Category: Uncategorized

  • I Attended My First International, In-Person Conference As An Introvert – Here’s How It Went

    I Attended My First International, In-Person Conference As An Introvert – Here’s How It Went

    I recently attended my first in-person, international conference. Here’s what I learned.9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    “Wait — what sound is everyone using right now?”

    Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.

    Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.

    This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.

    Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time. 

    Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.

    Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post. 

    To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.

    You can read TikTok's official statement on the commercial use of music here.

    🚀
    If you want to find out more about what makes TikTok, well, tick, here’s everything we know about how videos are ranked.

    With that in your back pocket, here are 9 ways to find trending sounds on TikTok:

    1. Browse TikTok’s Creative Center

    If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.

    Another great feature: You can choose specific regions to pinpoint exactly what is trending there.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    2. Use TikTok’s search function

    TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:

    1. Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
    2. In the search bar, type a phrase like “viral sound” or “trending songs.”
    3. Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
    4. When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
    5. Record or add your clips, and you’re ready to post.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    3. Check out what TikTok recommends for you 

    If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video.  When you create a post in the app, TikTok recommends music for you.

    It’s easily missed if you’re in a hurry to choose your own audio.

    Here's how to find it:

    1. Tap the + button on the bottom middle of your screen.
    2. Add your content.
    3. Tap the Add sound button at the top.
    4. Voilà; curated music based on your content.

    I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    4. Explore TikTok’s playlists

    TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it: 

    1. After tapping the Add sound button in the editor, click the magnifying glass on the right.
    2. Instead of searching, tap Discover more sounds.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.

    When you want to find that sound again, follow the instructions above and tap the Favorites tab.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    TikTok even has its own Spotify profile, where you’ll find a few playlists that featuring the top TikTok trending songs.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    6. Check out TokChart

    Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    7. Try CapCut templates

    The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.

    To find Capcut templates:

    1. Search for posts tagged #capcut or just "capcut template”.
    2. Find a recent post you like and tap the CapCut – Try this template button.
    3. Tap the Use template in CapCut button.
    4. You’ll be taken to CapCut or prompted to download the app if you haven’t already.
    5. In CapCut, add your clips to the template and make whatever tweaks you need to.
    6. Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).

    A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms. 

    One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab. 

    You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam. 

    Need more help? Check out our full guide to finding trending audio on Instagram.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Want to skip the scroll and get straight to the good stuff? We’ve got you covered. Bookmark our regularly updated list of 15 Trending Songs on TikTok + How to Use Them.

    Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.

    Get the algorithm on your side

    Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok. 

    Reach more people

    If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement. 

    Stay relevant in real time

    Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.

    Let the audio guide your creativity

    Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.

    Beat creator’s block

    Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start. 

    💡
    When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.

    I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music. 

    According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners. 

    So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.

    TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building. 

    Pro tip: Use trending TikTok hashtags strategically to amplify your reach even further. 

    Make it your own

    You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend. 

    💡
    Check out our tips for editing TikTok videos and making your next video the best yet.

    Pair with strong visuals

    A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.

    Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.

    Save TikTok sounds you like

    Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.

    Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Post at the best times

    Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s  Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.

    Sound really is the anti-scroll on TikTok

    You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required). 

    And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler. 

    Here’s everything you need to know about using TikTok with Buffer.

    The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.

    Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.

    How to see recently viewed sounds on TikTok?

    Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered. 

    For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space. 

    When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.

    Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.

    We have just the list for you. Check out the latest trending sounds and songs on TikTok here. 

    More TikTok resources 

  • I Work Full-Time — Here’s the No-Pressure System That Helped Me Stay Consistent on Social Media

    I Work Full-Time — Here’s the No-Pressure System That Helped Me Stay Consistent on Social Media

    I work and create content full-time – here’s the system that helps me keep showing up.9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    “Wait — what sound is everyone using right now?”

    Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.

    Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.

    This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.

    Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time. 

    Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.

    Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post. 

    To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.

    You can read TikTok's official statement on the commercial use of music here.

    🚀
    If you want to find out more about what makes TikTok, well, tick, here’s everything we know about how videos are ranked.

    With that in your back pocket, here are 9 ways to find trending sounds on TikTok:

    1. Browse TikTok’s Creative Center

    If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.

    Another great feature: You can choose specific regions to pinpoint exactly what is trending there.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    2. Use TikTok’s search function

    TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:

    1. Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
    2. In the search bar, type a phrase like “viral sound” or “trending songs.”
    3. Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
    4. When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
    5. Record or add your clips, and you’re ready to post.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    3. Check out what TikTok recommends for you 

    If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video.  When you create a post in the app, TikTok recommends music for you.

    It’s easily missed if you’re in a hurry to choose your own audio.

    Here's how to find it:

    1. Tap the + button on the bottom middle of your screen.
    2. Add your content.
    3. Tap the Add sound button at the top.
    4. Voilà; curated music based on your content.

    I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    4. Explore TikTok’s playlists

    TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it: 

    1. After tapping the Add sound button in the editor, click the magnifying glass on the right.
    2. Instead of searching, tap Discover more sounds.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.

    When you want to find that sound again, follow the instructions above and tap the Favorites tab.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    TikTok even has its own Spotify profile, where you’ll find a few playlists that featuring the top TikTok trending songs.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    6. Check out TokChart

    Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    7. Try CapCut templates

    The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.

    To find Capcut templates:

    1. Search for posts tagged #capcut or just "capcut template”.
    2. Find a recent post you like and tap the CapCut – Try this template button.
    3. Tap the Use template in CapCut button.
    4. You’ll be taken to CapCut or prompted to download the app if you haven’t already.
    5. In CapCut, add your clips to the template and make whatever tweaks you need to.
    6. Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).

    A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms. 

    One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab. 

    You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam. 

    Need more help? Check out our full guide to finding trending audio on Instagram.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Want to skip the scroll and get straight to the good stuff? We’ve got you covered. Bookmark our regularly updated list of 15 Trending Songs on TikTok + How to Use Them.

    Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.

    Get the algorithm on your side

    Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok. 

    Reach more people

    If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement. 

    Stay relevant in real time

    Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.

    Let the audio guide your creativity

    Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.

    Beat creator’s block

    Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start. 

    💡
    When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.

    I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music. 

    According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners. 

    So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.

    TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building. 

    Pro tip: Use trending TikTok hashtags strategically to amplify your reach even further. 

    Make it your own

    You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend. 

    💡
    Check out our tips for editing TikTok videos and making your next video the best yet.

    Pair with strong visuals

    A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.

    Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.

    Save TikTok sounds you like

    Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.

    Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Post at the best times

    Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s  Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.

    Sound really is the anti-scroll on TikTok

    You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required). 

    And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler. 

    Here’s everything you need to know about using TikTok with Buffer.

    The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.

    Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.

    How to see recently viewed sounds on TikTok?

    Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered. 

    For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space. 

    When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.

    Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.

    We have just the list for you. Check out the latest trending sounds and songs on TikTok here. 

    More TikTok resources 

  • How to Use Instagram Collab Posts (+ 8 Collab Ideas to Boost Engagement and Reach)

    How to Use Instagram Collab Posts (+ 8 Collab Ideas to Boost Engagement and Reach)

    From tips to real-life examples, here’s a quick rundown of Instagram collab posts and why you should be using this feature in your social media strategy.9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    “Wait — what sound is everyone using right now?”

    Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.

    Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.

    This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.

    Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time. 

    Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.

    Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post. 

    To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.

    You can read TikTok's official statement on the commercial use of music here.

    🚀
    If you want to find out more about what makes TikTok, well, tick, here’s everything we know about how videos are ranked.

    With that in your back pocket, here are 9 ways to find trending sounds on TikTok:

    1. Browse TikTok’s Creative Center

    If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.

    Another great feature: You can choose specific regions to pinpoint exactly what is trending there.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    2. Use TikTok’s search function

    TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:

    1. Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
    2. In the search bar, type a phrase like “viral sound” or “trending songs.”
    3. Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
    4. When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
    5. Record or add your clips, and you’re ready to post.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    3. Check out what TikTok recommends for you 

    If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video.  When you create a post in the app, TikTok recommends music for you.

    It’s easily missed if you’re in a hurry to choose your own audio.

    Here's how to find it:

    1. Tap the + button on the bottom middle of your screen.
    2. Add your content.
    3. Tap the Add sound button at the top.
    4. Voilà; curated music based on your content.

    I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    4. Explore TikTok’s playlists

    TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it: 

    1. After tapping the Add sound button in the editor, click the magnifying glass on the right.
    2. Instead of searching, tap Discover more sounds.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.

    When you want to find that sound again, follow the instructions above and tap the Favorites tab.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    TikTok even has its own Spotify profile, where you’ll find a few playlists that featuring the top TikTok trending songs.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    6. Check out TokChart

    Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    7. Try CapCut templates

    The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.

    To find Capcut templates:

    1. Search for posts tagged #capcut or just "capcut template”.
    2. Find a recent post you like and tap the CapCut – Try this template button.
    3. Tap the Use template in CapCut button.
    4. You’ll be taken to CapCut or prompted to download the app if you haven’t already.
    5. In CapCut, add your clips to the template and make whatever tweaks you need to.
    6. Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).

    A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms. 

    One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab. 

    You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam. 

    Need more help? Check out our full guide to finding trending audio on Instagram.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Want to skip the scroll and get straight to the good stuff? We’ve got you covered. Bookmark our regularly updated list of 15 Trending Songs on TikTok + How to Use Them.

    Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.

    Get the algorithm on your side

    Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok. 

    Reach more people

    If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement. 

    Stay relevant in real time

    Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.

    Let the audio guide your creativity

    Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.

    Beat creator’s block

    Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start. 

    💡
    When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.

    I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music. 

    According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners. 

    So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.

    TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building. 

    Pro tip: Use trending TikTok hashtags strategically to amplify your reach even further. 

    Make it your own

    You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend. 

    💡
    Check out our tips for editing TikTok videos and making your next video the best yet.

    Pair with strong visuals

    A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.

    Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.

    Save TikTok sounds you like

    Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.

    Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Post at the best times

    Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s  Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.

    Sound really is the anti-scroll on TikTok

    You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required). 

    And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler. 

    Here’s everything you need to know about using TikTok with Buffer.

    The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.

    Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.

    How to see recently viewed sounds on TikTok?

    Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered. 

    For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space. 

    When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.

    Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.

    We have just the list for you. Check out the latest trending sounds and songs on TikTok here. 

    More TikTok resources 

  • 17 Trending Sounds on Instagram in 2025 (+ How to Use Them)

    17 Trending Sounds on Instagram in 2025 (+ How to Use Them)

    Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in July 2025.9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    “Wait — what sound is everyone using right now?”

    Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.

    Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.

    This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.

    Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time. 

    Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.

    Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post. 

    To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.

    You can read TikTok's official statement on the commercial use of music here.

    🚀
    If you want to find out more about what makes TikTok, well, tick, here’s everything we know about how videos are ranked.

    With that in your back pocket, here are 9 ways to find trending sounds on TikTok:

    1. Browse TikTok’s Creative Center

    If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.

    Another great feature: You can choose specific regions to pinpoint exactly what is trending there.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    2. Use TikTok’s search function

    TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:

    1. Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
    2. In the search bar, type a phrase like “viral sound” or “trending songs.”
    3. Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
    4. When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
    5. Record or add your clips, and you’re ready to post.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    3. Check out what TikTok recommends for you 

    If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video.  When you create a post in the app, TikTok recommends music for you.

    It’s easily missed if you’re in a hurry to choose your own audio.

    Here's how to find it:

    1. Tap the + button on the bottom middle of your screen.
    2. Add your content.
    3. Tap the Add sound button at the top.
    4. Voilà; curated music based on your content.

    I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    4. Explore TikTok’s playlists

    TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it: 

    1. After tapping the Add sound button in the editor, click the magnifying glass on the right.
    2. Instead of searching, tap Discover more sounds.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.

    When you want to find that sound again, follow the instructions above and tap the Favorites tab.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    TikTok even has its own Spotify profile, where you’ll find a few playlists that featuring the top TikTok trending songs.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    6. Check out TokChart

    Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    7. Try CapCut templates

    The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.

    To find Capcut templates:

    1. Search for posts tagged #capcut or just "capcut template”.
    2. Find a recent post you like and tap the CapCut – Try this template button.
    3. Tap the Use template in CapCut button.
    4. You’ll be taken to CapCut or prompted to download the app if you haven’t already.
    5. In CapCut, add your clips to the template and make whatever tweaks you need to.
    6. Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).

    A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms. 

    One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab. 

    You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam. 

    Need more help? Check out our full guide to finding trending audio on Instagram.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Want to skip the scroll and get straight to the good stuff? We’ve got you covered. Bookmark our regularly updated list of 15 Trending Songs on TikTok + How to Use Them.

    Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.

    Get the algorithm on your side

    Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok. 

    Reach more people

    If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement. 

    Stay relevant in real time

    Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.

    Let the audio guide your creativity

    Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.

    Beat creator’s block

    Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start. 

    💡
    When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.

    I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music. 

    According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners. 

    So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.

    TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building. 

    Pro tip: Use trending TikTok hashtags strategically to amplify your reach even further. 

    Make it your own

    You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend. 

    💡
    Check out our tips for editing TikTok videos and making your next video the best yet.

    Pair with strong visuals

    A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.

    Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.

    Save TikTok sounds you like

    Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.

    Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Post at the best times

    Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s  Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.

    Sound really is the anti-scroll on TikTok

    You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required). 

    And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler. 

    Here’s everything you need to know about using TikTok with Buffer.

    The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.

    Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.

    How to see recently viewed sounds on TikTok?

    Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered. 

    For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space. 

    When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.

    Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.

    We have just the list for you. Check out the latest trending sounds and songs on TikTok here. 

    More TikTok resources 

  • 9 Ways to Find Trending Sounds on TikTok in 2025 (While They’re Still Popular)

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They’re Still Popular)

    Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks.9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    “Wait — what sound is everyone using right now?”

    Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.

    Trending TikTok sounds are one of the fastest ways to get your content noticed. The algorithm loves them, audiences recognize them, and they can do some of the storytelling work for you.

    This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.

    Yes, you could spend hours scrolling through the platform to try to find the best audio for your next TikTok. But if you’re a busy content creator, business owner, or social media manager with content to get out into the world, you probably just don’t have the time. 

    Let’s speed things up with a few shortcuts that’ll make this process easier so you can get back to the most important part of content creation on TikTok — filming and editing your short-form videos and still-photo posts.

    Before we take a look at how to find trending sounds on TikTok, a quick note for businesses and commercial use: not all music is cleared for business use on TikTok, even if it's being used in another post. 

    To be safe, you’ll need to check out TikTok’s Commercial Music Library for sounds approved for business use. When you upload a video as a business and tap Sounds, you’ll be prompted to a catalog of commercial sounds for sponsored videos by default.

    You can read TikTok's official statement on the commercial use of music here.

    🚀
    If you want to find out more about what makes TikTok, well, tick, here’s everything we know about how videos are ranked.

    With that in your back pocket, here are 9 ways to find trending sounds on TikTok:

    1. Browse TikTok’s Creative Center

    If you haven't checked out TikTok’s Creative Center yet, the link is worth a bookmark. It's effectively a guide to the biggest trends on the platform within a timeframe of your choice, including creators, hashtags, and — you guessed it — songs trending on TikTok.

    Another great feature: You can choose specific regions to pinpoint exactly what is trending there.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    When you click on the name of the trending song, it even shows you analytics like interest over time, related videos, audience insights, and regional popularity:

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    2. Use TikTok’s search function

    TikTok’s search platform is pretty powerful, and using it is probably one of the simplest ways to discover trending sounds. Here’s how to do it:

    1. Tap the magnifying glass icon on the top right of the app to open the search tool in the TikTok app.
    2. In the search bar, type a phrase like “viral sound” or “trending songs.”
    3. Tap the Sounds tab and scroll through, paying special attention to the ones labeled Popular.
    4. When you find a sound you like, tap on the Use this sound button on the bottom right to add the sound to the editor.
    5. Record or add your clips, and you’re ready to post.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    3. Check out what TikTok recommends for you 

    If you’re trying to find suitable audio for your TikTok content, go ahead and start uploading your video.  When you create a post in the app, TikTok recommends music for you.

    It’s easily missed if you’re in a hurry to choose your own audio.

    Here's how to find it:

    1. Tap the + button on the bottom middle of your screen.
    2. Add your content.
    3. Tap the Add sound button at the top.
    4. Voilà; curated music based on your content.

    I added a video of my book and received fitting suggestions from TikTok, like Lost in a Book and Dear Reader.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    4. Explore TikTok’s playlists

    TikTok has curated a sound library based on your sounds and favorites. Here’s how to find it: 

    1. After tapping the Add sound button in the editor, click the magnifying glass on the right.
    2. Instead of searching, tap Discover more sounds.
    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Pro tip: If you come across a video with a sound you like, you can save it for later by tapping the sound/artist name at the bottom of the screen and then Add to favorites.

    When you want to find that sound again, follow the instructions above and tap the Favorites tab.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Looking for trending TikTok songs outside the app? Spotify’s got your back. Just search “TikTok” and you’ll find tons of playlists curated with viral TikTok sounds. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    TikTok even has its own Spotify profile, where you’ll find a few playlists that featuring the top TikTok trending songs.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    6. Check out TokChart

    Tokchart is entirely devoted to tracking trending TikTok audio. Check it out to find the hottest trending songs of the past week or month, including a graph charting each song’s traction over time. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    7. Try CapCut templates

    The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates.

    To find Capcut templates:

    1. Search for posts tagged #capcut or just "capcut template”.
    2. Find a recent post you like and tap the CapCut – Try this template button.
    3. Tap the Use template in CapCut button.
    4. You’ll be taken to CapCut or prompted to download the app if you haven’t already.
    5. In CapCut, add your clips to the template and make whatever tweaks you need to.
    6. Download the clip to share on TikTok (or use Buffer to repurpose it for Instagram Reels and YouTube Shorts, too).

    A trend has to start somewhere. While many trending sounds originate on TikTok these days, Instagram gets its fair share, too. Sounds trending on Instagram are usually also popular on TikTok, so it’s worth keeping an eye on both platforms. 

    One of the easiest ways to find trending songs on Instagram is by starting a reel. Just upload your video, tap the music icon, and head to the Trending tab. 

    You’ll see Instagram’s top 50 tracks, plus helpful info like chart position and how fast they’re picking up steam. 

    Need more help? Check out our full guide to finding trending audio on Instagram.

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Want to skip the scroll and get straight to the good stuff? We’ve got you covered. Bookmark our regularly updated list of 15 Trending Songs on TikTok + How to Use Them.

    Experimenting with trending audio is a great tactic to help you grow on TikTok or even start monetizing your TikTok content. Here’s why jumping on the latest sound can seriously level up your content.

    Get the algorithm on your side

    Featuring a popular sound in your video can boost its chances of landing on more For You pages, giving your content a better shot at going viral on TikTok. 

    Reach more people

    If you're hoping to get more eyes on your videos, trending audio can helpt. When you use sounds that are already gaining traction, TikTok connects your content with people who are engaging with that trend, which helps expand your reach and boost engagement. 

    Stay relevant in real time

    Jumping on a trending sound is one of the quickest ways to keep your content feeling fresh. It’s a simple way to join the conversation and show your audience you’re plugged into what’s happening right now.

    Let the audio guide your creativity

    Many trending TikTok sounds come with a built-in format — a joke setup, a transition cue, or a storytelling beat. That structure does some of the heavy lifting for you, making it easier to come up with something clever or entertaining.

    Beat creator’s block

    Stuck on what to post? Browsing trending audio can kickstart your creativity. A single sound might spark an idea, inspire a twist, or help you tell a story you didn’t know how to start. 

    💡
    When you’re in creator mode, don’t stop at short videos. According to our analysis of 1.1M TikToks, longer videos get the highest median views and watch time.

    I love music from pretty much all genres (not so much country — unless Beyoncé is singing it). Finding trending sounds on TikTok offers an added benefit: exposure to a wider range of music. 

    According to TikTok’s Music Impact Report, TikTok users are 77% more likely to want access to global music artists compared to average music listeners. 

    So, TikTok, for the work you’re doing in creating a launchpad for viral hits and breaking new artists, I salute you.

    TikTok trends move fast. When you spot a sound that’s starting to gain momentum, it’s worth getting in there within a day or two to boost your chances of getting discovered. The sooner you join in, the better your shot at riding the wave while it’s still building. 

    Pro tip: Use trending TikTok hashtags strategically to amplify your reach even further. 

    Make it your own

    You don’t have to copy-paste a trend to make it work. Put your spin on it and use the sound in a way that fits your style, niche, or sense of humor. The most memorable trend videos feel authentic and on-trend. 

    💡
    Check out our tips for editing TikTok videos and making your next video the best yet.

    Pair with strong visuals

    A trending sound grabs attention, but visuals keep people watching. Think about how you can match the beat with cuts or text, add captions for context, or hook viewers in the first few seconds. It’s all about making people stop and stay.

    Pro tip: Make your TikToks work hard for you. With Buffer, you can crosspost your content to Instagram and Facebook Reels, YouTube Shorts, Threads, X, and more to maximize your chance of success across platforms.

    Save TikTok sounds you like

    Don’t lose that perfect sound. When you come across a goodie, tap Add to Favorites or drop it in your Buffer Create space. That way, you’ll have a library of go-to audio when you’re ready to film.

    Pro tip: When you need a little help brainstorming, writing captions, or refining scripts, Buffer’s AI Assistant is there to lend a hand. 

    9 Ways to Find Trending Sounds on TikTok in 2025 (While They're Still Popular)

    Post at the best times

    Even the best TikTok won’t shine if no one’s around to see it. Try posting when your audience is most active. According to our research, that’s  Sunday at 8 p.m., followed by Tuesday at 4 p.m., and Wednesday at 5 p.m.

    Sound really is the anti-scroll on TikTok

    You’ve now got nine ways to find the hottest TikTok sounds, five smart tips for using them, and even a few bonus playlists and tools to keep in your back pocket. Try one or two this week and see how your next post performs (no dance moves required). 

    And if you need a place to stash all your audio inspo and plan your TikToks like a pro, Buffer makes creating (and growing) on TikTok so much simpler. 

    Here’s everything you need to know about using TikTok with Buffer.

    The easiest way is to tap the plus icon (+) to start a new video, then hit Add sound at the top. TikTok will show you trending and recommended sounds right away — it’s a goldmine for inspiration.

    Check out the Search tab and explore hashtags like #trendingsounds or #viralsound. You can also follow creators who post regular trend roundups — they do the digging so you don’t have to.

    How to see recently viewed sounds on TikTok?

    Tap + to start a new video, then hit Add sound at the top. You can then choose Recent to see a list of the latest sounds you’ve encountered. 

    For copyright reasons, TikTok doesn’t offer a direct download option for music, but you can favorite a sound or save the video to come back to it later. You can also save the sounds as an idea in your Buffer Create space. 

    When creating a video, tap Add sound — the app shows you a whole section of trending and recommended sounds. You can also find trends on the search page or under popular hashtags.

    Just look at the bottom of the video to find the song of a TikTok video. Tap it, and you’ll go to the sound’s page, where you can see other videos using it and even add it to your favorites.

    We have just the list for you. Check out the latest trending sounds and songs on TikTok here. 

    More TikTok resources 

  • The 11 Best Social Media Management Tools in 2025 (+ Alternatives)

    The 11 Best Social Media Management Tools in 2025 (+ Alternatives)

    Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!”

    That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves

    I couldn’t stop watching. Every time that audio popped up, I had to see what someone had done with it. The track has lived rent-free in my head ever since — which speaks to the power of trending audio on Instagram.

    So, whether you’re a creator trying to grow your following, a social media manager aiming to boost engagement, or a small business owner looking to connect with more people, finding trending audio on Instagram can be a simple (and surprisingly fun) way to get your content in front of new eyes.

    Wondering how to find trending audio on Instagram? 

    In this post, I’ll walk you through 10 easy ways to find trending audio on Instagram, plus some tips to help you take the trend and make it your own.

    🚀
    Want to grow your Instagram without the guesswork? Check out these 13 smart, doable strategies to get more followers in 2025.

    Social media moves, so don’t sleep on these 10 ways to find the perfect sound for your next Insta post.

    Instagram’s trending audio list shows you the top trending sounds that are gaining popularity fast on Instagram, updated every few days. Think of it like a live leaderboard of sounds everyone’s loving right now.

    Here’s how to find it:

    1. Start creating a post, story, or reel and choose your media.
    2. Tap the music icon (at the bottom for posts and reels, at the top for stories).
    3. Tap Trending to browse the top 50 tracks currently topping the charts.
    4. You'll even see whether a sound is on the rise or starting to cool off based on the little green or red trending arrows.

    (As you can see, I posted this reel around Father’s Day.)

    Pro tip: Not ready to use a song just yet? Tap the bookmark icon to save it for later. When you’re ready to post, head to the Saved tab to find all your faves in one place.

    How to access saved songs on Instagram 

    1. Open the Instagram app and go to your profile.
    2. Tap the ☰ menu in the top-right corner and select Saved.
    3. Inside the Saved section, switch to the Audio tab, where all your bookmarked tracks are neatly stored.

    If a sound disappears from your Saved list, it’s probably due to licensing changes, or it’s been removed from Instagram. In that case, check the creator’s original reel to either save it again or use an alternative.

    2. Check the professional dashboard

    If you're not ready to create your post yet, another way to get the list of trending audio on Instagram is through the professional dashboard.

    Note: For now, this feature is only available for professional Instagram accounts on the Instagram mobile app in the US.

    Here’s how to find trending audio on Instagram with a professional account:

    1. Tap the Professional dashboard button on your profile.
    2. Scroll down to the Tips and resources section.
    3. Tap Trending audio.
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    3. Look for the arrow icon

    Just scrolling for now? Here’s another great way to identify the latest trending sounds on Instagram if you’re not in posting mode: If you see an upward arrow (↗️) instead of the usual music notes next to an audio track, that means it’s trending.

    Tap the track to explore

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    4. Tap on the audio title to learn more

    When you’re watching a reel, tap the audio name to view how many people are using it and get the option to use or save it.

    You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending.*stops writing blog post for spontaneous dance break.*

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Pro tip: You can also add the song on Spotify using the little Add button. (Of course, this one is already in my Liked Songs.)

    While this method of finding trending sounds on Instagram isn’t a perfect science, it’s a good way to find trending audio that’s popular outside your usual feed, and maybe even discover something a little unexpected.

    Here’s how:

    1. Tap the magnifying glass to open the Explore page.
    2. Use the search bar at the top to type in something like “trending audio.”
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)
    1. Want to get more specific? Try keywords that match the vibe of your video, like “summer cocktails,” to see what other creators have used for similar videos. 
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    But, as mentioned earlier, this method isn’t foolproof. 

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    6. Follow Instagram’s Creators account

    Instagram’s @creators account is a wealth of great info and ideas for Instagram growth. They regularly publish a reels trends carousel that shares not only the latest and greatest top trending sounds creators are using, but editing tips and tricks, too. 

    Check out the IG Anthems story highlight. 

    Pro tip: Join the Creators broadcast channel to get news of Instagram’s latest features and trends sent straight to your Instagram inbox. Sign up here. 

    7. Browse the Instagram Reels feed for repeat sounds

    Looking for a guilt-free reason to scroll?. As you swipe through Instagram Reels, keep an ear out for audio you hear more than once. If a sound keeps popping up (especially in totally different types of content), it’s a good sign it’s trending. 

    Bonus points if creators are putting their own spin on the sounds — that usually means the sound has some staying power and flexibility.

    So go ahead, call it research. 😉

    [call out] Take your reels game to the next level. Here are some Instagram tips, strategies, and hacks to create, edit, and distribute your Instagram Reels in 2025. 

    8. Try third-party apps like ReelTrends or TrendTok

    Want a shortcut to what’s hot across social platforms? Tools like ReelTrends and TrendTok Analytics track trending audio across Instagram, TikTok, and YouTube, showing you:

    • Which sounds on Instagram and other platforms are picking up steam
    • How they’re performing over time.
    • What type of content they’re being used in
    • Predictions for what’s about to trend

    Many of these tools also let you filter by region, category, or niche, so you can tailor what’s trending to your audience.

    Note: Both apps are only available on the App Store for iPhone.

    A lot of trending audio starts on TikTok or YouTube Shorts before landing on Instagram, so keep an eye out there to give you a head start.

    To find trending reels audio on YouTube Shorts:

    1. Click the + button in the YouTube app to start creating a post.
    2. Tap Add sound at the top of the screen.
    3. Browse recommended songs and genres, or scroll down to find the Top sounds on shorts.
    4. Take note of the trending track's title and artist, and head back to Instagram to see if you can find the same sound.

    Let us do the trend-hunting for you. We keep a running list of the hottest Instagram sounds so you don’t have to chase trends from scratch every time you post.

    Whether you’re batch-creating content, stuck in a scroll spiral, or just want to stay inspired, our list is here to help.

    Pro tip: Bookmark the page so you can pop back in anytime you need a little trending audio inspo.

    Ready to work smarter (not harder) on Instagram this year? Grab these 26 free tools to help you grow your account and show up like a pro in 2025. 

    Finding trending audio on Instagram is one of the best ways to boost your content’s reach and stay current with what’s capturing people’s attention. 

    When you use a sound that’s gaining traction, your Instagram content has a better chance of being shown to more users, especially if the algorithm sees others interacting with that same viral audio. 

    People love watching different takes on the same sound

    One of the joys of Instagram Reels is seeing how different Instagram creators interpret the same audio in their own way. Whether it’s funny, heartfelt, or clever, your version adds to the conversation, and viewers love the variety.

    It gives you an easy creative starting point

    Staring at a blank screen? Finding trending audio on Instagram can be the perfect spark to get your creativity flowing, offering some structure without boxing you in.

    Pro tip: You can also save time (and prevent the blank screen effect) by using Buffer’s customizable templates. They’re a great starting point for posts, stories, and more.

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    I’ve been using templates in the latest Creator Camp challenge. Even if I end up tweaking the template, it still gets me out of writer’s block and into creator mode.  

    Joining a trend makes your brand feel more relatable and in the moment

    Using current sounds on Instagram shows that you’re paying attention, participating, and present. 

    When you use trending music, you’re potentially joining a larger conversation, challenge, or even a viral moment. It’s a chance to collaborate, connect, and be seen by new audiences.

    It shows Instagram you’re active and using the platform’s latest features

    Instagram rewards users who engage with its newest tools. It’s a subtle signal to the algorithm that you’re here, you’re creating, and you’re playing by their rules (in the best way).

    You get to have some fun

    Let’s be honest, sometimes it’s just fun to jump in on a trend, try something silly, or flex your creativity. Not everything has to be strategic. Enjoying the process makes your content more engaging, too.

    Want to make the most of trending audio on Instagram? These top tips will help you use it in a way that feels authentic, creative, and gets your content seen.

    Make it your own

    Instagram loves originality, even when you’re jumping on a trend. Use trending audio, but add your own spin, story, or style to make it feel uniquely you. 

    Try a remix

    Use the remix feature to create a side-by-side video with existing content. It’s a fun way to react, add context, or show your take with humour, insight, or personality.

    Stick to the specs

    Make sure your content follows Instagram’s recommended dimensions (9:16 for Instagram Reels) and specs. It keeps your videos looking crisp and professional across devices.

    Stay true to your niche

    Not every trend is the right fit, and that’s OK. Focus on audio that aligns with your brand, message, or audience, so your content still feels on-brand and relevant.

    Add text for context

    On-screen text helps grab attention, explain your angle, and keep people watching. It’s especially helpful if your audio doesn’t immediately explain what the video is about. Use it alongside a snappy caption

    Credit where it’s due

    If you’re inspired by another creator, show some love with a tag or mention. It builds community and keeps your creative karma in good standing.

    Jump in early

    Trends move fast. Using audio early in its rise to the top gives you the best chance to reach a wider audience before it becomes overplayed. 

    Pro tip: For added reach, don’t forget to share your Instagram posts to your stories. 

    Post at the optimal time

    Post your content on Instagram when your audience is most active to give your content the best chance of being seen and engaged with. We analyzed over 2 million posts to help you do just that. 

    Keep it fun

    At the end of the day, Instagram Reels and Stories are meant to be playful and creative. Don’t stress about perfection; rather, enjoy the process and let your personality shine through. If you’re feeling a little apprehensive, try a trial reel and see how it lands. 

    Pro tip: Use Buffer’s Create Space to store trending sounds or Instagram Reels ideas for later, and when you’re ready to post, our notification publishing makes it easy to schedule everything ahead of time and add the audio natively in Instagram with just a few taps.

    [call out] Posting stories on the fly? There’s a better way. Schedule them like a pro in 2025 — we’ll show you how (it’s easier than you think). Here’s how to schedule Instagram Stories in 2025.

    Not every trend is the right fit. To make the most of what’s trending (and avoid any cringey missteps), watch out for these common mistakes.

    Using off-brand or controversial audio

    Just because a sound is trending doesn’t mean it aligns with your brand. Some trending audio might contain lyrics, memes, or associations that don’t sit well with your audience, or that could come off as insensitive, offensive, or wildly out of step with your usual tone.

    Before you hit post, do a quick vibe check:

    • Does the sound trend reflect your brand’s values and voice?
    • Will your audience understand or relate to the reference?
    • Could the lyrics or context be misunderstood?

    Jumping on a trend too late

    Timing matters. If a sound is already overused or has started to feel stale, using it might make your content feel behind the curve, not ahead of it.

    Instead:

    • Look for emerging trends on the rise (not already peaking).
    • Save sounds early so you’re ready to post quickly when inspiration hits.

    Not checking licensing (especially for business Instagram accounts)

    Business accounts on Instagram face different rules around audio. Some popular or trending songs may be restricted due to licensing, meaning you either won’t be able to use them, or your video could be muted or taken down after posting.

    To stay safe:

    • Use audio from Instagram’s royalty-free music library for businesses.
    • Look for the music note icon; if it's greyed out or missing, that sound may not be usable on your account.
    • Double-check any music used for sponsored posts or ads, where the rules are stricter.

    Not putting your own spin on it

    One of the biggest missed opportunities is using a trending sound exactly the same way as everyone else.

    Instead of copy-pasting what you’ve seen:

    • Add your own perspective, story, or humour.
    • Flip the trend on its head.
    • Pair it with visuals that reflect your audience’s world.

    And, get this, sometimes not using trending audio is the trend! Check out this reel from @reelstips, which advocates stripping things back to the basics with your content’s original audio and background sound.

    Whether you're aiming for more reach, building community, or just having fun with your content, trending audio can give your Instagram strategy a fresh boost. And you don’t have to do it all on your own (or all at once).

    A third-party social media scheduling tool like Buffer helps you take care of the admin side—like planning, scheduling, organizing your ideas, and analyzing your results—so you can stay focused on the creative stuff. 

    You bring the personality, let Buffer handle the planning. 

    Yes, business accounts can use some trending sounds, but other trending music tracks may have restrictions due to licensing. However, Instagram offers a wide library of audio for businesses, including trending sounds cleared for commercial use.

    When you find a sound you like, just tap the audio title and hit the bookmark icon to save it. You can access all your saved sounds in the Saved tab when creating a new post.

    Some sounds are restricted based on your account type, location, or copyright rules. If a sound isn’t available, try switching to a personal account or looking for royalty-free alternatives using the Meta Sound Collection

    Instagram’s trending audio list updates daily or every few days, so keep checking to find trending sounds before they peak.

    Absolutely! Using trending sounds can boost your content’s reach by tapping into popular audio with the algorithm and audience. Just remember to keep it authentic and relevant to your brand.

    For ads, it’s safest to use music licensed for commercial use. Some trending audio may not be cleared for ads, so check Instagram’s guidelines or use royalty-free tracks to avoid issues.

    There's no magic number, and it’s best not to use trending audio just for the sake of it. Browse the top songs and trending sounds, and see what inspires and resonates with you. 

    Pro tip: Leave room for original audio or voice-overs that showcase your unique brand voice.

    You can check the Trending tab in Instagram’s music picker when creating Instagram Reels or posts, or use third-party tools like ReelTrends and TrendTok to track trending sounds.

    Using a trending song can definitely boost your reel’s visibility, but it’s not a guaranteed ticket to going viral. Even if you know the Instagram algorithm inside and out, there are just no guarantees!  

    You’re in luck; we have a quick cheat sheet for you with current trending audio and viral sounds. Head over to our regularly updated list to find trending songs for your content. 

    More Instagram resources 

  • Bluesky Verification is Here: How the Blue Check Works

    Bluesky Verification is Here: How the Blue Check Works

    Here’s what you need to know about how verification works on Bluesky — and how to get your blue check. 10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!”

    That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves

    I couldn’t stop watching. Every time that audio popped up, I had to see what someone had done with it. The track has lived rent-free in my head ever since — which speaks to the power of trending audio on Instagram.

    So, whether you’re a creator trying to grow your following, a social media manager aiming to boost engagement, or a small business owner looking to connect with more people, finding trending audio on Instagram can be a simple (and surprisingly fun) way to get your content in front of new eyes.

    Wondering how to find trending audio on Instagram? 

    In this post, I’ll walk you through 10 easy ways to find trending audio on Instagram, plus some tips to help you take the trend and make it your own.

    🚀
    Want to grow your Instagram without the guesswork? Check out these 13 smart, doable strategies to get more followers in 2025.

    Social media moves, so don’t sleep on these 10 ways to find the perfect sound for your next Insta post.

    Instagram’s trending audio list shows you the top trending sounds that are gaining popularity fast on Instagram, updated every few days. Think of it like a live leaderboard of sounds everyone’s loving right now.

    Here’s how to find it:

    1. Start creating a post, story, or reel and choose your media.
    2. Tap the music icon (at the bottom for posts and reels, at the top for stories).
    3. Tap Trending to browse the top 50 tracks currently topping the charts.
    4. You'll even see whether a sound is on the rise or starting to cool off based on the little green or red trending arrows.

    (As you can see, I posted this reel around Father’s Day.)

    Pro tip: Not ready to use a song just yet? Tap the bookmark icon to save it for later. When you’re ready to post, head to the Saved tab to find all your faves in one place.

    How to access saved songs on Instagram 

    1. Open the Instagram app and go to your profile.
    2. Tap the ☰ menu in the top-right corner and select Saved.
    3. Inside the Saved section, switch to the Audio tab, where all your bookmarked tracks are neatly stored.

    If a sound disappears from your Saved list, it’s probably due to licensing changes, or it’s been removed from Instagram. In that case, check the creator’s original reel to either save it again or use an alternative.

    2. Check the professional dashboard

    If you're not ready to create your post yet, another way to get the list of trending audio on Instagram is through the professional dashboard.

    Note: For now, this feature is only available for professional Instagram accounts on the Instagram mobile app in the US.

    Here’s how to find trending audio on Instagram with a professional account:

    1. Tap the Professional dashboard button on your profile.
    2. Scroll down to the Tips and resources section.
    3. Tap Trending audio.
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    3. Look for the arrow icon

    Just scrolling for now? Here’s another great way to identify the latest trending sounds on Instagram if you’re not in posting mode: If you see an upward arrow (↗️) instead of the usual music notes next to an audio track, that means it’s trending.

    Tap the track to explore

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    4. Tap on the audio title to learn more

    When you’re watching a reel, tap the audio name to view how many people are using it and get the option to use or save it.

    You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending.*stops writing blog post for spontaneous dance break.*

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Pro tip: You can also add the song on Spotify using the little Add button. (Of course, this one is already in my Liked Songs.)

    While this method of finding trending sounds on Instagram isn’t a perfect science, it’s a good way to find trending audio that’s popular outside your usual feed, and maybe even discover something a little unexpected.

    Here’s how:

    1. Tap the magnifying glass to open the Explore page.
    2. Use the search bar at the top to type in something like “trending audio.”
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)
    1. Want to get more specific? Try keywords that match the vibe of your video, like “summer cocktails,” to see what other creators have used for similar videos. 
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    But, as mentioned earlier, this method isn’t foolproof. 

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    6. Follow Instagram’s Creators account

    Instagram’s @creators account is a wealth of great info and ideas for Instagram growth. They regularly publish a reels trends carousel that shares not only the latest and greatest top trending sounds creators are using, but editing tips and tricks, too. 

    Check out the IG Anthems story highlight. 

    Pro tip: Join the Creators broadcast channel to get news of Instagram’s latest features and trends sent straight to your Instagram inbox. Sign up here. 

    7. Browse the Instagram Reels feed for repeat sounds

    Looking for a guilt-free reason to scroll?. As you swipe through Instagram Reels, keep an ear out for audio you hear more than once. If a sound keeps popping up (especially in totally different types of content), it’s a good sign it’s trending. 

    Bonus points if creators are putting their own spin on the sounds — that usually means the sound has some staying power and flexibility.

    So go ahead, call it research. 😉

    [call out] Take your reels game to the next level. Here are some Instagram tips, strategies, and hacks to create, edit, and distribute your Instagram Reels in 2025. 

    8. Try third-party apps like ReelTrends or TrendTok

    Want a shortcut to what’s hot across social platforms? Tools like ReelTrends and TrendTok Analytics track trending audio across Instagram, TikTok, and YouTube, showing you:

    • Which sounds on Instagram and other platforms are picking up steam
    • How they’re performing over time.
    • What type of content they’re being used in
    • Predictions for what’s about to trend

    Many of these tools also let you filter by region, category, or niche, so you can tailor what’s trending to your audience.

    Note: Both apps are only available on the App Store for iPhone.

    A lot of trending audio starts on TikTok or YouTube Shorts before landing on Instagram, so keep an eye out there to give you a head start.

    To find trending reels audio on YouTube Shorts:

    1. Click the + button in the YouTube app to start creating a post.
    2. Tap Add sound at the top of the screen.
    3. Browse recommended songs and genres, or scroll down to find the Top sounds on shorts.
    4. Take note of the trending track's title and artist, and head back to Instagram to see if you can find the same sound.

    Let us do the trend-hunting for you. We keep a running list of the hottest Instagram sounds so you don’t have to chase trends from scratch every time you post.

    Whether you’re batch-creating content, stuck in a scroll spiral, or just want to stay inspired, our list is here to help.

    Pro tip: Bookmark the page so you can pop back in anytime you need a little trending audio inspo.

    Ready to work smarter (not harder) on Instagram this year? Grab these 26 free tools to help you grow your account and show up like a pro in 2025. 

    Finding trending audio on Instagram is one of the best ways to boost your content’s reach and stay current with what’s capturing people’s attention. 

    When you use a sound that’s gaining traction, your Instagram content has a better chance of being shown to more users, especially if the algorithm sees others interacting with that same viral audio. 

    People love watching different takes on the same sound

    One of the joys of Instagram Reels is seeing how different Instagram creators interpret the same audio in their own way. Whether it’s funny, heartfelt, or clever, your version adds to the conversation, and viewers love the variety.

    It gives you an easy creative starting point

    Staring at a blank screen? Finding trending audio on Instagram can be the perfect spark to get your creativity flowing, offering some structure without boxing you in.

    Pro tip: You can also save time (and prevent the blank screen effect) by using Buffer’s customizable templates. They’re a great starting point for posts, stories, and more.

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    I’ve been using templates in the latest Creator Camp challenge. Even if I end up tweaking the template, it still gets me out of writer’s block and into creator mode.  

    Joining a trend makes your brand feel more relatable and in the moment

    Using current sounds on Instagram shows that you’re paying attention, participating, and present. 

    When you use trending music, you’re potentially joining a larger conversation, challenge, or even a viral moment. It’s a chance to collaborate, connect, and be seen by new audiences.

    It shows Instagram you’re active and using the platform’s latest features

    Instagram rewards users who engage with its newest tools. It’s a subtle signal to the algorithm that you’re here, you’re creating, and you’re playing by their rules (in the best way).

    You get to have some fun

    Let’s be honest, sometimes it’s just fun to jump in on a trend, try something silly, or flex your creativity. Not everything has to be strategic. Enjoying the process makes your content more engaging, too.

    Want to make the most of trending audio on Instagram? These top tips will help you use it in a way that feels authentic, creative, and gets your content seen.

    Make it your own

    Instagram loves originality, even when you’re jumping on a trend. Use trending audio, but add your own spin, story, or style to make it feel uniquely you. 

    Try a remix

    Use the remix feature to create a side-by-side video with existing content. It’s a fun way to react, add context, or show your take with humour, insight, or personality.

    Stick to the specs

    Make sure your content follows Instagram’s recommended dimensions (9:16 for Instagram Reels) and specs. It keeps your videos looking crisp and professional across devices.

    Stay true to your niche

    Not every trend is the right fit, and that’s OK. Focus on audio that aligns with your brand, message, or audience, so your content still feels on-brand and relevant.

    Add text for context

    On-screen text helps grab attention, explain your angle, and keep people watching. It’s especially helpful if your audio doesn’t immediately explain what the video is about. Use it alongside a snappy caption

    Credit where it’s due

    If you’re inspired by another creator, show some love with a tag or mention. It builds community and keeps your creative karma in good standing.

    Jump in early

    Trends move fast. Using audio early in its rise to the top gives you the best chance to reach a wider audience before it becomes overplayed. 

    Pro tip: For added reach, don’t forget to share your Instagram posts to your stories. 

    Post at the optimal time

    Post your content on Instagram when your audience is most active to give your content the best chance of being seen and engaged with. We analyzed over 2 million posts to help you do just that. 

    Keep it fun

    At the end of the day, Instagram Reels and Stories are meant to be playful and creative. Don’t stress about perfection; rather, enjoy the process and let your personality shine through. If you’re feeling a little apprehensive, try a trial reel and see how it lands. 

    Pro tip: Use Buffer’s Create Space to store trending sounds or Instagram Reels ideas for later, and when you’re ready to post, our notification publishing makes it easy to schedule everything ahead of time and add the audio natively in Instagram with just a few taps.

    [call out] Posting stories on the fly? There’s a better way. Schedule them like a pro in 2025 — we’ll show you how (it’s easier than you think). Here’s how to schedule Instagram Stories in 2025.

    Not every trend is the right fit. To make the most of what’s trending (and avoid any cringey missteps), watch out for these common mistakes.

    Using off-brand or controversial audio

    Just because a sound is trending doesn’t mean it aligns with your brand. Some trending audio might contain lyrics, memes, or associations that don’t sit well with your audience, or that could come off as insensitive, offensive, or wildly out of step with your usual tone.

    Before you hit post, do a quick vibe check:

    • Does the sound trend reflect your brand’s values and voice?
    • Will your audience understand or relate to the reference?
    • Could the lyrics or context be misunderstood?

    Jumping on a trend too late

    Timing matters. If a sound is already overused or has started to feel stale, using it might make your content feel behind the curve, not ahead of it.

    Instead:

    • Look for emerging trends on the rise (not already peaking).
    • Save sounds early so you’re ready to post quickly when inspiration hits.

    Not checking licensing (especially for business Instagram accounts)

    Business accounts on Instagram face different rules around audio. Some popular or trending songs may be restricted due to licensing, meaning you either won’t be able to use them, or your video could be muted or taken down after posting.

    To stay safe:

    • Use audio from Instagram’s royalty-free music library for businesses.
    • Look for the music note icon; if it's greyed out or missing, that sound may not be usable on your account.
    • Double-check any music used for sponsored posts or ads, where the rules are stricter.

    Not putting your own spin on it

    One of the biggest missed opportunities is using a trending sound exactly the same way as everyone else.

    Instead of copy-pasting what you’ve seen:

    • Add your own perspective, story, or humour.
    • Flip the trend on its head.
    • Pair it with visuals that reflect your audience’s world.

    And, get this, sometimes not using trending audio is the trend! Check out this reel from @reelstips, which advocates stripping things back to the basics with your content’s original audio and background sound.

    Whether you're aiming for more reach, building community, or just having fun with your content, trending audio can give your Instagram strategy a fresh boost. And you don’t have to do it all on your own (or all at once).

    A third-party social media scheduling tool like Buffer helps you take care of the admin side—like planning, scheduling, organizing your ideas, and analyzing your results—so you can stay focused on the creative stuff. 

    You bring the personality, let Buffer handle the planning. 

    Yes, business accounts can use some trending sounds, but other trending music tracks may have restrictions due to licensing. However, Instagram offers a wide library of audio for businesses, including trending sounds cleared for commercial use.

    When you find a sound you like, just tap the audio title and hit the bookmark icon to save it. You can access all your saved sounds in the Saved tab when creating a new post.

    Some sounds are restricted based on your account type, location, or copyright rules. If a sound isn’t available, try switching to a personal account or looking for royalty-free alternatives using the Meta Sound Collection

    Instagram’s trending audio list updates daily or every few days, so keep checking to find trending sounds before they peak.

    Absolutely! Using trending sounds can boost your content’s reach by tapping into popular audio with the algorithm and audience. Just remember to keep it authentic and relevant to your brand.

    For ads, it’s safest to use music licensed for commercial use. Some trending audio may not be cleared for ads, so check Instagram’s guidelines or use royalty-free tracks to avoid issues.

    There's no magic number, and it’s best not to use trending audio just for the sake of it. Browse the top songs and trending sounds, and see what inspires and resonates with you. 

    Pro tip: Leave room for original audio or voice-overs that showcase your unique brand voice.

    You can check the Trending tab in Instagram’s music picker when creating Instagram Reels or posts, or use third-party tools like ReelTrends and TrendTok to track trending sounds.

    Using a trending song can definitely boost your reel’s visibility, but it’s not a guaranteed ticket to going viral. Even if you know the Instagram algorithm inside and out, there are just no guarantees!  

    You’re in luck; we have a quick cheat sheet for you with current trending audio and viral sounds. Head over to our regularly updated list to find trending songs for your content. 

    More Instagram resources 

  • Creator Camp: Build Your Creative Consistency in 30 Days

    Creator Camp: Build Your Creative Consistency in 30 Days

    Join us for 30 days, starting June 16 to post consistently to social media!10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!”

    That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves

    I couldn’t stop watching. Every time that audio popped up, I had to see what someone had done with it. The track has lived rent-free in my head ever since — which speaks to the power of trending audio on Instagram.

    So, whether you’re a creator trying to grow your following, a social media manager aiming to boost engagement, or a small business owner looking to connect with more people, finding trending audio on Instagram can be a simple (and surprisingly fun) way to get your content in front of new eyes.

    Wondering how to find trending audio on Instagram? 

    In this post, I’ll walk you through 10 easy ways to find trending audio on Instagram, plus some tips to help you take the trend and make it your own.

    🚀
    Want to grow your Instagram without the guesswork? Check out these 13 smart, doable strategies to get more followers in 2025.

    Social media moves, so don’t sleep on these 10 ways to find the perfect sound for your next Insta post.

    Instagram’s trending audio list shows you the top trending sounds that are gaining popularity fast on Instagram, updated every few days. Think of it like a live leaderboard of sounds everyone’s loving right now.

    Here’s how to find it:

    1. Start creating a post, story, or reel and choose your media.
    2. Tap the music icon (at the bottom for posts and reels, at the top for stories).
    3. Tap Trending to browse the top 50 tracks currently topping the charts.
    4. You'll even see whether a sound is on the rise or starting to cool off based on the little green or red trending arrows.

    (As you can see, I posted this reel around Father’s Day.)

    Pro tip: Not ready to use a song just yet? Tap the bookmark icon to save it for later. When you’re ready to post, head to the Saved tab to find all your faves in one place.

    How to access saved songs on Instagram 

    1. Open the Instagram app and go to your profile.
    2. Tap the ☰ menu in the top-right corner and select Saved.
    3. Inside the Saved section, switch to the Audio tab, where all your bookmarked tracks are neatly stored.

    If a sound disappears from your Saved list, it’s probably due to licensing changes, or it’s been removed from Instagram. In that case, check the creator’s original reel to either save it again or use an alternative.

    2. Check the professional dashboard

    If you're not ready to create your post yet, another way to get the list of trending audio on Instagram is through the professional dashboard.

    Note: For now, this feature is only available for professional Instagram accounts on the Instagram mobile app in the US.

    Here’s how to find trending audio on Instagram with a professional account:

    1. Tap the Professional dashboard button on your profile.
    2. Scroll down to the Tips and resources section.
    3. Tap Trending audio.
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    3. Look for the arrow icon

    Just scrolling for now? Here’s another great way to identify the latest trending sounds on Instagram if you’re not in posting mode: If you see an upward arrow (↗️) instead of the usual music notes next to an audio track, that means it’s trending.

    Tap the track to explore

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    4. Tap on the audio title to learn more

    When you’re watching a reel, tap the audio name to view how many people are using it and get the option to use or save it.

    You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending.*stops writing blog post for spontaneous dance break.*

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Pro tip: You can also add the song on Spotify using the little Add button. (Of course, this one is already in my Liked Songs.)

    While this method of finding trending sounds on Instagram isn’t a perfect science, it’s a good way to find trending audio that’s popular outside your usual feed, and maybe even discover something a little unexpected.

    Here’s how:

    1. Tap the magnifying glass to open the Explore page.
    2. Use the search bar at the top to type in something like “trending audio.”
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)
    1. Want to get more specific? Try keywords that match the vibe of your video, like “summer cocktails,” to see what other creators have used for similar videos. 
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    But, as mentioned earlier, this method isn’t foolproof. 

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    6. Follow Instagram’s Creators account

    Instagram’s @creators account is a wealth of great info and ideas for Instagram growth. They regularly publish a reels trends carousel that shares not only the latest and greatest top trending sounds creators are using, but editing tips and tricks, too. 

    Check out the IG Anthems story highlight. 

    Pro tip: Join the Creators broadcast channel to get news of Instagram’s latest features and trends sent straight to your Instagram inbox. Sign up here. 

    7. Browse the Instagram Reels feed for repeat sounds

    Looking for a guilt-free reason to scroll?. As you swipe through Instagram Reels, keep an ear out for audio you hear more than once. If a sound keeps popping up (especially in totally different types of content), it’s a good sign it’s trending. 

    Bonus points if creators are putting their own spin on the sounds — that usually means the sound has some staying power and flexibility.

    So go ahead, call it research. 😉

    [call out] Take your reels game to the next level. Here are some Instagram tips, strategies, and hacks to create, edit, and distribute your Instagram Reels in 2025. 

    8. Try third-party apps like ReelTrends or TrendTok

    Want a shortcut to what’s hot across social platforms? Tools like ReelTrends and TrendTok Analytics track trending audio across Instagram, TikTok, and YouTube, showing you:

    • Which sounds on Instagram and other platforms are picking up steam
    • How they’re performing over time.
    • What type of content they’re being used in
    • Predictions for what’s about to trend

    Many of these tools also let you filter by region, category, or niche, so you can tailor what’s trending to your audience.

    Note: Both apps are only available on the App Store for iPhone.

    A lot of trending audio starts on TikTok or YouTube Shorts before landing on Instagram, so keep an eye out there to give you a head start.

    To find trending reels audio on YouTube Shorts:

    1. Click the + button in the YouTube app to start creating a post.
    2. Tap Add sound at the top of the screen.
    3. Browse recommended songs and genres, or scroll down to find the Top sounds on shorts.
    4. Take note of the trending track's title and artist, and head back to Instagram to see if you can find the same sound.

    Let us do the trend-hunting for you. We keep a running list of the hottest Instagram sounds so you don’t have to chase trends from scratch every time you post.

    Whether you’re batch-creating content, stuck in a scroll spiral, or just want to stay inspired, our list is here to help.

    Pro tip: Bookmark the page so you can pop back in anytime you need a little trending audio inspo.

    Ready to work smarter (not harder) on Instagram this year? Grab these 26 free tools to help you grow your account and show up like a pro in 2025. 

    Finding trending audio on Instagram is one of the best ways to boost your content’s reach and stay current with what’s capturing people’s attention. 

    When you use a sound that’s gaining traction, your Instagram content has a better chance of being shown to more users, especially if the algorithm sees others interacting with that same viral audio. 

    People love watching different takes on the same sound

    One of the joys of Instagram Reels is seeing how different Instagram creators interpret the same audio in their own way. Whether it’s funny, heartfelt, or clever, your version adds to the conversation, and viewers love the variety.

    It gives you an easy creative starting point

    Staring at a blank screen? Finding trending audio on Instagram can be the perfect spark to get your creativity flowing, offering some structure without boxing you in.

    Pro tip: You can also save time (and prevent the blank screen effect) by using Buffer’s customizable templates. They’re a great starting point for posts, stories, and more.

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    I’ve been using templates in the latest Creator Camp challenge. Even if I end up tweaking the template, it still gets me out of writer’s block and into creator mode.  

    Joining a trend makes your brand feel more relatable and in the moment

    Using current sounds on Instagram shows that you’re paying attention, participating, and present. 

    When you use trending music, you’re potentially joining a larger conversation, challenge, or even a viral moment. It’s a chance to collaborate, connect, and be seen by new audiences.

    It shows Instagram you’re active and using the platform’s latest features

    Instagram rewards users who engage with its newest tools. It’s a subtle signal to the algorithm that you’re here, you’re creating, and you’re playing by their rules (in the best way).

    You get to have some fun

    Let’s be honest, sometimes it’s just fun to jump in on a trend, try something silly, or flex your creativity. Not everything has to be strategic. Enjoying the process makes your content more engaging, too.

    Want to make the most of trending audio on Instagram? These top tips will help you use it in a way that feels authentic, creative, and gets your content seen.

    Make it your own

    Instagram loves originality, even when you’re jumping on a trend. Use trending audio, but add your own spin, story, or style to make it feel uniquely you. 

    Try a remix

    Use the remix feature to create a side-by-side video with existing content. It’s a fun way to react, add context, or show your take with humour, insight, or personality.

    Stick to the specs

    Make sure your content follows Instagram’s recommended dimensions (9:16 for Instagram Reels) and specs. It keeps your videos looking crisp and professional across devices.

    Stay true to your niche

    Not every trend is the right fit, and that’s OK. Focus on audio that aligns with your brand, message, or audience, so your content still feels on-brand and relevant.

    Add text for context

    On-screen text helps grab attention, explain your angle, and keep people watching. It’s especially helpful if your audio doesn’t immediately explain what the video is about. Use it alongside a snappy caption

    Credit where it’s due

    If you’re inspired by another creator, show some love with a tag or mention. It builds community and keeps your creative karma in good standing.

    Jump in early

    Trends move fast. Using audio early in its rise to the top gives you the best chance to reach a wider audience before it becomes overplayed. 

    Pro tip: For added reach, don’t forget to share your Instagram posts to your stories. 

    Post at the optimal time

    Post your content on Instagram when your audience is most active to give your content the best chance of being seen and engaged with. We analyzed over 2 million posts to help you do just that. 

    Keep it fun

    At the end of the day, Instagram Reels and Stories are meant to be playful and creative. Don’t stress about perfection; rather, enjoy the process and let your personality shine through. If you’re feeling a little apprehensive, try a trial reel and see how it lands. 

    Pro tip: Use Buffer’s Create Space to store trending sounds or Instagram Reels ideas for later, and when you’re ready to post, our notification publishing makes it easy to schedule everything ahead of time and add the audio natively in Instagram with just a few taps.

    [call out] Posting stories on the fly? There’s a better way. Schedule them like a pro in 2025 — we’ll show you how (it’s easier than you think). Here’s how to schedule Instagram Stories in 2025.

    Not every trend is the right fit. To make the most of what’s trending (and avoid any cringey missteps), watch out for these common mistakes.

    Using off-brand or controversial audio

    Just because a sound is trending doesn’t mean it aligns with your brand. Some trending audio might contain lyrics, memes, or associations that don’t sit well with your audience, or that could come off as insensitive, offensive, or wildly out of step with your usual tone.

    Before you hit post, do a quick vibe check:

    • Does the sound trend reflect your brand’s values and voice?
    • Will your audience understand or relate to the reference?
    • Could the lyrics or context be misunderstood?

    Jumping on a trend too late

    Timing matters. If a sound is already overused or has started to feel stale, using it might make your content feel behind the curve, not ahead of it.

    Instead:

    • Look for emerging trends on the rise (not already peaking).
    • Save sounds early so you’re ready to post quickly when inspiration hits.

    Not checking licensing (especially for business Instagram accounts)

    Business accounts on Instagram face different rules around audio. Some popular or trending songs may be restricted due to licensing, meaning you either won’t be able to use them, or your video could be muted or taken down after posting.

    To stay safe:

    • Use audio from Instagram’s royalty-free music library for businesses.
    • Look for the music note icon; if it's greyed out or missing, that sound may not be usable on your account.
    • Double-check any music used for sponsored posts or ads, where the rules are stricter.

    Not putting your own spin on it

    One of the biggest missed opportunities is using a trending sound exactly the same way as everyone else.

    Instead of copy-pasting what you’ve seen:

    • Add your own perspective, story, or humour.
    • Flip the trend on its head.
    • Pair it with visuals that reflect your audience’s world.

    And, get this, sometimes not using trending audio is the trend! Check out this reel from @reelstips, which advocates stripping things back to the basics with your content’s original audio and background sound.

    Whether you're aiming for more reach, building community, or just having fun with your content, trending audio can give your Instagram strategy a fresh boost. And you don’t have to do it all on your own (or all at once).

    A third-party social media scheduling tool like Buffer helps you take care of the admin side—like planning, scheduling, organizing your ideas, and analyzing your results—so you can stay focused on the creative stuff. 

    You bring the personality, let Buffer handle the planning. 

    Yes, business accounts can use some trending sounds, but other trending music tracks may have restrictions due to licensing. However, Instagram offers a wide library of audio for businesses, including trending sounds cleared for commercial use.

    When you find a sound you like, just tap the audio title and hit the bookmark icon to save it. You can access all your saved sounds in the Saved tab when creating a new post.

    Some sounds are restricted based on your account type, location, or copyright rules. If a sound isn’t available, try switching to a personal account or looking for royalty-free alternatives using the Meta Sound Collection

    Instagram’s trending audio list updates daily or every few days, so keep checking to find trending sounds before they peak.

    Absolutely! Using trending sounds can boost your content’s reach by tapping into popular audio with the algorithm and audience. Just remember to keep it authentic and relevant to your brand.

    For ads, it’s safest to use music licensed for commercial use. Some trending audio may not be cleared for ads, so check Instagram’s guidelines or use royalty-free tracks to avoid issues.

    There's no magic number, and it’s best not to use trending audio just for the sake of it. Browse the top songs and trending sounds, and see what inspires and resonates with you. 

    Pro tip: Leave room for original audio or voice-overs that showcase your unique brand voice.

    You can check the Trending tab in Instagram’s music picker when creating Instagram Reels or posts, or use third-party tools like ReelTrends and TrendTok to track trending sounds.

    Using a trending song can definitely boost your reel’s visibility, but it’s not a guaranteed ticket to going viral. Even if you know the Instagram algorithm inside and out, there are just no guarantees!  

    You’re in luck; we have a quick cheat sheet for you with current trending audio and viral sounds. Head over to our regularly updated list to find trending songs for your content. 

    More Instagram resources 

  • A 2025 Guide to the YouTube Algorithm (+ 7 Ways to Boost Your Content)

    A 2025 Guide to the YouTube Algorithm (+ 7 Ways to Boost Your Content)

    In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!”

    That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves

    I couldn’t stop watching. Every time that audio popped up, I had to see what someone had done with it. The track has lived rent-free in my head ever since — which speaks to the power of trending audio on Instagram.

    So, whether you’re a creator trying to grow your following, a social media manager aiming to boost engagement, or a small business owner looking to connect with more people, finding trending audio on Instagram can be a simple (and surprisingly fun) way to get your content in front of new eyes.

    Wondering how to find trending audio on Instagram? 

    In this post, I’ll walk you through 10 easy ways to find trending audio on Instagram, plus some tips to help you take the trend and make it your own.

    🚀
    Want to grow your Instagram without the guesswork? Check out these 13 smart, doable strategies to get more followers in 2025.

    Social media moves, so don’t sleep on these 10 ways to find the perfect sound for your next Insta post.

    Instagram’s trending audio list shows you the top trending sounds that are gaining popularity fast on Instagram, updated every few days. Think of it like a live leaderboard of sounds everyone’s loving right now.

    Here’s how to find it:

    1. Start creating a post, story, or reel and choose your media.
    2. Tap the music icon (at the bottom for posts and reels, at the top for stories).
    3. Tap Trending to browse the top 50 tracks currently topping the charts.
    4. You'll even see whether a sound is on the rise or starting to cool off based on the little green or red trending arrows.

    (As you can see, I posted this reel around Father’s Day.)

    Pro tip: Not ready to use a song just yet? Tap the bookmark icon to save it for later. When you’re ready to post, head to the Saved tab to find all your faves in one place.

    How to access saved songs on Instagram 

    1. Open the Instagram app and go to your profile.
    2. Tap the ☰ menu in the top-right corner and select Saved.
    3. Inside the Saved section, switch to the Audio tab, where all your bookmarked tracks are neatly stored.

    If a sound disappears from your Saved list, it’s probably due to licensing changes, or it’s been removed from Instagram. In that case, check the creator’s original reel to either save it again or use an alternative.

    2. Check the professional dashboard

    If you're not ready to create your post yet, another way to get the list of trending audio on Instagram is through the professional dashboard.

    Note: For now, this feature is only available for professional Instagram accounts on the Instagram mobile app in the US.

    Here’s how to find trending audio on Instagram with a professional account:

    1. Tap the Professional dashboard button on your profile.
    2. Scroll down to the Tips and resources section.
    3. Tap Trending audio.
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    3. Look for the arrow icon

    Just scrolling for now? Here’s another great way to identify the latest trending sounds on Instagram if you’re not in posting mode: If you see an upward arrow (↗️) instead of the usual music notes next to an audio track, that means it’s trending.

    Tap the track to explore

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    4. Tap on the audio title to learn more

    When you’re watching a reel, tap the audio name to view how many people are using it and get the option to use or save it.

    You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending.*stops writing blog post for spontaneous dance break.*

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Pro tip: You can also add the song on Spotify using the little Add button. (Of course, this one is already in my Liked Songs.)

    While this method of finding trending sounds on Instagram isn’t a perfect science, it’s a good way to find trending audio that’s popular outside your usual feed, and maybe even discover something a little unexpected.

    Here’s how:

    1. Tap the magnifying glass to open the Explore page.
    2. Use the search bar at the top to type in something like “trending audio.”
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)
    1. Want to get more specific? Try keywords that match the vibe of your video, like “summer cocktails,” to see what other creators have used for similar videos. 
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    But, as mentioned earlier, this method isn’t foolproof. 

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    6. Follow Instagram’s Creators account

    Instagram’s @creators account is a wealth of great info and ideas for Instagram growth. They regularly publish a reels trends carousel that shares not only the latest and greatest top trending sounds creators are using, but editing tips and tricks, too. 

    Check out the IG Anthems story highlight. 

    Pro tip: Join the Creators broadcast channel to get news of Instagram’s latest features and trends sent straight to your Instagram inbox. Sign up here. 

    7. Browse the Instagram Reels feed for repeat sounds

    Looking for a guilt-free reason to scroll?. As you swipe through Instagram Reels, keep an ear out for audio you hear more than once. If a sound keeps popping up (especially in totally different types of content), it’s a good sign it’s trending. 

    Bonus points if creators are putting their own spin on the sounds — that usually means the sound has some staying power and flexibility.

    So go ahead, call it research. 😉

    [call out] Take your reels game to the next level. Here are some Instagram tips, strategies, and hacks to create, edit, and distribute your Instagram Reels in 2025. 

    8. Try third-party apps like ReelTrends or TrendTok

    Want a shortcut to what’s hot across social platforms? Tools like ReelTrends and TrendTok Analytics track trending audio across Instagram, TikTok, and YouTube, showing you:

    • Which sounds on Instagram and other platforms are picking up steam
    • How they’re performing over time.
    • What type of content they’re being used in
    • Predictions for what’s about to trend

    Many of these tools also let you filter by region, category, or niche, so you can tailor what’s trending to your audience.

    Note: Both apps are only available on the App Store for iPhone.

    A lot of trending audio starts on TikTok or YouTube Shorts before landing on Instagram, so keep an eye out there to give you a head start.

    To find trending reels audio on YouTube Shorts:

    1. Click the + button in the YouTube app to start creating a post.
    2. Tap Add sound at the top of the screen.
    3. Browse recommended songs and genres, or scroll down to find the Top sounds on shorts.
    4. Take note of the trending track's title and artist, and head back to Instagram to see if you can find the same sound.

    Let us do the trend-hunting for you. We keep a running list of the hottest Instagram sounds so you don’t have to chase trends from scratch every time you post.

    Whether you’re batch-creating content, stuck in a scroll spiral, or just want to stay inspired, our list is here to help.

    Pro tip: Bookmark the page so you can pop back in anytime you need a little trending audio inspo.

    Ready to work smarter (not harder) on Instagram this year? Grab these 26 free tools to help you grow your account and show up like a pro in 2025. 

    Finding trending audio on Instagram is one of the best ways to boost your content’s reach and stay current with what’s capturing people’s attention. 

    When you use a sound that’s gaining traction, your Instagram content has a better chance of being shown to more users, especially if the algorithm sees others interacting with that same viral audio. 

    People love watching different takes on the same sound

    One of the joys of Instagram Reels is seeing how different Instagram creators interpret the same audio in their own way. Whether it’s funny, heartfelt, or clever, your version adds to the conversation, and viewers love the variety.

    It gives you an easy creative starting point

    Staring at a blank screen? Finding trending audio on Instagram can be the perfect spark to get your creativity flowing, offering some structure without boxing you in.

    Pro tip: You can also save time (and prevent the blank screen effect) by using Buffer’s customizable templates. They’re a great starting point for posts, stories, and more.

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    I’ve been using templates in the latest Creator Camp challenge. Even if I end up tweaking the template, it still gets me out of writer’s block and into creator mode.  

    Joining a trend makes your brand feel more relatable and in the moment

    Using current sounds on Instagram shows that you’re paying attention, participating, and present. 

    When you use trending music, you’re potentially joining a larger conversation, challenge, or even a viral moment. It’s a chance to collaborate, connect, and be seen by new audiences.

    It shows Instagram you’re active and using the platform’s latest features

    Instagram rewards users who engage with its newest tools. It’s a subtle signal to the algorithm that you’re here, you’re creating, and you’re playing by their rules (in the best way).

    You get to have some fun

    Let’s be honest, sometimes it’s just fun to jump in on a trend, try something silly, or flex your creativity. Not everything has to be strategic. Enjoying the process makes your content more engaging, too.

    Want to make the most of trending audio on Instagram? These top tips will help you use it in a way that feels authentic, creative, and gets your content seen.

    Make it your own

    Instagram loves originality, even when you’re jumping on a trend. Use trending audio, but add your own spin, story, or style to make it feel uniquely you. 

    Try a remix

    Use the remix feature to create a side-by-side video with existing content. It’s a fun way to react, add context, or show your take with humour, insight, or personality.

    Stick to the specs

    Make sure your content follows Instagram’s recommended dimensions (9:16 for Instagram Reels) and specs. It keeps your videos looking crisp and professional across devices.

    Stay true to your niche

    Not every trend is the right fit, and that’s OK. Focus on audio that aligns with your brand, message, or audience, so your content still feels on-brand and relevant.

    Add text for context

    On-screen text helps grab attention, explain your angle, and keep people watching. It’s especially helpful if your audio doesn’t immediately explain what the video is about. Use it alongside a snappy caption

    Credit where it’s due

    If you’re inspired by another creator, show some love with a tag or mention. It builds community and keeps your creative karma in good standing.

    Jump in early

    Trends move fast. Using audio early in its rise to the top gives you the best chance to reach a wider audience before it becomes overplayed. 

    Pro tip: For added reach, don’t forget to share your Instagram posts to your stories. 

    Post at the optimal time

    Post your content on Instagram when your audience is most active to give your content the best chance of being seen and engaged with. We analyzed over 2 million posts to help you do just that. 

    Keep it fun

    At the end of the day, Instagram Reels and Stories are meant to be playful and creative. Don’t stress about perfection; rather, enjoy the process and let your personality shine through. If you’re feeling a little apprehensive, try a trial reel and see how it lands. 

    Pro tip: Use Buffer’s Create Space to store trending sounds or Instagram Reels ideas for later, and when you’re ready to post, our notification publishing makes it easy to schedule everything ahead of time and add the audio natively in Instagram with just a few taps.

    [call out] Posting stories on the fly? There’s a better way. Schedule them like a pro in 2025 — we’ll show you how (it’s easier than you think). Here’s how to schedule Instagram Stories in 2025.

    Not every trend is the right fit. To make the most of what’s trending (and avoid any cringey missteps), watch out for these common mistakes.

    Using off-brand or controversial audio

    Just because a sound is trending doesn’t mean it aligns with your brand. Some trending audio might contain lyrics, memes, or associations that don’t sit well with your audience, or that could come off as insensitive, offensive, or wildly out of step with your usual tone.

    Before you hit post, do a quick vibe check:

    • Does the sound trend reflect your brand’s values and voice?
    • Will your audience understand or relate to the reference?
    • Could the lyrics or context be misunderstood?

    Jumping on a trend too late

    Timing matters. If a sound is already overused or has started to feel stale, using it might make your content feel behind the curve, not ahead of it.

    Instead:

    • Look for emerging trends on the rise (not already peaking).
    • Save sounds early so you’re ready to post quickly when inspiration hits.

    Not checking licensing (especially for business Instagram accounts)

    Business accounts on Instagram face different rules around audio. Some popular or trending songs may be restricted due to licensing, meaning you either won’t be able to use them, or your video could be muted or taken down after posting.

    To stay safe:

    • Use audio from Instagram’s royalty-free music library for businesses.
    • Look for the music note icon; if it's greyed out or missing, that sound may not be usable on your account.
    • Double-check any music used for sponsored posts or ads, where the rules are stricter.

    Not putting your own spin on it

    One of the biggest missed opportunities is using a trending sound exactly the same way as everyone else.

    Instead of copy-pasting what you’ve seen:

    • Add your own perspective, story, or humour.
    • Flip the trend on its head.
    • Pair it with visuals that reflect your audience’s world.

    And, get this, sometimes not using trending audio is the trend! Check out this reel from @reelstips, which advocates stripping things back to the basics with your content’s original audio and background sound.

    Whether you're aiming for more reach, building community, or just having fun with your content, trending audio can give your Instagram strategy a fresh boost. And you don’t have to do it all on your own (or all at once).

    A third-party social media scheduling tool like Buffer helps you take care of the admin side—like planning, scheduling, organizing your ideas, and analyzing your results—so you can stay focused on the creative stuff. 

    You bring the personality, let Buffer handle the planning. 

    Yes, business accounts can use some trending sounds, but other trending music tracks may have restrictions due to licensing. However, Instagram offers a wide library of audio for businesses, including trending sounds cleared for commercial use.

    When you find a sound you like, just tap the audio title and hit the bookmark icon to save it. You can access all your saved sounds in the Saved tab when creating a new post.

    Some sounds are restricted based on your account type, location, or copyright rules. If a sound isn’t available, try switching to a personal account or looking for royalty-free alternatives using the Meta Sound Collection

    Instagram’s trending audio list updates daily or every few days, so keep checking to find trending sounds before they peak.

    Absolutely! Using trending sounds can boost your content’s reach by tapping into popular audio with the algorithm and audience. Just remember to keep it authentic and relevant to your brand.

    For ads, it’s safest to use music licensed for commercial use. Some trending audio may not be cleared for ads, so check Instagram’s guidelines or use royalty-free tracks to avoid issues.

    There's no magic number, and it’s best not to use trending audio just for the sake of it. Browse the top songs and trending sounds, and see what inspires and resonates with you. 

    Pro tip: Leave room for original audio or voice-overs that showcase your unique brand voice.

    You can check the Trending tab in Instagram’s music picker when creating Instagram Reels or posts, or use third-party tools like ReelTrends and TrendTok to track trending sounds.

    Using a trending song can definitely boost your reel’s visibility, but it’s not a guaranteed ticket to going viral. Even if you know the Instagram algorithm inside and out, there are just no guarantees!  

    You’re in luck; we have a quick cheat sheet for you with current trending audio and viral sounds. Head over to our regularly updated list to find trending songs for your content. 

    More Instagram resources 

  • The Best Time to Post on Social Media in 2025: Times for Every Major Platform

    The Best Time to Post on Social Media in 2025: Times for Every Major Platform

    We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!”

    That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves

    I couldn’t stop watching. Every time that audio popped up, I had to see what someone had done with it. The track has lived rent-free in my head ever since — which speaks to the power of trending audio on Instagram.

    So, whether you’re a creator trying to grow your following, a social media manager aiming to boost engagement, or a small business owner looking to connect with more people, finding trending audio on Instagram can be a simple (and surprisingly fun) way to get your content in front of new eyes.

    Wondering how to find trending audio on Instagram? 

    In this post, I’ll walk you through 10 easy ways to find trending audio on Instagram, plus some tips to help you take the trend and make it your own.

    🚀
    Want to grow your Instagram without the guesswork? Check out these 13 smart, doable strategies to get more followers in 2025.

    Social media moves, so don’t sleep on these 10 ways to find the perfect sound for your next Insta post.

    Instagram’s trending audio list shows you the top trending sounds that are gaining popularity fast on Instagram, updated every few days. Think of it like a live leaderboard of sounds everyone’s loving right now.

    Here’s how to find it:

    1. Start creating a post, story, or reel and choose your media.
    2. Tap the music icon (at the bottom for posts and reels, at the top for stories).
    3. Tap Trending to browse the top 50 tracks currently topping the charts.
    4. You'll even see whether a sound is on the rise or starting to cool off based on the little green or red trending arrows.

    (As you can see, I posted this reel around Father’s Day.)

    Pro tip: Not ready to use a song just yet? Tap the bookmark icon to save it for later. When you’re ready to post, head to the Saved tab to find all your faves in one place.

    How to access saved songs on Instagram 

    1. Open the Instagram app and go to your profile.
    2. Tap the ☰ menu in the top-right corner and select Saved.
    3. Inside the Saved section, switch to the Audio tab, where all your bookmarked tracks are neatly stored.

    If a sound disappears from your Saved list, it’s probably due to licensing changes, or it’s been removed from Instagram. In that case, check the creator’s original reel to either save it again or use an alternative.

    2. Check the professional dashboard

    If you're not ready to create your post yet, another way to get the list of trending audio on Instagram is through the professional dashboard.

    Note: For now, this feature is only available for professional Instagram accounts on the Instagram mobile app in the US.

    Here’s how to find trending audio on Instagram with a professional account:

    1. Tap the Professional dashboard button on your profile.
    2. Scroll down to the Tips and resources section.
    3. Tap Trending audio.
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    3. Look for the arrow icon

    Just scrolling for now? Here’s another great way to identify the latest trending sounds on Instagram if you’re not in posting mode: If you see an upward arrow (↗️) instead of the usual music notes next to an audio track, that means it’s trending.

    Tap the track to explore

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    4. Tap on the audio title to learn more

    When you’re watching a reel, tap the audio name to view how many people are using it and get the option to use or save it.

    You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending.*stops writing blog post for spontaneous dance break.*

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    Pro tip: You can also add the song on Spotify using the little Add button. (Of course, this one is already in my Liked Songs.)

    While this method of finding trending sounds on Instagram isn’t a perfect science, it’s a good way to find trending audio that’s popular outside your usual feed, and maybe even discover something a little unexpected.

    Here’s how:

    1. Tap the magnifying glass to open the Explore page.
    2. Use the search bar at the top to type in something like “trending audio.”
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)
    1. Want to get more specific? Try keywords that match the vibe of your video, like “summer cocktails,” to see what other creators have used for similar videos. 
    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    But, as mentioned earlier, this method isn’t foolproof. 

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    6. Follow Instagram’s Creators account

    Instagram’s @creators account is a wealth of great info and ideas for Instagram growth. They regularly publish a reels trends carousel that shares not only the latest and greatest top trending sounds creators are using, but editing tips and tricks, too. 

    Check out the IG Anthems story highlight. 

    Pro tip: Join the Creators broadcast channel to get news of Instagram’s latest features and trends sent straight to your Instagram inbox. Sign up here. 

    7. Browse the Instagram Reels feed for repeat sounds

    Looking for a guilt-free reason to scroll?. As you swipe through Instagram Reels, keep an ear out for audio you hear more than once. If a sound keeps popping up (especially in totally different types of content), it’s a good sign it’s trending. 

    Bonus points if creators are putting their own spin on the sounds — that usually means the sound has some staying power and flexibility.

    So go ahead, call it research. 😉

    [call out] Take your reels game to the next level. Here are some Instagram tips, strategies, and hacks to create, edit, and distribute your Instagram Reels in 2025. 

    8. Try third-party apps like ReelTrends or TrendTok

    Want a shortcut to what’s hot across social platforms? Tools like ReelTrends and TrendTok Analytics track trending audio across Instagram, TikTok, and YouTube, showing you:

    • Which sounds on Instagram and other platforms are picking up steam
    • How they’re performing over time.
    • What type of content they’re being used in
    • Predictions for what’s about to trend

    Many of these tools also let you filter by region, category, or niche, so you can tailor what’s trending to your audience.

    Note: Both apps are only available on the App Store for iPhone.

    A lot of trending audio starts on TikTok or YouTube Shorts before landing on Instagram, so keep an eye out there to give you a head start.

    To find trending reels audio on YouTube Shorts:

    1. Click the + button in the YouTube app to start creating a post.
    2. Tap Add sound at the top of the screen.
    3. Browse recommended songs and genres, or scroll down to find the Top sounds on shorts.
    4. Take note of the trending track's title and artist, and head back to Instagram to see if you can find the same sound.

    Let us do the trend-hunting for you. We keep a running list of the hottest Instagram sounds so you don’t have to chase trends from scratch every time you post.

    Whether you’re batch-creating content, stuck in a scroll spiral, or just want to stay inspired, our list is here to help.

    Pro tip: Bookmark the page so you can pop back in anytime you need a little trending audio inspo.

    Ready to work smarter (not harder) on Instagram this year? Grab these 26 free tools to help you grow your account and show up like a pro in 2025. 

    Finding trending audio on Instagram is one of the best ways to boost your content’s reach and stay current with what’s capturing people’s attention. 

    When you use a sound that’s gaining traction, your Instagram content has a better chance of being shown to more users, especially if the algorithm sees others interacting with that same viral audio. 

    People love watching different takes on the same sound

    One of the joys of Instagram Reels is seeing how different Instagram creators interpret the same audio in their own way. Whether it’s funny, heartfelt, or clever, your version adds to the conversation, and viewers love the variety.

    It gives you an easy creative starting point

    Staring at a blank screen? Finding trending audio on Instagram can be the perfect spark to get your creativity flowing, offering some structure without boxing you in.

    Pro tip: You can also save time (and prevent the blank screen effect) by using Buffer’s customizable templates. They’re a great starting point for posts, stories, and more.

    10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

    I’ve been using templates in the latest Creator Camp challenge. Even if I end up tweaking the template, it still gets me out of writer’s block and into creator mode.  

    Joining a trend makes your brand feel more relatable and in the moment

    Using current sounds on Instagram shows that you’re paying attention, participating, and present. 

    When you use trending music, you’re potentially joining a larger conversation, challenge, or even a viral moment. It’s a chance to collaborate, connect, and be seen by new audiences.

    It shows Instagram you’re active and using the platform’s latest features

    Instagram rewards users who engage with its newest tools. It’s a subtle signal to the algorithm that you’re here, you’re creating, and you’re playing by their rules (in the best way).

    You get to have some fun

    Let’s be honest, sometimes it’s just fun to jump in on a trend, try something silly, or flex your creativity. Not everything has to be strategic. Enjoying the process makes your content more engaging, too.

    Want to make the most of trending audio on Instagram? These top tips will help you use it in a way that feels authentic, creative, and gets your content seen.

    Make it your own

    Instagram loves originality, even when you’re jumping on a trend. Use trending audio, but add your own spin, story, or style to make it feel uniquely you. 

    Try a remix

    Use the remix feature to create a side-by-side video with existing content. It’s a fun way to react, add context, or show your take with humour, insight, or personality.

    Stick to the specs

    Make sure your content follows Instagram’s recommended dimensions (9:16 for Instagram Reels) and specs. It keeps your videos looking crisp and professional across devices.

    Stay true to your niche

    Not every trend is the right fit, and that’s OK. Focus on audio that aligns with your brand, message, or audience, so your content still feels on-brand and relevant.

    Add text for context

    On-screen text helps grab attention, explain your angle, and keep people watching. It’s especially helpful if your audio doesn’t immediately explain what the video is about. Use it alongside a snappy caption

    Credit where it’s due

    If you’re inspired by another creator, show some love with a tag or mention. It builds community and keeps your creative karma in good standing.

    Jump in early

    Trends move fast. Using audio early in its rise to the top gives you the best chance to reach a wider audience before it becomes overplayed. 

    Pro tip: For added reach, don’t forget to share your Instagram posts to your stories. 

    Post at the optimal time

    Post your content on Instagram when your audience is most active to give your content the best chance of being seen and engaged with. We analyzed over 2 million posts to help you do just that. 

    Keep it fun

    At the end of the day, Instagram Reels and Stories are meant to be playful and creative. Don’t stress about perfection; rather, enjoy the process and let your personality shine through. If you’re feeling a little apprehensive, try a trial reel and see how it lands. 

    Pro tip: Use Buffer’s Create Space to store trending sounds or Instagram Reels ideas for later, and when you’re ready to post, our notification publishing makes it easy to schedule everything ahead of time and add the audio natively in Instagram with just a few taps.

    [call out] Posting stories on the fly? There’s a better way. Schedule them like a pro in 2025 — we’ll show you how (it’s easier than you think). Here’s how to schedule Instagram Stories in 2025.

    Not every trend is the right fit. To make the most of what’s trending (and avoid any cringey missteps), watch out for these common mistakes.

    Using off-brand or controversial audio

    Just because a sound is trending doesn’t mean it aligns with your brand. Some trending audio might contain lyrics, memes, or associations that don’t sit well with your audience, or that could come off as insensitive, offensive, or wildly out of step with your usual tone.

    Before you hit post, do a quick vibe check:

    • Does the sound trend reflect your brand’s values and voice?
    • Will your audience understand or relate to the reference?
    • Could the lyrics or context be misunderstood?

    Jumping on a trend too late

    Timing matters. If a sound is already overused or has started to feel stale, using it might make your content feel behind the curve, not ahead of it.

    Instead:

    • Look for emerging trends on the rise (not already peaking).
    • Save sounds early so you’re ready to post quickly when inspiration hits.

    Not checking licensing (especially for business Instagram accounts)

    Business accounts on Instagram face different rules around audio. Some popular or trending songs may be restricted due to licensing, meaning you either won’t be able to use them, or your video could be muted or taken down after posting.

    To stay safe:

    • Use audio from Instagram’s royalty-free music library for businesses.
    • Look for the music note icon; if it's greyed out or missing, that sound may not be usable on your account.
    • Double-check any music used for sponsored posts or ads, where the rules are stricter.

    Not putting your own spin on it

    One of the biggest missed opportunities is using a trending sound exactly the same way as everyone else.

    Instead of copy-pasting what you’ve seen:

    • Add your own perspective, story, or humour.
    • Flip the trend on its head.
    • Pair it with visuals that reflect your audience’s world.

    And, get this, sometimes not using trending audio is the trend! Check out this reel from @reelstips, which advocates stripping things back to the basics with your content’s original audio and background sound.

    Whether you're aiming for more reach, building community, or just having fun with your content, trending audio can give your Instagram strategy a fresh boost. And you don’t have to do it all on your own (or all at once).

    A third-party social media scheduling tool like Buffer helps you take care of the admin side—like planning, scheduling, organizing your ideas, and analyzing your results—so you can stay focused on the creative stuff. 

    You bring the personality, let Buffer handle the planning. 

    Yes, business accounts can use some trending sounds, but other trending music tracks may have restrictions due to licensing. However, Instagram offers a wide library of audio for businesses, including trending sounds cleared for commercial use.

    When you find a sound you like, just tap the audio title and hit the bookmark icon to save it. You can access all your saved sounds in the Saved tab when creating a new post.

    Some sounds are restricted based on your account type, location, or copyright rules. If a sound isn’t available, try switching to a personal account or looking for royalty-free alternatives using the Meta Sound Collection

    Instagram’s trending audio list updates daily or every few days, so keep checking to find trending sounds before they peak.

    Absolutely! Using trending sounds can boost your content’s reach by tapping into popular audio with the algorithm and audience. Just remember to keep it authentic and relevant to your brand.

    For ads, it’s safest to use music licensed for commercial use. Some trending audio may not be cleared for ads, so check Instagram’s guidelines or use royalty-free tracks to avoid issues.

    There's no magic number, and it’s best not to use trending audio just for the sake of it. Browse the top songs and trending sounds, and see what inspires and resonates with you. 

    Pro tip: Leave room for original audio or voice-overs that showcase your unique brand voice.

    You can check the Trending tab in Instagram’s music picker when creating Instagram Reels or posts, or use third-party tools like ReelTrends and TrendTok to track trending sounds.

    Using a trending song can definitely boost your reel’s visibility, but it’s not a guaranteed ticket to going viral. Even if you know the Instagram algorithm inside and out, there are just no guarantees!  

    You’re in luck; we have a quick cheat sheet for you with current trending audio and viral sounds. Head over to our regularly updated list to find trending songs for your content. 

    More Instagram resources