6 Social Listening Tools and What They’re Best for (With Alternatives)

Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.6 Social Listening Tools and What They’re Best for (With Alternatives)

Social listening is the art and science of monitoring what your buyers and potential customers are saying about:

  • Your brand
  • Your competitors
  • Topics related to your product or service

Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy.

In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs.

Quick summary of the 6 best social listening tools

Click on one of the tools below to jump to a section, or scroll for a big-picture overview in the table.

  • AnswerThePublic
  • Exploding Topics
  • SparkToro
  • Mention
  • Brand24
  • Brandwatch

Social listening tools Best for Price Top features Alternatives
AnswerThePublic Affordable social listening Free for 3 searches/day. Paid plans from $5/month for 100 searches.
  • Understand audience search behaviors.
  • Supports platforms like Instagram, TikTok, YouTube, and more.
  • Organize and present research using high-res images or export as CSV.

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