Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.
Social listening is the art and science of monitoring what your buyers and potential customers are saying about:
- Your brand
- Your competitors
- Topics related to your product or service
Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy.
In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs.
Quick summary of the 6 best social listening tools
Click on one of the tools below to jump to a section, or scroll for a big-picture overview in the table.
- AnswerThePublic
- Exploding Topics
- SparkToro
- Mention
- Brand24
- Brandwatch
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