amanda, the product manager leading the charge on this project, and I wanted to give you a big-picture view of why we’re rebuilding the API, who it’s for, and where we’re headed next.
A quick look back: The Buffer API origin story
We first launched Buffer’s public API in 2012 with a small but mighty group of 15 integrations — think Pocket, IFTTT, and other early web favorites. Fun fact: a few now-competing social tools actually started out as Buffer integrations.
Our API was built with REST (the standard at the time) and allowed developers to do things like schedule posts and manage profiles. We kept user privacy top of mind from day one and built out docs to help folks get started. By 2019, over 47,000 clients were using the API.
But by then, the landscape had changed a lot. Following privacy scandals such as Cambridge Analytica, social network platforms including Meta (Facebook), Pinterest, LinkedIn, and X (formerly Twitter) introduced stricter terms of service and data privacy requirements. To comply, we had to tighten control over our API usage.
Also around this time, our priorities were shifting internally. We decided to stop allowing new applications because we knew we couldn’t offer the dev experience we wanted — and our partners deserved — without a bigger investment.
The comeback story
That bigger investment I mentioned? We’re ready for it now. There are a few big reasons we’re investing in rebuilding Buffer’s API — and they all come back to doing right by our community.
Here’s a deeper look:
We want to build this with you
Transparency and collaboration have always been part of our DNA. Rebuilding the API gives us a chance to create something that’s more powerful, more accessible, and genuinely useful — with feedback and input from the people who’ll actually use it.
We want to unlock new possibilities for small businesses and indie devs
Our mission is all about helping small businesses and creators grow sustainably. A modern API removes barriers and opens the door for folks to customize Buffer to their needs — or even build something entirely new on top of it. (We love to see it.)
We can’t — and shouldn’t — build everything ourselves
Our users have edge cases, workflows, and needs that don’t always fit neatly into our core roadmap — and that’s okay! A more flexible, developer-friendly API lets others in our community build the tools they need, without waiting on us to do it.
We want a UI that’s powerful and adaptable
As we rebuild, we’re thinking ahead to a future where Buffer’s UI can flex and adapt based on what users actually need — no bloat, no clutter. A better API helps make that possible.
The tech matters too
Our old API was showing its age. Rebuilding it gives us a stronger, more secure foundation to work from — one that’s scalable, well-documented, and ready for whatever comes next (AI tools, automation, you name it).
Who we’re building the new API for
As we rebuild the API, we’re thinking about two main groups of people who’ll be using it — both equally important, and both doing really exciting things.
1. Power users personalizing Buffer
These folks are customizing Buffer for their own workflows — think social media managers, marketers, or just super-organized creators who want things to run their way.
Whether it’s automation, no-code tools, or building custom dashboards, we want them to be able to use the API to save time and get creative, no formal dev background required.
Here’s a great example of how that might look from one of our engineers, Andrew Yates, who also created his own app, Alpenglow, as a side project. (For context, Alpenglow helps pinpoint the exact time a sunrise or sunset will be at its most beautiful in any given location.)
With the API, he’s connected Buffer and Alpenglow to create this workflow:
Users can submit sunrise or sunset photo reports in the app.
If they give permission, I send the photo and caption straight to Buffer’s drafts.
With this relatively simple set-up, Andrew had over 3,000 drafts waiting for him in Buffer — enough for more than two years of content, he predicts.
Incredible, right?
2. Developers building integrations for others
Then there’s the folks building third-party integrations — tools that work with Buffer and serve entire communities or organizations. These projects usually need more technical depth: authentication, error handling, privacy compliance, the works.
And while “developer” used to mean someone who knew their way around a terminal, that definition is evolving fast.
Thanks to AI and low-code tools, the developer community is getting more diverse — which is exactly why we’re focused on making our docs, tooling, and onboarding super approachable. (More on that coming soon!)
Watch this space for more
By rebuilding the API, we’re not just strengthening our technical foundations. We’re doubling down on our commitment to the Buffer community. This work is about more than code. It’s about creating a more open, flexible platform that gives developers, small businesses, and everyday users the tools they need to build what works for them.
I hope you’re as excited about this as I am! If you have any questions, pop them in the comments below. If you’re a developer and want to get involved as soon as possible, register here for early access. 👀
We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
“Wait — what sound is everyone using right now?”
Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.
Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.
This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.
Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time.
Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.
Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post.
To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.
With that in your back pocket, here are 9 ways to find trending sounds on TikTok:
1. Browse TikTok’s Creative Center
If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.
Another great feature: You can choose specific regions to pinpoint exactly what is trending there.
When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:
2. Use TikTok’s search function
TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:
Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
In the search bar, type a phrase like “viral sound” or “trending songs.”
Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
Record or add your clips, and you’re ready to post.
3. Check out what TikTok recommends for you
If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video. When you create a post in the app, TikTok recommends music for you.
It’s easily missed if you’re in a hurry to choose your own audio.
Here's how to find it:
Tap the + button on the bottom middle of your screen.
Add your content.
Tap the Add sound button at the top.
Voilà; curated music based on your content.
I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.
4. Explore TikTok’s playlists
TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it:
After tapping the Add sound button in the editor, click the magnifying glass on the right.
Instead of searching, tap Discover more sounds.
Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.
When you want to find that sound again, follow the instructions above and tap the Favorites tab.
5. Search on Spotify for TikTok sound inspiration and popular songs
Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds.
Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time.
7. Try CapCut templates
The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.
To find Capcut templates:
Search for posts tagged #capcut or just "capcut template”.
Find a recent post you like and tap the CapCut – Try this template button.
Tap the Use template in CapCut button.
You’ll be taken to CapCut or prompted to download the app if you haven’t already.
In CapCut, add your clips to the template and make whatever tweaks you need to.
Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).
8. Find trending audio on Instagram
A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms.
One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab.
You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam.
Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.
Get the algorithm on your side
Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok.
Reach more people
If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement.
Stay relevant in real time
Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.
Let the audio guide your creativity
Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.
Beat creator’s block
Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start.
💡
When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.
My bonus reason to love trending audio on TikTok
I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music.
According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners.
So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.
5 top tips for using trending sounds on TikTok
Jump on trends early
TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building.
You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend.
A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.
Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.
Save TikTok sounds you like
Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.
Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand.
Post at the best times
Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.
Sound really is the anti-scroll on TikTok
You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required).
And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler.
The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.
How do I find the most popular sounds on TikTok?
Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.
How to see recently viewed sounds on TikTok?
Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered.
How to download TikTok trending music?
For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space.
How to find sounds in the trending section on TikTok?
When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.
How to find popular TikTok songs in videos?
Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.
Where can you find a list of current trending sounds on TikTok?
We have just the list for you. Check out the latest trending sounds and songs on TikTok here.
I recently attended SXSW London – here are my top insights for creators.
“Wait — what sound is everyone using right now?”
Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.
Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.
This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.
Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time.
Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.
Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post.
To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.
With that in your back pocket, here are 9 ways to find trending sounds on TikTok:
1. Browse TikTok’s Creative Center
If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.
Another great feature: You can choose specific regions to pinpoint exactly what is trending there.
When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:
2. Use TikTok’s search function
TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:
Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
In the search bar, type a phrase like “viral sound” or “trending songs.”
Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
Record or add your clips, and you’re ready to post.
3. Check out what TikTok recommends for you
If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video. When you create a post in the app, TikTok recommends music for you.
It’s easily missed if you’re in a hurry to choose your own audio.
Here's how to find it:
Tap the + button on the bottom middle of your screen.
Add your content.
Tap the Add sound button at the top.
Voilà; curated music based on your content.
I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.
4. Explore TikTok’s playlists
TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it:
After tapping the Add sound button in the editor, click the magnifying glass on the right.
Instead of searching, tap Discover more sounds.
Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.
When you want to find that sound again, follow the instructions above and tap the Favorites tab.
5. Search on Spotify for TikTok sound inspiration and popular songs
Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds.
Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time.
7. Try CapCut templates
The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.
To find Capcut templates:
Search for posts tagged #capcut or just "capcut template”.
Find a recent post you like and tap the CapCut – Try this template button.
Tap the Use template in CapCut button.
You’ll be taken to CapCut or prompted to download the app if you haven’t already.
In CapCut, add your clips to the template and make whatever tweaks you need to.
Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).
8. Find trending audio on Instagram
A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms.
One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab.
You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam.
Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.
Get the algorithm on your side
Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok.
Reach more people
If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement.
Stay relevant in real time
Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.
Let the audio guide your creativity
Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.
Beat creator’s block
Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start.
💡
When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.
My bonus reason to love trending audio on TikTok
I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music.
According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners.
So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.
5 top tips for using trending sounds on TikTok
Jump on trends early
TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building.
You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend.
A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.
Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.
Save TikTok sounds you like
Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.
Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand.
Post at the best times
Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.
Sound really is the anti-scroll on TikTok
You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required).
And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler.
The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.
How do I find the most popular sounds on TikTok?
Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.
How to see recently viewed sounds on TikTok?
Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered.
How to download TikTok trending music?
For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space.
How to find sounds in the trending section on TikTok?
When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.
How to find popular TikTok songs in videos?
Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.
Where can you find a list of current trending sounds on TikTok?
We have just the list for you. Check out the latest trending sounds and songs on TikTok here.
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
“Wait — what sound is everyone using right now?”
Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.
Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.
This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.
Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time.
Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.
Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post.
To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.
With that in your back pocket, here are 9 ways to find trending sounds on TikTok:
1. Browse TikTok’s Creative Center
If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.
Another great feature: You can choose specific regions to pinpoint exactly what is trending there.
When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:
2. Use TikTok’s search function
TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:
Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
In the search bar, type a phrase like “viral sound” or “trending songs.”
Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
Record or add your clips, and you’re ready to post.
3. Check out what TikTok recommends for you
If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video. When you create a post in the app, TikTok recommends music for you.
It’s easily missed if you’re in a hurry to choose your own audio.
Here's how to find it:
Tap the + button on the bottom middle of your screen.
Add your content.
Tap the Add sound button at the top.
Voilà; curated music based on your content.
I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.
4. Explore TikTok’s playlists
TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it:
After tapping the Add sound button in the editor, click the magnifying glass on the right.
Instead of searching, tap Discover more sounds.
Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.
When you want to find that sound again, follow the instructions above and tap the Favorites tab.
5. Search on Spotify for TikTok sound inspiration and popular songs
Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds.
Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time.
7. Try CapCut templates
The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.
To find Capcut templates:
Search for posts tagged #capcut or just "capcut template”.
Find a recent post you like and tap the CapCut – Try this template button.
Tap the Use template in CapCut button.
You’ll be taken to CapCut or prompted to download the app if you haven’t already.
In CapCut, add your clips to the template and make whatever tweaks you need to.
Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).
8. Find trending audio on Instagram
A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms.
One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab.
You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam.
Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.
Get the algorithm on your side
Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok.
Reach more people
If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement.
Stay relevant in real time
Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.
Let the audio guide your creativity
Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.
Beat creator’s block
Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start.
💡
When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.
My bonus reason to love trending audio on TikTok
I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music.
According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners.
So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.
5 top tips for using trending sounds on TikTok
Jump on trends early
TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building.
You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend.
A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.
Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.
Save TikTok sounds you like
Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.
Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand.
Post at the best times
Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.
Sound really is the anti-scroll on TikTok
You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required).
And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler.
The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.
How do I find the most popular sounds on TikTok?
Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.
How to see recently viewed sounds on TikTok?
Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered.
How to download TikTok trending music?
For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space.
How to find sounds in the trending section on TikTok?
When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.
How to find popular TikTok songs in videos?
Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.
Where can you find a list of current trending sounds on TikTok?
We have just the list for you. Check out the latest trending sounds and songs on TikTok here.
There’s no shortage of good reasons to post on LinkedIn.
Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support
“Wait — what sound is everyone using right now?”
Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.
Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.
This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.
Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time.
Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.
Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post.
To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.
With that in your back pocket, here are 9 ways to find trending sounds on TikTok:
1. Browse TikTok’s Creative Center
If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.
Another great feature: You can choose specific regions to pinpoint exactly what is trending there.
When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:
2. Use TikTok’s search function
TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:
Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
In the search bar, type a phrase like “viral sound” or “trending songs.”
Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
Record or add your clips, and you’re ready to post.
3. Check out what TikTok recommends for you
If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video. When you create a post in the app, TikTok recommends music for you.
It’s easily missed if you’re in a hurry to choose your own audio.
Here's how to find it:
Tap the + button on the bottom middle of your screen.
Add your content.
Tap the Add sound button at the top.
Voilà; curated music based on your content.
I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.
4. Explore TikTok’s playlists
TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it:
After tapping the Add sound button in the editor, click the magnifying glass on the right.
Instead of searching, tap Discover more sounds.
Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.
When you want to find that sound again, follow the instructions above and tap the Favorites tab.
5. Search on Spotify for TikTok sound inspiration and popular songs
Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds.
Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time.
7. Try CapCut templates
The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.
To find Capcut templates:
Search for posts tagged #capcut or just "capcut template”.
Find a recent post you like and tap the CapCut – Try this template button.
Tap the Use template in CapCut button.
You’ll be taken to CapCut or prompted to download the app if you haven’t already.
In CapCut, add your clips to the template and make whatever tweaks you need to.
Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).
8. Find trending audio on Instagram
A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms.
One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab.
You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam.
Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.
Get the algorithm on your side
Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok.
Reach more people
If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement.
Stay relevant in real time
Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.
Let the audio guide your creativity
Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.
Beat creator’s block
Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start.
💡
When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.
My bonus reason to love trending audio on TikTok
I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music.
According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners.
So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.
5 top tips for using trending sounds on TikTok
Jump on trends early
TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building.
You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend.
A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.
Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.
Save TikTok sounds you like
Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.
Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand.
Post at the best times
Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.
Sound really is the anti-scroll on TikTok
You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required).
And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler.
The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.
How do I find the most popular sounds on TikTok?
Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.
How to see recently viewed sounds on TikTok?
Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered.
How to download TikTok trending music?
For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space.
How to find sounds in the trending section on TikTok?
When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.
How to find popular TikTok songs in videos?
Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.
Where can you find a list of current trending sounds on TikTok?
We have just the list for you. Check out the latest trending sounds and songs on TikTok here.
TikTok is bursting with potential. Learn 14 no-fluff strategies to get more followers authentically, build trust, and connect with your community.
“Wait — what sound is everyone using right now?”
Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.
Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.
This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.
Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time.
Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.
Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post.
To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.
With that in your back pocket, here are 9 ways to find trending sounds on TikTok:
1. Browse TikTok’s Creative Center
If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.
Another great feature: You can choose specific regions to pinpoint exactly what is trending there.
When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:
2. Use TikTok’s search function
TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:
Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
In the search bar, type a phrase like “viral sound” or “trending songs.”
Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
Record or add your clips, and you’re ready to post.
3. Check out what TikTok recommends for you
If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video. When you create a post in the app, TikTok recommends music for you.
It’s easily missed if you’re in a hurry to choose your own audio.
Here's how to find it:
Tap the + button on the bottom middle of your screen.
Add your content.
Tap the Add sound button at the top.
Voilà; curated music based on your content.
I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.
4. Explore TikTok’s playlists
TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it:
After tapping the Add sound button in the editor, click the magnifying glass on the right.
Instead of searching, tap Discover more sounds.
Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.
When you want to find that sound again, follow the instructions above and tap the Favorites tab.
5. Search on Spotify for TikTok sound inspiration and popular songs
Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds.
Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time.
7. Try CapCut templates
The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.
To find Capcut templates:
Search for posts tagged #capcut or just "capcut template”.
Find a recent post you like and tap the CapCut – Try this template button.
Tap the Use template in CapCut button.
You’ll be taken to CapCut or prompted to download the app if you haven’t already.
In CapCut, add your clips to the template and make whatever tweaks you need to.
Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).
8. Find trending audio on Instagram
A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms.
One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab.
You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam.
Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.
Get the algorithm on your side
Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok.
Reach more people
If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement.
Stay relevant in real time
Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.
Let the audio guide your creativity
Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.
Beat creator’s block
Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start.
💡
When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.
My bonus reason to love trending audio on TikTok
I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music.
According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners.
So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.
5 top tips for using trending sounds on TikTok
Jump on trends early
TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building.
You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend.
A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.
Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.
Save TikTok sounds you like
Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.
Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand.
Post at the best times
Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.
Sound really is the anti-scroll on TikTok
You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required).
And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler.
The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.
How do I find the most popular sounds on TikTok?
Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.
How to see recently viewed sounds on TikTok?
Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered.
How to download TikTok trending music?
For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space.
How to find sounds in the trending section on TikTok?
When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.
How to find popular TikTok songs in videos?
Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.
Where can you find a list of current trending sounds on TikTok?
We have just the list for you. Check out the latest trending sounds and songs on TikTok here.
