Instagram Edits is going to be a pretty powerful app for creators. Here’s a look at all the features Meta teased in their strategically timed announcement.
Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025.
The announcement comes hot on the heels of ByteDance's CapCut temporary removal from major app stores as part of the TikTok ban, leaving creators scrambling for alternatives.
The timing is no coincidence, of course. Meta has a history of making strategic moves to fill market gaps. Remember when they launched Instagram Reels right after TikTok's ban in India? Or how Threads emerged as X (formerly Twitter) was going through changes?
Still, the news will be a welcome surprise to Instagram Reels creators — particularly since it looks like it’s going to be a pretty powerful app!
Instagram head Adam Mosseri shared some interesting details about the app on Instagram and Threads — along with a video he actually filmed in Edits.
I’ll be honest: even though I’m a bit of a CapCut fan, I’m pretty excited about everything Mosseri has teased so far.
Here’s a look at everything we know about the new video editing app (watch this space — I’ll update this article as soon as I’ve had some hands-on time with Instagram’s Edits!).
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