This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.
Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy?
Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. For example, I got the following ad by Adobe Photoshop on my feed recently:
While the TikTok ad blended seamlessly with the other TikTok videos on my feed, the “sponsored” label and the “Learn more” call-to-action button were the differentiators.
TikTok users can customize their ads a lot, including whether they want to use branded content or user generated content, video or carousel, bidding strategy, etc. There’s a lot more to these simple TikTok ads than meets the eye. In this article, we’ll cover all of it so you can advertise on TikTok with confidence.
But first…
Should you advertise on TikTok?
TikTok ads cost money. Is it worth it? The answer solely depends on:
- Whether or not you have your target buyers looking to buy the products you sell on TikTok
- Whether TikTok advertising fits your overall social media strategy and budget
Here are some facts to help you decide:
- A majority of TikTok comprises a younger generation (GenZ and Alpha), although that doesn’t mean that older populations aren’t using the popular social media site.
- 56 percent of TikTok users in the U.S. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.
- TikTok thrives on entertaining, short-form, and creative content. If your products have a visual appeal or an interactive component, they’ll work great for TikTok.
In conclusion: TikTok ads are a brilliant investment for creators and small businesses selling products that fit into its natural format. If you can show your products in action and combine it with entertaining storytelling, go ahead and start creating your TikTok ad.
If you’re unsure, it’s always wise to first test the reception of your account organically. Are you meeting your ideal customers naturally on the platform? If yes, it might be worth it to test TikTok ads
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