A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they’re a good fit for.
There’s no two ways about it: video is the way people prefer to consume content in 2025. Buffer’s data shows that when it comes to social media platforms video outperforms every other type of content by a landslide — and that’s on all platforms.
Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and marketing strategy.
Of course, that’s easier said than done. Video creation requires a lot more input (though the proof really is in the pudding).
Often, the biggest hurdle to overcome is video editing — but in 2025, there’s really no reason to let this block you.
Thanks to the incredible variety of free video editing software options on the market, editing your videos is now easier than ever. Thanks to templates, transcript editing, AI, and a host of other nifty features, editing your videos can now be — dare I say it? — fun!
With all that in mind, here’s a guide to the best video editing software for creators, marketers, and small business owners.
I've curated separate lists of paid and free video editors, though, in many cases, the tools offer both limited free versions and more feature-rich paid versions. Only the tools with substantial free offerings are included in the free video editing software list.
Many of these tools also come with advanced features that cater to both beginners and professionals, so there's a suitable option here no matter your skill level. Let's dig in.
Best free video editing software
Most of the video editors in this list do have paid plans that come with additional benefits, but they made this list because their free plans are comprehensive and powerful — so you don’t need to spend a cent to use them.
Some of these tools are completely free, offering a full suite of features without any restrictions or watermarks.
1. CapCut
It sti
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