Become a Social Media Creator in 2025: Your 9-Step Plan

Whether you’re dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started. Become a Social Media Creator in 2025: Your 9-Step Plan

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat.

For one thing, it’s probably never going to be as easy as it is right now, ever again. The space is crowded, but it’s only getting more so. And another: there's still plenty of room for authentic voices to make their mark.

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's room for everyone in the creator economy, and the world needs more passionate people sharing their knowledge and creativity."

Plus, you’ve got a secret weapon — the tried-and-tested advice of successful creators who have been there, done that, and got the blue check (or Top Voice badge). I spoke to several of my favorite creators across platforms and asked them, with all their years of experience (and cross-platform followings), what they would do differently if they were starting from scratch today.

And they had some fascinating insights to share.

Armed with their wisdom, Buffer’s data, and my own experience as a creator, I’ve pulled together this step-by-step guide.

So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered.

Let’s start building your plan — and your following.

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P.S. You’ll find a little ‘worksheet’ at the bottom of this article you can copy and paste into your notes tool of choice.

1. Find your ‘why’ — and write it down

What is motivating you to start building your presence on social media? Setting an overarching goal will help you get clear on your audience, content, and more. On top of that, it’s a useful north star to revisit when you need some motivation to stick to your plan.

Gina Sapién, a marketer who grew her LinkedIn following to over 10K in just six months in 2024, says this is one of the most important pieces of the puzzle.

“What’s your main reason for creating content? Are you growing a brand, closing deals, landing a job, or something else? Your strategy will depend on this.”

She cautions against setting a goal like ‘get follow