Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence.Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel.

In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform.

Crossposting a game-changer for busy creators and small businesses who want to maintain an active presence on social media without burning out. Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post.

Whether you're looking to streamline your processes or test out new channels, this guide will teach you how to crosspost effectively — from choosing which content to share across platforms to customizing your posts for maximum impact on each channel.

What is crossposting?

Crossposting is when you share the same (or similar) content on multiple social media accounts.

For example, musician Ren shares his videos on Instagram Reels, as seen here:

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