Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.
Artificial intelligence is transforming digital marketing by empowering us to do our best work.
The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.
The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. But with so many options available, it can be overwhelming to figure out which tools are worth your time and budget.
In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel. Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help.
Social media AI tools
Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better.
Buffer: Create social media posts and ideas
Buffer (hi! 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time.
Our data shows that posts created with AI Assistant get 22% higher engagement than non-AI-assisted posts.
Here's what Buffer's AI Assistant can do:
- Generate ideas based on your niche and audience
- Write posts from a prompt
- Edit posts to perfection — including rephrasing, expanding, shortening, and changing the tone of your content
- Repurpose content for different platforms, taking specific platform norms into account
I personally use the rephrase option the most to help turn idea brain dumps into concise and compelling posts.
Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels.
Pricing: Free plan available for up to three social channels. Paid plans start at $6/month/
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